Are people at a loss when it comes to writing an event plan for business! So be sure to find the exact idea, then write it smoothly. The following is the event planner sample I organized for you about business, just for reference, welcome to read.
? Activity planning letter sample on business 1
? Theme: the 1st anniversary of the spreading of wings and passion *** sharing
? Time: February 4 - February 6 (Friday to Sunday spanning 3 days)
? I. Purpose and background of the activity:
? For a new store to open up the market to occupy market share, either with their own brand strength to impress consumers, or with strong promotional activities, in the consumer concept to impress consumers. See the actual situation in my mall, and the surrounding population consumption level, the mall will be positioned as a high-grade fashion department stores and large supermarkets, shopping, leisure, entertainment as one of the integrated commercial city.
? Although the financial crisis has begun to subside, but the shadow of the people's consumer attitudes still lingers. Neighboring business district competitors are also moving, in such consumer attitudes, competitive environment, we need to change the marketing strategy, the timely launch of strong publicity and promotional activities.
? In summary, we need to increase the brand strength of the publicity, but also in the appropriate time to launch a large promotional activities.
? Festival promotions are the golden period of retail sales. On the day when the East District Commercial City has successfully operated for one year, we should seize this favorable celebration opportunity to gather popularity, give back, thank our loyal customers and friends, and more importantly, to enhance the sales of the mall.
? Second, the market analysis
?1, superior geographical environment;
? Currently the largest shopping center in Huangpu District, with convenient transportation, a large number of fixed residential areas, a wide leisure plaza, its spending power, high consumption level, potentially unlimited business opportunities.
?2, accurate commercial status;
? Set shopping, leisure, entertainment as one of the integrated commercial city, with a large number of domestic and foreign medium and high-end brands and large supermarkets, highlighting the theme and personalization. Utilizing traditional business forms, combined with differentiated selling points, it ingests customers among competitors and competes for market share.
?3, elegant shopping environment;
? The current distribution of floors and stores in the design and planning, its shopping environment in addition to general shopping malls bright and clean, more spacious and comfortable. With the overall decorative effect can give a person a kind of elegant and not vulgar Li feeling, the overall shopping environment can give a person a kind of high-grade ﹑ fashion ﹑ trend of superiority.
?5, strong competitors; China Resources Vanguard Modern Department Store RT-Mart, leading the good plaza Pepsi Jia
?6, fashion department stores and large supermarkets can be a strong combination;
?7, emerging companies, the market share is insufficient, advertising needs to step up efforts to increase brand awareness, and the need to further standardize the internal operating system.
? Third, activity planning
?A, flag-raising and ceremony activities
? Ceremony time: February 4, 2xxx 09:00-10:00 am
? Ceremony place: xx North Square
? Ceremony theme: promote corporate culture
? The company's senior leadership review staff, organized by the Property Department security guards to hold a flag-raising ceremony, raising two kinds of flags (national flag, corporate logo flag), the staff need to be uniformed in the company's uniforms, stood at attention salute.
? Specific processes:
?1, the company's employees uniformed uniforms in formation waiting for the company's leadership review;
?2, played a welcome song company leaders enter the staff applauded;
?3, the company's leadership seated on the podium;
?4, the host introduced the leaders and guests;
?5, the host announced that the East Commercial City 1 anniversary of the store celebration ceremony officially began. Ceremony officially began. Squadron facing the flag-raising platform is ready, the flag-raising team is ready.
?6, the host announced: "Please stand up all the leaders of the podium" stage sound operators to play the marching song, flag-raising began;
?7, the host announced the end of the flag-raising, please take your seat on the podium, the squadron facing the podium;
?8, Ma's speech;
?8, the General Manager;
?9, the Eastside Business City 1 anniversary of the store ceremony officially began.
?9, Mr. Chen's speech;
?10, the company's leadership into the shopping mall on the store appearance and service etiquette check.
?B, SP main activities:
? Proposal A, full of 100 yuan to send 108 yuan gift certificates (Note: This activity is mainly considered store celebrations, the strength is relatively large)
? Activity time: February 4 - February 6 (Friday to Sunday spanning three days)
? Content:
? During the activity period, to participate in this activity of the counter, the day of consumption of the cumulative computer receipt, full of 100 yuan to send
?108 yuan gift certificates, full of 200 yuan to send 216 yuan gift certificates, and so on to buy more and more free. (Some special counters and special-priced goods are not involved in this activity)
? Operation rules:
?1. gift certificates consumption part no longer give gift certificates;
?2. sales tickets can be accumulated;
?3. gift certificates can not be exchanged for cash and are not set up to find redemption;
?4. Damage or tear are invalid;
?5. gift certificates can be purchased to participate in the activities of the department store counter products, the use of the validity of the activity for the time period, expired automatically invalidated. The coupon is valid for the time period of the event, and will be automatically voided after the expiration date.
