First, the theme of the event: Happy Father's Day
Second, the content of the event
Activity 1, the true sent to the father, the health of the gift more intimate!
During the activity period, wearable and departmental goods 15% off, small household appliances, cosmetics 10% off, some sportswear category from 50% off. (Not to participate in the express goods, see the store poster for details)
The second floor of the shoe museum launched "sandals festival", the supermarket launched "cleaning festival", do not miss it.
Activity two, dumplings x supermarket exchange gift
June x - x activities during the period, where a single ticket in the supermarket shopping full of 39 yuan, a gift exchange coupon, full of 69 yuan, full of two, full of 99 yuan, three complimentary, the customer with the coupon can be exchanged for a specified value of low-priced commodities.
Activity 3, May Dragon Boat Festival x, "hand wrapped rice dumplings" tournament
June x to x activities, where the supermarket shopping customers, regardless of the size of the amount of money, you can sign up to participate in the corresponding time "hand wrapped rice dumplings" tournament, each group limited to five people to participate, each group of five people to participate.
Prizes:
The first "King of Rice Dumplings" Champion Award Yili milk box + fresh watermelon pick one + the day of the package of rice dumplings
The second "King of Rice Dumplings" runner-up award fresh watermelon pick one + the day of the package of rice dumplings
The second "King of Rice Dumplings" runner-up award fresh watermelon pick one + the day of the package of rice dumplings
The third place "King of the pack rice dumplings" runner-up prize for the day of the pack rice dumplings
Participation Prize: the other players will get 5 of their own pack rice dumplings
● Registration time: June - June, x the store desk registration, registration is limited to participate in the activities of a store.
Third, the competition time and place:
1, x People's Mall store June 16:00 pm on the whole
2, x shopping plaza June 16:00 pm on the whole
3, x Huimanjia supermarket store June 16:00 pm on the whole
● operation steps: negotiation and procurement of zongzi materials - materials in place - activity publicity - stores to organize the competition.
● props required: dates small dumpling leaves rope students special scissors \ plate bucket spoon apron.
● rules of the competition: after the contestants are ready, the referee announced the start of the game, within 3 minutes, to see which contestant's brown wrapped fast and good, by a person responsible for timekeeping, the game can be divided into 2-3 rounds to enhance the atmosphere. The fastest contestant will be named the champion.
Father's Day gold store activity planning 2 First, the activity time: June 11 - 21 Second, the theme of the activity June gift dress up the father Third, the activities The content of the activity
Father's Day activities, the goods of the whole site 88% off, purchase of goods after the discount of a single ticket full of 128 yuan or more, you can use the computer ticket to participate in the "colorful breakthrough in the jackpot, for the father to draw a Father's Day gift," the activity, for the father to present a beautiful Father's Day gift. The gift for the father.
Prizes:
Grand Prize: a piece of clothing of your choice
First Prize: a designated product
Second Prize: 20% off the purchase of goods
Third Prize: 30% off the purchase of goods
Fourth Prize: a poster of the star
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1, put a promotional long table at the entrance to the cash register in the store, and lay a red cloth; placed on the table two lottery boxes, each box is loaded with five colors of ping-pong balls ****11, respectively, white 4, orchid color 3, green 2, yellow, red each 1.
2, as long as the customer grabbed two consecutive times from the box out of the ping pong ball color is the same, you can get the corresponding winning prizes; red ball represents the special prize; yellow ball represents the first prize; green ball represents the second prize; orchid ball represents the third prize; white ball represents the fourth prize.
Inside the shopping bag, you can put the following words: "Don't forget to call your father today", "What is your father's birthday? "Father's day is only one day. "Do you want to celebrate your father's birthday? " and so on. The name of the new century and the advertisement are printed underneath.
Note: From the emotional needs of consumers, it is easy to cause the children to work outside the father's miss, and this publicity is public welfare, customers will not resist the psychological. To establish an emotional and responsible image of the new century has a very good role.
In front of the store to make a beautiful message board, with pink as the backing, in the upper right corner of the painting about the father's 'painting, in the lower left corner of the poem about the father, the center of the paper folded paper cranes into a large heart, next to the heart of a small point of a small point of the heart, a small heart with a small heart to connect up.
All people can write words of blessing to their fathers on it. Just as a public service activity, can increase popularity, people can give customers a good image.
Father's Day Gold Shop Activity Planning 3I. Activity Time: Father's Day
II. Activity Theme
Healthy Dad
III. Marketing Purpose
Since Father's Day and As Father's Day and Dragon Boat Festival are only a few days apart, and in the same newsletter slot, and Father's Day relative to the Dragon Boat Festival, is only a small holiday, the two can only choose one of them to do as the focus of promotions, so this year's Father's Day promotions do not do thematic promotions, the main focus of the promotion of goods to achieve the purpose of sales.
