The end of June, when the hot and dry summer in the north is approaching, there are many organizations have begun to tout sea-view houses, "at a low price," "to give you a resort-style life," so full of tempting advertisements flying all over the place.
Weihai Lushan, a small city in Shandong province famous for its sea-view houses. In the middle of summer, tourists from all over the country and the "housing group" have flocked to Weihai, about this "net red" small town of all kinds of slurs also began to brush the screen: "ghost town". "The new housing discount can not be sold" "the most regrettable sea-view housing"......
What happened to Lushan with the sea-view housing fire for so many years? Recently, the "Daily Economic News" reporter field visit to Weihai Lushan found that the local second-hand prices only about half of the price of the new house, around the "housing group" to become the main force of the new house purchase. Local practitioners for many years, the agent told reporters that the floor of some of the houses, the price is not even as good as 10 years ago. A set of top floor attic trading unit price, can be as low as 1800 yuan / square meter.
The market is almost entirely supported by outsiders
Sea-view houses in Lushan City are concentrated in the Silver Beach Tourist Resort, which began construction in July 1992 and was approved by the Shandong provincial government as a provincial tourist resort in July 1994, with a planned area of 8.5 square kilometers.
Recently, the reporter from Beijing by high-speed rail 6 hours to Weihai City, and then take the intercity bus about 2 hours to reach 100 kilometers away from the Lushan. the end of June in the small city of Lushan is completely free of the northern heat, cool breeze, comfortable and quiet environment. The streets are full of private cars with license plates from Beijing, Hebei, Liao, Henan and Fujian, and the market for sea-view homes here is almost entirely supported by outsiders.
"Our unit price here is 9,000 yuan/square meter, and that's basically the same for new homes in Silver Beach, though prices for better quality will be more than 10,000 yuan/square meter." In the door of the Jinding Huaihe Road No. 9 sales office, sales staff told reporters, "The price of new homes in the past few years is steadily rising, last year at 8,000 yuan / square meter, this year is this price."
The reporter learned by asking the salesperson that the new houses in the silver beach seascape houses are currently in short supply, and the price is climbing, simply buy the appreciation.
The Jinding Huaihe Road No. 9 district is located in the east of the Silver Beach area, in the sale of new houses in the one-bedroom small family-oriented, to come here on vacation to the elderly group has a very obvious target.
The Daily Economic News reporter saw at the site of the project that the exterior walls of the new houses are mostly in golden color, which is distinctly different from the surrounding second-hand houses.
"Our new developments are all frame structures, the quality of which is incomparable to the surrounding brick-and-concrete old houses, and the green environment of the neighborhood will be much better, so the price will be slightly more expensive." The salesperson specifically emphasized, "At present, Silver Beach is no longer granting new housing projects, and you can buy fewer and fewer new homes."
But shortly thereafter, reporters saw another very different picture.
"I regretted it after I bought it." Mr. Chen, who bought a new house in Jinding Yinlong Bay two years ago at a price of 7,000 yuan/square meter, said remorsefully, "The price of second-hand houses around here is only selling for less than 4,000 yuan/square meter. The quality of your house is good, but also can not withstand half of the difference in price ah, this house is smashed in my hands, want to sell again is very difficult, unless another half of the compensation."
"You did not understand the situation of second-hand houses?" For the reporter's question, Mr. Chen said helplessly: "At that time, the 'viewing group' put the time schedule is very tight, but also does not give us the opportunity to contact the locals, we simply do not know that the second-hand houses here so cheap."
According to the reporter's understanding, the organization from all over the country "housing group" to order, is the silver beach new home sales of the exclusive secret. Every weekend, a bus full of customers from all over the country will be parked all over the streets of Silver Beach, which is often referred to in the local population of the "housing group".
Some second-hand agents in Silver Beach have also tried to engage with the group to sell low-priced second-hand homes, sparking clashes with salespeople at new housing projects.
"There are rules of the trade." Mr. Zhang, who has been working as a second-hand real estate agent in Silver Beach for nearly 10 years, told the Daily Economic News: "[The tour] is a source of customers that we can't grab. But there are also those who don't know the rules to go and grab the clientele and get screwed by others."
In another sales office, when the reporter asked about new homes, a young agent showed alert: "Are you here with the 'viewing group'? If it's (a viewing group), I won't dare to receive it, I can't afford to mess with it."
