In order to determine the success of an event, it is often necessary to develop a complete event program in advance. An event program is a written plan that is developed after a detailed analysis and study of each step of the specific event to be conducted. So what is an excellent activity program? The following is my carefully organized 520's activity program (generic 10), welcome to share.
520's activity program Part 1First, the purpose of the activity
1, to grasp the 520 promotion Taobao store planning business opportunities, so that customers have a sense of freshness, to stimulate their desire to consume;
2, to enhance the Taobao store browsing volume, absorbing the new source;
3, to build the Taobao store's credibility, enhance customer
Second, the activity time
20xx May 10 (preferably ten days in advance) 20xx May 20 (5.20 end)
Third, the theme of the activity
I love you Silk heart, *** enjoy sweet.
Four, activity object
For 20 to 30 years old female customers, as well as want to take this confession of male users.
V. Activities
I love you silk heart, *** enjoy sweet special exchange activities.
Buyers reality show, share the beauty to win gifts!
1, share that is rewarded: upload baby try on the real picture, write down the feelings of the heart, show your legs.
(Everyone has a prize)
2, Lucky Advent Award (1 per month)
3, Loyal Customer Award (1 at the end of the year)
Six, the activities of the publicity
1, publicity focus on the time: 2 days before the event; 1 day after the 520;
2, means of publicity: target audience Determined, and then spread through the appropriate channels, such as Taobao Wang Wang message, signature file, baby title, announcement, QQ, blog, microblogging, posting, gangs, forums, WeChat and so on.
Seven, Taobao Tmall 520 promotions before the work
1, the issue of goods: to determine the promotion of goods, and prepare enough goods. Different goods to take different promotional methods, and then about the discounted items to choose, for example, large goods as promotional items. During the promotional period, the goods will be sold faster than usual, therefore, sufficient stock is the guarantee.
2, do a good job after-sales service: the rise in the number of orders, brought about by a large number of after-sales service problems, full communication and coordination with customers, to ensure that every customer satisfaction
3, the customer crowd to determine: to find the right consumer groups, targeted production of promotional programs.
520 activities program Part 2
To "beautiful Valentine's Day" as the theme to start, in order to celebrate the arrival of Valentine's Day, the store launched "beautiful Valentine's Day" activities.
A discount promotion
520 when the store all items, products are 8.5 percent off, only one day, hurry to bring a partner to enjoy the beautiful time!
Discounts are a common promotional method for beauty salons, and also the most acceptable method for customers. Because everyone likes cheap and practical things, so 520 beauty salon activities based on discounts is the easiest and fastest to be accepted by consumers.
Second, card promotions
To "you are the most beautiful in my heart!" Valentine's Day theme for the salon to start, where the day of Valentine's Day with a female friend with a lover to the store, by the male side of the female side of the loud say a "you are the most beautiful in my heart" can be obtained from the salon to send out the value of 999 yuan of the Valentine's set of 1 card.
Card promotional method beauty salon tried and true, and in the Valentine's Day Festival launched this promotion, not only fit the theme, more can drive men to the importance of female beauty, but also reflects the beauty salon care for female customers. This method is simple and fun, and can help salons tap into many young female consumers on Valentine's Day.
Third, consumption that is sent
To "XXX beauty salon with you on Valentine's Day!" As the theme unfolds, the provisions of the 520 day to the store consumption of 50 yuan will get a sweet chocolate!
This kind of consumption is to send promotional activities can effectively stimulate the customer's desire to consume, it is easy to drive customers to consume. In addition to sending Valentine's Day-related gifts, the beauty salon can also be adjusted according to their own circumstances, such as where 520 on the day of the store to register for free membership, you can enjoy the "special" Valentine's Day treatment (such as: free face care once or a bouquet of roses, etc.).
Fourth, 520 theme contest
"Romantic Mamma Mia Da" as the theme of the development, held outdoor kissing contest, such as the provisions of the Valentine's Day as long as the day, couples free to register to participate in XX Beauty Salon kissing contest, kissing the longest couples! The couple with the longest kiss will receive a luxury couple package! (The content of the package can be formulated according to the actual situation of the salon)
This most direct theme of the promotional method can be very good to drive the crowd's sense of participation, but also very easy to create momentum, can quickly expand the influence of the beauty salon. Maybe the salon can also use this activity in the Valentine's Day Festival to dig a lot of shallow in the customer.