? Proposal B, full of 200 yuan 100 yuan reduction and 100 yuan gift certificate
? (Note: This activity is mainly considered for store celebrations and is relatively strong. Increase the consumption amount to 200, the purpose is to increase the customer unit price. Full of 200 reduction of 100 to send 100 yuan gift certificates are more able to create a sensational effect, equivalent to a direct full 100 to send 100 yuan gift certificates)
? Operation rules:
?1, the customer to participate in the activities of the counter on the day of the sales ticket, at the cash register to buy a single, the cashier will be directly reduced part of the reduction;
?2, the customer with the reduction of the computer after the ticket, in the coupon exchange for the corresponding amount of gift certificates;
?6. Gift certificates to consume part of the gift vouchers are no longer complimentary gift certificates;
?7. Sales ticket can be cumulative.
?8. Gift certificates can not be exchanged for cash and no redemption;
?9. Damage or tear are invalid;
?3. Gift certificates can be purchased to participate in the activities of the department store counters of goods, the use of the validity of the activities of the time period, after the expiration of the automatic null and void.
? Auxiliary activities:
? A, red hot draw red packet
? Activity time: February 4 - February 6 (Friday to Sunday spanning 3 days)
? Activities: During the activity period where in xx single computer ticket, shopping full of more than 88 yuan (including 88 yuan), you can in my commercial city on the first floor service desk, with the day of the computer ticket, to participate in the draw red packet activities, the number of red packets is limited,
? If the red packets are not drawn out on the same day, they will not be accumulated to the next day. (Except for Renren and rent counters, if you participate in this activity, you will be responsible for a certain fee according to the proportion or the draw of the small ticket).
? Daily prizes (red packets) set:
? First Prize: 2 for $100
? Second Prize: 6 for $50
? Third Prize: 5 for $20
? Fourth prize: $10 for 10
? Fifth prize: 20 for 5 yuan
? Sixth prize: 200 for 1 yuan
? Second, happy happy amusement park
? Activity time: February 6 (Sunday 1 day)
? Activity Location: Outer Square
? Activities: On the day of the event, customers who shopped at XX, regardless of the amount of money can get a coupon at the prize redemption office to participate in the park activities. Each coupon can participate in a maximum of 3 park activities. The staff will sign on the back of the coupon for each activity that the customer participates in. (RenRen and rental counter except, if participate in this activity, according to the corresponding proportion, bear a certain cost).
? Activity rules: 3 activities all over the pass, you can receive a prize; {store atmosphere activity planning}.
?2 pass, can receive the 2nd prize;
?1 pass can receive the 3rd prize;
?0 pass can receive a participation prize.
? Park project settings and instructions:
? Dice with a cardboard box to make a large dice, participants if the rolled points for 1 then through the game; animal Dalian squat 5 people to participate in the game, the last winner through the game;
? Ring Standing about 2 meters from the object to be set, with a circle to catch the object who passes the game;
? Blow ping pong balls in 5 cups full of water, in a row, the ping pong ball into the first full of water inside the cup, the participants to blow with their mouths, if it did not fall out of the cup, and smoothly blown into the fifth cup, then pass the game;
? Hula Hoop If the hula hoop does not fall within 5 minutes, the game will be passed.
? Pass the game customers can present the park coupon, in the work of the prize collection office to receive the prize, the staff confirms that there are three
? Above signatures, according to the rules of prize redemption, the prizes will be issued.
? Prize set:
? First prize: xx an umbrella Second prize: xx a cup
? Third Prize: xx keychain Participation Prize: xx lighter a
? Third, members shopping double points
? Activity time: (February 4 - February 6)
? Activities: During the activity period, all customers with xx membership card, in my shopping mall consumption can enjoy double points.
? Fourth, the store celebration night birthday with sharing
? Activity time: February 5 (Saturday night 7:30)
? Venue: Outer square stage
? Activity content: outside the company invited to perform a large-scale song and dance performance, invited company leaders and guests to watch the show, in the process of the show will be made birthday cake pushed up to the stage, the company leaders cut the cake, issued to the audience, the party will be pushed to the climax.
? Activity flow: the host announced the beginning of the party;
? Opening dance;
? Performances;
? The host recites birthday greetings, "Happy Birthday" background music, the birthday cake is slowly launched onto the stage;
? The host invited the company leaders to cut the cake;
? The company leaders were seated;
? Staff hand out to the audience;
? Continue the program;
? Near the end of the evening host invited company leaders and guests to the stage and the actors chorus "Unforgettable Tonight" and take a group photo with the actors;
? The host announced the end of the evening.
