Tanabata Creative Activity Program (General 6)
In order to ensure the smooth implementation of the activities, it is necessary to formulate a program of activities in advance, the program of activities is a comprehensive consideration of the activities of the factors related to the development of a written plan. So what is an excellent activity program? Here is my organization of the Tanabata creative activity program (general 6), for your reference, I hope to help friends in need.
Tanabata Creative Activity Program 1
I. Purpose of the activity:
1. Use the festival to enhance the project attendance rate, enhance the popularity of the site;
2. Timely launch of preferential activities, so as to achieve the effect of promoting sales;
3. Maintenance of the relationship with the old customers, to establish project Maintain old customer relations, establish a good reputation for the project, and ultimately achieve the purpose of promoting project sales through word-of-mouth dissemination;
4. Resolve the sales of a small number of pre-accumulation of 1 #, 3 #, 5 # building intention customers (this part of the customer has a need to buy a house, but delayed there is no decision);
5. Increase the amount of attention to the WeChat for the later WeChat marketing to do the accumulation;
6. Promote the project's popularity, to prepare for the golden nine and silver ten. To prepare for the golden nine and silver ten, a weekly warming activities, continuity, for the later push the price of housing to do the basis of paving.
Second, the theme of the event:
Romance full of house, happy eve, love Ronghui Lijingwan
Third, the time of the event:
August 20, 20xx September 3 real estate eve activities
1. During the activity period of purchasing a home purchase The decoration fund (7777 yuan), and can offset the down payment;
2. Eve day purchase of young couples (including married), you can enjoy a set of romantic Lijingwan gift package, including high-grade wedding photography (3,000 yuan) a set of romantic honeymoon trip (3,000 yuan), high-grade bedding three-piece suite (3,000 yuan); (only on the day of the eve of the festival)
3.
V.
1. Tanabata Festival node, the launch of seven sets of romantic wedding room can enjoy all the activities and benefits of the day;
2. Outside activities: (festive characteristics, eye-catching, send love and send blessings)
Employing young people to hold up the two-dimensional code sign in the county streets to send a single rose, sweep the two-dimensional code to send a circle of friends can be taken; (preferably to ask the activities of the company out of the people to work with)
The company's activities are not only to promote the development of the city's economy, but also to promote the development of the country's economic development and economic growth.
3. On-site activities: (festive atmosphere, young people like)
Flower arranging; on-site free teaching of rose flower arrangement, given to close loved ones. (Please activities organized by the company)
Six, on-site packaging
1, the door rainbow door
2, the door of the balloon sticky door frame
Tanabata Creative Activity Program 2I. Activity Theme
Mutually helpful, the most loved Tanabata
< p> Second, the activity timeAugust 10 - August 20
Third, the main thrust of the planning
1, Tanabata to distinguish Valentine's Day from the caliber of the dissemination of the organization of the event. Falling on the love between husband and wife.
2, the entire planning theme around "emotion, love, family", to achieve the integration of activities and marketing activities.
Fourth, the content of the activities
1, mutual love, the most love Tanabata - "I and my lover" large-scale collection of activities (August 10) Remember the promise you made to face your friends and family? xx "I and my love" large collection of activities kicked off, that is, the collection of the earliest wedding photos, the earliest wedding promise ......, the end of the activity, according to the date of the photo shoot, wedding time The first thing you need to do is to get your hands on a new one, and you'll be able to do it.
The earliest wedding photos 5, the owner of each photo reward xx value of 200 yuan of exquisite gifts;
The earliest wedding promises 5, the owner of each promise reward xx value of 200 yuan of exquisite gifts.
Photos (after the collection is completed, made into a display, the original photo will be returned to me) promises by the customer handwritten, signed, made into a display placed in the ZTE Plaza event site display.
2, mutual love, favorite Tanabata - xx Walking Street wearing class price based on the upper limit of 77% off. (August 18 - 20, time-limited discounts, announced on-site radio)
Walking Street is responsible for negotiation, implementation.
