UNIQLO is a famous Japanese casual brand, is ranked at the forefront of the global apparel retail industry of Japan's fast sales (FAST RETAILING) group's strength of the core brands. Insist on modern, simple and natural, high quality and easy to match the goods provided to consumers around the world. The concept of "versatile" is also well known to the world.
Introduction
"Clothes are the supporting role, and the person who wears the clothes is the main character" highlights the human-oriented dressing concept, even if it seems simple and basic, as long as it is carefully matched, it is also able to show its own personality. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE, and its inner meaning is that it is a supermarket-type self-service store that does away with unnecessary decorations and offers the products that customers want at reasonable and reliable prices. The company's name is FAST RETAILING, which has a number of special meanings: FAST + RETAILING reflects the fundamental spirit of the company, which is to quickly commercialize and deliver products that customers want, and expresses its unshakeable belief that it wants to become a retailer with the world's common philosophy of a fast-food culture. This concept is to provide clothing that can be worn by anyone, anywhere, anytime, in large quantities, at reasonable and reliable prices, through uniform service throughout the world. As a result, they have a unique system of product planning, development and sales, which enables them to realize low-cost store operations.
Edited history of UNIQLO
The UNIQLO brand's Xunxue Company was established in 1963 as a small clothing store selling suits. The company's current chairman and general manager Masayoshi Yanai graduated from Waseda University, majoring in economics, and entered the company in August 1972, and became chairman and general manager of the company in September 1984. 1982, Yanai was already a director of the company, Yanai was on a study tour of the United States, by the United States on the university campus of the warehouse-type sales method of inspiration, and returned to the United States to propose the attempt to sell clothes in the apparel store in a warehouse-type self-service shopping method, and the first in Japan to sell clothes in a warehouse-type self-service shopping method. Upon his return to Japan, Yanai proposed that we try to sell clothing in a warehouse-type self-service shopping method in our clothing stores, and introduced a hypermarket-style clothing sales method for the first time in Japan, which enabled us to realize low-cost store operations through a unique product planning, development, and sales system. In June 1984, the first UNIQLO warehouse-type apparel specialty store opened in Hiroshima, Japan. At that time, the Japanese economy was in the midst of a recession, and UNIQLO's business strategy was to offer fashionable casual clothing at low prices to all consumers. In order to gather popularity and attract customers, when it first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk, which really attracted a large number of customers. Every morning, there are always a lot of people gathered in front of the UNIQLO store, queuing up, receive breakfast, and then into the store to buy.
Edit this section of the brand development
In 1991, Xunxue began to launch the chain business, and put forward to establish 1,000 outlets of the development plan to realize the UNIQLO chain, the United States of America Limited and GAP kind of stores with national characteristics became the model for the expansion of the UNIQLO; 1994, UNIQLO in the Hiroshima Stock Exchange, and then listed on the Tokyo Stock Exchange, and then in the Tokyo Stock Exchange. In 1994, UNIQLO was listed on the Hiroshima Stock Exchange and later on the Tokyo Stock Exchange, and in 1998, the UNIQLO Harajuku Store was opened, and with the success of the wool sweater promotion, the era of "casual wear direct-to-consumer" began. The so-called "casual wear direct-to-consumer" is a comprehensive revision of the planning, production, distribution, sales and other business processes
UNIQLO (3) process, and strive to establish the most suitable business model for consumers, the key to which is to produce large quantities in accordance with the needs of consumers. In this way, relying on its unique business philosophy and business model, UNIQLO all the way. Today, UNIQLO has become the first Japanese retail industry and the world's top apparel retailing enterprises, only in Japan has nearly 600 stores; created sales of 111 billion yen in 1999, 228.9 billion yen in 2000, 418.5 billion yen in 2001, a miracle of three consecutive years of performance doubled, and therefore ranked in the 21st Century Prosperity Enterprises Ranking No. 1" in Japan. In September 2001, Xunmai set up its first overseas store in London, UK, and now UNIQLO has 15 specialty stores in the UK, and within one year of its entry into Europe, UNIQLO was honored as the "No. 1" store by Europe's representative trade magazine "RetailWeek". Within a year of its entry into Europe, UNIQLO was recognized by RetailWeek, a leading European trade magazine, as one of the "Most Influential and Best Companies in the UK Market in 2002".
