Brand style: concise, convenient, casual, tailored and attention to detail.
Brand positioning: business elite, successful people.
Market system: agent joining, monopoly, counter, etc.
Product series: bedding, towels, children's wear, cashmere sweaters, shoes and leather goods, women's fashionable underwear and pajamas, sportswear, stationery, underwear and socks, etc.
Second, the characteristics of clothing:
1: Phil Lumiere: Bright silk is a unique feature of Montague, and there are many processes after the exquisite and complicated manufacturing process. Before embroidering montague's flower pattern, it went through more than 100 processes. ...
2. Features of montague-Bright Silk Clothing: The structure and yarn weaving combination of bright silk fabrics are different, and the clothing made of bright silk fabrics makes people feel very comfortable, refreshing, shiny and supple.
Third, the brand history:
1800, Adolphe Tinland, the ancestor of the founder of montague, opened a silk factory in Saint-Sauveur de Montagut, and this family business has been running for several generations.
1925, George Tinland, the founder of montague, founded a silk knitting factory, and he was the first to introduce women's silk underwear and stockings, which marked the high-end fashion at that time and carried out the fine tradition that montague always insisted on producing classic high-end and high-quality products.
1940, montague once again introduced lace silk underwear. However, after the end of World War II, the shortage of natural silk raw materials prompted the factory to inherit. Mr. Ding Lan's son-in-law, Leo Gro, came up with the idea of inventing rayon instead of natural silk. To this day, montague is still run by the Gao Shi family.
1964, under the leadership of Mr. Gao Shi, the factory finally successfully developed a unique Phil-Lumiere fabric, which can be used to make knitted T-shirts and sportswear. Because this material can be compared with natural silk in appearance, softness, comfort and feel, and it is refreshing, not easy to fade, strong in water absorption and not deformed, so silk knitwear soon became famous in many countries. At the same time, the brand has also developed other materials, such as plush, silk, cashmere, cotton and so on. , design and produce high-end knitted fashion.
In 2009, the brand launched a brand-new independent women's clothing series named LA PARISIENNE. Its long French tunes represent the elegance, high quality and modern design of montague, and are specially designed for young women in fashionable cities.