In order to ensure the quality level of the activities carried out, it is necessary to need to formulate the activity program in advance, the activity program refers to a plan for a particular activity of the type of instrument. How to develop the activity program? The following is my carefully organized 2022 Women's Day shopping mall activity planning program (General 6), for your reference, I hope to help friends in need.
Women's Day shopping mall activity planning program 1Activity theme:
Healthy women are the most beautiful
Activity time:
March 1--8
Activities:
First, the health of women's street - the organization of the mall and women's health-related goods (such as: Mrs. Oral Liquid, blood oral solution and other medicinal beverages, beauty tea, daily health care, body shaping underwear, home cleaning products) to build piles of head. ......) to build piles, the formation of a street of women's products and layout.
Second, the beauty of special offers - women's commodities special offers (winter clothing clearance specials, spring clothing discounts, women's shoes, cosmetics, jewelry, etc.) can be launched during this period of preferential activities (exhibitors can be based on the specific circumstances of each store to set).
Third, the selection of health, good "cooking" - by female customers to participate in, according to the food sold in the mall or blessing, the development of a beneficial body recipes, requirements: novel, easy to operate, high health index, all ingredients are available in the mall! All ingredients can be purchased in the mall. All participants to provide a detailed text content to the service desk of each store to register to participate, and can receive a beautiful gift. And then by the artisan writing number published in the store outside, and accept the evaluation of the customer's vote to half a month for the limit (March 1 - March 15) the most votes of the healthy recipes to become a healthy and good "cooking" intention to winners, awards 200 yuan.
Project content responsible for the department time Remarks
1, the program sent to the Ministry of Planning 05.2.24
2, Healthy Women's Street Business Department: can negotiate with suppliers to participate in the activities of the goods to pay a certain amount of advertising costs or discounts concessions Ministry of Planning: the activities of the advertisement and publicity of the stores: the activities of the atmosphere to create
3, the beauty of the special offers Ministry of Business: the suppliers and other consultations on cooperation matters. Suppliers and other negotiation cooperation matters Planning Department: activity advertising and publicity stores: activities to create an atmosphere
4, the selection of healthy and good "cooking" intention of the stores: arrangements for the service desk to sign up, accept the vote and statistics; activities to create an atmosphere;
a number of gifts Planning Department:
activity advertising and publicity
3.1 start publicity
3.8 registration deadline
3.15 selection deadline
Effect prediction:
Through the creation of a festive atmosphere in the shopping malls, the creation of participatory activities to attract consumers (especially female consumers) to frequent the consumer behavior, which further highlights the individuality of the Riviera's business.
I. Activity time: March 1 (Saturday) - March 9 (Sunday)
Second, the theme of the event: 3.8 carnival shopping festival, 50,000 prizes to send a woman
Third, the activities:
(a) Carnival 1: Lucky Carnival
Women shopping full 238 yuan lucky scrape awards, 100% win, 50,000 prizes to send a woman
Details of the activities: during the activity period in the ---- shopping plaza on the day of the total cumulative Shopping every full 238 yuan can be exchanged for a scratch card (gold, computer, digital, tobacco and alcohol every full 538 yuan for a). Each full 476 yuan can be exchanged for two scratch card, and so on, more buy more change, both scrape both兑, win the beauty of the Grand Prize, winning 100% (this activity is limited to women to participate in, men, please courtesy)
Prizes: Bone china tableware, aromatherapy lamps, four-face clock, bamboo charcoal pendant, Huimeishe mask, Tong Ren Tang honey, Hangzhou silk scarf
(two) carnival 2: Gold Carnival
"Three. strong> (D) Carnival 4: women's shoes carnival
- - Shoes City, the entire women's shoes carnival price, - brand 50000 pairs of women's shoes He San.
(5) carnival 5: sports carnival
- Olympic new new listing, shopping up to the amount of scratch awards
(6) carnival 6: food carnival
- supermarkets, women's rear base, thousands of commodities limited to the day discounts and then scrape the big prize!
(VII) Carnival 7: Mobile Phone Carnival
-- Mobile phone world-wide carnival, and then send carnival gifts
(VIII) Carnival 8: Women's clothing Carnival
Women's Day shopping mall activity planning program 3After the discussion of the staff of the Ministry of Planning, it is recommended to organize a variety of activities before and after the 8th of March. It is recommended that before and after the 8th of March to organize a variety of goods and a number of items of promotional activities to the national women compatriots to send holiday greetings, and to take this activity to increase the visibility of the mall and sales. Strong>
14.3.4-14.3.12
Fourth, the content of the activities
1, we held a "time women's style" underwear show. On March 8, the morning and afternoon of a lingerie show. Models wearing underwear provided by the second floor of the Department of Women's Clothing.
2, we are in the activities of the mall during the period of women's merchandise counters on all floors of the special sales, and strive to achieve the lowest discounts. The range of goods include: jewelry and cosmetics, clothing and accessories, shoes and leather goods.