Edit this section of the brand in China
Uniqlo in China's branded apparel retail industry took the lead in the launch of online shopping business, its flagship store on April 16, 09, Uniqlo's Taobao Mall store and external online store released at the same time, after the opening of the store sales average of 2,000 pieces per day. In addition, Uniqlo will open three new stores in Shanghai next month, bringing the total number of stores in Shanghai to 11; Uniqlo's total number of stores in China this year Uniqlo
will double its current number. According to reports, UNIQLO has set up shop in Beijing, Tianjin, Hangzhou, Shanghai, Jinan, Guangzhou, Qingdao, Dalian, Nanjing and other important mainland cities. Among them, it already has 5 stores in Beijing, and it is said that the number of stores in Beijing will reach 10 by 2011; September 2009 UNIQLO Shenyang Zhongjie store officially opened, marking the official landing of UNIQLO in the Northeast region. September 19, 2010, the grand opening of UNIQLO's international shopping mall store in Tianjin. November 2009 UNIQLO's flagship store in Hangzhou Lixing opened. 2011 In May, UNIQLO opened its flagship store in Qingdao Belle Plaza. 2011 August, UNIQLO opened in Jinan Hanglong Plaza. 2011 September, UNIQLO opened its second and third stores in Harmony Plaza and Guihe Commercial Building in Jinan. It is reported that Uniqlo has processing sites in China, Southeast Asia, Europe and many other regions, of which there are hundreds of various processing enterprises in China. Ninety percent of Uniqlo's goods are produced in China.
Edit Brand Fabrics
UNIQLO
Japan's famous brand UNIQLO (UNIQLO) "HEATTECH" global promotional activities were held in Beijing. "HEATTECH" is a high-tech garment born from the fusion of Japanese advanced technology and fashion trends, and is also a very important strategic commodity in the globalization process of UNIQLO brand. According to the introduction, the "HEATTECH" global promotion activities were held from November 18 to 29 in New York, London, Beijing, Paris and Seoul. "HEATTECH" has a unique function of super-absorbent heat, is UNIQLO to "warmer care, more comfortable experience, more appropriate price" as the goal of the development of innovative fabrics. Since its launch in Japan five years ago, it has created a fashion craze, and in 2007, it sold about 20 million pieces in the Japanese market. Uniqlo's combination of innovative technology and affordable pricing makes "HEATTECH" clothing not only wearable for everyday wear, but also allows consumers to experience the fun of wearing thin winter clothing even when a cold front suddenly strikes.
Edit Brand Production
Uniqlo's ready-to-wear production bases are not only located in China, but are also gradually expanding to other Asian countries. The decentralization and multinationalization of production bases has been accomplished while implementing a management system that ensures product quality. UNIQLO dispatches "skilled craftsmen" to approximately 70 partner factories to provide active technical support. The "skilled craftsmen" are a group of skilled craftsmen with more than 30 years of experience in the textile industry in Japan. Through them, they teach factories the entire set of factory management skills from fiber, weaving, spinning, dyeing, sewing, finished products to supply. In addition, the active performance of overseas production management departments should not be overlooked. A total of 170 Uniqlo production management staff members are based at the Shanghai Office, Shenzhen Office, and Ho Chi Minh City Office in Vietnam, and they visit factories in each region every week to conduct regular quality inspections and other work.
Editorials
Uniqlo, the fast-fashion brand, is enjoying one of its biggest moments in its history as Japanese companies decline, with founder Masayoshi Yanai topping the list of Japan's richest people on Feb. 19th. Uniqlo founder
Tadashi Yanai, born in 1949, is chairman and chief executive officer of Fast Retailing Co. Founded in 1963, the company owns the famous Uniqlo brand and is Japan's leading casual wear company. "In the current economic climate, a tycoon can be considered to be doing pretty well if he loses only 20 percent of his personal assets". Matthew Miller, a senior editor at Forbes magazine, is not just guessing when he says this. According to Forbes, in 2008, the number of billionaires in the world declined massively, with as many as 373 people falling off the list, an unprecedented number. A 20% loss is not bad, so what words should describe the 29% rise in personal assets against the market? From $4.7 billion to $6.1 billion, the financial turmoil has helped Japan's Fast Retailing Company (Fast Retailing Co. Ltd.) Chairman and President Masayoshi Yanai to ascend to the throne of Japan's richest man, and become the first person in the history of Japan with the apparel industry at the top of the list of "Forbes". As of 2009, his personal assets had reached 9.1 billion U.S. dollars.
