Promotion is to publish what you need to promote to the community, so that consumers in the community to recognize what you want to promote, so as to increase awareness. The following is my compilation of the planning plan for a promotional video, welcome to read it.
Promotional film planning program example 1I. Preface
Who is the main driving force of today's Chinese consumption, in the Chinese consumer market has an indelible position in the group DD college students!
Who will pay special attention to advertising and publicity, happy to pursue novelty and buy all kinds of products DD college students! As we all know, college students as a powerful consumer group, his importance can not be ignored. As the spokesman for youth, college students are always full of youthful vigor, full of fervor and passion, and will definitely participate in large-scale activities that are new and interesting, and devote themselves to the whole process. Therefore, if a company supports a certain activity of the university, it will get a great return and greatly increase the popularity of the company.
There is an excellent opportunity for this, and that is the annual welcome party of the College of Chemistry and Chemical Engineering. The welcome party is a great opportunity for each sponsor to introduce themselves to the students of Linyi University, a great opportunity to publicize their products, a great opportunity for image planning.
At this time, the majority of new students have adapted to university life, and gradually participate in campus activities, bringing new vitality to the campus, and because we are college students, students of all ages have less homework, have more time to participate in the organization of school activities. Moreover, the welcome party is the most important event of the year for the whole college, which will definitely attract the attention of all the students of the college and a large number of other colleges and even foreign schools. Who can afford to miss such a golden opportunity? Let's do it! Your participation will be our greatest expectation.
Rush to participate in our College of Chemistry and Chemical Engineering Outreach Department of the sponsorship activities, we assure you that we will do our best, the greatest effort, in our school to promote the high of your products. Let you get the most return with the lowest investment.
II. Activities
1, the theme of the party: "about youth, weaving dreams" literary evening and welcome the new year, New Year's Day party
2, the party's goal: through the evening party form to express a warm welcome to the new students, enhance the cohesion of the new students and unity, to help students to establish a positive attitude towards learning, life, and to enhance the relationship with the new students. Life attitude, and enhance communication with senior students, integration of teachers and students, encourage freshmen to better face the university life.
3, time: the end of November 20xx (specific to be determined)
4, location: College of Chemistry and Chemical Engineering, Linyi University, Academic Reporting Hall
5, organizer: College of Chemistry and Chemical Engineering, Linyi University, the Youth League Committee
Organizer: College of Chemistry and Chemical Engineering Students' Association
Sponsor: ()
6, for the object: all teachers, students, as well as the College of Chemistry and Chemical Engineering, Linyi University. College of Chemical Engineering, all teachers, students, and other colleges of student representatives of the backbone of the members
PS. This orientation is the College's largest annual event, the school and college-level leadership of the strong support, when the College of Chemistry and Chemical Engineering of the grades of all students, leaders, and part of the faculty will be present, will also invite other colleges of teachers and students, student representatives, student members of the backbone of the members to participate in the scale of the grand!
Three. Market Analysis
1. Compared with television, print media, publicity in the school has a good cost-effective, the least amount of money available to do the best publicity.
2. School consumption of geographically concentrated, targeted, product brand is easy to penetrate the hearts of the people. As a modern youth, college students like to pursue fresh, exciting, romantic, and can show their personality and self-expression activities. If the business can be in the cultural festival this interesting, meaningful activities to promote, the effect will be significant.
3. Because every year there is a large-scale welcome and recognition party, if conditions allow, the business can also establish a long-term friendly cooperation with our College of Chemistry and Chemical Engineering, so that the business in the campus inside and outside of the deepening of the popularity of the business, extremely long-term significance!
4. Contemporary college students have a strong consumption ability, but the world is not deep, not deep understanding of the brand of goods. In addition, students have just entered the university, consumer psychology and consumer habits are immature, in some consumer behavior will have a certain herd mentality, and this herd mentality is often subject to the influence of advertising. College students are in pursuit of fashion trends, with a strong desire to consume. Therefore, who can set up their own brand in the minds of college students, who will be able to dominate the consumer motivation of college students and the potential consumer market for future college students, college students are the main force of the future society, which means that it can dominate the market of the future society, and maintain a higher market share in a longer period of time.
