For example, "Muna Uncle", who emphasizes on life rituals, "Wang Deshun", who has six-pack abs, "Luo Auntie", who is full of young girls, and "Cai Yun'en", who is a 98-year-old foodie, are just a few examples. The company's main goal is to provide the best possible service to its customers.
Although the main force of the short video platform is still the young group under 35 years old, the rise of the middle-aged and old-aged team is not to be underestimated. Compared with young people, middle-aged and old people have relatively abundant time, strong consumption ability and high spiritual entertainment demand, their joining will inevitably give each short video platform blowing into a different kind of wind.
How hot are the middle-aged and the elderly?
It's not uncommon to see older people with more than 5 million big numbers on Shakeology. "Muna uncle" has more than 13 million fans, 6.88 million "Luo auntie", 6.11 million "Yao Yang his grandpa", 5.01 million "Cai Yunen", all these accounts featuring grandparents have a good performance in Jieyin.
Most of them are ordinary people, even so ordinary that they would be ignored by society. Unlike young KOLs, they have no professional training or over-commercialization. These lovable and loving grandparents just appear in their true colors in the cell phone screen, showing their real state of life. On the contrary, this back-to-basics flavor allows fans to feel a strong sense of immersion, and can not help but think of their elders.
? So energetic and thoughtful middle-aged and elderly people are doing their own shake?
We looked at the rise of these middle-aged and elderly account is not difficult to see, some accounts are older people's granddaughter ah, grandchildren ah, their own children to the shooting, there are also some of the end of the uncle of this type of account is by the mature MCN involved in got, there are companies and organizations involved in accelerating the speed of the elderly netroots hatch speed, so that the content of the field, the operation of the field has been greatly improved.
There are also some accounts such as "Gunner Zhang", "Naughty Chen", "VK", "VK", "Auntie", "Auntie", "Auntie", "Auntie", "Auntie", "Auntie", "Auntie", "Auntie", "Auntie", and "Auntie". "The "Fashionable Grandma Group" and others are all from MCN organizations.
What kind of grandparents do you remember?
Plain clothes, no grooming, sitting in front of the TV, piling up in the corner of the park to talk about parents, life seems to be nothing but endless repetition ......
The fact that this life is so boring that young people are afraid of growing old and resisting the idea of a senior life is not a good idea.
But is this the only way for the elderly to live? But is this the only way for them to live? You can see more possibilities in Jitterbug.
Wash your face with warm water, shave, put on skin care products, choose a decent suit, polish your shoes with a brush, and hold a walking stick. This is all the preparation before the start of the day
work of the grandfather of the North Sea. Netizens have discovered that life can be so ritualistic. And this sense of ceremony, on the contrary, inspired some young people's aesthetic ability, so that they are full of yearning for graceful aging.
"Auntie has a style" and "Fashionable Grandma Group" also breaks people's inherent cognition of the middle-aged and the elderly, and makes people's eyes shine. It has attracted the attention of a large number of young people, who will wonder if they can be like these grandparents who know how to live and are fashionable and interesting in a few decades.
Teenagers are busy growing up, middle-aged people are busy with their careers and families, what should the elderly be busy with? Ideally, the elderly should have a weather-beaten calm, joyful and happy, and the mind is not distracted by the transcendent. Cai Yunen's grandmother and Yao Yang's grandfather are such old people, and this article takes Cai Yunen's grandmother as an example.
"People, it's not unusual to be dashing when you're young, what's great is to be able to be dashing all your life." But anyone who brushes the 98-year-old foodie grandmother on Jitterbug will make such an exclamation.
When she was young, she was a traditional Chinese medicine practitioner, but the little Chengdu girl nature in her bones is still indelible. She is addicted to food, loves beauty, and loves to play. The new year's wish is to get high on skewers, Coke hamburger barbecue, eat barbecue will also drink a little wine, in addition to delicious, Yu grandmother is another reason for the pursuit of the golden sentence is constantly:
Asked what they want, "Tomorrow, we two go out and get high"
Said that more snacks are not good, "did not eat it is bad. "
The grandchildren said not to drink, "I want to drink white wine, beer is not drunk.
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Metaphorical grandmother in the young people, in addition to instilling the secret of longevity "to eat, to drink, do not put in the heart of the matter", but also "I estimate that I will be able to eat too much in my old age and on the news," the self-confidence of the **** Ming.
The reason why the elderly Netflix market is the most popular, because these elderly people have the following characteristics: real, frank, pro-people, differences.
? We look interesting and aspirational, but there are some concerns.
Older, subject to physical limitations, older netizens can not withstand the same amount of work as young people, fast-paced, high-intensity is a serious wear and tear on their bodies. But the slow frequency of updates is facing the crisis of fan loss. The contradiction between the two can not be reconciled.
Record life account, or can, do not have to worry about catching up, do not have to worry about the decline of the fans, the netroots agency's will worry about the loss of fans, there is a certain fashion category of the elderly netroots account in the operation of the majority of half a year after the stop, is because the short video protagonist is a senior granny, because of the physical condition of the body is not good, can only stop shooting.
Elderly netroots accounts are increasingly favored by businesses and advertisers. After analyzing the merchandise windows and advertising videos of six popular accounts such as "Luo Auntie", "Kang Grandma said" and "Shaanxi Old Joe", we found that clothing, food and cosmetics are the three hottest categories. categories. Among them, "Luo Auntie" shows a high attraction, whether online products, offline products, APP, big brand skincare products have carried goods.
We aspire to the attitude of these middle-aged and elderly netizens, and hope that they are healthy and can always live such a delicate and optimistic life.