Fifth, integral promotion
Where the salon's old customers in the Valentine's Day Day to the store to consume 10 yuan can get double points, but also to buy a high-grade beauty products; where the Valentine's Day Day to the store to register new members of the customer, you can get 50 points.... ...Beauty salons can "romantic points, gifts! As the theme of the integral promotion, the specific way can be based on the actual situation of the salon to implement.
Beauty salons in the Valentine's Day period to start points promotional activities to effectively increase the total amount of customer spending, you can mention the first to develop a good points limit, and so customers to reach a point, will be able to get XX gifts, stimulate the desire of customers to consume again.
1, the theme
Your youth, my happiness
2, the purpose of the activity
1, through the beauty salon 520 Valentine's Day activities to increase the new source of customers
2, to consolidate the old salon Customers
3, through the activities, so that more people know about our salon, publicize our brand
Third, the time of the activity
x month 28, 20xx - x month 5, 20xx
Fourth, the object of the activity
All female customers
V. Activities
1, during the campaign period, all consumers in the beauty salon can enjoy free foot treatment program, to relieve the pressure on your feet.
2, into the beauty salon customers can enjoy 8.8 percent discount.
3, in the activity, consumption of customers full of 580 yuan, a bottle of free facial cleanser.
4, in the salon consumption of 780 yuan customers, a complimentary bottle of hydrating liquid.
5, in the salon consumption of 980 yuan customers, a complimentary set of evening skin care.
6, in the salon consumption of 1280 yuan customers, enjoy 20% discount, and a free set of original liquid.
Six, the activities of publicity
1, the activities of publicity time: 20xx x month 20 - x month 5
2, publicity methods:
a, the front of the salon to put the two salon details of the easy-open < / / p>
b, in the beauty salon stores on the theme of the salon activities hang banners.
c, in the neighborhood can put up large posters to publicize the activities of the salon.
d. Distribute flyers near the salon.
Seven, pay attention to things
1, the activities of the advertising map must be designed to be very infectious, otherwise it will not be able to achieve the effect of attracting customers to restore youth as the theme.
2, during the event, the behavior of all employees of the salon must be standardized, the possession of standing posture, sitting posture around, see the customer to agree to smile and greet, to highlight the professionalism of the salon service as well as the team force.
3, in the beauty salon interior appropriate layout, so that the beauty salon is full of 520 Valentine's Day atmosphere.
4, you can unite the nearby supermarkets or stores to do activities, the salon's 520 Valentine's Day consumption coupons as a gift.
Activities Activities Purpose :
Enhance the visibility of the catering hotel, the brand image
Two activities Theme :
Theme 1: Theme 1: Theme 1: Theme 1: Theme 1: Theme 1: The theme of the 520 Valentine's Day p>
Theme 1: "You are the most beautiful in my heart" as the theme
The theme of the event concept to "break the traditional life, create romantic surprises" as a starting point, catering to the white-collar workers of the ordinary life of the romantic yearning, surprise yearning, Humanity's yearning, the desire to make friends, so the formulation of "suddenly met more beautiful you" theme, one literally straight from the point of view of the activities of the background, time and other basic elements, and the second to meet the target group's psychological desire for the title as a gimmick, so as to achieve the purpose of attracting the attention of consumers, with a smooth, cultural and conducive to the dissemination of the characteristics of.
Theme 2: "Romantic Memories of the Year" as the theme
Third, the activities Strategy:
According to the background of the holiday marketing, we will be the target audience is located in the middle-end of the age of 0-40 years. Is the restaurant stylish? Is it fun? Are there any special offers? What are the spiritual benefits to them?
Fourth, the activity time :
20xxxx month xx - 20xxxx month xx
Fifth, the activities of the location :
tentatively inside and outside of the catering hotel
Sixth, the positioning and the tone of the activities.
Positioning: the most influential, attracting the largest number of people, the lowest threshold for participation, the most topical and cultural, targeting 0-40 years old high-end consumer groups of the Tanabata marketing activities.
