In recent years, the unreasonable low-priced tour triggered by the forced tourists shopping, cheating tourists to consume, violent conflict and other incidents frequently exposed, seriously harming the rights and interests of the majority of tourists, affecting the healthy development of the tourism industry.
Unreasonably low-priced tours are often cloaked in "cheap", "value", "pie in the sky" and other good clothes, but actually hidden traps that harm the interests of tourists.
A few days ago, according to the Ministry of Culture and Tourism unified deployment arrangements, Shanxi, Guangdong, Ningxia, Anhui, Gansu, Henan and other places, one after another to carry out for unreasonable low-cost travel special rectification action.
The sky is the limit
These are all unreasonable low-priced tours
1. p> Tourist Zhou Mou complained, Hubei Yichang a travel agency to reward "middle-aged fitness dance competition" in the name of the winning members, the organization Zhou Mou line of five people "zero group fee" Hong Kong and Macao 6-day tour. During the trip, the guide has induced shopping behavior, the purchased goods are obviously quality and price does not match, Zhou a line of five people **** counted consumption of more than 90,000 yuan. By the Yichang City, Hubei Province, culture and tourism market comprehensive law enforcement detachment investigation, a travel agency in Yichang, Hubei Province, to reward "a middle-aged and elderly fitness dance competition" in the name of the winning members of the *** organization of 197 people to travel to Hong Kong and Macao, of which, 55 years of age below the group fee of 0 yuan / person, 55 years of age and above the group fee of 380 yuan / person, did not pay the tour fee to the ground receiving agency. The ground receiving agent to pay the tour fee, the ground receiving agent through the tourists shopping to obtain costs and revenues. After mediation, the travel agency agreed to return the tourists for the formalities, and advance Zhou and his party of five return payments of more than 90,000 yuan. The travel agency's illegal behavior separate "v. to case" investigation. Here to remind the majority of tourists, to be wary of business to "fitness dance competition" "square dance contest" "red song contest" and other names to give away the organization of the low-priced tours, such as these products The first thing you need to do is to get your hands on some of the most popular products in the world, and then you can get your hands on some of the most popular ones. 2. Organize low-priced tours in the name of "government subsidies" The tourists Yang complained that a travel agency in Beihai, Guangxi, in the name of "government subsidies", organized a group of three Yangs. The "zero fee" to participate in the Guilin 3-day tour. During the trip, the tour guide will bring tourists to the jade store induced consumption of 2600 yuan, the purchased jade serious quality and price does not match. After the Beihai City Tourism Culture and Sports Bureau of the Guangxi Zhuang Autonomous Region mediation, the travel agency agreed to return the tourists for the formalities, and advance the return of goods 2600 yuan. The travel agency's illegal behavior is separate "v. to case" investigation. Here to remind the majority of tourists, the sky will not fall pie, free travel is a trap, wary of unscrupulous merchants in the name of "government subsidies" organized by the low-priced tour. 3. Street solicitation of low-priced tours Tourist Gong complained that a travel agency in Xiamen passenger station to register for a one-day tour of Xiamen, the original price of 198 yuan, the discount price of 98 yuan, the contract **** to visit more than 10 attractions. During the trip, the tour guide without authorization to increase the separate payment tourism projects, and arrange shopping, Gongmou **** consumption of more than 600 yuan. The Xiamen City, Fujian Province, cultural market comprehensive law enforcement detachment mediation, the two sides reached a settlement, the travel agency compensation for Gongmou 700 yuan. The travel agency's illegal behavior separate "v. to case" investigation. In this regard, we would like to remind all the tourists that the street is not trustworthy, the low price of travel is not reliable, and the tourists have to go to the regular travel agency to sign up. 4. Through the online travel platform to sign up for low-priced tours Tourist Li complained, through an online travel platform to sign up for the Jingmen to Xiamen pure play 5-day tour, the tour fee of 880 yuan. During the trip, the tour guide without the consent of tourists will take tourists to the shopping store, luring, forcing the purchase of jade more than 50,000 yuan. The Jingmen City, Hubei Province, cultural law enforcement detachment mediation, the travel agency involved agreed to return the tourists and advance the return of more than 50,000 yuan. The travel agency's illegal behavior is separate "v. to case" investigation. In this regard, we would like to remind all the tourists that when they travel through online travel platforms, they should not just go for the low-priced products, and they should choose the line products that are highly rated by the internet. 