How to let users discover our products

I continue to share the second case, is the foot health elderly shoes, we can be impressed by the six words from the brand name and category name alone, from the brand name to the category name, directly tell the user who they are what they do, the little genius children's phone watch is also such a good name. Of course, we share today's footwear for the elderly in the community marketing to promote the case. Good brand name and category name is only the first step, the second step is the product into the sales channels and sales terminals, but into the store and on the shelves is not enough, it must be proactive marketing, especially functional products and new categories, although the foot health to seize the market gaps, the first to call out the category of shoes for the elderly, but not after market education and promotion, there is no way to let more target users see. In addition to advertising at the beginning of the market, the most successful point is to find a community model in the sample market, the first is the senior university community, the second square dance community. Let's look at our country around the retired middle-aged and elderly population where the most concentrated, one is the park, the second is the board room, the third is the community of senior citizens in the university, but the most concentrated and eye-catching is the square dance community, and only the square dance community has the most power of dissemination, is a real community, the other three areas are very difficult to have a collective behavior, senior citizens in the university is better, but also relatively loose, and the square dance community on the completely different, this is an online and offline community. This is a highly integrated community online and offline, is a very high degree of viscosity of the circle, we look at the Spring Festival Gala every year from the square dance derived from a lot of stage material. China will be held around the square dance competition, the main players are elderly people, very few young people, which is the focus of the foot health sponsorship program, foot health will be sent to the square dance leader before the competition and the leader of the dance shoes to wear, and even the interests of the binding, so that the leader of the unified square dance costumes at the same time, but also the shoes will be unified, of course this is not mandatory, that is, the leader of the personal charisma and organization, the price is also the price of the group purchase! The price is also the group purchase price, coupled with the shoes themselves are really comfortable, suitable for the elderly, people will continue to wear after the game, so that the formation of a group of opinion leaders to wear, but also led to other people in the same place to buy the foot Jian elderly shoes. Community thinking can not be limited to online, offline is also a very important stronghold of the community, the script kill is also similar to this community.