3, mutual love, favorite Tanabata - xx large-scale cultural performances, wonderful on-site activities.
August 17 - 19, xx Liuhe Square wedding show;
August 17 - 19, xx Zhongxing Plaza wedding show;
August 12, August 19, xx Zhongxing Plaza Iris All flow rhyme - Century Taihua cultural year series of activities;
4, mutual love, the favorite Tanabata - thousands of paper cranes table sincere
xx Xintiandi Pedestrian Street, 10,000 cranes to meet the Tanabata Festival, the early part of the xx staff can fold their own, the materials used by the company reimbursement, the company will be the first time.
August 7 afternoon began to issue a notice, asking the staff of the pedestrian street first folded thousand paper cranes.
5, mutual love, favorite Tanabata - xx Tanabata magpie bridge!
Purpose: The "Tanabata" this traditional Chinese festival, organized with the social welfare nature of the "magpie bridge" activities, to attract more customers to enter and understand the xx.
Time: August 10 to August 26
Cooperation unit: Weifang Radio
Theme: Meet you and me, fate in Taihua - xx Tanabata Magpie Bridge Club
Media introduction: Weifang Radio has four professional frequencies: news, economic life, traffic music, health and entertainment, and is currently transmitting with a dual-coverage of 10 kilowatts of medium-wave and 5 kilowatts of FM, and now, in addition to the twelve Weifang radio stations, there are four other radio stations in Weifang. Now in addition to Weifang's twelve counties and municipalities, the surrounding 'Qingdao, Rizhao, Zibo, Binzhou, Dongying and other parts of the region can be clearly listened to, the direct audience of more than 10 million people. The main program of the news frequency "Starry Sky Magpie Bridge" is a veteran program started nearly ten years ago, now with fifteen formal matchmaking cooperation, each matchmaking has thousands of single members, "Starry Sky Magpie Bridge" program has tens of thousands of special audience.
Program content:
Format:
Blind date registration in the form of a form, fill out the Blind Date registration form;
Staff will fill out the registration form registered to the production of the Blind Date registration card for on-site posting;
Activity Stage:
The first stage: the registration stage from August 10 to August 26
Intentional personnel can go to the xx general service desk, the Century Taihua Plaza general service desk, Saino supermarket service desk to register;
The second stage: matchmaking stage
September 2, a large-scale township meeting was held in the xx, the company personnel will be the list of enrolled personnel to make.
6, mutual love, favorite Tanabata - what to take to my lover!
August 17-August 20, in xx shopping full of 100 yuan, send Weifang famous florist - Zhilan flower House special discount card. *** Count 1000, send until the end, while enjoying the free delivery of flowers to the home of the special planning services.
7, mutual love, the most love Tanabata - couples love contest activities (August 18 evening 19:00)
Couples love contest, Tanabata evening party, held in Zhongxing Plaza: released in advance through the media, invited 10 pairs of customers, to participate in the couples love contest activities, more than tacit understanding, more than the talent, more than the handicraft. than crafts.
July 1st Creative Activity Program 3I. Activity Overview:
Activity Theme: Holding Hands Across the Magpie Bridge, Meeting at Hengfeng
Activity Time: Tentatively scheduled for xx month, xx day of 20xx
Activity Objects: Minsheng Bank's debit card holders (in the form of families or couples) Activity Scope: All business outlets and community outlets of Nanjing Branch
Activity Objective: To spread Minsheng Bank's popularity through interactive experiences and novel activities, increase the quality of existing customers and expand the number of new customers through exchanges and interactions between customers and staff.
2. Pre-activity publicity
Material publicity:
1. Pre-activity is equipped with activity posters, leaflets for the landing of the activity publicity.
2, in the business outlets around the community and office buildings and cooperative units placed in the publicity materials to promote the event.
Telemarketing:
3. Each business branch invites customers to participate in the event through telephone invitations and on-site visits to their respective stock of customers.
Media publicity:
4. Publishing information about the event in the form of soft articles on HDFC Bank's WeChat public platform as one of the online promotion channels.