Salespeople in new housing projects also seem to have long been accustomed to this marketing model, and are particularly surprised by uninvited customers like reporters.
"We receive your kind of casual customers or quite few, most of them are 'viewing group'." Silver Beach, a new home sales staff admitted that because it is a weekday without "real estate tours", the sales department full of tables and chairs and benches seem empty.
Customers from all over the world, in the case of information asymmetry, in the silver beach to buy a set of more than twice as expensive as the surrounding second-hand new homes.
From rapid development to "slump"
Why are second-hand homes in Silver Beach half the price of new ones? The answer is simple - oversupply! How many ocean-view homes are there in Silver Beach? "Fill in all the population of Nuoshan City are not enough to live." One Nuoshan resident told reporters this.
According to the reporter's solution, Lushan Silver Beach accelerated the pace of construction of sea-view housing after 2000, more than 200 sea-view housing projects have been built one after another from west to east on more than 20 kilometers of coastline. In the city of Lushan, the Daily Economic News reporter saw the most decoration, building materials, furniture and other stores, said to rely on business from the Silver Beach.
From 2000 to 2005, the city of Nuoshan Yearbook describes the real estate industry as "developing rapidly", with total real estate investment surging from 88 million yuan to 753 million yuan.
With the development of a large number of sea-view houses, a large number of home buyers from all over the country flocked to Silver Beach. The Lushan City Yearbook describes it this way: "In 2006, the real estate market in Yintan Tourist Resort development and sales are good, Beijing, Tianjin, Qingdao and other large and medium-sized cities, citizens have to enter the area to buy real estate investment and home ownership, the real estate market development and housing prices continue to rise."
2007 to 2010, is the peak of the development of real estate industry in Lushan. 2007, Lushan annual **** completed real estate investment of 3.5 billion yuan, an increase of 116.05% over the previous year, the sales area of 1,192,500 square meters. Since then to 2010 between has maintained a high level of operation, 2010 completed investment of 3.31 billion yuan, sales area of 1.28 million square meters.
According to the reporter's statistics, from 2007 to 2010, the total area of real estate completion in Lushan was as high as 5,623,400 square meters. Obviously, the market is difficult to digest so much housing at a time. After all the way up, Silver Beach appeared to be a housing stock to melt the problem.
After 2010, the pitfalls of the rapid development of sea-view housing in Silver Beach began to appear.
After 2011, the Nanshan City Almanac no longer disclosed the annual real estate sales area and amount of money, the completion area is also shrinking, the Nanshan City government in that year, also called a halt to the planning approval of the development and construction of the general seascape houses.
In 2013, the real estate completion area in Lushan City was only 885,200 square meters, less than half of the peak in 2010.
In 2014, Lushan officials described the real estate market as "in a downturn".
"Rotten" sea-view houses re-entered the market
Before and after 2013, a rotten building appeared in Yintan's sluggish sea-view housing market.
Such as by the Lushan Valley Xinli Real Estate Co., Ltd. (hereinafter referred to as the Valley Xinli) development of the Silver Dragon Bay should have been handed over in 2013, when the owners from Anhui Province is ready to go to the collection of the house, get the response was "do not know when can be handed over". At this time, from the owners of the purchase has been two years long. Ltd. (hereinafter referred to as Harbin Sunshine) development of the sea crystal city has become a "mess", and the two companies belong to a boss - Ding Wenhua.
The government has since stepped in. First, Ding went to jail for contract fraud. Immediately afterward, Guanggu Xinli and Harbin Sunshine entered bankruptcy and liquidation.
Under the government's policy of "rationally guiding local capable developers to take over some of the rotten projects with revitalization conditions, injecting secondary capital and planning adjustments", these projects were taken over by Jinding Real Estate, which was the distributor of these two projects.
After a series of consolidation, new home sales in Silver Beach took off again. After many years, "Longyue silver beach seascape flower garden" has become "residence - international city". The Daily Economic News reporter recently walked into the neighborhood, and saw still overgrown weeds and half-finished villas.
The approval of new houses has been halted, and most of the new houses in Yintan that can be purchased by "housing groups" from all over the world are the projects that have been revitalized in the past. It is in the Jinding repackaging, these rotten disk to re-enter the market sales.