5. In the college students to do publicity, small investment, wide dissemination, fast results; in the college students to do publicity, than the television, magazines, billboards and other forms of publicity, the return rate is greater, more cost-effective. University is the temple of culture, sponsorship of college students activities, help to improve your company's good image and enhance its cultural taste, for your company in the future to absorb talent, development and growth, laid a solid foundation.
6. Market to be explored. Your company in the product market positioning has a certain spending power of young people and the pursuit of fashion working class believe that will be in it, and my school has more than 30,000 teachers and students is a certain spending power of the young people, as well as contains most of the young teachers and workers, belong to the pursuit of fashion and have a fixed income of the consumer groups.
7. We have accumulated a lot of publicity experience in the past publicity work of the College of Chemistry and Chemical Engineering Outreach Department in the school, there is a strong publicity network in the school, you can achieve good publicity effect in a short time. And there are enough human resources for you to complete the publicity activities! Do really efficient and cheap publicity.
8. The school has a large number of people, about 35,000 people. The potential market is huge, and because of the number of students in the provinces, high spending power. A small investment, will definitely get a big return!
Attachment: the characteristics of school students
1 consumer groups range of concentrated, targeted, large consumption.
2 easily influenced by the surrounding environment, consumption is easy to guide.
3 easy to form a trend, and quickly radiate to the surrounding areas.
4 Strong receptivity, especially to new things.
4. Publicity:
1, the most effective banners, intuitive publicity. Will be in the venue directly to the visual impact to achieve the effect of publicity!
2, single page of the most flexible way of publicity. Can be designed by the merchants themselves, the grand launch of its products. By my department in the university campus is responsible for sending all places, to 500 copies as a unit, the number can be negotiated. Can attract the visual focus of the students with a unique design!
3. Poster publicity in the whole hospital in the large posters posted on the bulletin boards on the name of the sponsor of the event, the poster background can be used by the business logo provided by the pattern, in order to ensure that the relevant activities of the publicity in the case of the sponsor's interests can be reflected. The publicity column at the large flow of people, watching more people, the publicity effect is excellent.
4. Network publicity every aspect of this activity will be published in time to the campus website (such as: campus network "" Doocai network, the School of Chemistry and Chemical Engineering website, campus microblogging, campus posting irrigation, class microblogging, etc.), each report will be attached to the sponsor's name, the number of views, the publicity effect is very good.
5. Leaflet sponsor leaflets and promotional materials are distributed to each dormitory in each student apartment.
6. Award plaques with the sponsor's logo are pasted on the door of the evaluated personalized dormitories.
7. On-site publicity in the cultural evening before the start of the cycle of sponsors to play promotional videos, to achieve each present students and teachers can be attracted to the sponsor's products. At the end of the host thanked the sponsors, businesses can also provide spray paint as a stage background.
8. Prize publicity part of this activity can be used in the development of the merchant's goods, but also in the prizes printed with the logo of the merchant.
9. On-site acknowledgement during the event, the company's name in the form of verbal acknowledgement.
10. The right to name this activity can be xxx welcome party, etc. to name.
11. guest speaker your company can send a representative over to participate in our activities, and can speak on stage as a guest during the event
V. Merchant compensation publicity plan
1. On-site publicity merchants can be in the evening party site on the day of the publicity activities
2. Poster publicity evening party posters merchants appear as sponsors, and can be printed on the company logo
3. Banner publicity in the college activities can be hung on the scene with the characteristics of the merchant's banners
4. Campus network "Doocai" and the College of Chemistry and Chemical Engineering website to introduce the sponsor
5. Prizes publicity prizes sponsored by the company or the report can be integrated into the company's culture
6. Staff supplies publicity staff can wear clothing printed with the logo of the business work, the business can be used on-site props, etc. on-site publicity
7. Publicity
7. On-site publicity activities can be printed on the site of the business characteristics of the props for the layout can also do some with the company's characteristics of the game
VI. Effect analysis
The school welcome party has always been the general branch of the student union brand activities, get the leadership's strong support. And this student union has the ability to organize a variety of campus performances and activities, and a variety of planning and handling activities experienced. Through the school promotional video, posters, banners and other forms, to expand the publicity so that students increase your company's goodwill and trust. Through the live performance to increase the atmosphere of promotional activities, which will help to increase awareness, expand the influence of publicity, so that students have a better understanding of your company and your company's products, services, etc., which greatly increases your company's competitiveness in the school to establish a corporate image. Doing publicity will be more conducive to obtaining the first opportunity to take the initiative, therefore, sponsoring this activity, save money, save trouble, save worry, to win the college market to seize the first opportunity.