5. The tour fee is significantly lower than the low-priced tour Tourist Zhang complained that a travel agency in Suzhou signed up for a 5-day tour of Kunming, Yunnan, the tour fee of 198 yuan. Before the trip, Zhang learned that the travel agency to unreasonably low prices to organize tourism activities is illegal, so the travel agency full refund. By the Suzhou Xiangcheng District Tourism Bureau mediation, the travel agency and Zhangmou reached a settlement, the travel agency agreed to Zhangmou to return all the tour money. The travel agency's illegal behavior is a separate "v. to the case," the investigation. In this case, we would like to remind all the tourists, rationalize the tour, consciously boycott the tour fee is obviously lower than the normal price of the tour group. The industry has been in chaos for years The problem has been raised frequently Today it's all about the online platform As early as 2016, the State Tourism Administration issued a report on the organization of the rectification of "Unreasonably low price tour" special action notice", the notice pointed out that, after the regions, departments *** with efforts, the tourism market order has improved, the tourism market comprehensive regulatory mechanism has been further strengthened, but "unreasonable low price tour" and other disruptions to tourism The problem of the market order and infringement of the rights and interests of tourists is still relatively prominent. After many years of improvement, the phenomenon of offline unreasonable low-priced tours has greatly converged. However, with the development of the mobile Internet, unreasonable low-priced tours to social platforms, many travel agencies and individuals have through the WeChat group, public number, etc. issued tours group information, which may be hidden traps, the tourists are very easy to be recruited, especially in the middle of the old groups. At the same time, the social platform of the unreasonable low-priced tours, there is no lack of business qualification of the black travel agency. Some institutions or individuals without business license and travel agency business license, without the permission of the network release information, soliciting the organization of tourists to participate in tourism activities. As the organizers did not pay the tourism service quality deposit, and will not sign a formal tourism contract with the tourists, the rights of tourists are facing a great threat. Why does it matter? Traveling the world's most popular tourist attraction, the low cost of travel is a major problem. 1. The information asymmetry between the supply and demand sides of the tourism The package price of the tourism product covers a lot of elements such as food, accommodation, transportation, travel, shopping, entertainment, etc. The price of the tourism product that the travel agency prozac purchases is often lower than the cost of the tourists' single purchase of the tourism product. This is an obvious price advantage of group tours over casual tours, and is the main reason why tourists are attracted to join the tours. This is especially true when there are many travel agencies that offer low-cost tours with small price differences, making it even more difficult for tourists to distinguish the real price. Because of the asymmetry of price information between supply and demand, travel agencies have a clear information advantage, and tourists are often unaware of the true price, and are more likely to accept low-priced travel services, making it possible to have an unreasonably low-priced tour market. 2. The traditional "tourism + shopping" benefit model is solidified The operation mode of the unreasonable low-priced tours mainly relies on forcing the tourists to shop and consume. Although in recent years, the travel agency business by the tourism e-commerce platform development and the impact of casual tourism, but the "tourism + shopping" gray chain relationship is still solid. On the one hand, as more travel agencies have long adapted to the gray business model of introducing customers to shopping stores and obtaining rebates, the lack of innovation in the new situation of tourism development, lack of innovative power, lack of innovation, it is difficult to realize the transformation and upgrading; on the other hand, the operation of many tourism shopping stores do not rely on the local residents of the shopping consumption, and the main dependence on tourists' shopping consumption, which makes it and the travel agency to form a *** relationship. The first thing you need to do is to get your hands on a new pair of shoes or boots, and then you'll be able to get your hands on a new pair of shoes or boots. Therefore, the relationship between the two is solid in the face of *** same interests. Once this model is broken, travel agencies, shopping stores will face the problem of survival. 3. The tourists are greedy for a small advantage to eat a big loss There is a need to have a market, unreasonable low-cost tours are prohibited another very important factor is the tourists. Some travel agencies take advantage of the consumer's psychology of cheap, low-priced solicitation, especially middle-aged and elderly tourists, the price as the only standard of measurement. For example, the earlier offer of $880 for a 10-day tour of Yunnan, the money for a round-trip air ticket is not even enough, is obviously a trap, but there are still a lot of tourists are willing to jump in, and ultimately because of the greed for small gains ate a big loss. Multi-pronged approach needed to fix the problem 1.policy, special rectification of unreasonable low-priced tours In recent years, the government at all levels and the relevant departments continue to rectify the problem of tourism and consumer goods, and each year, the policy and measures have also been improved and optimized, and the relevant