The xx session of the Hakka House Culture and Tourism Festival large-scale star concert has been Ganzhou City, all sectors of the community eager to pay attention to the Longnan County Government's strong support, in the planning to advocate the "Hakka hometowns, harmonious tourism, interactive and wonderful" concept, and strive to achieve the government set the stage, the businessman sang the play, spread Hakka culture, highlighting the tourism, enriching the lives of the masses. The Hakka culture, dissemination of Hakka culture, highlighting the tourism, enriching the lives of the masses of the purpose.
First, the concert positioning
* traditional party mode, will gather a strong star lineup; to take shocking publicity campaign, to seek multiple surprise returns. For the brand enhancement of enterprises to bring a new wonderful feeling, so that the business brand in the star's voice, the passion of the fine dance, the fans screaming, the brilliant stage lights together with the moving, together with the memory!
Second, the concert selling points
Selling point one: handsome men and women, celebrity host.
Talent and strength of the handsome, CCTV "the same song" program host, Phoenix Satellite Television "Music Unlimited" host - Leung Wing-pun to assume the full host of the evening.
Gentle and bright beauty, the audience's favorite top ten announcer host of Jiangxi TV - Huang Hai was invited to preside over the entire evening. The second point of sale: huge investment, the stars gathered.
Prince of Asian love songs - Zheng Yuan
Prince of Rose - Tai Zhengxiao
Tibetan song - Rong Zhongerjia The bright scenery of the singing world!
The most beautiful voice in Asia, Ke Yimin
The youngest youthful idol group in China and even in Asia, the Youthful Beauty Girls.
Gags - Northeast Chinese Opera
Witty humor - Zhao Benshan parody
Wonderful dance - the new realm of Chinese dance - the Fine Dancing Door
The most important thing is that you have to be able to dance in the world, and you can do it in the world.
Hire Guangzhou elite planning organization to plan the whole party, and by the experienced professional cultural performance executive body operation, to ensure that the pre-show and the performance of the party site to attract millions of eyeballs, create a sensational effect, to ensure that the concert excellent market performance and commercial value, so that the cooperative business to achieve good advertising results.
Selling point four: three-dimensional publicity, investment **** win.
1, to ensure that the title of the enterprise and sponsors up to 1 month of three-dimensional publicity, through the entire evening before the middle and late.
2, start all the strong media, self-printed flyers, posters, oversized road signs covering Longnan, Dingnan, Quannan, envelope four counties.
3, Longxiang Plaza venue fence large ads released half a month in advance.
4, 10 days in advance to start a large promotional vehicles, drum team, modeling team in the four counties to walk the street publicity.
5, Longxiang Plaza, Riverside Plaza, Dingnan County, Quannan County, 10 days in advance to set up a large publicity ticket center.
6, Longnan TV all-round publicity.
Third, the organization of the evening
1, the title unit
A class sponsor 1. Merchants are in the process.
2. Organizer
2 B sponsors. In the process of investment.
3. Co-organizers
5 sponsors in C category. In the process of investment.
4, sponsors
D sponsors several. In the process of investment.
Fourth, the promotion of the concert
In order to ensure that the concert is held a complete success, will be through the television, radio, outdoor, network and other publicity carriers, the evening of the full range of multi-angle publicity, and constantly informed of the audience of the evening of the time, place, cast, sponsors, and other relevant information, to expand the influence of the concert.
1, TV
The production of concert performance-related information and title unit, organizers, co-organizers of corporate or product information, in Longnan, Dingnan, Quannan, Xinfeng four counties TV station for broadcast; in the concert 15 days before the concert, through a variety of news reports, celebrity photos, sound and image advertisements, graphic advertisements, A \ B \ C sponsors of the advertisements and other ways to introduce the details of the concert. Concert program preview, actor experience, sponsor brands and other related information, show the main body of the evening, attract the attention of the audience.
2, flyer
(1), the production of concert A3 color printing flyer, through the newspaper plus delivery, sweeping the building to wash the street to send the way, in the performance of the 20 days before the carpet publicity coverage. In addition, in the party ticket site, to the audience and passers-by to send, to attract the attention of all parties.