3. Activities:
(1) The overall activity wall of the Tanabata Festival
1. The business outlets placed a background wall for the activity, which was printed with the pattern of love or the logo pattern of HDFC Bank on the background wall.
2. In the background wall of the designated LOGO full of roses
3. Customers to the business outlets in front of the background wall to take a picture and sent to the circle of friends to receive a rose.
(2) Selection of Photographic Works
Business outlets collect photographic works taken in front of the silhouette wall. Participating customers can make various poses in front of the silhouette wall, and the photographs taken in front of the silhouette wall will be used as the entries.
(3) Karma wall to find the person of destiny
Collect the information of customers who have the need for marriage and dating to fill in the form, and place it on the Karma wall as an auxiliary function of the overall activities of the wall, and also to make the whole activity more in line with the theme of the activities related to the Tanabata festival.
Fourth, the rules of the activity:
1. "Hand in hand across the magpie bridge, meet in Hengfeng" as the theme, with the silhouette wall poses as a form of expression of the photographic works, in order to select the best works.
2. Participating customers can bring their own shooting tools or be assisted by bank staff.
3. In the course of the activity, the evaluation criteria are: the degree of expression of the gesture conveyed by the posture of the participating customers in the silhouette wall, creativity and novelty as the judging criteria.
Tanabata Creative Activity Program 4Tanabata Festival, also known as Beggar's Day, Seven Coincidence Festival or Seven Sisters Birthday, began in the Han Dynasty. In China, the night of the seventh day of the seventh month of the lunar calendar, the weather is warm, grass and trees, which is commonly known as the Tanabata Festival, also known as the "Begging for Coquettishness Festival" or "Daughter's Day", which is the most romantic of the traditional Chinese festival, but also in the past, the girls are This is the most romantic of all traditional Chinese festivals, and also the most important day for girls in the past. The Tanabata Festival originated from people's worship of nature and the ancient women who begged for coquettishness by threading needles, and it was not until the Tanabata Festival was given to the legend of the Cowherd and the Weaving Maiden, which symbolized love, that the festival became a festival to symbolize love. In order to better inherit China's outstanding traditional culture, tell a good Chinese story, in the Tanabata Festival is approaching, xx District Library is preparing to carry out our festival - Tanabata online activities, welcome everyone to sign up to participate.
Activity time:
August 21st to 25th, 20xx
Activity place:
Online activity
Activity objects:
All Children and teenage readers, limited to 20 people.
Activity registration:
Please login to xx free registration, after registration, please join the activity of WeChat group.
Activities:
1, the story of Tanabata, Tanabata culture.
2. Quiz about Tanabata.
3, Tanabata games.
4. Sign language dance learning of Tanabata.
Activity schedule:
1. August 21: The story of Tanabata, the culture of Tanabata.
Tasks: learn the culture of the Tanabata Festival, tell the story of the Tanabata Festival;
Feedback: submit the Tanabata storytelling audio, the highest get 3 reading passbook points. Finally upload the official website audio extra 2 points.
2, August 22: Tanabata-related quiz.
Task: sweep the code to participate in the knowledge quiz competition.
Feedback: Participate in the question and answer to get 1 point, answer the question of the top 3 can get an additional 2 points, the same score, answer the question of the least time to score.
3. August 23: the game of Tanabata.
Tasks: Threading the needle to beg for coincidence, floating needle to try coincidence, magpie bridge meeting.
Feedback: 1 point each for the photo feedback of Threading Needles and Drifting Needles and Trying Crafts, and 2 points for the video feedback of Magpie Bridge Meeting.
4, August 24 to 25: Tanabata Festival "Let Love Spread" sign language dance learning.
Task: according to the video sign language dance learning.
Feedback: Send the sign language dance video and get up to 6 points.
The Tanabata Creative Activity Program 5
Tanabata Valentine's Day is coming soon, in order to promote the hotel operation and establish the hotel brand awareness, our department according to the market and the hotel's actuality, the following activities to be launched:
I. Activity Time:
August 6
II.
