On May 17, 1969, the twenty-fourth executive council of the International Telecommunication Union formally adopted a resolution, decided to the establishment of the International Telecommunication Union - May 17 as the "World Telecommunication Day". The following is the "Selected World Telecommunication Day Activity Planning Program", which is only for reference, welcome to read this article.
Selected World Telecommunication Day activity planning program (a)
Activity theme:
Try colorful business, communication from the heart.
Activity strategy:
1. Globe brand exhibition
In a unified form of a full range of display and introduction of the various brands, the visual design of the formation of a series, a clear theme, the advantages of prominent (the content can include the current preferential measures) application. The live demonstration and trial of colorful data services.
2. "Personalized Meal Consulting Service Area"
Currently, there are many tariff packages, plus a variety of temporary concessions, which make it difficult for consumers, especially potential consumers, to make a vague choice, the service area can be provided according to the different ages and classes of consumers, different consumer needs. p> a. Where the "5.17" birthday of the GSM contract users to be a certain amount of money or other gifts gifts, in order to show the a city mobile company on the customer's support of the gratitude.
b. Where the "5.17" full anniversary of the GSM contracted users or new accounts to be the gift of the phone bill.
c. In order to consolidate the rate of customers in the network, you can take "bundled" sales strategy. For example: "5.17" birthday of the new account can be given 240 yuan of tolls, the tolls are divided into 12 months deduction, that is, 20 yuan per month. Or add a certain type of package. New account holders can enjoy a special service by depositing a fixed amount of phone bill. The amount of pre-deposited charges will also be deducted in 12 months.5.17 true gift evaluation:
The gift strategy should be the main event of 5.17. The newest addition is the newest addition, the newest addition, the newest addition, the newest addition, the newest addition, the newest addition, the newest addition, the newest addition. The low end of the market can be vigorously attacked, a conservative estimate: a city has more than 20,000 people "5.17" birthday consumers, can increase the rate of access to the network and the rate of the network, in the publicity of the gift should be very humane way to send out the call of truth
4. radio special program interaction
4.
(It's an activity as well as a publicity, a better media for the low-end market.) Carrying out one to two weeks of radio special programs, setting up hotlines with prize games or quizzes, the content is mainly for the dissemination of information on the 5.17 event, the promotion of GlobeNewswire's business brand, and the latest promotional information, etc. (It is preferable to lock the winners into the place where the winners receive their prizes on the day of the 5.17 event, or the service halls), and the prizes can be provided in the form of a prize for the winner. (It is best to lock the winners' prizes to the locations or service halls on the day of the 5.17 event.) The prizes can be provided as rechargeable cards or preferential account opening, free Shenzhouxing or Dynamic Land sim cards, and so on.
5. "A penny charity auction"
These include the "new sf card" number auction, MMS cell phone auction, the auction proceeds donated to the a city charitable foundations, the past The auction is a bidding auction, the starting price of a dollar, but "a penny" of the auction may make people have a new feeling.
6. "MMS" photography contest, "MMS" wonderful people show
Set up a special mailbox, participants can "MMS" mobile phone photos sent to the "MMS" mobile phone. Participation, MMS photography contest selection of all outstanding works "wonderful people show" is specifically selected MMS shooting wonderful people shot.
7. Launch of timely gifts
Timely gifts can provide special (special logo) umbrellas, sun hats and even sunscreen. Pay attention to the affectionate gift, according to the current social hot issues, can also be launched containing the mobile logo of the "SARS" prevention manual, reflecting the affinity of the mobile and care.
8. Other preferential measures
The main purpose is to stimulate the low-end potential users of the network.
Responding to the "Little Voice" and Unicom's low-end brand promotion countermeasures: emphasize the quality of the network signal, such as good quality and cost-effective: "a penny for a penny".
(Other preferential measures to be developed by your company, preferably with bundled ......)
9. "For the sake of the whole of humanity to communicate" wonderful roadshow
The above For the sake of human communication, or at least for the sake of making it easier for the public in the city of A to enter the realm of infinite communication, the roadshow brought together the masses (the target audience) and built a bridge for mobile communication to "communicate" with the audience.
Continuing the wonderful, traveling roadshow: all the telecom operators have occupied the city center, and the towns are ignored, "for the communication of all mankind" should be ubiquitous.