3, "do beautiful and healthy women" activities. Invite women's health counseling workers on-site to answer questions from female customers. Contact a number of fitness, beauty, entertainment, skills training and other units, for the 8th of March in the mall shopping to a certain amount of female customers to provide concessions, but also for them to fight for sources of customers.
4, we are in the event, in the **** enjoy the hall organization no less than 10 floats to do promotions. Promotional merchandise is recommended for clothing, shoes, hats, accessories and other women to buy high enthusiasm, the price is relatively low items.
5, we carry out "only he loves you the most" activities. "March 8" day, only men to the mall business department designated a number of relevant counters to enjoy special discounts or shopping to a certain amount of special gifts.
Fifth, the activities of the publicity
The mall entrance and other obvious place to set up the activities of the notice; activities during the period of the rolling broadcast studio activities; March 3 and 7 evening newspaper published 1/2 page set of red ads. POP in the store to participate in the activities of the product POP special instructions.
The above is the latest 38 Women's Day activities in 20XX promotional program, now the market economy is fierce, promotional activities short cycle, high frequency, to attract consumers in such a promotional campaign, we have to make their own professional out. A product wiki network to provide women's day corporate event planning, women's day shopping mall event planning, women's day promotional activities planning and other creative services, as long as you have the need to publish, millions of wiki will give you a professional planning program.
Women's Day shopping mall activity planning program 4I. Activity time:
xxx March 3 - March 31
Second, the purpose of planning:
1) "" A year's plan is in the spring," the use of seasonal seasons to play a good shopping mall sales war;
2) to seize the popularity of the current fashion consumption, "wonderful women's month," the heavy attack.
Third, the theme of the event:
"Flattering three eight days, wonderful women's month"
(a) to send:
1, time: March 8
2, the activity mode: where the March 8 born of the female (18 years old or more) With personal ID card to the first floor service center can get a beautiful gift.
(B) spring listing, spring Show
1, time: March 8 - March 28 every Saturday and Sunday (special circumstances to be notified)
2, location: Plaza Stage
3, content: Brand clothing daily exhibition, brand clothing discount sale.
4, bylaws: 1) daily exhibition of different brands of clothing, hosts to introduce the characteristics of clothing (such as brand, history, fabric, etc.);
2) the passion of the beautiful women's clothing show, or the beginning or middle interspersed with powerful songs and dances, according to the different merchants different performances.
(C) "spring clothing on the market" large-scale exhibitions and sales
1, time: March 8 - March 28 every Saturday and Sunday
2, location: the square gate
3, the way: 1) by the Department Department of Negotiations Organization 8 merchants for the exhibition;
2) each stall to set up a model for display, promotion;
3) rent of 50 yuan per day for each display cabinet.
4, the required props / materials:
1) merchandise (clothing);
2) tents;
3) billboards.
Fourth, take care of our women - buy 100 yuan wildly send 38 yuan
1, time: March 6 - March 14
2, the way: 1) Each female customer as long as the purchase of clothing, shoes, leather goods and other goods in our department store over 100 yuan, that is, 38 yuan cash coupons (to the first floor atrium to exchange).
2) In the case of the original price does not increase, the original goods after discount (except for special-priced goods) new goods can be in the non-discounted . Premise.
3) The counters may not raise the price during the event after the discount to send 38 yuan, if found once, the company will carry out a fine of 1000 yuan.
Women's Day shopping mall activity planning program 5Theme: March Women's Day, Bright Women's Day
Purpose: to attract the attention of target customers, especially female customers, to stimulate the desire of customers to buy, to promote the growth of the sales of the store, and to attract the attention of the new customer base to cultivate customer loyalty. At the same time, combined with the x. x Consumer Rights Protection Day holiday, interspersed with public welfare activities, to create the mall focus on consumer rights and good public image; at the same time to shape and improve the mall's brand image, to enhance the mall's popularity and reputation.
Time: x month x day ----x month x day
First, the theme of the event
March Women's Day, the bright women's day
The first day of the month, the first day of the month, the first day of the month, the first day of the month, the first day of the month. Bright Women's Day
Second, the purpose of the activity
stimulate and induce customers to spend, rebound consumer enthusiasm, increase overall sales.
Third, the content of the campaign
1, the family good "cooking" intention
Purpose: to the current film and television entertainment news to stimulate consumers, especially the target audience, in order to achieve with the customer The purpose is to contact the customer emotionally and cultivate the loyalty of the purpose.
Activity time: x month x - x month x
Activities:
During the activity period, the shopping mall to the majority of customers to collect the family good "cooking" intention, whether you learn, or your personal experience; whether it is fried, fried, rolled, or boiled, stewed, Steam, the subject matter is not limited, you can write down your good "cooking" ideas, and cast to the shopping mall family good "cooking" ideas collection box, where to participate in the activities of the customer can receive a small gift (store inventory gifts), limited to x copies per day, sent until the end. The mall will invite the store on x month x professional chef from the selection of creative awards x, the best "cooking" intention award x and excellent "cooking" intention award x.