Four, newsletter slot
x month 10 - June 24
five, promotional theme
dress up the father, back to the young, to the father of a warm Father's Day, the heart of the father, the health of the gift is more intimate
1 Father's Day is approaching, in order to express your respect and gratitude to your father, use your paintbrush to draw down your father's special features and send us a short description attached to the back of the portrait. For example: "Healthy Dad", "Happy Dad", "Handsome Dad" and so on. After the judging process, we will select 50 winning entries and display them outside the store. The age of the participants is limited to 18 years old (including 18 years old), painting style is not limited. 6/5---6/12 for the collection of works, 6/13 for the selection of works, 6/14---6/16 for the award-winning works on display, 6/16 for the on-site awards.
Prizes
First Prize: 1 gift worth 300 yuan
Second Prize: 1 gift worth 100 yuan
Third Prize: 2 gifts worth 50 yuan
Memorial Prize: 46 beautiful gift a
2, "Handy Dad Within the stipulated time, the one who packs the most number of dumplings and the most standardized dumplings will win, and the participants can take away the dumplings they pack.
Prizes:
Strategy
Father's Day Gold Shop Activity Planning 4I. Venue: Western Restaurant on the first floor of the hotel
Second, the activities of the objectives and purposes of the activities:
On the love of the father, the people's speech has always been restrained and calm. The greatness of a mother's love makes us ignore the existence and significance of a father's love, but for many people, a father's love has always influenced them in a unique and quiet way. Father's love is strange here, it is shy to express, sparing the publicity, but lofty and heavy, so a wise man said, father's love is like a mountain. On the occasion of Father's Day, Regal Comfort Hotel is organizing a special event to reward guests, which will leave customers with many wonderful and warm memories and deepen their understanding of Regal Comfort Hotel.
3. Marketing Objects:
Families and men on Father's Day.
Fourth, the theme:
"Father's love is like a mountain, fathers also need care"
Fifth, the promotional activities
◆ Father's Day, the men who consume in the Western restaurant will be given a free Nourishing stew (clear soup Liao Shen) a cup and a fitness center experience coupon.
◆Men over 70 years old can enjoy 50% discount on buffet.
◆ One free meal for four people.
What to give on Father's Day?
Mother's Day can send carnations, you can buy cosmetics, buy beautiful gifts ...... but Father's Day, what to send father? Father's Day gift, must be difficult to bad a lot of people.
In fact, it is not necessary to send the father gifts, you can ask his father to eat a big meal on Father's Day, with food to express the silent love of his father!
Activity time: Father's Day
Lunch buffet 11:30---13:30RMB88/bit
Dinner buffet 18:00-21:00RMB98/bit
Location: Western-style restaurant on the 1st floor of the hotel
Sixth, the funding budget and advertising planning:
This is the first time that we will have the opportunity to meet with the Chinese government. strong>
VII. Projected Revenue:
Father's Day Gold Shop Activity Plan 5Compared to mothers, fathers are shy to express their love. They often put love in the bottom of their hearts. Mother's love has a voice, father's love is silent. The Chinese nation as a state of etiquette has always attached great importance to filial piety and respect for parents in return for thanksgiving, so we have to make full use of this opportunity to carry out interactive cultural marketing of affection.
First, the theme of the event: praise father, filial piety in the world
Second, the time of the event: 20xx x month x
Third, the content of the event:
1, the gift of the birthday cake:
2, beer drinking contest
In the store exchange office with the mall on the day of a single ticket of more than 50 yuan shopping can participate in the beer drinking contest.
Activity details: each session is divided into two groups, each group of five people. By the host's order, can be in the shortest time to drink 1 listen to the winner. The winner will be awarded 2 beers on the spot.
3, for the father father to win prizes
In front of the shopping mall to build a stage, held "for the father father to win prizes" fun game, that is, let the child put on a blindfold, to find out who is their father father. Slogan: Win prizes for your father's father!
Details of the event:
a) Select 5-7 pairs of fathers and sons from the onlookers at the site, the age of the children should be between 4----7 years old. The fathers and fathers stand off to the side by putting on identical hoods provided by the mall, which should have numbered tags with numbers corresponding to the numbers on their own children.
b) The children will be blindfolded, and the host will take turns guiding them to their fathers one by one, which can be done by touching and smelling, but no talking and other suggestive gestures. Violators are disqualified. Once the child finds his/her father, he/she stands behind his/her father, but cannot remove the blindfold. Then complete the following children's Find Your Father Father game.
c) Once all have found their father father, remove the blindfold to see the result.
d) If they can find their father father accurately, the child will get a KFC or McDonald's meal coupon and the father will get a shirt. Other children who did not succeed in finding their fathers' fathers will also get a nice food or drink (around 5 dollars).
Fourth, advertising and budget:
1, "Newspaper" June - day business card big publicity. Budget amount: 20xx yuan
2, the radio June - a time slot (to be determined) broadcast. Budget: 1000 yuan
3, paper leaflets 5000 copies. Budget amount: 500 yuan