The majority of media practitioners, when promoting rock music, are most accustomed to adopting the "forced implantation" method to tell the masses that a piece of other people's history, other people's thinking, there is always a kind of, "You not only have to like it, but also to like it in my way, and to like it in my step! " The flavor, so the market is getting smaller and smaller is normal, because there is never a new audience to come in, the old audience is still losing (the loss of the old audience is a very normal thing, there is no need to take into account here). However, this method is not necessarily wrong, because what method to take depends on what you want to achieve. If your goal is to educate the masses, then there isn't much wrong with this approach. If the goal is to introduce rock music to the masses, then obviously this method of remedial implantation and indoctrination is not very reliable, imagine if an Internet product manager in the planning of an app product using forced remedial implantation and indoctrination method, it is estimated that the app will never be installed and used by a few people. Considering the market size change is also very simple to say, is the acquisition of new viewers/listeners, minus the loss. Right now, it's obviously so poorly acquired that it's just about the same as the average rate of increase in mass literacy in your country, without any facilitators to lead to faster growth. The fact that the media is not doing a good job of spreading the word when they still have the power to do so shows that the media is in the same historical, educational and habitual state of mind as the people who "don't like rock and roll". Then extend, record companies, performance companies, in marketing, of course, also at the same level, in doing communication tends to be me-centered communication concepts, the lack of user thinking, will only be sent to the article, and the article is full of forced remedial implantation of indoctrination education flavor. Just as Chinese soccer is bad, soccer media is also bad, it is impossible to say that the soccer media is much higher than the level of players and youth training. No one can be the existence of beyond this environment.