The welcome party is a comprehensive activity, so the party sponsorship publicity is very important, which will be conducive to more quickly for the businessmen to open up the market, from which shows your company's cultural concepts!
Promotional film planning program example 2
Power stage (September 1 ~ October 1):
Using the campus bbs as a medium:
From September 1 to start in a sideways way to start publicity, such as "the film festival is coming to our school," "what stars will be there". On November 24th, post a reply to the above question or attack using the Film Society's public **** account, and give a specific description of the Society's activities.
Using microblogging as a medium:
Find popular starlets on campus with a relatively large number of followers and ask them to post the latest news of the Film Society to attract the attention of the general public.
Using the webpage as a medium:
Make a special publicity webpage of "New Talent Film Festival XX Campus Tour", tracking the preparations for the event through the special website of XX University, and "The Third New Talent Film Festival", as well as the New Talent Film Festival sticker design contest and slogan collection contest, Newcomers Film Festival Campus Image Spokesperson Style Competition, Film Knowledge Competition to create momentum for publicity.
Publicity program planning formal publicity (October 1 ~ the end of October):
Preliminary: October 1 ~ October 10
1, through the school's radio station's special program on the "Third Newcomers Film Festival" broadcasting publicity, the beginning of the pre-publicity of China's film history, film appreciation, the activities of the same period. History, movie appreciation, the specific content of the activities of the same period, etc.
2, in the student activities of the cultural plaza of the giant bulletin board (3M × 8M) hanging spray-painted introduction of the "New Talent Film Festival" giant posters.
3, in the main dormitory posted in the same period of the activities of the publicity posters
4, the same period of the activities are: held in the Newcomers Film Festival sticker design contest, slogan collection contest, the Newcomers Film Festival Campus image spokesman style contest, film knowledge contest.
Mid-term: October 10 ~ end of October
1, in front of the cafeteria to distribute the opening flyer, with a detailed process of the film festival
2, in the main dormitory in the film seminar promotional posters, at the same time, the evening posting, specifically explaining the entire event.
3, for the same period of time the activities of the students who won awards for the evaluation as well as recognition.
4, set up a new film festival publicity to explain the configuration of the booth net display racks, easy to pull, booth background made of new film festival LOGO signature version, to the students who come to consult the free distribution of magazines
5, in the main road beside the school tied to the mantle of the publicity of wall charts in order to meet the festival
Post-promotion:
1, bbs on the production of The movie will be held at the end of the year.
2. Contact the campus newspaper, the campus news center and other media beforehand so that they can report and publicize the festival
3. Cooperate with the campus culture dissemination association or literary society to hold the theme of "dream, from the new beginning" essay activities, as a feedback to the festival, and continue to deepen the hearts of the people, so as to enhance the level of art appreciation of the students. The festival will be held in cooperation with the campus Cultural Communication Association or Literature Club.
Promotional film planning program example 3
Activity purpose and significance
In order to better complete the December performance targets, publicize the company's December marketing and sales policy, so that more college students to understand the Starfire, is now campus publicity, and the issuance of raffle cards for the on-site raffle, to promote the on-site registration.
Second, the activity time and place
Tomorrow or the day after tomorrow night 19:00 to 20:30 Luoyang Normal College
Third, the activity process
1, pre-preparation
publicity tools to prepare:
sheets, posters, gifts, acceptance of the bill of accounts teaching materials
prepare hand-written promotional messages and relevant Package company QQ group number, microblogging account of the poster
2, on-site activities flow of advertising and publicity planning program on-site leaflets
posters
issuance of raffle cards, students fill in the information, the staff to collect the cards into the raffle box.
Moderator to talk about the importance of the accounting license examination and accounting license training,
The basic knowledge of the training of the accounting license examination is explained
Contents of our packages are explained
Promotional policies of the on-site activities,
Lottery drawings: draw small gifts, draw the grand prize of free learning.
Prompting the sale of deposit and tuition registration registration student information
3, the market sales policy analysis
Come to Starfire to learn accounting, QQ earn tuition!
