Short video this hot wind has been blowing for a few years, part of the content direction has been saturated trend, such as food, funny and other areas, and now do almost no way out. That now in the end what content direction is more fire worthy of creators to try? Today Xiaoyu will not give a very detailed answer, but will use the method shared with you in the last article, refer to the PGC video list of the new list and the video list under the headline list, as well as the good list module in the MeiSec short video operation assistant, and take you to sort it out.
We first look at the PGC video weekly list of the top ten, these IPs should be more familiar to everyone, by looking at these ten IPs can be found in the form of the current animation is very popular, funny, food, emotion, parenting these areas are more popular. From the point of view of the 100 IPs in the whole list, there are already a lot of highly vertical content, such as "Sugar Bean Square Dance" in 31st place, "Wuhan Magazine" in 37th place, "Flying Bear King of Glory" in 77th place, "Flying Bear" in 99th place, "Flying Bear King of Glory" in 10th place, and "Flying Bear" in 10th place. "It's easy to recognize these highly vertical IPs, and you can watch their videos when you have time.
When you are looking for vertical IPs, you can also look for them in the list of fields, for example, we can see the top 20 IPs in the field of food, such as "Jungle House" and "Wild Food" belong to the original ecological experience of food content. "BaoMa enjoy food record" is special for the service of BaoMa, and "sun cat breakfast" to define the content more accurate.
In the future, there may be a special dinner number on the list, specifically for the elderly to do nutritional food number, and then subdivided there may be a special diabetic to do lunch number, the example cited is relatively rough, but this is the trend of short video industry segmentation.
Content direction in addition to the field to look at the topic, this time we have to look at the data list, we can find that the content of the high volume of play is mainly the news real-time hot events such as the two sessions, as well as the mother-in-law bride price, husband mistress of this family ethical and emotional controversy, as well as the life scene of the event such as the bank to save money, supermarkets, buy cigarettes, this kind of content.
Lastly, we say how to adjust the direction of the content, here Xiaoyu still take the food number as an example. For example, you do food tutorials, for the saturated food field has been difficult to do up, you can follow the method I just mentioned to fine-tune, such as doing a few dinner-related content to try, or to do a few periods of experience, and then according to the feedback of a certain area of sustained cultivation for a period of time, when your video has a unique competitiveness of the natural strong.
There is also a point to be made that it is not our content that needs to be adjusted, but to proactively cater to the user's preferences, the only constant in the Internet era is change, and unchanged sooner or later will be eliminated by the Internet era.