Tone: style culture fashion extensive
VII, the form of activities
consumption of up to XX amount, rebate vouchers → intuitive concessions to promote the catering hotel to lengthen the hot sales cycle.
Valentine's Day night theme activities → detonation of the whole scene, creating news topics, expanding visibility.
Eight, the content of the event
The theme of the day of Tanabata as the main line of activity, the previous coupon profit promotions as a supplement, held a three-day "Suddenly met more beautiful you" theme marketing activities, for the day of 20xx xx, xx day, held a "Suddenly met you", "Suddenly met more beautiful you" theme marketing activities. The "Suddenly met you" singles dating party, and "Romantic Memories of the Year" couples dating party.
0-40 years old single group - "you are the most beautiful in my heart" large singles dating party:
All single people can participate in the city's large-scale singles dating party held by the catering hotel in 20xx xx month xx.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and drink. Romantic reminiscent of the year" couples theme party:
As long as you have a partner around you, you can participate in the couples theme party held by the restaurant in 20xx xx month xx, all couples, couples in the Valentine's Day day to the catering hotel consumption, you can get food and beverage 50% discount, all 20xx xx month xx for the anniversary of the customer, as long as you dare to tell If you dare to tell your romantic love story, you can enjoy a free couple's set meal provided by the catering hotel.
Nine, the scene atmosphere to create
A, the restaurant peripheral layout
①, magpie bridge modeling layout → add restaurant cultural characteristics of the atmosphere
in the catering hotel at the entrance to the creative design of a large magpie bridge door head, by the traditional Tanabata incense bridge will be the cultural customs of the catering hotel to add the humanistic tone and holiday uniqueness.
②, the cowherd modeling creative layout → create more publicity topics
Combined with the Tanabata Magpie Bridge door, the arrangement of the cowherd, the weaving characteristics of the character modeling, not only from the peripheral environment intuitively increase the style of the catering hotels and culture, but also for the consumers to take photos of the opportunity to take a photo to provide souvenirs, through photographs of each other as a catering hotel word-of-mouth publicity effective way.
③, ancient publicity columns → point out the theme of the event
Abandon the traditional Chinese columns, according to the marketing theme of the creative design of the ancient publicity columns, and paste "through the night of Tanabata; to meet more beautiful you," the theme of the event slogan, to play a role in the promotion of the event and the atmosphere to create.
B, the hall environment atmosphere
①, Chinese lanterns layout
In the restaurant hotel hall and the main aisle set Chinese lanterns, add humanistic tone in the hall.
②, modeling promotional banner layout
According to the marketing theme of the unified design of promotional banner images and content, and creative modeling orderly layout for event promotion and atmosphere building.
③, photo photo pick-up desk modeling layout
According to the actual site set up photo photo pick-up desk (initially set as the front desk), the theme of the event modeling layout, such as check-in boards, modeling mantle, X-racks and so on.
④, partition stage modeling layout
According to the actual restaurant venue for partition planning design, stage creative modeling design, layout.
⑤, light and shadow art equipment layout
According to the actual restaurant site layout of the day of the event required lighting equipment, light and shadow show equipment.
Ten, Valentine's Day activities and processes
A, (single area)
Valentine's Day night beautiful photo - invited the local well-known photography organizations to join, in the catering hotel entrance to the magpie bridge modeling doorway, photography. One as the entrance to the Tanabata event can quickly gather popularity and create publicity topics; the second photo taken with the unique information of the catering hotel, can be used as an effective carrier of word-of-mouth publicity among the target consumer groups.
Enjoy a special cultural feast - in the Tanabata themed event, insert a cultural performance that is compatible with the restaurant's culture, to quickly increase the motivation of event participants.
7-minute romantic heartbeat - is the main part of the singles dating party in this area, under the name of "7-minute romantic heartbeat", with the dim lighting of the catering hotel as a backdrop, all the customers present will have 7 minutes to "find a partner time". "This session is full of surprises, challenges and fun.
Valentine's Day Night Perfect Encounter - The event featured xxxx minutes of mellow musical performances to set the mood for the entire event.