(2), the production of invitations, together with A3 color printing leaflets, by letter mailed to Dingnan, Quannan, Xinfeng and Ganzhou City, the leadership of the departments, Ganzhou department of middle-level cadres can also be sent. All fill in the real name pro receipt.
3, outdoor
(1), choose the Longxiang Avenue high artillery, Jinshui Avenue rainbow gate, Hongchang Bridge rainbow gate, Wojiang double bridge large billboards, in the Riverside Plaza, Longxiang Plaza, erected about 100 square meters of large-scale billboards, the release of concerts and the A \ B \ C three types of sponsors; coaxed to create a strong advertising atmosphere.
(2), in Longnan County Riverside Plaza, Longxiang Plaza homemade large billboards in front of the construction of the stage, the installation of audio and lighting equipment, the establishment of a star photo risers ads, the establishment of the ticket station, the organization of the model live show, the show of wind and gongs, dance performances and other show activities, to attract the public eyeballs, and to enhance the promotion of concerts and sponsors brand publicity. Set up airbrush advertisements and ticket stations in Dingnan and Quannan.
(3), in the main streets of Longnan organized model street show and gongs and drums street show, the team behind the organization to carry the concert theme billboards, holding sponsor brand billboards, and finally slowly followed by an advertising float. Strengthen the public attention.
4, network
Contact with the "Longnan Hotline" website to establish a cooperative relationship, set up a special event in the website performance announcement web page, linking to a variety of information about the concert, the singer file and sponsor advertising and other related information, and the evening of the online broadcast and archiving work.
5, the newspaper
In the Gannan Daily opened a full-page "xx session of the Hakka House Culture and Tourism Festival large-scale celebrity concert" special edition, released the concert star lineup and the list of sponsors.
6, the scene
(1), in the evening party site - Longxiang Square, erected each 3 meters high, 5 meters wide advertising fence, for D sponsors to attract business. Advertisement release time is 10 days.
(2), in the concert site theme background shows the name of the three categories of sponsors A/B / C, in the host of the opening and closing crosstalk mention the name of the category A/B sponsors.
(3), half an hour before the start of the party, A/B / C three sponsors can provide audio-visual advertising materials to play.
V. Location
Longnan County Longxiang Square
VI. Time
November 13, 2010 8:00-9:30 pm
VII. Planning stage of the evening party
1, successive use of a variety of information media to publish a series of information advertising.
2, the concert warm-up phase: the main organization title, sponsorship of enterprises and do a good job in the initial communication, contact; a small range of concerts to inform the relevant matters.
3, the implementation of the title, sponsorship and determine the written cooperation agreement.
4, in the four counties (mainly Longnan) in the busy areas, residential areas, schools, put up concert posters.
5, invite the news media and title, sponsorship business leaders to participate in the concert, and related issues to make a comprehensive and detailed explanation.
6, the concert actors and staff arrived one after another, and the sponsoring companies to do a short exchange, to prepare for the concert related matters.
7, the organization of the Hakka pop concert creators and sponsors of the leadership of the enterprise to meet with the media.
8, the pre-concert rehearsal, the singers and staff to arrive in time.
9, the concert site live later editing and sponsorship of corporate advertising mix production; CD-ROM gift; and later news media tracking interviews.
VIII, the scene and the late publicity plan
1, the scene: in order to highlight the concert atmosphere, the layout of balloons, curtains, lights, ribbons and other promotional items, to highlight the atmosphere of the venue; highlighting the title, the sponsor's image and advertising; send glow sticks and other gifts, rendering the scene atmosphere; through the above publicity to disseminate the sponsors of the culture and the content of the evening; evening party hosts interact with the audience; The evening party, the hosts and audience interaction; The evening party, the hosts and audience interaction; the hosts and audience interaction. Mid-field hosts and audience interaction;
2, late: editing the evening video and burn enterprise-related information and performance CD-ROM, presented to the sponsors of the Collector's Edition CD-ROM sets, as well as the corresponding media network publicity.