Mr. Li, the operation director of "Cloud Dad", told the Yangzi Evening News reporter that with the participation of the uncles in the live broadcast room, the sales of clothes have doubled. "If you can see Dad's shadow from the live room, you can call Dad, send a WeChat and buy a new dress. We think it is quite meaningful. "
Uncle Ba is versatile.
Move the square dance and morning exercise stage to the live broadcast room.
The live broadcast room of "Cloud Dad" seems to be a talent stage for middle-aged and elderly people. With the dynamic background music, eight "stunted" uncles lined up and showed their skills, which enlivened the atmosphere in the live broadcast room, kicking, splitting, riding and dancing ... The exaggerated and funny actions of uncles were actually to show the quality of clothes, such as riding a horse to test whether the crotch would easily collapse. The netizen said: "Is this selling clothes or practicing martial arts?"
The "Dad Group" showed its talents in the live broadcast room.
The age of eight uncles ranges from 47 to 63. Before entering the live broadcast industry, their occupations were different: veterans, photographers, second-hand housing agents and truck drivers.
Mr. Li, the operation director of "Cloud Dad", told the Yangzi Evening News reporter that uncles are not professional fashion models, and the company is not equipped with professional dance teachers or martial arts instructors. Uncles usually go to the park to dance square dance, play ball, play chess, drink tea and do morning exercises. They "moved" the stage of square dance and morning exercises to the live broadcast room, and everyone had a bright spot. Different from some rigid and monotonous live broadcasts, many things in Cloud Dad are random in the live broadcast process, and there is no fixed script. Sometimes uncles laugh too hard to speak.
Uncle Taizhuzi, Uncle Eyebrows and Uncle Jinxi ... Fans have given uncles many nicknames. In May of 20021year, "Cloud Dad" released the first video on the network platform. At that time, the painting style was still a middle-aged clever image, and repeated videos rarely exceeded 100 likes. "Uncle Taizhuzi" is the first model to participate in the live broadcast and the boss's father. He has no contact with the live broadcast at all. At first, he explained clothes, fabrics and workmanship rigidly, but later found that such an introduction could not attract young people. A month later, his short video began to show his talent, playing cucurbit flute, with vivid expressions and dance steps, and he jumped a lot.
"Uncle Taizhuzi" plays cucurbit silk
Middle-aged and elderly uncles have become a kind of "young people's mentality", and they are willing to accept and learn both traditional and modern things. "When we two brothers are together, the more we jump, the happier we are, and we can exercise." Uncle Taizhuzi used to be a self-employed person and opened a snack bar. He likes listening to opera, playing cucurbit flute, running in the morning and traditional martial arts. After the live broadcast, he gave full play to his specialty. When he was in a good mood, he danced a yangko and watched the fans in high spirits, so he came to a "word horse".
"Uncle Taizhu" performs martial arts.
Uncle Yunlong, whose hometown is Harbin, insists on swimming in winter, although he is over 60 years old. He also took part in a marathon when he was young, and his physical fitness was very good. He never feels tired when he broadcasts live. Before Uncle Yunlong came to the studio, his wife always found fault with him at home. "Now my wife will discuss the live content with me every day, such as who is more interesting to dance."
Mr. Li said that uncles are all full-time at present, and their relationship is relatively harmonious. Usually after the live broadcast, they will go together and go out for dinner together. Most of them apply for models through mutual introduction.
The "Dad Group" gets along well.
Father's Day live broadcast is very popular.
Sales of clothing quadrupled.
Mr. Li told Niu Zi journalist that the heat in the live broadcast room was much higher than usual this Father's Day. The uncles are very excited and the rhythm is very cheerful. According to the normal live broadcast process, it should be broadcast for three hours. As a result, the model uncles didn't want to broadcast it that day. It lasted nearly five hours, and it was multicast for two hours than usual. On that day, clothing sales were several times as high as usual.
The reporter learned that uncles love live broadcast very much. "Many friends will think that Uncle works hard, but unlike what the outside world thinks, Uncle doesn't really want to rest. Middle-aged and elderly people have nothing to do, but they feel very comfortable in the live broadcast room. In order to ensure the health of uncles, we sometimes force them to rest. " Mr. Li said.
Uncles like live broadcast very much.
Recently, imitating "Don't dress like a child over the age of 20" and netizens rushed to imitate and co-produce the video of "sending and receiving", which made "Cloud Dad" popular again. However, uncles in life are very low-key. "We are very grateful to make everyone happy. No matter which star and online celebrity co-shoot, we will not take the opportunity to promote products and will not make everyone feel happy. " Mr. Li said.
According to reports, the founder of the company has been making middle-aged and elderly clothes before, and the company tried to broadcast live because of the strong support of the online platform for merchants. "Our starting point is to make the silver hair industry bigger. Live broadcast can be more intuitive and stereoscopic. Everyone will have a relaxed and pleasant shopping mood when watching the uncles show their talents. " Mr. Li, the person in charge of operations, said.
Why is the live broadcast room named "Cloud Dad"? Mr. Li, director of operations, told the reporter that there was a cloud in the name of the first "Uncle Taizhu", and middle-aged and elderly men's wear was sold in the live broadcast room. The concept of "cloud" was mentioned more in previous years. "If you can see your father's shadow from our live studio, or remind you of your father, it will be meaningful to call your father directly and send a WeChat after you leave the live studio, so we decided to take the name' Cloud Dad' to make everyone have a voice." Mr. Li said.
"Our clothing prices are generally not high, and everyone can afford it. We hope to become a brand that is close to the people. " Mr. Li said that clothing sales are inseparable from the efforts of uncles. "Before there was no uncle team, our live broadcast had no sense of existence in the clothing category. There are only 10 thousand orders a month, and there are about 20 thousand or 30 thousand orders in good times But now the sales volume has increased several times, about one month 10 million, and the uncle's monthly income 1 10,000 yuan. "
"Uncle Social Fear" became cheerful and confident after the live broadcast.
Plan to involve more uncles.
Mr. Li said that the uncle's children are more supportive of his father's live broadcast. The uncle who "cut a knife" was brought by his daughter. His daughter works in Changshu and often watches the live broadcast of "Cloud Dad". The optimist's daughter felt very happy in the live broadcast room and asked her father if he would give it a try. Uncle Chopper has been a soldier for more than ten years. He is usually serious and doesn't talk much. When he first came to the studio, he couldn't laugh and couldn't let go of his movements. His fans call him "Uncle of Social Fear". But now when it is broadcast live, he will do all kinds of interesting and funny actions like other uncles, and his personality will gradually become cheerful.
"uncle of social fear"
Mr. Li said: "We want everyone to see that middle-aged and elderly uncles are also enthusiastic. Their parents may be more enthusiastic than young people. We hope to deliver positive energy to everyone. " Many netizens asked if the live broadcast room was still recruiting people, hoping to send dad there. The reporter learned that the "Cloud Dad" team plans to involve more uncles. Regarding the registration conditions, Mr. Li said: "There is no hard requirement, but it requires good health, because I don't want to be tired and uncomfortable during the live broadcast. In addition, my personality should be cheerful. " The grandfathers said: "Be filial while it is early, pay more attention to the elderly at home, and welcome more middle-aged and old friends to jump up, exercise, be cheerful and healthy like us."
Niu Zi reporter | Zhang Birong
Intern | Zhou
Editor | Wan Huijuan
Editor | Wan Huijuan
Edit | Chen
Video image source: provided by respondents
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