In order to ensure that work or things can be carried out in an organized manner, it is usually necessary to formulate a complete program in advance, the content and form of the program should be centered on the theme, and ultimately to achieve the desired effect and significance. How to write a program to play its role more? The following is my store celebration activities program for you to organize 5, I hope to help you.
Activity theme
online shopping Sanxiang, won the prize tour of Hunan
Second, the activity time
November 5 - November 4<
3. Organization
Hunan Provincial Tourism Bureau
4. The campaign uses the Internet as the main platform, and makes extensive use of video, audio, animation and other means to enable tourists to achieve an immersive experience, thereby improving the perceptual understanding of the destination. At the same time, in order to enhance the fun and interactivity of the campaign, the campaign set up fun games and lucky draws to attract public participation and effectively improve the marketing effect of the tourism destination. The campaign is divided into four phases, three months for a phase, each phase will be set up different themes, step by step to promote, and continue to broaden the activities of the audience, and with the large-scale media publicity and reporting, to enhance the visibility and impact of the activities.
Five, the flow of activities
The entire lottery is divided into four quarters, each quarter of the lottery rules announced one month in advance in Hunan Tourism.
The first quarter of the lottery rules are:
1, each month from this month's tourists eligible for the lottery by the computer randomly selected 40 lucky tourists, issued by the "Hospitable Hunan" lucky prize.
2. 30 lucky tourists will be randomly selected by computer from those who are eligible for the lottery in this quarter and awarded the "Hospitable Hunan" prize.
3, visitors can repeat the lottery, repeat winners.
Six, the awards:
1, 40 lucky tourists selected each month, awarded the "Hospitable Hunan" lucky prize. Prizes are Hunan scenic spots (more than three a) tickets, hotels and restaurants coupons or Unicom Hunan Tourism Information Service Card. (Total: 480 for the year, prizes 27,000 yuan)
2, quarterly 30 lucky tourists, awarded the "Hospitable Hunan" award. Prizes are worth 1000 yuan for two people in Hunan three-day tour or travel vouchers. (Total: 120 for the year, prizes 10 yuan)
3, 12 lucky tourists throughout the year, awarded the "Hospitable Hunan" VIP Award. Prizes are worth 4000 yuan for two people Hunan full seven-day tour or travel vouchers. (Total: 12, 48,000 yuan)
Total prizes: worth 195,000 yuan
Prizes are valid for one year, transferable, not exchangeable for cash.
VII, visitors to participate in the way:
Tourists log on to Hunan Tourism Network, Hunan beauty online, as long as the completion of any of the following tasks, you have a lottery qualification:
1, to complete a simple to travel to the city or scenic spot as the theme of the online game.
2. Distribute the website to 5 of your friends.
3. Set your cell phone ringtone to "Hospitable Hunan" music.
At the same time, fill in the contact information, after which lucky visitors are regularly drawn to win prizes.
VIII. Prize notification
The third day after the draw day in Hunan Tourism announced the list of winners, and contact the winners by cell phone, e-mail.
Nine, prize redemption
The contracted travel agency regularly organizes the Hunan tourism line real, the award-winning tourists to participate in the appointment. Other prizes by mail.
Tenth, the activities of publicity
This activity will be widely publicized and promoted through television, radio, Internet, newspapers and so on. CCTV 1, CCTV news channel, "World News - Media Square" in the image of Hunan three times a day in the high-frequency scrolling broadcast propaganda subtitles.
Eleven, the end of the campaign
Store celebration program Part 2
First, the background of the event
Tianchen sports since landing on the market, all the way to nine years. "Nine", for people, has a special meaning, nine has the meaning of "long". In the East, nine is the number of emperors and kings, and in the West, nine is considered to be the number closest to divinity. Therefore, Tianchen Sports will take this joyful day to organize a series of celebrations, giving back to the old customers, and giving new customers discounts.
Second, the theme of the event
Nine years of glory, integrity forever! Tianchen Sports nine anniversary of the opening of the store
Third, the activity time
July 18, 20xx - August 8, 20xx
Fourth, the activity content
1, for the old customers, the launch of the "profits nine years, thanksgiving return" activities
The old customers in July 18, 20xx - 20xx August 8 activities during the period, the success of the introduction of a prospective customer and purchase of products. You can get a free (yoga mat, foot care basin, badminton racket, table tennis paddle, fitness wrist guards, etc.). (or other small products)
2. For new customers, the launch of the "Deli nine years, Thanksgiving with" preferential activities
1) During the activity period, new customers can enjoy 6.5 percent discount on the purchase of products.
2) During the activity period, new customers in the purchase of products is, in addition to enjoying discounts at the same time, you can also get (yoga mats, foot care basin, badminton rackets, table tennis paddles, fitness wrist guards, etc.) to choose one. (or other small products)
3) Home machines only.
First, the organization of customer data is complete
In the weekday customer consumption, if only to come to the customer once this data is meaningless, such as hair cuts more than the consumption of the second log in the data is valid data, as a whole, the customer's consumption in the six months of the variance is normal, such as can be in the If we can start the after-sales service (ask satisfaction) and professional beauty to do the goal, can be extended to more than a year is the winner. Do a good job of complete customer files, analyze customer groups and customer spending habits on our hair salon activities have a great help group.
