1, the place name is homonym: Cangshan changed its name to Lanling, which is the inheritance and promotion of Lanling culture and the historical choice for Lanling County to implement brand strategy. Cangshan County began in 1947, because it commemorates the "Cangshan Riot", its historical thickness is relatively thin, and many places have the same name and homonym as other places.
2. Enhance the popularity: After renaming Lanling, the confusion of place names was avoided, and the popularity and reputation of the county town were greatly improved. "Lanling" is a regional cultural business card, and it will also become a unique and well-known brand at home and abroad.