1, set up an attractive live room.
Live room layout is simple and generous, not messy, not fancy. Live novice recommended the use of shelves / cabinets, products are neatly arranged, because it is not Netflix, so to highlight the goods with people.
2, eye-catching live cover and title, unified live time
Configuration of eye-catching live cover and title to attract the attention of fans. The best gold live time is 17:00-23:00.
If you plan to live for a long time, it is recommended to develop a unified time, the account in advance to write a fixed live time, duration, the formation of a stable law, so that fans will be every day at the same time on time on time to live, to cultivate loyal customers.
3, 1-3 hours before the start of broadcasting, the release of preheating video
The most important source of live traffic is still the video recommendation, so the video and live broadcasting are to be combined together to better improve the popularity of live broadcasting. 1-3 hours before the live broadcast to send the video, after the release of the video according to the heat of the video to choose the time of the live broadcast.
4, the use of live features to enhance the popularity of the live broadcast
(1) countdown to grab the red packets
Opening the process of telling the audience that they are going to send a red packet and set up a countdown to grab the red packets, to enhance the user's stay in the live room.
(2) live pk
Newbie anchor early difficult to quickly accumulate popularity, as much as possible and high popularity of live pk, if the live content is interesting enough, pk method can effectively help themselves to attract each other live viewers into their own live room.
(3) Portal Gifts
Portal gifts allow viewers in all directions to quickly gather to the live room.
5. Prepare gifts for priority entry fans
Before the start of the broadcast, the start of the broadcast news will be notified to the fans in advance, or prepare a small gift for the priority to enter the live broadcast room fans, which can improve the enthusiasm of the fans. After the start of the broadcast, the first time to share the live room, so that more friends first enter the live room.
6, live talk skills
Many people in the live broadcast, do not know what to say, the brain is blank, it takes a period of time to adapt and enter the live state, this state will lead to the loss of the user base.
In the live broadcast, in many cases the anchor needs to use words to complete the powder and conversion, there are concerned about the words, ask and answer words, chase single words, end words, these words can help the anchor a good control of the rhythm of the live broadcast.
For example, the words "buy X get X free" and "discount package" to stimulate fans to order; or like Li Jiaqi's "OMG! Or like Li Jiaqi's "OMG, buy it!", such high-powered sentences to stimulate the fans' shopping desire.
7, after the broadcast in time to review
Every live broadcast is over, it is necessary to carry out a live review in a timely manner, which is also the last link in the live tutorial of the jitterbug. Timely summarize and organize the advantages of this live broadcast and the places that need to be improved, so as to be fully prepared for the next live broadcast.
In order to find problems and solve them in the fast-paced live broadcasting process, the review after the live broadcast is the most important work of Li Jiaqi after the live broadcast every day. "The review of the time to find problems with the product, so that you can avoid using it again in the future."
Post-broadcast replay includes at least live data analysis, user activity, live turnover rate, adjustment and improvement.