Continuing the wonderful, touring activities schedule (slightly)
10. "Communication without boundaries, service zero distance"
The information of the activities, especially the preferential measures, to every corner. Connected to the a city of every self-built service hall, as well as all the associated stores, franchises, so that consumers can feel everywhere "for the whole of mankind to communicate" a city mobile company caring breath.
Selected World Telecommunication Day activity planning program (two)First, the purpose of the activity (proposed):
1, warmly celebrate the ** 5.17th International Telecommunication Day;
2, to the outside world for China Mobile brand image display, data business promotion, publicity and in-depth popularization;
3, to carry out the Cell phone salon activities, SMS interactive lottery and on-site promotional performances and a series of activities with new and old customers to communicate with zero distance, consolidate the old customers, tap new users.
Theme of the event:
The future is in my hands.
Three, time:
x month x (x:xx - xx:xx), location: xx square.
Fourth, the content of the activities:
1, the display of brand image;
2, the promotion of data services;
3, self-help business publicity;
4, the publicity of the corporate image of the advertisement promo;
5, the image of the agency under the promotion of the Chinese mobile;
6, cultural performances;
7, lottery activities;
8, gift giving.
V. Site layout (see layout plan for details):
1, Hanging Green Plaza Lychee Garden as the center, opposite the KFC Hanging Green Plaza entrance to build 9.76m9.76mt-shaped stage. Background and main slogan: "The future is in my hands" (details see rendering)
2, on both sides of the stage to build four 6m3m display area (details see rendering):
a, the display area of the brand image (right 1);
b, data business (right 2);
c. Self-service business promotion area (left 1);
d. Corporate image advertising video playback area (left 2).
3, China Mobile's agency (cell phone business) x 3m3m display area, respectively placed in x opposite the exhibition area (see details in the effect diagram)
4, the square flower base full of 1.5m0.5m promotional colorful flags (can be printed logos and promotional placards language);
Placards (recommended): China Mobile Communications
5, in the square near the Lychee Garden Hang eight 10m0.75m banners on the lamp posts in the square near the Lai Chi Yuan
Banner content (recommended):
a. Warmly celebrate the xx session of the 5.17th International Telecommunication Day
b. The future is in my hands
6, KFC opposite the Hanging Green Plaza on both sides of the entrance to the hanging balloon 2; around the Lai Chi Yuan hanging balloon 2, 2 motorboats
Slogan content (undecided):: China Mobile Communications Corporation (CMCC) > The content of the slogan (undetermined):
7, the square at the entrance to the establishment of 3 publicity arches (15m long)
The content of the slogan (undetermined):
8, the square at the entrance (opposite the KFC) on both sides of the archway to stand 2 Dancing Star.
9, at the entrance to the square to build 4m1.2m display 2 pull spray painting posters; stage, exhibition area, leisure area on both sides of one.
Six, to create the atmosphere of the event:
1, the way: China Mobile brand image display, data business promotion as the leading, to carry out cultural performances, lucky draw promotions, gifts, and a series of activities to give back to the public (to attract crowds).
2, the implementation of activities:
①, the brand image of the show: in the consulting business area set up a consulting table, chairs, arrange staff to carry out China Mobile's existing Global Crossing, Dynamic Belt, Shenzhou line, Shenzhou mass card four brands of consulting and promotion, the staff should be distributed to the public of the four brands of promotional leaflets to promote the advantages of the brand and the recent what are the new preferential activities; The site for business users to give raffle tickets and small gifts.
②, the promotion of data services: set up a consulting desk in the data business area to carry out data value-added services, ip services, pictures, ringtone download business, such as consulting and promotion. Arrange technical personnel to come to the consultation and business users for MMS business, a variety of fashionable cell phone on-site display and demonstration and distribution of related promotional leaflets, gifts, raffle tickets.
③, self-service promotion: in the self-service area placed five large cell phone model (self-service consulting computer) for users to query relevant information, to promote the popularity of self-service.
④, the promotion of corporate image advertising film: in the video advertising area set up a good picture machine (TV), DVD player (dvd, vcd) and the audience chairs, take turns to play the company's recorded commercials, promotional films, and arrange for the relevant staff to explain the relevant content, so as to publicize the brand, gathering people.
