Cultural characteristics in order to crack the rural leisure tourism homogenization business

The main content of farming culture can be divided into agricultural tools, agricultural technology, agricultural ideas, etc. Many investors in the leisure tourism product design, the common way to build old furniture, old agricultural machinery exhibition hall (room) for tourists to visit. Many of our investors, in the leisure tourism product design, the common way of farming culture performance is to build old furniture, old farm equipment exhibition hall (room) for tourists to see, tour. The problem with this approach is that the investment is large and the results are low.

We believe that: the expression of farming culture, focusing on experiential activities creative. Such as farming activities in the plowing, watering, fertilizing, weeding, picking, crop production in the rice planting, composting, playing the field, drying, fruit tree pruning, grafting, picking and aquatic stocking, fishing, fishing, etc., these traditional farming experience, including the production of tools and the use of the production of the design of the arrangement, the formation of the tourists involved in the interesting farming experience activities.

2, culinary culture

Culinary culture is mainly to eat and drink, which involves the development and utilization of food raw materials, the use of food utensils and innovation, food processing and consumption, catering services and hospitality, restaurant management and management. China's food culture has a long and profound history.

Rural leisure tourism food culture can be excavated and inherited from the era, techniques, regions, ethnic groups, religion, food utensils, levels, folklore and other perspectives, showing different rural cultural tastes, reflecting different values. Let's take chili pepper as an example, the taste of chili peppers in different places is different: Sichuan's spicy, Hunan's spicy, Guizhou's sour and spicy, Jiangxi's dry and spicy, different spicy flavor on the performance of different places of gastronomic culture. Rural leisure tourism gastronomic culture should not only pay attention to the "color, aroma, taste" are complete, but also to reflect the "nourishing, nourishing, complementary" characteristics. To focus on eating fresh, eat cool, eat good, eat cheap, eat healthy, eat nutritious, eat out of taste on the effort.

3, dress culture

China's vast territory, many ethnic groups. It is the same nation, due to the economic life, cultural literacy and natural environment, geographical and climatic differences, and thus the dress culture is also diverse.

Doing rural leisure tourism, its park management service personnel must be uniform and distinctive dress, so that you can express the theme of the park's cultural characteristics, but also to bring consumers a sense of trust and good sense at first glance. Such as ethnic culture theme can wear ethnic clothing; veterans (or study) cultural theme can wear camouflage; youth (or people's commune) cultural theme can wear old-fashioned military uniforms and so on. Don't underestimate the first look, the first look of trust is very important, if the staff dressed properly, look very smooth, give a person a comfortable feeling, will certainly increase the interest of tourists to experience the consumption, which is conducive to the flow of tourists and increase the "repeat business", as for the activities inside the really fun and interesting, that is, after all.

4, wedding culture

Wedding culture refers to the customs of the countryside to get married, the various ethnic groups in accordance with their own customs, held in accordance with the characteristics of the wedding, with their own strong national culture unique style. The newest addition to the list is the newest addition to the list, the newest addition to the list, the newest addition to the list, the newest addition to the list.

Such as the design of traditional Chinese wedding experience activities, mainly sitting in the sedan chair, red head, holding a red umbrella, riding a white horse, walking down the aisle, worship and other parts of the link composition. Married couples according to the needs of the main configuration of the theme photography, theme food, theme B&B and other service products. The way it is designed to be both cultural and fun.

5, etiquette and culture

China has a long and heavy farming civilization. As a cultural collection, which contains a complex and diverse system of etiquette, cultural education, interpersonal communication concepts and other content. The countryside leisure tourism can be based on the etiquette and customs of each place, creative design of the corresponding theme of experience activities.

In the park, we can creatively design different etiquette for meeting with tourists, which can be an action or a sentence. You can use wine culture to design etiquette culture, such as stopping the door wine, persuade the guest wine, toast the guest wine, send the guest wine, etc.; with tea culture creative design etiquette culture, such as welcome tea, send the guest tea, peace tea, bride tea, etc..

6, religious culture

Many parts of China do not have obvious religious beliefs, but people have a dependence on the mainstream culture of China. This cultural influence on our lives, social impact, after five thousand years of accumulation, the formation of the basic spirit of traditional Chinese culture, affecting our social development. Rural leisure tourism should adhere to the culture of warming the soul, soothing the pressure, nourishing life, enriching people's spiritual world, to meet people's diversified multifaceted cultural needs.

In ancient times, people generally accepted Confucian orthodoxy while practicing Buddhism and Taoism. In their youth, they would generally be guided by Confucianism, actively enter the world, read books and seek employment; after middle age, they would study more Buddhist scriptures and Taoist collections, and settle down, pay attention to self-reflection, and cultivate their own bodies. Rural Leisure Tourism Religious culture products are mainly designed around religious activities. Such as worship, chanting, worship, prayer, preaching, sermon, mass, baptism, precepts, fasting, religious festivals, the end of the Fu, memorial and so on.

7, festival culture

Festival culture is a kind of historical culture, is a country or a nation in the long history of the process of formation and development of national culture, but also a kind of national customs and national habits.

Such as China's Spring Festival, Lantern Festival, Duan Yang Festival, Mid-Autumn Festival, National Day, Chongyang Festival, Teachers' Day and the 24 festivals of the lunar calendar, etc., every time an important festival, the family reunion, get together. Rural leisure tourism to take full advantage of the traditional festival culture, combined with park resources, industry, cultural conditions, creative design of various festivals and agricultural cultural and festive activities. If the rice production base, you can design the rice planting festival, fish catching festival, fishing crab (shrimp) festival, rice ruffling festival, new rice festival, harvest festival and so on.

8, amusement customs

Amusement customs mainly include folk athletic activities, folk games and entertainment activities, while also strung into the history of allusions, legends, anecdotes, folklore, poems and songs, ballads and slang and other folk culture.

Rural leisure tourism should be combined with local amusement customs to create a rich and colorful rural amusement experience activities to meet the needs of tourists. With the improvement of the rural economic level, the amusement way gradually increased, such as fishing, square dance, temple fair, village theater, rice-planting songs, playing Tai Chi, swinging, stilts, etc., these visitors to the brain and body health are very beneficial.

In short, rural leisure tourism in the countryside culture from the above eight aspects of the countryside characteristics of the refinement of cultural symbols, creative leisure tourism products into a rich and colorful. Through the cultural logo, cultural products to show, build rural cultural landscape and park service products. In addition, rural culture can also be expressed in various forms such as buildings, scenic walls, shadow walls, landscape sketches, decorative veneers, fences, squares, benches and roads. The product is rich, more profit points, the benefit will certainly go up.