1, expand turnover and enhance gross profit amount and performance.
2, stabilize existing customers and attract new customers to increase traffic.
3, timely clearance of the store inventory, accelerate the capital run back.
Two, what are the activities of the supermarket
1, consumer lottery
Supermarkets to carry out discount promotions, you can, in the form of a consumer lottery, as long as the customer's consumption of supermarkets, up to a certain amount, you can provide the appropriate prizes or lottery qualifications, it is important to note that the prizes must be provided in the supermarket within the limits of the awards can be afforded.
2, discount promotions
Discount promotions is a traditional marketing techniques, is now ignored by many people, but this method, is still widely used, there must be a reason, discount promotions is the use of price concessions to attract consumers, so that he spends in your supermarket.
3, the distribution of flyers
Flyers have a low cost, direct, simple features, you only need to print a large number of flyers, send some employees to distribute everywhere, you will be able to attract, as much as possible the flow of traffic, will be converted into your supermarket customers, supermarket promotions, you can make full use of this way.
4, member discount
Supermarket promotions, you can encourage customers to apply for supermarket membership. At the same time, the supermarket members of the price concessions, so the cycle, stimulate consumer desire to consume, increase customer adhesion, the formation of a virtuous cycle.
5, entertainment activities
Supermarkets can carry out all kinds of entertainment song and dance activities, please some famous or non-famous actors and singers, come to your supermarket performances, you can also ask you some of the audience to square dance, attracting the flow of people around the mobilization of the customer's motivation to the supermarket to spend.
Three, the mall supermarkets should be when planning activities
1, festivals
Like the National Day, Spring Festival, Dragon Boat Festival, Mid-Autumn Festival, Christmas, Valentine's Day, Halloween, Children's Day, and other festivals are shopping malls to engage in the best period of the big event.
According to the characteristics of different festivals can focus on selling different categories of goods. For example, the Spring Festival focus on sales of New Year's gifts, candy, New Year's goods, etc., the Dragon Boat Festival focus of course is the dumplings, the Mid-Autumn Festival to focus on moon cakes.
2, the new listing
The new brand in the mall in the station can plan some activities to attract customers to do to publicize the new brand, increase the new source.
3, seasonal promotions
Seasonal is a good time to engage in activities to clean up the memory of out-of-season goods at the same time can also increase the sale of seasonal goods, promotional activities to attract a large number of customers.
4, theme activities
Many shopping malls in the non-holiday and non-seasonal time will plan some theme activities, such as some singing contests, children's talent show, food contests and other activities, can enhance the image of the mall, increase the customer's impression of the shopping mall, but also to attract traffic to the purpose.
Four, shopping mall activity planning program
1, planning and preparation stage
Develop a detailed promotional plan program, must be considered comprehensively, to ensure that promotional activities smooth and effective implementation. Organize a planning team from the purpose, preparation, implementation, cost until the evaluation of the effect of the determination of the development of a complete set of programs to the upper levels of the study decided to modify and put into effect.
2, the preparatory stage
(1) to choose the right time and place for the promotion: special dates (holidays), time slots, how many days it lasts, set up a few promotional points, the main venue set up, staffing, configuration of goods, prizes and gifts issued by the incentive rules and quantitative limitations and so on.
(2) equipment items: booths, banners, arches, balloons, a treasure, posters, leaflets (color or black and white), audio - auditory impact (available as a substitute for amplified sound speakers), other gifts - Bundled sales giveaways, buy a few free a few giveaways, participation that is a gift of prizes, the purchase of raffle prizes and so on. Depending on the overall situation and the company's economic strength, selective, arrange a good number of reasonable preparation and use.
(3) personnel: the choice and arrangement of promotional staff, such as the organization of programs, games, activities, consider inviting guests, hosts (slightly famous to low cost), please promoters depending on the situation to determine the number of (recommended to invite college students, reliable and cheap).
(4) publicity and momentum of the preparation: such as the strength of the early large-scale all-round momentum of publicity is essential. If you want to save, some of the work should be done, go to the densely populated city center area to distribute flyers, distribution area and the number of distribution to be decided in advance. The city's influential media (newspapers, radio and television) advertising, pay attention to the choice of media, media exposure frequency, cost budget, etc., in order to achieve a wide range of publicity to inform the effect.
(5) Pre-coordination of the relationship between the parties: to ensure that all behavioral activities in line with laws and regulations - cityscape, urban management, industry and commerce, and other departments to greet in advance, to avoid unnecessary trouble when the time comes. Outdoor activities must be approved by the relevant departments, advertising and publicity must also have legal approvals. In short, all possible problems and troubles should be thought of in advance, and be prepared to deal with all emergencies, so as not to be caught off guard.
(6) the total cost of the budget: the preparation of goods, personnel costs, coordination of relations between the parties, advertising and publicity costs and so on all the costs to have an accurate budget beforehand.
(7) the forecast of the effect of the promotion: the purpose of the promotion, predict the number of sales sales.
3, the implementation of the implementation stage
Pay attention to the regulation and control of the atmosphere on the scene, as much as possible to attract popularity. Visual, auditory, points of interest and other aspects of the sensory impact, in order to attract, stimulate, induce consumers to pay attention to and consumption. The layout of the site should have enough space for consumers to gather and pay attention to, and purchase, and the layout should be new and neat with impact. On-site posters and banners should be eye-catching. On-site activities, such as programs, games, publicity, etc. should be very interactive and participatory, can drive up the atmosphere. Please guests, hosts, etc., to ensure that the product-oriented, all activities need to be centered around the product to the product as a starting point, do not clamor for the main event.
The order of the scene must be maintained, which requires staff to do a lot of work, such as gifts and prizes to be issued in a fair and reasonable order, the arrangement of enough staff, a reasonable layout and a large enough space for the activities and so on. Or a word, to be ready to deal with a variety of emergencies.
4, the promotion effect assessment summary
If the promotion is continuous type on the stage assessment, and finally the overall assessment; such as the promotion is a short-term, the overall assessment summary. Evaluate whether the purpose of the promotion has been achieved, whether the sales volume has reached the expected target, evaluate the media effect, and accurately account for and analyze the income and expenditure.
5, the aftermath of the work carried out
All the aftermath of the work, the settlement of expenses and so on.
6, summary
New promotions, we must highlight the theme, highlight the brand and the point of view, first think about what effect to achieve or the pursuit of what purpose, usually the purpose of new promotions should be to expand the brand awareness, to expand short-term sales and sales. Emphasize the appeal of the product and the point of interest, that is, the selling point of the product, combined with the promotion of a series of means often used, discount sales, gift sales, prize sales, points and so on. Positive momentum with the concept of marketing and event marketing.
Select the appropriate means of promotion, the reasonable development of promotional prices, the scene of the reasonable placement of products, do a good job in the promotional area of health, to ensure that the price labeling is correct, the price tag is placed in a conspicuous position, to determine the distribution of leaflets and posters in place to prevent product stock-outs and so on.