In China, there are all kinds of content creation and distribution platforms. Generalized platforms such as Weibo and WeChat, content categories such as Xiaohongshu and What's Worth Buying, carrier categories such as Jitterbug and Shutterbug, and crowd categories such as Blued and Sugarbean Square Dance, etc. Different platforms have different creator ecosystems. Different platforms have grown different ecosystems of creators.
The root of the platform ecology is a question:
What is a creator to a platform?