YY Live Broadcasting is a domestic national entertainment live broadcasting platform including music, technology, outdoor, sports and games. The monthly active users of the mobile terminal exceed 4 1 10,000, and the contracted star anchors exceed10.5 million. It was first established on the powerful communication tool platform of ——YY Voice.
YY Live has always paid attention to the full release of UGC creativity. Singing, games, chatting, DJ, storytelling and other forms of performance have their regular participants and fans. Since 20 15, YY Live has also begun to develop the content of PGU, and produced a series of live programs, such as 193 1 female idol group, big-name Play concert, freak coming, top 100 DJ show in the world, Jiugongju and so on.
Development history:
In 2008, YY Voice was launched as an instant messaging software for game communication. Subsequently, gamers spontaneously performed singing and other contents on this voice communication tool, which contributed to YY live broadcast becoming a UGC live video content platform.
At the beginning of 2009, YY live users have formed a user group that can compete with game users. YY Live also launched an electronic signing system to manage YY Live users with 65,438+10,000 people at that time.