⑤, the image of China Mobile's agents to promote: invite a number of China Mobile's agents (cell phone business) to set up a publicity point on the site (tent-based), to promote their companies' new cell phones and related preferential measures. This will increase the atmosphere of the event and show the strength of China Mobile.
⑥, cultural performances:
a, the theme: the future in my hands
b, xx: xx - xx: xx cultural performances: the cultural performances are song and dance performances, cell phone show, China Mobile related knowledge publicity, raffle draws, and other activities to gather the flow of people; and the ultimate goal is for the evening cultural performances, and the final goal of the show is to provide a good platform for the evening. The ultimate purpose is to convey information and solicit people for the evening cultural performance activities.
c. xx:xx--xx:xx large-scale cultural evening: the evening party to China Mobile relevant leaders to make a speech to open the curtain, with powerful songs, dance, cell phone show and other programs to attract people to host a series of raffle tickets through the lottery, interactive games, prizes China Mobile quiz, handing out small gifts, etc. to set off the climax. The company's website has been updated with the latest information on the company's website.
⑦, lottery activities:
a, ticket lottery:
a, the amount of prizes for the xxx yuan or so, set up x awards, prizes to cell phones, rechargeable cards, mainly;
b, x months x - x months x in the mobile business hall on behalf of the point for the business to be handed out to the customer and set up a lottery box;
c, x months x in the mobile business hall for business to be handed out to the customer and set up a lottery box;
p> c, x month x number of the scene (hanging green square) when the purchase of distribution, and on-site lucky draw;
d, the ticket set positive, vice coupons, the customer to stay positive coupons, tear off the vice coupons put into the lottery box;
e, when the draw, the host or the leader of the China Mobile from the raffle box to draw out the vice coupons for the winning numbers.
(When redeeming the prize, the ticket holder must go to the site to draw and redeem the prize)
b. On-site Prize Knowledge Quiz Lucky Draw:
a. The host of the cultural performance puts forward the quiz questions about the knowledge of China Mobile, and those who answer correctly will be able to enter the on-site lucky draw opportunity;
b. The amount of the prizes will be about RMB, and there will be x prizes, which will be based on the rechargeable cards and gifts;
c. The prize will be about RMB, and there will be x prizes, which will be based on the rechargeable cards and gifts.
c. Drawing method: the audience has the opportunity to draw a raffle on the stage of the raffle plate for the draw, the audience only need to rotate the raffle plate can be, when the pointer stays in a certain prize area that is a few prizes.
⑧, gift giving:
a, in the business hall for business customers to give part of the gift, thank customers for mobile trust and support;
b, in the display area or consulting services area for business customers to give part of the gift, thank customers for mobile trust and support;
c, the show, by the host, the singer handed out small gifts to the The audience to drive the atmosphere of the scene.
Seven, the flow of activities (proposed):
morning: x: xx before the venue set up all ready;
x: xx - xx: xx to carry out consulting activities and business promotions, handing out coupons (play rock music to attract people)< /p>
x: xx: xx: xx: xx to carry out consulting activities and business promotions, handing out coupons (play rock music to attract people)
xx：xx：xx-xx：xx Literary Performance (Literary performance, cell phone show, raffle tickets)
Afternoon：xx：xx：xx-xx：xx Consulting activities and business promotion, handing out raffle tickets (playing light music and mobile video promos). Light music and mobile video promo)
xx：xx-xx：xx Literary evening (China Mobile leadership speech, interactive prize games, cultural performances, cell phone show, raffle tickets based on the main
Selected World Telecommunication Day activity planning program (three)First, the purpose of the activity
In order to further strengthen the city's radio management publicity work, to enhance the whole society to comply with the radio management laws and regulations awareness, to promote the scientific development of radio management work. Further improve the city's radio publicity effect.
Second, the activities
(a) Activity time: x month x day.
(b) Activity location: xxx Park.
(C) the activities of members: all cadres and workers of the Bureau.
(D) the form of activities:
(1) in xxx park layout publicity display boards, set up a consulting table, distribution of publicity brochures, on-site answer to the public questions.
(2) to carry out a prize competition.
(3) Distribution of publicity materials.