B. Couple Zone
Romantic photo shoot on Valentine's Day night - Invite the local famous photography agency to join in the magpie bridge modeling doorway at the entrance of the catering hotel, for each pair of couples to enter the store to consume photography. One of the Valentine's Day activities can quickly gather popularity and create publicity topics; the other photo taken with the unique information of the catering hotel can be used as an effective carrier for word-of-mouth publicity among the target consumer group.
Find 5 perfect love - the whole city to find 5 couples married on Valentine's Day, the day of the event to tell their own romantic love story, but also free to enjoy the catering hotels special offer of the Tanabata perfect couples package, this link as a couple of the main part of the party.
Valentine's Day night romantic reminiscence - the day of the event, as long as the couple, as long as you have a partner, to the catering hotel consumption can be obtained 50% discount, where in the Valentine's Day day married couples can enjoy free of charge by the catering hotel to provide the perfect couples packages, romantic wedding anniversary, there is a perfect love story, more sharing and The best of luck to you.
XI, activity planning :
xx Investment Consulting Co. strong> Activity purpose:
First, to strengthen the atmosphere of corporate culture
Second, to understand the voice of the beautician
Third, to broaden the new top customers
Activity theme:
520, greetings to the beautician!
Activity time:
20xx May 20
Activities:
Beauty store on May 20 can be held on the day of May 20, 520 beautician festival your favorite beautician selection activities, on every customer invited into the store. Give prizes and discount cards to each client who is invited into the shop.
Session 1: Excellent Beautician Speech Contest (Beauticians can narrate their love for the beauty industry, their life and work, as well as their outlook on the future, and touching stories around them)
Session 2: Game Session (This is a small game for both beauticians and clients to play, such as solitaire game, you draw and I guess game, etc.)
Session 3: Beautician Canvassing Session (Beauticians and clients will have to play a small game such as solitaire game, you draw and I guess game, etc.)
Session 3: Beautician Canvassing Session (Beauticians will be asked to vote for their favorite beautician). Canvassing Session (beauticians stop canvassing about their friends and family to select the most outstanding beautician)
Session 4: Award Presentation Session (outstanding beauticians announce their winning speeches, get the title of the most beautiful angel of 520, and are awarded with certificates of appreciation and prizes, etc., by the manager of the beauty store).
520 Activity Program Part 6I. Background Analysis
May 20, abbreviated as "520", which means "I love you", is the first day with hype and gimmicks after the May 1 promotion. With the hype gimmick day, we intend to use the 520 concept to dig deeper into the May Day activities have not pried the market potential for this year in the white-hot competition in the end of the sales terminal to provide a boost, at the same time, avoid the peak of competing promotions, in the May Day promotions and summer promotions to play a role in the promotion of the beginning and end and the role of a smooth transition, 520 - for the The theme of love home promotion, to determine the national preferred 200 stores to implement the activity, this activity to promote as a supplement, through the media and terminal publicity, pull up the brand image, to make up for the 5.1 price war brought about by the brand damage,
Second, the theme of the activity
This year, 520 〃 you sleep in a bed. xx Home Furniture Famous Products 20xx Love
The third stage 5.16-5.20 introduce xx, tell the function of xx bed, the benefits of sleep and so on
The fourth stage 5.20 lead to a discussion of this year's 520, you slept in xx bed?