The mall will be on the xth day of the evaluation results will be announced on the front door of the publicity board, and attached to the good "cooking" intention of the recipe, the winning customer on the xth day of the xth month to the mall service center to collect the prizes with a valid ID, late forfeited.
The best "cooking" intention award: award the value of x yuan of goods (x)
Excellent "cooking" intention award: award the value of x pounds of rice x bags (x)
Remarks: the results of the evaluation of the award, if there is a person who won more than one award, only one prize will be given to the customer. The first is to give the customer a prize.
2, the shopping mall to send the beautiful - "beauty and you walk with me on your birthday with me" activities
Activity time: xx year x month x day
The time: xx year x month x day
The time: xx year x month x day
② mall service center for you to set up a special "Women's Day lucky draw box", where the activities of the period of time to shop for women, with a computer ticket and ID card to the service center, after confirmation of the computer ticket into the "Women's Day lucky draw box" (). Please write your name and contact information on the back of the ticket, and you will have a chance to get the mall's Women's Day gift package (xxxx Colla Corii Asini x box (xmlx10), shampoo, milk).
③ On the afternoon of x month x day will be drawn from the "Women's Day lucky draw box" x lucky female friends, the list is published in the mall front door on the publicity board.
④ Prize collection time: x month x afternoon - x month x, late forfeited.
3, dress up the female day, shopping add glory
The purpose of the activity: to attract the attention of the target customers, especially female customers, to stimulate the purchasing power of the customers, the promotion of the sales growth of the store, and to attract the attention of the new customer base, to cultivate customer loyalty.
Activity time: x month x day - x day 8:x-18:x
Women's Day shopping mall activity planning program 6Various shopping malls Women's Day activity program a
Activity theme: March 8 Women's Day, romantic not romantic
Activity time: Now - March 20 end
Activities:
In March, the days of spring, March, belonging to the women's The day of the month. The first warm and cold sunshine day by day bright up, busy hard work, the woman is also day by day mature bright up. Closely following the pace of the times, modern women and women of the old times have many differences: emancipation of thought, the concept of renewal, broadening the horizons, to the life injected into the new ideas and new concepts. In this holiday belonging to the women of the world, should we let ourselves relax a little bit, charming a little bit, savage a little bit, luxury a little bit.... Romantic or not, it's up to you! Please sisters take the pen in your hand, in our festival, express your heart and feelings.
1, activity requirements:
content is not limited, the title of their own. Text class not less than 500 words; picture class, picture not less than 5, the description of the text not less than 100 words; poetry class not less than 14 lines;
Participate in the activities of the manuscript sent to the mailbox; please specify in the title of the current [romantic not romantic]. If found in violation of the requirements will be disqualified from the activity;
All participating articles will be added to the collection, depending on the quality of the article to give recommendations; all the netizens for the judges to vote for the most outstanding articles.
2, the activities of the prizes set:
First Prize: a gift of a bottle of perfume a rose;
Second Prize three: each award gift pillow a rose;
Third Prize five: each award environmental protection shopping bag a rose;
Encouragement Prizes A number of names: each rewarded with a gift of a rose of love;
Cost budget and benefits
Provide prizes: 150 yuan
Benefits: can not be assessed, can ensure that the click rate increases.
Various shopping malls Women's Day Activity Program II
Happy March 8, happy spinning non-stop, into the new century, together with the movement, stretching, twisting waist, hula hula spinning non-stop, so you can experience the fun of spinning, so that you have a slimmer body, more charming! (The heart is not as good as action, quickly sign up to participate in the quota is limited to 50, reported while stocks last, hula hoops provided by the new century)
Awards:
Champion: 1 worth xx yuan gift a
Runner-up: 2 worth xx yuan gift a
Second: 3 worth xx yuan gift a
Third: 3 worth of gifts a
Participation Awards: 1 worth of gifts a
Participation Awards: 1 worth of gifts a
Participation Awards: 2 worth of gifts a
Participation Prize: 44 people a gift.
In order for us to do better, in order for us to better understand your needs, in order for us to get closer, we will be on March 15, 9:00 am -12:00 pm, 4:00 pm -6:30 pm joint Commerce and Industry Bureau Consumer Association in the new century at the main entrance to the launch of the " Harmony 3, 15, consumption and development" consulting activities, and consumer "face-to-face" plea, the scene on the customer's concerns about the issue of counseling and service activities, when the store's store manager. Manager and other leaders will be face to face with you to accept your sincere comments and suggestions! Warmly welcome the majority of consumers, urge and enhance the good brand image of the new century. Each of your suggestions and advice, we will listen carefully, seriously, in order to more perfectly improve our services.