departments around the world. The company's business is to provide the best possible service to its customers. Recently, the special rectification action of unreasonable low price tour organized around the world will focus on the rectification of the elderly as the target group, free tours, health care experience, health care products promotion, food and daily necessities gift in the name of soliciting tourists, through the enticement, forced, or disguised to force tourists to shop, the actual organization and implementation of unauthorized operation of travel agency business illegal business behavior; to clubs, membership, outdoor expansion, car clubs, and so on, and so on, and so on. The company's main goal is to provide the best possible service to its customers, and to provide the best possible service to its customers in the future. The action will also strictly investigate the sale of packaged tour products at prices lower than those recognized as reasonable by the industry in the region, with a focus on one-day tours; and the strict investigation of the ground receiving agency "to buy the group" or receive "do not pay or not pay the full amount of the tour fee" of the travel team. 2. From the source of the shopping store to regulate A large part of the reason for the unreasonable low-priced tour is the tourism shopping store. To increase the supervision of local tourism shopping stores, the existing tourism shopping store registration record, the implementation of a store a code management way, the mandatory shopping store network monitoring system construction, into the local tourism network real-time monitoring platform. The company's main goal is to provide the best quality products and services in the marketplace. Explore joint streets, communities on the tourism shopping store to implement grid management, a clear network of responsible managers, to increase the daily supervision of the tourism shopping store. The sale of counterfeit jewelry, jade and other tourist shopping stores to clean up in a timely manner. 3. The platform to join the fight against the tourism industry illegal solicitation With the development of the Internet and the transformation of public consumption habits, online sales of tourism products has become a development trend, we must be wary of unreasonable low-priced tours from the water to fish, the supervision of the extension of the tentacles to the line, the use of big data technology to investigate unreasonable low-priced tours, with WeChat and Shake Shack, the use of the Internet, the use of the Internet and the use of the Internet. The company has established a linkage mechanism with social media platforms such as WeChat and Jiyin. It is reported that the special rectification action carried out around the world, will strengthen the network inspection, innovative regulatory model, focusing on strengthening the supervision of the online operation of travel agency business, the local through the jittery, fast, small red book, WeChat, Baidu promotion engaged in the travel agency business of the investigation, the organization of the centralized law enforcement inspections of not less than two times. A few days ago, the fast hand issued a notice on the fight against illegal solicitation behavior in the tourism industry. The announcement shows that in order to maintain a good platform ecological environment, the fast hand continued to combat the main body of the travel agency business license users issued network solicitation information, published travel product information and other behavior, through the technical means of manual review of the content of the strict review, once found violations will be given to the video shielding, violation of the data cleanup and other penalties. It is understood that, from March 2022 to the present, the fast hand **** blocked the illegal video 3545. 4. Strengthen the publicity, change the consumers simply than the concept of price unreasonable low-priced tours and other tourism chaos is repeated, and some tourists lack of self-protection awareness, easy to choose the cheap low-quality tourism products is not unrelated. Some travel agencies are utilizing the psychology of the tourists' greed for cheap, low-priced, and then through cheating, forced tourists to shop and other means of illegal profits. To strengthen the publicity and education of tourists, especially the elderly tourists, low-income groups and rural residents of the tourism publicity and education, not only to let them fully realize the harm of unreasonable low-priced tours, but also widely publicized to participate in the formal channels of the tour group. The special rectification action, around the selection of a number of typical guide case to be published, and strengthen the publicity, play guide case of the law demonstration role, deterring illegal business behavior, guide the public to improve the rule of law awareness. At the same time, consumers should also be vigilant in changing the concept of price comparison, rational consumption, not trusting the social media platform of travel product information, and paying attention to safeguard their legitimate rights and interests without infringement. The reason why people love to travel is not to arrive at the destination, but to enjoy the journey. Therefore, what impresses tourists is the details, and what drives them away is also the details. I believe that after the warning effect of such cases, can curb the phenomenon of unreasonable low-priced tours, tourists can be at home, the tourism market back on track.