? Projected sales analysis
? According to the market situation, compared with the same period last year (last year, all rent counters), based on last month's sales for the ring, the sales target during the store's celebration is xxxxxx yuan
? Activity plan on business sample 2
? May Day, the first golden week after the Spring Festival holiday, is the sign of the arrival of the peak season, the first big battle of the year's marketing. Jiayuan company suggests that the May Day promotion not only can't be missed, but should be emphasized and done well. Following the sales slump in March and April, May Day ushered in the recovery of consumer desire. With the deep spring and summer, seasonal consumption and seasonal change of consumption began to rise. We synthesize years of experience and data analysis that the main consumer groups on May Day are concentrated in the following areas.
?1, wedding consumption (wedding banquet drinks, wedding candy and fried food category, bedding and kitchenware category)
?2, long vacation travel consumption (bags travel bags, photographic equipment, travel supplies)
?3, suburban spring tourism consumption (drinks, that is, the food category, the leisure food category,) (outdoor supplies, sporting goods, gardening supplies)
?4, the family change seasonal Consumption (summer cool home textiles into the season, thick ambiguous home textiles out of season, sunscreen cosmetics into the season) (summer cool home appliances into the season, clothing collection moth-proof products, rain gear, spices)
?5, welfare consumption (summer summer supplies group welfare consumption) we should always be around the idea of promotion, "promotion is not only to sell our sellable goods, but also to sell the goods customers want to buy! "Only supermarket promotions cater to the customer's consumer psychology in order to succeed. Based on this, we should be based on the needs of the main consumer groups on May Day, tapping the potential of suppliers, the rational organization of the corresponding promotional merchandise group.
? First, to determine the promotional period
? May Day is relatively small compared to other large festival in terms of consumer scale, commodity demand is narrow, so the May Day promotional period is not too long, we suggest that between 8-12 days. Considering that some customers travel on May Day, and the time needed to deliver information to customers, the promotion period should be arranged from April 28th to May 8th.
? Second, to determine the purpose of the promotion
? Although the promotion is to promote sales, but to be precise there is a certain difference. Because of the promotion of sales in general, there are two main ways, one is based on the existing customer base, the promotion of heavy unit price increase; the second is to enhance the flow of customers for the purpose of expanding the influence of the supermarket. Then there are others such as competition with rivals, backlog inventory realization, new series of promotions. May Day is related to the influence of the supermarket marketing throughout the year, so we suggest that we should expand the local influence of the supermarket as a starting point, as the purpose of organizing the promotion, that is to say, to enhance customer traffic is the main. In the selection of promotional products should pay attention to its impact on customers and the strength of price reductions, and should pay attention to the breadth of publicity to be expanded. At the same time, the organization of seasonal products and seasonal products stocking and store display, customer unit price will increase accordingly. Of course, due to the actual situation is different, but also carefully analyze the preliminary data, found that the space can be improved.
? Fourth, to determine the promotional theme and the main group of goods
? Promotional theme is the focus of the supermarket to the customer's appeal, is to cause customers to consume the main tool of psychological **** Ming. May Day promotion theme has several mainstream.
? First, the low price of the image of the theme of rewarding concessions;
? The second is the new seasonal shopping as the theme of new product promotion claims;
? Third, the main form of promotional activities as the theme of promotional claims. The slogan of the purpose of the claim will constitute the promotional theme of the promotional advertising.
? Fourth, the long vacation leisure shopping (welcome as the theme; fifth, the spring tour, tourism as the theme.
? Such as: May Day pay guest surprise shopping (dozens of famous goods of large price reductions to the family consumer goods)
? Labor glory low price gift (dozens of high-quality goods price cuts, mainly family consumer goods)
? Happy Long Vacation Low Price Mobilization (Special price on travel goods, drinks, leisure food, and instant food)
? Cool summer low price storm (summer cool home textile, summer cool home appliances, sunscreen cosmetics, drinks)
? Celebrate the first day of May with joy and freshness in summer (cool home textiles, home appliances, cosmetics, beverages)
? May Day shopping with big prizes (prize sales, scratch cards, etc.)