"Love Eve, meet the stars"
3.1) "The more the night is more beautiful, Tanabata is not alone," large-scale The hotel's South Square 500 square meticulously decorated, placed a variety of leisure tables and chairs, the square play a soothing romantic background music, live guests with a room card free admission, other customers with admission tickets into the field. Drinks, snacks, and Tanabata merchandise will be available for sale at the venue. All guests will have a chance to win a surprise prize worth 5,000 RMB in jewelry. In addition to the successful dating men and women can be presented with a gift to commemorate a beautiful.
3.2) Rooms:
The day of the event, the special launch of the "Tanabata" special guest rooms, the first floor of the senior king room 428 yuan / night, complimentary buffet breakfast for two the next day, complimentary boutique roses, complimentary boutique red wine, a fine lollipop a, two tickets to the show.
3.3) Catering:
Galaxy Restaurant launched
277 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a wine, a rose,)
577 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a high-grade wine, a bouquet of roses, a box of chocolates)
777 yuan Tanabata Valentine's Set Meal (including a super-value), a set of imported high-grade red wine, a rose, a box of chocolate. Double set meal, imported high-grade red wine, a bouquet of roses, Dahe Xudian tickets 2)
Moon Palace Restaurant
On the day of the event, in the Moon Palace Restaurant consumption of 77 yuan, you can get a complimentary rose.
Fourth, the implementation of the details
3.1) Please contact the Procurement Department to buy the gifts required for the event (such as: roses, chocolates, wine, etc.)
3.2) Please ask the Ministry of Food and Beverage out of the different sets of menus, the appropriate decorations for the dining table dining space. Please ask the person in charge of the Food and Beverage Department's Snack City and Jiuqu Restaurant to receive the relevant items and cooperate with the implementation of the activities according to the content.
3.3) Ask the Finance Department to inform the cashier of each catering to make discount offers.
3.4) Please ask the Front Office Department to actively sell the special rooms for Tanabata for the walk-in casual customers and introduce the relevant contents; ask the Housekeeping Department to get the relevant gifts and cooperate with the implementation according to the activities.
3.5) The Planning Department will design and produce party tickets (raffle tickets), posters for the lobby of Block 1 and Block 2, and related publicity.
3.6) Please ask the banquet department to do a good job in advance of the party site placement, and cooperate with the planning department, the engineering department of the site decoration.
V. Promotion and publicity
In-store posters and leaflets
Official website of the hotel and friendly link website
Floating advertisement on Shangdu Information Port (one month)
Quarter color edition of Dahe Newspaper and 600 words of soft article
Hard and soft articles in fashion magazine
Light box film along the street.
Along the street light box film
Target customers SMS
Six, the cost of budget
Roses 2 yuan / 500 500 pieces of 1000 yuan
Chocolate 50 yuan 20 boxes of 1000 yuan
Lollipop 50 yuan 10 pieces of 500 yuan
Red wine 150 yuan 1500RMB for 10 bottles (sponsored by wine merchant)
High-end red wine 300RMB for 10 bottles 3000RMB (sponsored by wine merchant)
Exquisite gifts 200RMB for 200 40,000RMB (sponsored by enterprise)
Banner/poster 80RMB
SMS promotion 0.04RMB for 60,480 items 2400RMB
Big River Xudian show tickets sponsorship (within 100, beyond the replacement)
Jewelry sponsorship
Gifts hotel stock gifts
Dahe newspaper, Shangdu Information Port, fashion magazines about 68000 (full replacement)
Total: 2500 yuan (excluding replacement)
Tanabata creative activity program 6A, General idea
Tanabata is the traditional Chinese Valentine's Day, because the people of China more and more cherish China's traditional culture, folk festivals, coupled with the merchants every year fanfare publicity and hype, Tanabata Valentine's Day has become one of the couples must-pass festivals. This promotion plan mainly puts forward two large-scale promotional activities close to the theme of "Tanabata", in order to cooperate with the various businesses in the store, the venue promotional activities, to create a strong consumer atmosphere of Valentine's Day.