Edit paragraph marketing strategy
Uniqlo one of the most famous marketing activities than WORLD UNIQLOCK, is UNIQLO carried out a successful Widget's success to dominate the user's desktop, mainly because it is based on the network of integrated marketing 4I principles in the principle of Interesting fun. base promotion. UNIQLO has created a functional widget for bloggers all over the world based on its own brand, integrating beauty, music and dance into a tool such as a clock, using the clock as a stage to display the brand, thus establishing a link between the audience and the brand. (Case reference source "Network Integrated Marketing Arsenal" Liaoning Publishing Group Liu Dongming) source made of FLASH screen, jumping with a large digital display of the current time, every five seconds, it will enter a random five-second movie, the film is a lovely beauty girls or dance, or up the stairs, or braided ropes, or randomly or with the rhythm of the rhythm. They are dressed in UNIQLO's seasonal collection, and after the five-second movie, they enter the next ten-second cycle. It's fun and impressive to see the fresh faces of the beautiful women and their various dance poses every moment, and with great music and unique images, it's an idea that's just too good to pass up! What's more, you may have accidentally been poisoned by Uniqlo, different times the beauty will wear different uniqlo clothes. Different seasons also wear different clothes, through the clock as a small platform to show the full range of products, so that "I hate to see the ads" turned into a desire. Blogs from 57 countries around the world have been clamoring for the dancing beauty to "settle down". Clock class Widget is actually very much, also very common, but the success of this Widget dominate the user's desktop, mainly because it is based on the network integrated marketing 4I principles in Interesting fun principle. A fun or good-looking plug-ins, even if interesting, every day to face is inevitably bored, which involves Widget marketing has a life expectancy problem. Ok, Uniqloc cleverly solved this problem: the so-called good, that is, it is too late for him to become bad. Clock plug-in, playing the dancing beauty clip, is constantly updated, every five seconds dancing people may not be the same, dressed may not be the same, the content of the dance may not be the same. 5 seconds of this time choice is just right, not to the aesthetic fatigue, but also not to the eyes of the audience in such a "semi-satiety and" state of continuous The audience stays in such a "half-satiated" state, always looking forward to the start of each new 5-second segment, which is really appetizing! At the same time, Uniqloc's dance videos are filmed on an ongoing basis, keeping the content fresh and up-to-date on the one hand, and matching the theme or direction of the season's other promotional activities on the other. Even better, Uniqloc's offline campaign to select beautiful girls to participate in Uniqlock's filming has been integrated into Japan's "Supergirl and Fast Boy," with such stars as Kanami Matsunaga and Yo Ishizumi, all of whom are gradually fermenting. In fact, the audition itself has evolved into a very good and powerful promotional tool, expanding Uniqlock's influence. (Case reference source "network integrated marketing weapon spectrum" Liaoning Publishing Group Liu Dongming)
Attachment: fun UNIQLO topic
1.UNIQLO calendar (URL see extended reading) 2.UNIQLO screensaver (URL see extended reading) 3.UNIQLOCK (URL see extended reading)
Edit this section of the company's development
1991 Xunxun, the company has become the first in the world to be able to provide the best service in the world. p>
In 1991, the company began to launch the chain business, and put forward the development plan to establish 1,000 stores to realize the UNIQLO chain, the United States Limited and GAP kind of stores with national characteristics became the model for the expansion of UNIQLO; in 1994, UNIQLO was listed on the Hiroshima Stock Exchange, and then listed on the Tokyo Stock Exchange. In 1994, UNIQLO was listed on the Hiroshima Stock Exchange and later on the Tokyo Stock Exchange, and in 1998, the UNIQLO Harajuku store was opened, and with the success of the wool sweater promotion, the era of "direct-to-consumer casual wear" began. The so-called "casual wear direct-to-consumer" business process involves a complete revision of the business processes of planning, production, distribution, and sales in an effort to establish a business model that best suits the consumer, and the key to this is mass production in response to consumer demand. In this way, by relying on its unique business philosophy and business model, UNIQLO has developed along the way. Today, UNIQLO has become the first Japanese retail industry and the world's top apparel retailing enterprises, only in Japan has nearly 600 stores; created sales of 111 billion yen in 1999, 228.9 billion yen in 2000, 418.5 billion yen in 2001, a miracle of three consecutive years of performance doubled, and therefore ranked in the 21st Century Prosperity Enterprises Ranking No. 1" in Japan. In September 2001, Xunmai set up its first overseas store in London, UK, and now UNIQLO has 15 specialty stores in the UK, and within one year of its entry into Europe, UNIQLO was honored as the "No. 1" store by Europe's representative trade magazine "RetailWeek". Within a year of its entry into Europe, UNIQLO was recognized by RetailWeek, a leading European trade magazine, as one of the "Most Influential and Best Companies in the UK Market in 2002".