Fourth, the activity time:
20xx.5.17-5.20
Fifth, the content of the activities
Scanning the two-dimensional code after the activity site photos to participate in the ipadmini lottery activities. (This activity needs to be set to the site of the city's highest traffic area, the recommended urban area of the busy zone) Prizes first prize: ipadmini1 Taiwan second prize: ipodnano5 Taiwan third prize: Polaroid camera 10 during the activity period of any purchase of xx products, fill in the personal information and the wedding date, location, etc. to participate in the Hummer as a wedding car raffle, the winners can be The use of Double Tiger Hummer, the use of the date to fill in the date of the event gimmick
1, speak out your love to win ipad gift
2, to the use of extended Hummer to do the wedding car
3, buy furniture to send appliances the whole family a one-stop solution
six Terminal activities to implement the node Terminal activities
Terminal activities
Market center to issue activity programs:
The company promotional materials template issued
The branch offices will hold a project communication meeting: understand, familiarize themselves with the significance of the event and the implementation of the key points, in-depth understanding of the spirit and content of the program, and to the activities of the store for the deployment of the relevant work and activity programs to be preached
Promotional materials finalized in the various regions Material finalization
Each store to produce promotional materials peripheral publicity implementation
Activity implementation
Activity evaluation submitted
Matters (the company will be in the 5, 9 on the implementation of the activities of the store random checks, such as not according to the node of the activity implementation or implementation of the implementation of the inappropriate, will be punished on the branch)
VII. Organization
Responsible
1, responsible for the decision-making of the event
2, responsible for the appointment of the working group and work allocation
3, responsible for the coordination of the government
PR group
1, responsible for the approval of the event formalities
2, responsible for the implementation of the event venue and approval
3, responsible for the approval of the airborne, arches, colorful cars, parade team
4, responsible for the activities to follow up
Publicity group
1, according to the advertisement progress time to arrange the advertisement cycle
2, according to the advertisement design templates for the production of advertisement materials
3, supervise the release of the advertisement and the implementation of the advertisement
4, pro promoters 520's activity program Part 7
I. Activity time
May 20 (week x) -21 (week x).
Second, the theme of the event
The edge of the xx520 carnival purchase.
Third, the activities
1, shopping to send the romantic mood
During the activity period, where in the xx cumulative shopping day full of xx yuan (gold jewelry full of xx yuan), to send a chocolate (worth x yuan) or a rose (worth x yuan)
cumulative shopping day full of xx (gold jewelry), to send a chocolate (worth x yuan)
The cumulative shopping day full of xx (gold jewelry), to send the old (full of xx yuan), to send the old tree coffee xx yuan cash coupon. (Gifts are not repeated to enjoy, a single invoice is limited to a)
2, true love confession, romantic hand in hand
During the activity period, the xx internal broadcasting to open the point of broadcasting hot line, couples can be through the form of true love confession, to him or her to say his or her own words of the heart. You can order a song for your beloved one, or you can go into our recording studio and sing a song for your beloved one, and we can play it for you at regular intervals. (XX Radio Studio is a simple recording studio). You can imagine, when you and your beloved, hand in hand into the xx, the internal radio broadcast you usually can not say the confession and your beloved sung or broadcast the love song is how romantic, how much of a thing.
3, the atmosphere to create
During the event, the store's music, all play some love songs and xx Valentine's Day promotions, and from time to time to send out xx people on the world of love wishes, to remind people into the xx, Valentine's Day is here, the beloved one to pick a souvenir, so as to promote the activities of the sales period.
Fourth, the activities of publicity
1, television, radio, newspapers, publicity
2, SMS publicity
3, the activities of the station
Fifth, the cost of budget
1, giveaways cost: expected to be x million yuan (flowers /) Chocolate is expected to x copies / day, packages are expected to x copies / day)
2, SMS costs: x yuan
3, other costs: x yuan
520's activity program Part 8Activity Purpose:
1, to meet the network of Valentine's Day season, the brand publicity to build momentum.
2, improve sales to customer confidence, to create conditions for the May press.
3, good customer relations.
Activity Theme:
Welcome May Day, xx refrigerator discount.
Activity time:
20xx year x month x-x (the actual operation of the effect is good, extended to x month x).
Pre-work:
1, with the mall leadership to communicate the specific details of the operation, mainly price, venue, personnel, materials support.
2, xx day in xx market to do publicity: posters and packaging tricycle, xx day in front of the mall posters.
3, xx day check inventory and site materials.
4, the activities of the unified rhetoric refinement: xx manufacturers "May 1" advance promotional activities, special sales and gifts.
On-site operation:
1, an arch, two tents, two products air model, a "United Nations Energy Saving Gold Award" easy to pull the insurance, two posters.
2, x prototype output.
Activity Costs:
Packaging tricycle (x) xx yuan, transportation costs xx yuan, temporary promotions xx yuan / day x 2 = xx yuan, *** xx yuan (the venue has a shopping mall application).
Summary of activities:
1, during the period **** sales of xx units, accounting for xx% of the month sales of xx units. The main competitor's sales for the month were xx units.
2, for the "May Day" season to do a full publicity, on the "May Day" seven-day sales of xx units.