In addition, because gold jewelry is one of the main commodities of Valentine's Day, it is recommended that the shopping mall once a year for the wedding market "Autumn Diamond Festival" started on Tanabata to "Festival" to promote "Festival!
Second, the activity time: August 16-August 19
Third, the layout of the store
In order to cooperate with the theme of the Tanabata Festival, it is recommended to set up a magpie bridge in the shopping mall store **** enjoy the space, according to the legend of the grapes can be under the According to the legend, under the grape can hear the cowherd weaving maiden talk, in the main entrance door post with green plastic grapevine decoration into the effect of grapevine, to create a strong traditional Chinese Valentine's Day atmosphere.
Four, activity planning
(a) Diamond Festival
1, theme
A hundred-year old store, a hundred years of good cooperation - Diamond Festival
[Theme Interpretation] The theme of the event was drawn up as "A hundred years old store; a hundred years of good luck", focusing on the wedding market, clear positioning, the mall's gold jewelry stores the most competitive brand reputation advantage highlights the integrity and wishes to attract the target consumers.
2, activity planning
Diamond Festival from August to the continuation of the "11" Golden Week, *** counting more than a month, such a long time, the promotional activities should be hierarchical, phased. Eve promotional period for the Diamond Jewelry Festival activities of the warm-up period, to attract consumer attention to the activities of the Diamond Jewelry Festival, and promote the next step in consumption.
The Diamond Jewelry Festival was launched romantically, with seven dazzling gifts to choose from.
During the activity period, the purchase of diamond jewelry goods totaling 3000 yuan, there are seven kinds of preferential by you to choose one.
Bedding 77 yuan coupon suit 77 yuan coupon shoes 77 yuan coupon.
Women's clothing $ 77 coupon clothing accessories 10% discount card fancy dress 60% discount card wedding photography 20% discount card.
3, show-style creative
Each jewelry brand launched a few Valentine's Day special promotion models, can be expensive and high-priced, but also for the Valentine's Day special imagined styles, with dried flowers creative with the display, outside the cover on the transparent glass cover, the classic models from the consumers to pick the eyes of the many jewelry styles highlighted, in the flowers of the proportions of the formation of a romantic and beautiful effect on the formation of the consumer's irresistible temptation. The flower is a romantic and beautiful effect, forming an unstoppable temptation to consumers. And women are often compared to flowers, flowers and jewelry with the metaphor of women and jewelry and the relationship, unique display with appropriate lighting, background, will attract consumers to stop the eyes, resulting in excellent promotional effects.
(B) activities
1, the theme of the activities
(1) theme
Romantic Tanabata, Lucky 77 - the value of more than one hundred dollars, 77 pieces of romantic gift first-come-first-served.
(2) activity planning
77 pieces of merchandise provided by the store merchants as gifts, set up an activity area in the **** enjoy the space on Saturday, the production of a large kt version, the screen for the 77 pieces of the name of the gift and the picture, in accordance with the usual practice, all the merchandise is divided into department store apparel and gold appliances, the activities of the period of time the consumer single category cumulative consumption over a certain amount can participate in the activities, select the The 77 gifts in one, the first to meet the conditions of the person enjoys the right of first refusal.
(3) Prizes
The store merchants each provide a physical gift priced at not less than 100 yuan, such as commodity prices are generally higher, you can replace the form of 100 yuan coupon. Consumers will be drawn on-site and receive their prizes on-site.
(4) promotional material preparation
① kt version of the imagination and production.
② Activity rules explain water signs.
④Tables and chairs required for the event venue.
2, other promotional activities
(1) buy Valentine's Day gifts, send the comic couple set of tickets - during the event, the purchase of Valentine's Day gift single ticket full of 770 yuan will be given to the comic couple set of tickets.
(2) Romantic magpie bridge, love delivery - activities during the purchase of designated categories of Valentine's Day gift single ticket full of 770 yuan, you can enjoy the ems free express delivery within China, for the couple separated from each other to deliver the romantic feelings.