Second, specific hair salon activities and the purpose of organizing the discourse:
1, increase the price per unit
Discounts are reduced, the first thing to do is to increase the price per unit, otherwise the number of guests to increase, the performance of the anti-decline, so be sure to organize to improve the price per unit discourse.
Catch the key to know the key to success or failure:
a, price rhetoric finishing
b, the new process (tools) rhetoric finishing
2, shorten the hairdressing consumption cycle
Shorten the consumption cycle, the statistics of the customer's data; should be ironed (stabilize the customer), can be ironed (shorten the cycle), only just ironed.
Catch the focus to know the key to success or failure:
1, the organization of effective customer data
2, should be hot, seasonal, change the hairstyle rhetoric organization
3, can be hot, early beauty, and save money rhetoric organization
4, just hot, good things to share with a good friend rhetoric organization
3, the old customer Bring new guests
The key to success or failure lies in the guest with the guest (friends and family share) how to let friends and family share? From inside to outside from husband and wife to children to parents and then to friends and then to colleagues.
Catch the focus to know the key to success or failure: a, emotional contact tactics to organize b, good things and good friends to share tactics to organize
4, increase the added value
The added value is a kind of consumer concept out of nothing, there is the idea of the scene, there is the idea of the value of the project, the idea of the development of the site, the idea of the scene provided here. Catch the spindle to know the key to success or failure:
a, perm without hair coloring speech finishing
b, hair coloring without coloring speech finishing
c, perm, hair coloring, before and after the development of hair care speech finishing
Third, before the event, speech rehearsal (the old tune once again urged, the scene of the notes):
Most of the employees inside the hair salon are relatively young, thinking about logic is relatively not meticulous, if there is no clear words for her to understand and memorize, they are not able to speak aloud. It's important to have the same language, the same **** knowledge, for each and every one of you to be able to work with the same language.
1, popular selling point hair:
Any marketing design, if there is no main project to do sales, you will not be able to catch the theme, you can not create a selling point, if only for perm hair and perm hair, no seasonal hair trends, such a perm is meaningless, re-emphasize, the essence of the promotion is to give back to the customer and educate the customer, the selling point of the hair design, is to tell the customer that our technical professional and professional hair, and the design is to tell the customer that our technical professional and professional hair, and the design is to tell the customer that our technical professional and professional hair. Tell customers that our technical expertise and popular acumen, so that customers know that we are advanced concepts, new and innovative, to create local uniqueness.
2, assistant technical purity:
Business is very good, but the leakage of the volume, make up hot, hot hair, hot hair took 3 ~ 4 hours, these are the fatal injury in the event. Can have the opportunity to repair that is good, can not be repaired, lost a customer, but also extend the negative publicity more than 30 people, so in the process of the event, the technical rehearsal is very important, if a mistake occurs, try not to blame the assistant, it will make the assistant to do more unsure of what to do even less self-confidence. If you can before the event, together to study why we need to do technical rehearsals, the benefits of where the designer to prepare for the publication of the new hairstyles, assistants on the iron, dyeing technology to strengthen the rehearsal, so that errors are minimized, and can mutually agree that as long as there is a leakage of rolls, rubber bands, pressure line, hair tension is insufficient and become frizzy, assistants in the performance of this performance will not be accounted for as a public fund, designers accompanied by a penalty of 50 yuan, that is because the site is not well supervised.
Everything is a good idea.
Everything to customer satisfaction as a prerequisite, mutual constraints, reduce the failure rate, will be more fun than scolding the assistant, the scene gas points will be more harmonious.
A supermarket store activities background and significance
Now the supermarket industry is very fierce competition, with the help of this supermarket anniversary activities, a series of promotional activities, in order to be able to dominate the market, to expand the influence of the brand, and to achieve the enhancement of driving the sales of the purpose.
The name of the second supermarket store celebration activities
"Store 1 anniversary, the price of sweeping back", by pulling the banner to let customers know the anniversary, to create a store celebration. Warm atmosphere, so that consumers actually feel the benefits and convenience. This is a reference to the customary practice of Guangzhou celebration company, the most direct and straightforward way to publicize.
Three, the supermarket store celebration process
Activity time: December 20, 20xx - December 21
Activity layout:
1, put a rainbow bridge in front of the main door. You can rent one from Guangzhou event planning company.
2, the activities of the POP hanging 25
3, the anniversary of the posters: basically, the promotion of new products, or boutique super low price. During the activity period in the supermarket shopping full of more than 100 yuan of customers and friends with a single ticket of the day, you can go to the activity site to turn the prize 1 time;
4, the anniversary of the day of the release of new products, the conference by the Guangzhou new product launch planning company is responsible for.
Anniversary store operation:
1, all the staff together, do a good job of new product release, anniversary promotions
2, do a good job with the marketing department to complete the decoration of the interior and exterior.
3, the daily low-priced goods in the form of pile pile display sales, with eye-catching POP.