3. Customers brought in xx units in the same month, which was the highest record in history. However, due to the estimation of not knowing and other factors, leading to the best-selling models (xx, xx, etc.) in May x began to cut off the impact of the May 1 sales. (There is no agent in the region, radiated by the Nanning agent.)
4, so that the xx market refrigerator sales have a clearer theme: energy saving, but also to make xx of xx. (Unexpected gains)
5, to obtain the trust of customers.
520's activity program Part 9
I. Activity form and theme:
The activity is carried out in the form of a split meal system in the hotel's gourmet workshop, highlighting the romantic and cozy Valentine's Day atmosphere.
Second, the activities of the specific arrangements:
1, site layout:
May 10 before the hotel food court set up (between the tables and aisles with a good set of green plants, and posting the hotel POP flags, and get a good lighting configuration);
2, advertising and publicity:
by the PR and marketing department in the x month x day before the production of a new product. Marketing Department in x month x day before the production of xx publicity posters were posted in xxx supermarket, xxx road, xxx square, xx road, xx road.
3, Valentine's Day activities and other matters:
a, dining from xx:xx.
b, by the public relations and marketing department in the afternoon of x month x before ordering xxx roses.
4, marketing methods:
Take the way of on-site marketing, visitors can go directly to the bar to buy tickets to dine, each couple to send a bouquet of roses.
3. Menu:
(xx yuan/per x people)
x portions of borscht or cream of corn soup,
x portions of buttered meal packs,
x portions of lovebirds' steak (steak in black pepper sauce/tomato sauce),
x portions of fruit platter,
x portions of vegetable salad.
x portion of Red Wine/Coffee/Black Tea.
Note: Guests can also order other dishes (including Chinese food) of their choice.
520's activity program Part 10I. Activity background
May 20 Valentine's Day is coming, for consumers to create a both romantic and warm holiday, is every hotel is working hard. According to our hotel's own business characteristics, according to the consumption habits of frequent consumers familiar with the customer.
Second, the theme of the event
xx Hotel Valentine's Day (heavenly good fortune, love Tianyuan).
Third, the activity time
20xx May 20 days.
Four, the activities of the location
The main location: xx Western restaurant (hotel x floor).
Secondary location: guest rooms.
V. Activity Methods
1, through the romantic scene layout, for consumers to create a warm, charming love hall;
2, placed "lover message card", for couples to write down the love oath;
3, the guest room set up a "lover message card", for couples to write down love oath;
< p> 3, the guest room set up "pink couples suite", cleverly decorated, and give roses, chocolates, champagne.Six, the atmosphere
1, the periphery of a truss to do publicity and advertising;
2, the lobby electronic screen, LED screen scrolling about the content of the event;
3, the first floor, six floors, each placed on a small display;
4, the sixth floor restaurant, each table set a candlestick, a rose;
4, the sixth floor restaurant, each table set a candlestick, a roses;
5, the entire restaurant with white tablecloths, white chairs, Lapis, Shaman embellished the entire restaurant;
6, the bar set a bunch of flowers (lilies, calla lilies);
7, the entrance to the Western-style restaurant to build an archway column;
8, colored lights and Shaman set up the scene with pink balloons;
9, the scene of the photographic (Polaroid) xx yuan / Zhang);
10, the dining table set a champagne tower;
11, specially set up a dining table to put a large cake on the dining table.
VII, advertising methods
1, leaflets: xxx copies (guest rooms, the mouth of the business)
2, text message release: xxx yuan (x million)
3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including spray paint)
4, advertising text: <
A. Heavenly good fortune, love for Tianyuan. (Ad words)
B, spring letter bloom, rose blossom, love comes, your story begins; Valentine's Day is here, in Tianyuan Hotel to prepare a cherished gift, and then tenderly carry your her or him, just in this romantic day began to meet. (SMS)
VIII, the activities of the arrangement
1, the marketing department: x month x day before the launch of the event advertising.
2, other departments x months x before the marketing plan, combined with the development of a good Valentine's Day activities details.
3, restaurant rooms in x month x before the Valentine's Day atmosphere to create work.
4, Engineering Department: Combined with the activity plan, do a good job with light, electricity work arrangements and the production of special props.