2021 Qingdao Beer Festival Laoshan venue
Time: July 30 (Friday) - August 15 (Sunday) 17 days.
Where: Century Square and its surrounding areas.
Opening time: The evening of July 30
Location: Century Square North Plaza official opening.
Theme: To Qingdao and the world, burning the city's gravitational field.
Opening ceremony with drones, light show and other performances
On the night of the opening ceremony, representatives from Qingdao City and Laoshan District will be invited to open the first keg of beer this year. Drones will perform the opening ceremony, as well as instrumental performances, song and dance performances, poetry recitations, choral singing and a multimedia light show.
On the opening day, the video link to the Munich Octoberfest General Director, for this year's Oktoberfest to send sincere blessings; and "2021 Qingdao-Macao Twin Cities Beer and Culture Festival" signed a friendly festival agreement, the two places to realize the video link, interactive exchanges; the first Everest Karin Beer Festival, held in Shigatse, Tibet, will also be The first Everest Karin Beer Festival in Rikaze, Tibet, will also be a chorus with the Laoshan venue through the video link.
Launching a punch card function among online celebrities. including: Sea of Beer, Red Inspiration, Beer Goddess, and Red Rising. An art museum will also be built in the north square to display Laoshan's intangible works, Laoshan's twelve sceneries and other cultural elements in the form of sound, light and electricity.
The venue will be laid out according to the layout of "one avenue and three squares"
One avenue
refers to "Qingdao Pure Life, Qingdao Haha Tavern, and the Garden Avenue of Germany's White Dragon Bar". Along the central axis of Century Square, 8 bar gardens are set up, including Qingdao Ogut, Munich HB, White Dragon, Qingdao 1903, etc., and a beer garden plaza integrating cultural performances and beer drinking is set up in the north square, **** forming 9 beer-drinking places in the same area.
Qingdao Haha Tavern: Trial operation has begun. Qingdao beer, Chinese fighting wine, cocktails are available, all kinds of Sichuan specialty snacks, Qingdao barbecue, stage wonderful performance are available.
Ogate Beer Garden: You can drink all the specialty Tsingtao beers at once, not only the classic 1903 Winter Olympics cans and the Centennial Tour Masters, but also the customized Oktoberfest, Great Wall co-branded and other limited products. This year, a new beer ice cream product is especially introduced to highlight Qingdao's characteristics, which is a must-have cultural and creative product for young people to visit.
Munich Biergarten, Germany: You can taste the pure HB beer, which is the royal beer from Europe and Germany, known as the "crown of the crown", renowned throughout Europe. This year's nine beer drinking venues, in addition to the open drinking area, there is also a VIP room for high-end business people to provide "quiet beer bar" service.
Three Squares
The three squares are the north, center and south squares.
As the comprehensive performing arts plaza of the beer festival, the North Plaza is equipped with stage performances and interactive installation experience area, audience seating area, container sales area, citizens' art museum exhibition area and other functional areas.
The middle square, the east side of the square walkway from south to north set up the market. In addition, a parade performance area is set up in a relatively open area of the square.
South Plaza, east of the Plaza Walk, set up "Image Time" on-site market, organizing Qingdao brand products online and offline sales. At the same time, a parade performance area was set up in a relatively open area of the square.
Sub-venue settings (Shazhikou, Wanggezhuang, Beizhai three streets)
Laoshan venue continued last year's "one main, three auxiliary six districts throughout the region" of the overall framework, the layout of the current Oktoberfest to create a big scene.
The first refers to the Century Square as the center of the main venue of the Festival. Direct radiation includes the Polar Ocean Park in the west, the eastern Songling Road (Coastal Highway), the northern sports center and Yijia, the southern Shilantao bathroom waterfront line.
Auxiliary refers to Shazikou, Wanggezhuang, Beizhai three street branch. The three streets combined with their own reality, launched their own unique Oktoberfest theme activities.
6 districts is to Lida Shopping Center, Xiexin Starlight Lane catering plate as the gathering point of the characteristics of the catering aggregation area, the Shilantao bathroom as the gathering point of the business and leisure aggregation area, the Polar Ocean World as the gathering point of the Polar culture and tourism experience aggregation area
The whole region refers to the efficient integration of the region's tourist attractions, hotels, specialty restaurants, bed and breakfasts, leisure and experience parks, and other cultural and tourism enterprises to actively participate in the Beer Festival activities, organizing colorful activities, combined with their own actual introduction of preferential consumption policies.
Thematic activities
To create 17 "non-heritage culture and the diversity of the country", "face is justice, looking for the real me", "young power of the hip-hop movement The festival will feature 17 high-end cultural performances with the themes of "African Heritage Culture and National Diversity", "Face is Justice, Finding Your True Self" and "Hip-Hop Movement of Young Power", creating an immersive entertainment experience.
Laoshan will also organize the Queen of Spades interactive dance, clown balloon parade, circus art band and other themed parade performances. Strengthen the linkage between the plazas and the interaction with visitors to create a joyful and passionate festival atmosphere. Plan a series of theme days such as Family Participation Festival, Filial Piety and Respect for the Elderly Day, Ladies' Enjoyment Day, Party Building Theme Day, Military Participation Festival, Street Participation Festival, etc., and launch joint promotional measures with participating vendors.
Traffic and parking
During the festival, vehicles on Miaoling Road will maintain normal access during the daytime rush hour, while the Century Square Beer City barrier will be canceled, and the open house will be held under the premise of ensuring safety to minimize the impact of the beer festival on the city's traffic and people's lives. Maintain the normal passage of vehicles on Miaoling Road, set up additional crosswalks and signals to ensure the safe passage of tourists, and open up the city traffic "micro-circulation".
Visitors arrive and parking situation, in the Haikou Road parking lot, Qingdao Grand Theater and other social parking lots to provide 7800 parking spaces. In addition, Laoshan Public Security will send security personnel to carry out security work at the venue, Laoshan District Market Supervision Bureau, Health and Sanitation Bureau, Urban Management Bureau, Fire Brigade and other relevant departments will also work together to **** control to ensure the safe operation of the venue.
Epidemic prevention and control
Laoshan Conference Hall firmly established "safety first, safety is everything" concept, do a good job of security maintenance, traffic safety, fire safety, construction safety, electricity safety, food hygiene and other work.
Epidemic prevention and control, the entire supervision of the festival epidemic prevention and control, the preparation of epidemic prevention and control materials, the solid implementation of the "temperature measurement and bright code, code registration" and other measures and all kinds of bars and parks sanitation and disinfection measures; in enhancing the scientific and technological content of the security forces, the introduction of the "city wisdom eye" security monitoring system, the realization of the "city wisdom eye" security monitoring system. In terms of enhancing the technological content of security forces, the introduction of the "City Intelligent Eye" security monitoring system, to realize the Oktoberfest all-weather monitoring, no dead-end coverage. Intensive pre-festival investigation of various types of security risks, organized a number of emergency drills to ensure that the festival is running in an orderly manner, held smoothly.
What to see around the Oktoberfest venue
Jinjialing Financial Aggregation Area, Santa Claus Bathroom, Starlight Lane Fashion District, Lida, Golden Lion Plaza Shopping Circle, Qingdao Grand Theater, Qingdao Museum and so on. Laoshan Conference Hall around. On the basis of fully summarizing the experience of holding festivals in the whole district last year, integrating cultural and entertainment resources such as urban areas, scenic spots, catering, commerce, exhibitions, culture, sports and lodging. Reasonable arrangements and constantly optimize the activities of the street clubs and Oktoberfest functional areas.