Cultural symbol
Since the birth of the first Barbie doll, it has been constantly improving and innovating. Barbie's appearance has been modified and improved more than 500 times, and it has become what it is today. The latest appearance is based on the famous Chinese American athlete Michelle Kwan.
In order to make Barbie have beautiful fashion, from 1995 to now, about 1000 million pieces of clothes have been produced, and about100 pieces of new Barbie clothes are introduced every year. Now Barbie sells well in 150 countries all over the world, with total sales exceeding10 billion. This American girl, between a little girl and an adult woman, is the longest-selling toy in the world toy market and has become the favorite thing of all men, women and children in the world.
Barbie has been 54 years, but she is still young. She outlived the once popular broccoli dolls and teddy bears. No one knows why, even her creator Ruth Handler can't explain it. Whether in the toy world or in real life, longevity is a mysterious thing.
Someone once asked Ruth Handler: Why did Barbie behave so well? She just smiled and replied, "I am a marketing genius." However, Mattel also produced many other types of toys. Not only did none of them have better performance than Barbie, but many of them died young. It should be said that Ruth's initial inspiration gave the doll eternal life. She is the "mother of Barbie" who is close to life and really creates "Barbie" for children.