4, the activities of the prizes, gifts, please stores according to the cash register ticket for distribution, and registered.
5, membership card to the office beforehand to receive 1000.
1.0 Purpose
Combined with the ***200X annual marketing plan, the development and implementation of the fourth anniversary of the store marketing program, in order to increase the supermarket to gather customers and merchandise sales, enhance market control and social impact, and to obtain double harvest of economic and social benefits.
2.0 Theme:
Total Joy - **** Fourth Anniversary Celebration is staged
3.0 Promotion Principles
Create surprises to give customers affordable. The company's goal is to create a warm atmosphere for shopping.
4.0 Content
4.1 Activity time
4.2 Promotional forms
4.2.1 The main body of the promotion
220 varieties of selected (home appliances in addition to the) dm specials, the entire period of the activities of the daily launch of a large number of adequate supply of specials, bundles, free gifts packaged goods. Highlight seasonal commodities, fresh food, grain and oil food, common daily necessities, seasonal clothing, new products and other attractive commodities, so that customers get a wide range of benefits;
4.2.2 promotional hotspots
Every day selected about 10 kinds of ultra-low-priced commodities, the requirements to determine the reasonable varieties, the supply and the ultra-low price, to ensure that there is a strong attraction and price impact. On the one hand, to limit the number of individual purchases, on the other hand, to ensure that the day of the full supply, to avoid looting in a short period of time;
Bulk rice November 29, December 5, two days of ultra-low price sales, 1.02 yuan / catty (the rest of the time 1.05 yuan / catty), so that the activity set off two climaxes.
4.2.3 Promotional display
Set up a special promotional area, relatively concentrated display of promotional categories, design characteristics of the decorative, highlighting the selling points, special prices, gifts, services, visual to pull consumption;
4.2.4 Factory promotions
Purchasing Department and the Marketing Department to contact in advance to plan for the supplier's self-organized promotional activities for the supplier Organized by the special, strong or novel promotional activities, to give active cooperation and publicity (including square performances and dm publicity).
4.2.5 Thematic promotions
Heartwarming surprise price of goods - high quality and low prices can not be imagined affordable, during the campaign period, a limited number of dozens of super special offers every day to return to you, the real surprise, value for money.
There is action on the gift - during the activity period, every day shopping more than 80 yuan of customers, with the day of shopping ticket (single, not cumulative) to the service desk to receive a thoughtful gift
(November 29, 30, a bag of laundry detergent, December 1, 2, a bottle of soy sauce, December 3, 4, a Kleenex) (On November 29th and 30th, we will give you a bag of laundry detergent, on December 1st and 2nd, a bottle of soy sauce, on December 3rd and 4th, we will give you a box of Kleenex, on December 5th, 6th and 7th, we will give you a bottle of detergent.)
Birthday celebrations, gifts - customers whose birthdays are on December 5, with ID card can get a free cake on December 5 at the service desk
Touch of "electricity" gift - to celebrate the fourth anniversary of the store. -To celebrate the fourth anniversary of the store, *** store, *** store, *** store, ** store jointly launched a home appliance promotion, high quality and low prices, surprises, good luck.
dm Lucky Draw - November 29 - December 4, every day shopping for a certain amount of people, with the store celebration activities poster printed lottery card (each person is limited to fill out a, to the ID card number shall prevail, the copy is invalid), you can go to the service desk of each store to participate in the store celebration of the fourth anniversary of the Lucky Draw! Lucky draw activities, December 5 at 10:00 in front of the ** store plaza unified opening, resulting in a first prize of two, each prize 29-inch color TV, second prize of 10, each prize microwave oven, third prize of 30, each prize bedding a sweet prize of 200, each prize gift.
4.3 Division of labor
4.3.1 Purchasing Department to determine the variety, quantity, strength of promotional merchandise before November 20, to obtain the support of suppliers; gift and dm raffle giveaways to be determined before November 24, the day before the event to contact the delivery to the service desk of each store;
Birthday cake ** store 300 copies, 200 copies of each of the other stores, *** counting 900 copies provided by the bakery (independently packaged, delivered to the store service desk one day in advance),
4.3.2 Marketing Management Department in November 22 before the planning of the overall program of the event, to make good preparation for advertising and publicity, dm filming, production, banner production, advertisement design;
responsible for the square on December 5, the raffle draw ceremony set up, contact with the performance band;
4.3.3 The management department of each store will set up a dm card drop box at the service desk, post a large poster introducing the dm lucky draw activity (indicating the rules of the activity, employees are not allowed to participate, and this activity will be notarized by a notary public, etc.), and then send the lucky draw box intact to the service desk before 9:00 on December 5, and notify the branch immediately after the list of winners is generated.
4.3.4 Store Department in accordance with the requirements of the activity program and the Purchasing Department specific activity notice to do a good job of merchandise display, pop hanging, on-site service;
4.3.5 Management Department reported to the Department of Marketing and Management before November 23, the store decoration plan for each store, the Department of Marketing and Management to determine the unity of opinion, the implementation of the branch;
4.3.6 Security Department to maintain the activity period business order;
4.3.7 Logistics Department with the December 5 plaza activities of the stage layout.