"We don't dare to sell Jinding's new and second-hand houses on behalf of the company." The agent Wang told reporters, "We can't afford to mess with people who won't let us sell." The reporter also asked other agents and got the same answer. Since then, the reporter also searched through various second-hand housing platforms and found that there are indeed very few second-hand houses in Jinding.
This may also be one of the reasons why the prices of new and second-hand homes in Silver Beach are so cut-throat.
Second-hand home prices are back 10 years
The lifestyle in Silver Beach is different from that elsewhere, and the back-and-forth of homeowners who are migrating to the area has contributed to a lack of incentives for development. Although the city government has repeatedly emphasized the improvement of infrastructure and convenient service facilities, but the upturn is still not obvious, the road rarely see buses, the main way people travel is full of street driving electric small four-wheeled, 5 yuan to start.
"In Silver Beach, there are more people selling houses than vegetables." This is a joke from Mr. Zhang, the agent, but it is not an exaggeration. Walking along the streets of Silver Beach, the most common storefront is the housing agency.
There aren't many superstores that close early, and when it's less than 8 p.m., a reporter who wants to go to the supermarket to buy water is told that they're closed for business. In the night, a little bit of popularity on both sides of the road began to set up mobile stalls, peddling some vegetables, fruits and other necessities.
The ubiquitous old sea-view houses are mottled by the tide, as are the elderly people who live here. The security factor of the district does not seem to be high, the reporter visited the Silver Beach in two days, you can go in and out of each neighborhood, never encountered a property management block.
"The weather is very cool here now, I just come here in the summer to escape the heat, after the National Day I will go back. There is no heating here in the winter and it is also very cold." Xu moncler outlet online, from Shijiazhuang, in 2003 after the purchase of property here will live a migratory bird life. In response to a reporter's question about the neighborhood's occupancy rate, Mr. Xu said, "We're still willing to live here, but the occupancy rate here is very low. It's better in the summer, maybe 10 percent, and in the winter I'm afraid it's not even 1 percent."
A cab driver told the Daily Economic News in casual conversation that he used to run a restaurant here in Silver Beach, but it didn't take long for him to switch to another line of work: "There will be some popularity in the summer when it's a tourist destination, but there are no other times when there are no shadows, and you can't do business there."
"In addition to the houses here in Silver Beach is still a house, many people bought at that time did not live. Second-hand houses are also no different from new houses, so there are a lot of vacant houses here, and there are a lot of houses that can be traded, and the price has not been able to go up." Mr. Zhang, a housing agent, said.
Mr. Zhang gave an example to the reporter, 10 years ago is the silver beach seascape housing hot time, when the price of about 3,500 yuan / square meter. 10 years later today, the price is roughly 4,000 yuan / square meter, can be said to be basically unchanged. "Only the prices of houses with lower floors, such as those below 3 floors, have risen a bit, and the prices of houses with higher floors are not even as good as they were 10 years ago." Mr. Zhang said.
Then, the reporter heard him on the phone to facilitate a deal for a top-floor attic at 1,800 yuan per square meter. The reporter checked from the official website of Anjuke, 100 kilometers away from Lushan, Weihai, the average price of second-hand houses in June was 10,112 yuan/square meter. In comparison, the price of second-hand houses in Lushan is comparable to "cabbage".
The agents' low prices are also one of the reasons for the stagnant prices in Yintan. "I sold to other buyers may be a loss of half, sold to the agent to collect the house will have to make another discount." Mr. Chen told reporters.
The agent, Mr. Zhang, also said, "I have six houses in my hand on deposit, which is considered less in Silver Beach. We collect the house in full, the price must be lower, we have to have a little profit."
But Mr. Zhang told reporters that unless the location and quality of the house is particularly good, he has been less willing to repossess the house, because some of the houses have fallen below the repossession price.
As the reporter was about to leave Silver Beach, shovels and transport trucks were clearing the beach of seaweed as the annual tourist season, which is one of Silver Beach's most bustling, was approaching. The beach walk moncler jackets outlet told reporters: "I do not care about the price of the house, I just live on their own, no business nearby is also good, people like the old clean." The agent Wang said: "I'm willing to take advantage of the cheap more houses, the tourist season is coming soon, I think it will go up a little bit."
Night, in the Silver Beach, a square, the grandparents from all around the rush, in the neon lights accompanied by the music of the square dance, although surrounded by residential buildings is still not a few lights.