Dad: 45 years old, ordinary employees, children are out of school or work, want to chat with their children and afraid to call to harass them. His hobbies include listening to music, practicing in the morning, and paying attention to health and national news. I have travel and financial needs.
Mom: 45 years old, housewife, children are out of school or work, want to chat with their children but afraid to call and harass them. Her hobbies include housework, cooking, gossiping with other moms, square dancing, paying attention to her children's health and her partner's health, and traveling and managing her finances.
What is the user needs: the human body some kind of physiological or psychological sense of dissatisfaction .
The KANO model defines the three levels of human needs as: basic needs, aspirational needs and excited needs.
Among them: basic needs refers to the attributes or functions that customers think the product "must have". When its characteristics are not sufficient (not to meet customer demand), customers are very dissatisfied; when its characteristics are sufficient (to meet customer demand), it does not matter whether the satisfaction, the customer is satisfied at best. For example, cell phones can make phone calls and send text messages.
Expectation-type demand: the product or service is better expectation-type demand in the product to realize the more, the more satisfied customers. For example, the fingerprint recognition of the cell phone to solve the security (more complex passwords, certificates, plug-in hardware, etc.)
Excitement-type demand is: to provide customers with some completely unexpected product attributes or service behavior, so that the customer has a surprise. For example, the cell phone comes with a beauty effect, etc.
This is the first time that we have seen this kind of demand.
Marlows needs model divides needs into five levels: physiological (food, clothing, housing and transportation), security (payment, password), social (friendship, love, affection, communication between acquaintances and strangers), respect (praise and recognition), and self-fulfillment (bragging rights, certification).
It can be found: BAT giants Tencent mastered the social needs (QQ and WeChat) in the 5 levels, Ali mastered the security needs (Alipay) and physiological needs (Taobao Tmall buy buy buy). Baidu has security needs (Baidu map). Clothing, food, housing and transportation are such as: Meituan Hungry, DDT and UBER, Ctrip and Where to go. Security needs of the other: 360 security guards, antivirus software, etc., self-realization has the beauty of the show and so on.
The seven deadly sins include: lust, greed, pride, gluttony, envy, rage and sloth.
Understanding user needs means understanding human nature.
Now make a classification of your APP according to the KANO model and your own situation.
Dad: 45 years old, ordinary employees, children are out of school or work, want to chat with their children but afraid to call to harass them. Hobbies: listening to songs, morning exercise, health and national news. He has travel and financial needs.
Dad's needs: music and entertainment (basic needs), health (safety needs), socialization (affection), self-realization (travel). Therefore, I would recommend three apps for my dad: Kudou Music App, Today's Headlines, and Where to Travel.
Mom: 45 years old, housewife, children are out of school or working, want to chat with their children but afraid of harassing them by phone. Her hobbies include cooking, gossiping with other moms, square dancing, paying attention to her children's health and her partner's health, and traveling and keeping track of her finances.
Mom's needs: survival needs (cooking), safety needs (health, testing), social needs (acquaintances, family), self-fulfillment (dancing, travel), etc. So I'd recommend the three apps for mom: NextKitchen, Dr. Chunyu, and WeChat.
There is an overlap of needs between parents, so they may have apps they all need, but I'd recommend them separately (because of bookkeeping). I don't have much use for financial products that I think are good, so my parents' financial needs for bookkeeping are ignored). The first time to analyze more than insufficient welcome to explore.