Edit Uniqlo plans to develop Asian market
Uniqlo stores
On September 14, 2011, Japan's Xunxin announced a large-scale expansion plan for Uniqlo. The company plans to open 200 to 300 new stores per year outside of Japan, most of which will be located in the booming Asian market. It is understood that the company plans to open 100 new stores in China each year, and 30 new stores in Taiwan each year. Japan's Xunlight, operator of the Uniqlo casual clothing chain, currently has 840 Uniqlo stores in Japan and 180 Uniqlo stores outside Japan.
Edit Uniqlo Basic Information
Business: Clothing/Apparel: Men's, Women's, Casual Sports, Apparel; Major Locations: East China, North and Northeast China, Southwest China, South China Store Opening Plan: UNIQLO (UNIQLO) plans to open 100 new stores per year in China Store Opening Mode: Directly Operated Site Requirements Preferred Properties: Commercial Complexes, Shopping Malls, Shopping Streets Property Use: Lease, cooperation Required area: 500-1500 square meters; contract term: 5-10 years Site selection criteria: 1. downtown area with frequent commercial activities: require downtown area with frequent commercial activities and high traffic flow; 2. gathering near the public **** place; 3. store area of 500 square meters minimum.
Editing the latest developments
As of the first half of 2009, Japan's Uniqlo opened 32 clothing specialty stores in 13 Chinese cities***. In order to ensure overwhelming market dominance, the number of stores will be raised to 50 by the end of the year, and the scale of 100 stores will be realized within three years. (Source: NetEase) In winter 2009, Uniqlo will continue to vigorously promote this fashionable single item merchandise with both high technology and high quality on a global scale, with a target sales volume: 50 million pieces! October 1, 2009 (Thursday) After London, Uniqlo's third global flagship store opens in Paris, France. October 31, 2009 UNIQLO's new store on Qianmen Pedestrian Street in Beijing was officially opened November 1, 2009 UNIQLO's flagship store in Suzhou Industrial Park was grandly opened September 2009 UNIQLO's Shenyang Zhongjie store was officially opened April 2010 UNIQLO's Shilibao store in Beijing was officially opened May 15, 2010 UNIQLO's flagship store in Shanghai was grandly opened on Nanjing West Road October 1, 2010 Grand Opening of UNIQLO Nanjing Xinjiekou Deji Plaza June 3, 2011 Grand Opening of UNIQLO Qingdao Xinye Plaza June 17, 2011 Grand Opening of UNIQLO Tianjin Lotte Department Store August 26, 2011 Grand Opening of UNIQLO Jinan Hanglong Plaza September 14, 2011 Uniqlo announced a large-scale expansion plan for UNIQLO, with plans to open 100 new stores per year in China and 100 new stores per year in South Asia. Uniqlo plans to open 100 new stores per year in China, 100 new stores per year in South Asia, 50 new stores per year in South Korea, and 30 new stores per year in Taiwan. Uniqlo also plans to open 20 new stores per year in the U.S. and Europe. [1]
Edit Brand endorsers
Atsuko Maeda Aragaki Chen Kun, Sun Li, Du Juan, Doudou Huang, Tan Yuan Yuan, Khalil Fong, Ariel Lin, Huang Zongze, Gao Yuanyuan Uniqlo 2011 Fall/Winter brand image endorsers
bigbang, Ryuhei Matsuda Orlando Bloom, Charlize Theron Jolin Tsai, Arthur Boy Akira Kuroki Chen Bolin Chen Yihan