Three, activity requirements
(a) strengthen the leadership, carefully organized. The World Telecommunication Day publicity activities will be the implementation of the program, a clear division of labor, the responsibility of the person to ensure that the World Telecommunication Day activities into practice.
(B) highlight the theme, a variety of forms. To carry out World Telecommunication Day publicity activities should focus on the center, highlight the key points, take into account, give full play to their own advantages, to carry out a variety of forms of publicity activities, the masses are happy to see.
(3) Contact the actual, pay attention to the effect. World Telecommunication Day publicity activities should be closely integrated with the current radio management priorities to enhance the relevance and effectiveness of publicity.
(d) Summarize the experience and establish a mechanism. World Telecommunication Day publicity activities after the end of the World Telecommunication Day to seriously summarize the experience of publicity activities, establish and improve the publicity work mechanism, so that the radio management work has become an important part of the daily work, to create a good atmosphere of radio management.
Selected World Telecommunication Day activities planning program (four)
Time
x month x day.
Place
xx City Children's Welfare Center.
Contents
1, the Children's Welfare Institute held a donation ceremony, the leadership of the xx Mobile Company on behalf of all customers involved in the donation of love to the Children's Welfare Institute to donate funding during the event.
2, the organization of xx City, an art school students to the Children's Welfare Institute to join the party, *** degree of June 1 Children's Day.
Cost budget
The scene set up xxx or so.
As a supplement to the overall activities of 517, a series of GSM-themed club activities will be held from late May to the end of June. With Zheshang Club, New Women's Club, and Golf Club as the themes, each theme will carry out one activity to further improve customer perception.
Activity time
Mid-x month to mid-x month
Activity content
1, xx club activities. Cooperation with the Bank of China to jointly carry out a series of financial management lectures. The main purpose of the financial seminar is to take into account the financial needs of the silver card customers, and to make a wide customer participation, the whole region to land touring type of seminar. The lectures will be held on October XX (XX downtown area, targeting downtown and XX silver card customers), October XX (XX, targeting XX silver card customers), and October XX (XX, targeting XX and XX silver card customers).
2. Golf club activities. Cooperate with Yangyi Oriental Golf Club to carry out golf tour member activities. Activities are carried out in four batches, each batch of xx members, ****xxx people to participate in the time initially scheduled for x, x, x, x, x, x: xx to xx: xx every morning for the activities of the time, the noon arrangement in the stadium restaurant to eat a buffet. Activities include: x box of balls per person on the driving range, take the battery car to visit the x-hole course.
3, the new women's club activities. With xx Sherbin Women's Club joint women's health lectures, invited xx health experts and xx mobile GSM new female members to do interactive exchanges. On-site activities are interspersed with auctions of cell phones, cell phone numbers, and advanced beauty products, with the auction money donated to the recipients in the names of XX Mobile and the item providers and customers***.
Mobile phone provided by the cell phone manufacturers, is expected to x cell phone business, each cell phone manufacturers to provide the value of about xxx yuan of cell phones x only, the auction money by the cell phone manufacturers, wenzhou mobile and the customer's name donations; cell phone number by xx mobile company, cell phone number auction price for pre-deposit of xxx yuan of phone charges, not capped, the customer shot pre-deposit of the phone must be consumed within one year, the auction of the phone pre-deposit will be by the xx mobile company and the customer's name. Deposit will be by xx mobile company and the customer's name *** with the donation; senior beauty products by the Sherbin women's club, the starting price of xxx yuan, not capped, the auction money by xxx Sherbin women's club and the Globe's new lady's club and the customer *** with the donation.
Division of Labor
1, xx club financial seminars led by the marketing department activity planning, site arrangements and venue layout, responsible for: xxx downtown business department, Yueqing, Pingyang branch is responsible for the customer invitations, on-site customer reception, points exchange. See the activity program for details.
2, the golf club golf tour activities led by the marketing department Wei Hong and Oriental Golf Course coordination, downtown business department is responsible for arranging customer invitations, responsible for: xxx site layout, responsible for: xxx, media invitations, responsible for: xxx
3, the new women's club health lectures led by the marketing department Wei Hong planning, downtown business department is responsible for the customer invitations. Responsible person: xxx
4, the implementation of the above activities will be the details of each individual activity planning program.
Cost budget (x million yuan or so).