? Shopping is fun to eat and then take on (game interactive promotions large-scale tasting and buying activities)
? Fifth, to determine the weight of promotional merchandise classification and promotional price
? According to the commodity organization or competitive environment requirements to determine the promotional theme and the main group of goods, to further plan the proportion of various types of commodity promotions, it is recommended as follows:
? May Day Express various types of promotional items amount of food category classification of the main varieties of promotional items number of concessions spoke degree of fresh packaged cooked meat loaded 210%-20% bulk cooked meat, bread, bulk cookies 610%-20% bulk sweets, fried foods, dried fruits and candied fruits 410%-20% Grain and oil salad oil 25%-10% 10% 10 kilograms in lieu of rice, flour 25%-10% seasoning vinegar, soy sauce, monosodium glutamate, mustard oil, peppercorn oil ( Cold type) 25%-10% Generation of dry goods (bamboo curd, vermicelli) 210%-20% Canned goods, white sugar, rock sugar, honey 85%-10% Alcoholic beverages White wine (commonly used for local weddings) 23%-5% Beer (singles, cans) 23%-5% Beverages (pure water, fruit juices, lactic acid, tea) 105%-10% Punch (citrus powders, solid fruit-flavored punches) 230%-50% Tea (in bulk, bags) 420%-30% Casual cookies 210%-15% puffed 410%-15% jelly 210%-15% dried fruit preserves 410%-15% hawthorn 210%-15% May Day Express various types of promotional items amount of non-food category classification of the main varieties of the number of promotional items concessions spokes degree of the washing and chemical laundry detergents, soaps, aromatics, pest control daily 810%-15% wash clean, detergents, softeners 410%-15% Soap (moisturizing type) 210%-15% Skin care cream (sunscreen, moisturizing type, seasonal skin care products) 1020%-30% Toothpaste, toothbrush 410%-15% Sanitary napkins, toilet paper 410%-15% Household storage and organization of bags, hangers 410%-15% Household cleaning appliances 210%-15% Ice making molds, cool cups and water utensils 210%-15% Rain gear 210%-15% home appliances summer cool appliances (fans, air conditioners) 45%-10% photographic equipment (cameras, film, batteries) 45%-10% home textiles underwear, pajamas, stockings (summer cool type) 1010%-15% bedding (cool pillows and cool mats) 210%-15% towels (bath towels, towel quilts) 210%-15% sportswear, shoes 420%-30% sandals 420%- 30% sports equipment (feather racket class, ball) 320%-30% outdoor toys class (kite, rocking model) 420%-30%
? Sample Activity Plan on Business 3
? Activity background
? Into the year, more and more commodities into the life of college students, for college students to provide more convenient life and work.
? I. Purpose of the activity:
? Promote the "Good Taste" bread brand into XX College of Education to increase its popularity and purchasing power on campus.
? Second, the name of the activity: "good to eat" bread brand promotion activities
? Third, the activity time: December 18, 20xx
? Venue: XX College of Education
? V. Organizer: "Good Taste" Bread Brand Company
? Sixth, the main object: XX College of Education students
? VII. Activity division of labor:
? Before the event
?1, the project department
? Mainly start the whole planning process of the event, the planner to complete the detailed writing of the plan, do a good job of the arrangement of the activities of various departments.
?2, publicity department
? (1) Poster publicity: enlist two students with strong drawing ability and calligraphy ability as publicity personnel, publicity personnel must be the first time to produce posters to meet with students to ensure that the publicity of the timeliness.
? (2) Activity publicity: enlist five students with a certain degree of eloquence and social skills to carry out a product promotion activities, the use of colorful activities to attract the attention of students, and distribution of leaflets.
? (3) network publicity: into the XX College of Education's BBS and post bar, etc., in order to publish remarks and posts to publicize.
?3. Outreach department
? Raise funds for the event, cooperate with the publicity department to invite more students to participate in the event, and borrow valuable props and supplies that can be used in the event, and is responsible for the proper storage, and contact the people and departments related to the event.
?4, the organization of the department
? The organizers will arrange for the venue setup personnel and the personnel who will count the feedback from the students.
?
?1, publicity department
? Half an hour in advance to arrange personnel to set up the scene, do all the problems that may arise during the event, make preparations and solutions.
?2, the organization of the department
? Hold a good site discipline, arrange the management personnel.
? After the event
?1, the outreach department
? Responsible for cleaning up the scene, recycling work tools, maintain good site order.
?2, the organization department
? Responsible for organizing and collecting materials, counting students' feedback problems and writing summaries.
? Each of the above departments should be highly coordinated, supervise each other and cooperate with each other to ensure a successful event.
? VIII. Rules:
?1, civilized publicity, to ensure that the site order;
?2, the staff is required to be present, and in advance;
?3, the departments should cooperate with each other, help each other.
? IX. Activity budget:
? Five publicity personnel, the expected salary of 50-60 / day, *** count 250-300 yuan; event publicity materials required: balloons, ribbons, colored paper, etc., is expected to be about 15 yuan, microphone rental is expected to be about 50 yuan, *** count 65 yuan; poster publicity materials required: paper, is expected to be about 5 yuan, the painting of the required colored pens The production staff can be prepared by their own, such as art knife, is expected to pay 20 yuan; bread tasting products and network publicity can be responsible for the company, the funding can be omitted.
? Total **** total about 340-390 dollars.
? Ten, activity effect prediction:
? In XX College of Education to expand the influence of "good to eat" bread brand, in the campus to increase its visibility and re-buy.
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