Come to Starfire to learn accounting, online posting, weaving microblogging to earn tuition!
Come to Starfire to learn accounting, award tablet PCs and scholarships!
Submit each student's QQ number, each class class level group number, microblogging account limit of 20 per class, starfire students priority,
In order for the majority of students to win a tablet computer, the site marketing crosstalk class and special training classes, the main push special training classes to increase the strength of the accounting license pass.
Before pushing the special training class to pave the effect of the special training class and pass rate, you can bring a few sets of exercises over to show, and let the front row of students to see the topic of the, do not send, leaving suspense. (For reference)
4, on-site lecture content speech
Opening remarks: 1. Introduce yourself: Hello, I am the head of the marketing department of the division, Dong Na, thank you for the students to listen to this lecture today, I believe that today you can definitely make you full of, and in the future, my work also need the support and cooperation of the students, so that we are in the future in the future **** with the study Let's learn together in the coming days, *** with the progress
2. The steps of this lecture are broken down: first of all, do you know about the accounting certificate? Do you know the benefits of an accounting license? (We will make the answer below) Well, in my lecture will start before I share a surprise, in this lecture we will have three draws, respectively, the third prize of five, the second prize of three, the first prize of one, what is the prize? I will reveal to you later, please be patient
Now more and more people will choose to take an accounting license, there are many reasons, such as the certificate is not oppressive, more skills, more road so what is the role of the accounting license? Accounting for the company's capital accounting, fixed asset accounting, material accounting, payroll accounting, cost accounting, profit accounting, tax planning, accounting position is one of the company's core positions, but also the higher technical content of the type of work, the accountant is today's society is a more appetizing position, he is not like any other position, the old man dismissed you, and the accountant is just the opposite, the older the better, because the older it is, the more experience. experience, such a talent company is precisely to seek knowledge, so I suggest that students take advantage of the time on campus to go to the accounting certificate, the sooner we get the accounting certificate on our later development is more favorable.
Early to get a license early to learn, early to get a license in the future in order to graduate before the title, accounting license plus accounting title can easily employment good work, the future easy to do white-collar get high pay.
Next briefly about the basic situation of the accounting exam:
Speaking for so long that we must be a little tired, we take a short break to let us carry out the first round of lucky draw activities (resulting in a third prize of five)
Well, we congratulate the five lucky students, students who were not drawn, do not be disappointed, and later there will be more prizes waiting for you, the first round of lucky draw activities. Just said the benefits and role of studying for an accounting certificate, then some students will ask what conditions are needed to get an accounting certificate? And as a student we do not have a lot of money to test this certificate, no
Relationships, come to the star fire to learn accounting, not only package to learn, package to pass the test, but also for students we have a lot of concessions, please take out the staff to you to send you a leaflet, I come to you one by one to do a brief introduction: accounting license registration + computerized training = 240 yuan
Accounting license registration + accounting license
Accounting license registration + accounting license pre-training class + pre-test class = 400 yuan
Accounting license system class + accounting license class + accounting license pre-test class = 480 yuan
Accounting license registration + accounting license system class + accounting license class + accounting license class + accounting license pre-test class = 580 yuan (on each package one by one to do a brief introduction, focusing on the 580) A brief introduction, focusing on the 580 package and pre-test training class, accounting license more and more people, the competition is getting bigger and bigger, so we must do the problem, and do the real problem, do our internal exercises through the rate can reach 92% or so, our exercises alone sell 220, reflecting the package discount, guide them to learn the package)
Today I give the students present a discount. That is, you use 480 yuan to take away our 580 packages, the activity is limited to today's day, we are moved to action, we all come out of the university, we all know that it is not easy to go to school, so the starfire on the 20xx annual students have a year-end feedback "on QQ to earn tuition fees" (on the introduction of the activity)
a The company's first step is to make sure that you can get the right amount of money for the right job.
Three Starfire trainees every forwarding of the company's published log, you can get 0.5 yuan cash tuition, only once a day
Four where the introduction of a trainee can get a cash bonus of 10-50 yuan the company and to the new trainees 10% discount
Five where the Starfire members introduced trainees to get a cash of 30-100 yuan and to the trainees 8.5% discount for everyone! Just moving your fingers after school time can earn some tuition for yourself, so earning tuition is easier and more relaxing than doing a day's part-time job outside, right?
Secondly, our company has a bursary system for outstanding students
The special prize for the first place in each period of the accounting license examination, the company will be worth 1,000 yuan of the Gold Medal Accounting class or platform computer
The first prize for the second place in each period of the accounting license examination, the company will be worth 500 yuan of the training fee or 500 yuan of the preferential gift packages
The second prize for the second place in each period of the accounting license examination. Accounting license exam third place, the company will award 300 yuan of training fees or a discounted gift package worth 300 yuan
Preferential awards for each period of passing the accounting license exam students, you can get 200 yuan of training tuition
Educational assistance awards for each period of passing the accounting license exam students can get the value of 500 yuan of academic preferential tuition
Third, the Spark for each period of passing the Accounting license examination students can get each enjoy the accounting certificate continuing education member price
Lastly, the company will also be taken from each period of the accounting certificate examination students as a lifelong sponsorship of the company's object, enjoy the company's business scope of the training courses
Hear here students on our strength of the Starfire must have an understanding of the company's rapid development, we are based in Zhengzhou as the headquarters, Luoyang, Xuchang, Xinyang, Pingdingshan, Jiaozuo are equipped with our branch campuses, students' hometowns if there is a branch, you can also in the summer and winter vacations to take your lecture card to learn the opportunity is often given to those who are ready, I hope that the students can seize this opportunity, so that Dong Na to take you to fight a battle prepared to win!
The lecture proceeded to here we come to do a game, ease the mood of everyone, okay?
Beating the drum to pass the flower, pass to where to stop the person, go on stage to give a show or truth (this link is controlled in about ten minutes)
Well, there are punishments we have to have rewards, the following we come to draw the second prize for the lucky winners, resulting in three lucky winners
Promote the question, prize gift link (so that the presence of the students to raise the question, I'm going to do the answer and the students to raise the question to give a gift to the students. The students who asked questions were given gifts)
When the question session ended, the first prize was drawn: 480 yuan package
Near the end
Students, the opportunity does not come every day, when he came to your side must be seized, and today our starfire to provide you with a platform for the accounting license, on this platform you can show your talent, win your own prizes, and then you will have the chance to win the prize. Win your own prizes, let's work hard for the 1,000 yuan scholarship and work hard for the tablet PC, okay?
On-site promotional content to add: on-site enrollment of what gifts and incentives preferential policies,
Payment of deposits
Four, the division of labor
School generation is responsible for the admission of personnel and maintain on-site order
Dong Na is responsible for the publicity of the accounting training pavement and marketing policy in December to preach.
Other colleagues to assist in the consultation and answer questions,
Western Engineering according to the regional division of the class, divided into pieces, each employee assigned a piece of the area, holding the site registration form, is responsible for the collection of money to register, answering questions and solving problems.
Fifth, the end of the activity
Leave the company's address on the blackboard, contact number, QQ group number, microblogging account to facilitate contact on the blackboard to leave the campus agent contact information
Post-meeting experience is not enough to summarize the next day to write a summary report.
Six, the campus activities are expected to achieve the effect
Guess what you like:
1.school promo how to do
2.company promo planning model
3.city promo how to do
4.enterprise promo script program model
5. How to write a poster design program?
As follows:
1. Big title, followed by sub-label, organizer, contractor: the title should be attractive with a strong sense of impact
2. Purpose of the activity: to be able to arouse the interest of people
3. Object of the activity: combined with the adaptability of the object
4. Time of the activity: to be marked clearly
5. p>6. Activity preparation (to be detailed): informed to understand, so as not to cause deviation
7. Publicity: to be able to maximize the attraction of the crowd
8. Funding budget: the entire activity is best within the budget
If the competition type of activities plus the design of the awards, scoring criteria, entry requirements.
Design is the process of conveying a vision through rational planning, careful planning, through various forms of feeling. Human beings transform the world through labor, create civilization, create material and spiritual wealth, and the most basic and major creative activity is to make things. Design is the pre-programming of creation activities, and can be understood as the design of any planning technology and planning process of creation activities.
Promotional activity planning programIn order to ensure that the activities of high-quality and high-level development, often need to carry out activities in advance to prepare the program, the program is to clarify the activities of the time, place, purpose, expected results, budget and methods of activities, such as the business plan. So what kind of activity program is good? The following is my compilation of promotional activities planning program, welcome to read, I hope you can enjoy.
Publicity activities planning program 1
Activities
According to the school's own program of activities on a regular basis to carry out various forms of environmental protection activities, the Young Pioneers arranged to comprehend the environmental protection terminology, understanding of environmental protection knowledge to learn to do environmental protection.
Second, the goal of the activities
Through the scope of activities from small groups, expanding to the large collective, so that students realize the importance of protecting the environment. And students can find environmental protection information and field research in the process of deep understanding, our living environment has been different degrees of pollution and destruction. Therefore, it is urgent for the students to take the initiative of "Protecting the environment of our hometown is everyone's responsibility". At the same time, the students realized that the protection of the environment should start from a young age, from the small things around us. The message of environmental protection will be infected with the students' own strength to the family and even society.
Three, activity preparation
Activity materials: timer, plastic bags, cloth bags, shovels, shovels, string, camera, camcorder, activity record sheets, environmental volunteer signs.
Activity sites: inside and outside the campus and at home.
Fourth, Activity Process
Individual Activity Items:
(1) Collect newspaper clippings, pictures and other information about environmental issues. These can be obtained through newspapers, books and listening to the radio or surfing the Internet.
(2) Observe the waste of energy at home and at school at any time and make notes.
With careful observation, we can find that energy is wasted everywhere around us, and this way of observation and recording can deepen the students' impression.
Collective activities:
Activity 1: Investigation topic: littering in the school
Specific activities: members of the after-school hours were in the school building and the playground to record students littering and then use the second classroom activities to investigate the class littering. In short, members of the campus at any time to see the littering situation at any time to record. Once a week, they submit a record of the littering situation. At the same time, the members will warn the littering students: please take care of our campus environment and don't litter everywhere. After a period of time, we will see how effective the activity is, and if the campus environment does not improve, we will repeat the record to publicize the activity.
Activity 2: Investigation topic: the phenomenon of spitting on campus
Specific activity arrangements: members also use after-school time to investigate the spitting situation to tell the students who spit spitting can be done not to spit is one of the most direct and most effective measures to protect the environment. Please ask students who spit unintentionally to change this little habit. You will have a great advantage. This phenomenon should also be monitored and recorded at all times.
Activity 3: investigation topic: the phenomenon of street littering
Specific activity arrangements: the use of every Wednesday afternoon to organize students to go outside the school to investigate the phenomenon of littering, members with a variety of sweeping tools, will be littered with . Posters removed, repeated such activities to make our street environment beautiful. Then go to other public **** place to remove the posters, the original street environment regular sampling, so that through our efforts to make our surroundings more neat and tidy up the environment.
Activity 4: investigation topic: street littering
Specific activity arrangements: the use of every Wednesday afternoon to organize the students to the street to investigate the littering situation. The students brought all kinds of sweeping equipment to clean up all kinds of garbage in the street and put all kinds of garbage into garbage bags and send the garbage that can be recycled to the garbage sorting box for recycling and reuse.
Publicity activities planning program 2
Activity background:
Nowadays, environmental awareness is more and more y rooted in people's hearts, more and more people pay attention to environmental protection, recognize environmental protection, how to make environmental protection from ideology to practical action, so that readers can consciously protect the environment and save energy in their daily lives, is the center of the idea of the activities we engage in. In addition, welcome the whole school teachers and students *** with the participation of our environmental knowledge activities. For the construction of green man and nature harmonious **** survival environment, popularize environmental protection knowledge, improve environmental protection awareness, construction of green homes, so that the real environmental protection into life to make a contribution.
Second, the purpose of the activities:
1, through the distribution of publicity materials, vigorously popularize environmental protection knowledge, improve the environmental awareness of the majority of teachers and students, and cultivate students to pay attention to the development of the community's sense of responsibility, love of the quality of social welfare undertakings.
2, learning to master the world and China's environmental protection day name, slogan, origin, time and other knowledge, to understand the protection of the environment can be done with the hands of the things around.
3, in the publicity and education of others at the same time, and constantly improve their own level of environmental awareness and knowledge,