When I got up in the morning, I looked at the news, and the barrister sued Pinduoduo's news brushed the screen.
And then look at the comments, happy, it seems that the world is suffering Pinduoduo how long to carry on.
Pinduoduo in China's Internet business in the river and lake, unique.
It's more like Ouyang Feng, the West Poisoner of the Five Jedi, who never plays by the book.
It cares a lot about its reputation, and public opinion testing is one of the best things that Daemon has ever done for a big company, but it has no limits, and it doesn't care about its own feathers.
It is the first to come after the first, in the Taobao Jingdong interstices grow into a big tree, but the product reputation is not as good as three or four lines of small factories.
Fake and cheap, it is the toadstool of its domination of the jianghu.
Like Ouyang Feng, Pinduoduo, which aspires to be the leader of China's Internet e-commerce, has practiced this Nine Yin Truth Sutra of Internet operation the other way around, and although the world is invincible, it's ultimately a wayward path.
The positive practice is called to enhance the user viscosity, through interactive fission flow.
Practicing in the opposite direction is called a routine.
And in the field of playing this set of tricks, Pinduoduo is undoubtedly the king of the set of tricks.
What is a routine? It's insincerity.
The routine itself is not good or bad, after all, there are good lies.
But it's hard to believe that an insincere company is user-centric.
Poundland's routine is the original sin.
It's this kind of routine that allows it to swim against the tide and stand tall in the red sea of competition in e-commerce.
So perhaps in the minds of executives throughout Poundland, there is no recognition that there is anything wrong with the routine.
Yes, as long as it makes money, it's always good.
But aren't Internet companies the ones that love to talk about ideals, sentiment, and social responsibility?
Maslow divided consumer needs into five levels: physiological needs (Physiological needs), safety needs (Safety needs), love and belonging (Love and belonging), respect (Esteem) and self-actualization (Self-actualization).
In fact, the same is true for enterprises, in the early days when they faced an existential crisis, it is understandable that you would sell some "Lao Yu Ma, Yue Li Yue, Leibi, Kang Shuai Fu, Wah Wah, Dabai Free ......".
Or in the process of business development, taking into account the market competition, taking into account the valuation of the listing, taking into account the customer base is not enough, you spread the advertisement "9.9 yuan to buy an electric balance car", and then write two small words underneath to use a magnifying glass to look for "lucky draw!
Now you have to advertise "9.9 yuan to buy an electric balance bike", and then write two small words to look for with a magnifying glass underneath "lottery".
Now you are at least a successful, dignified big business, not to say that the level of self-fulfillment, at least to the level of respect for the needs of the realm, right?
How can you still be so shameless?
Pinduoduo's legal affairs is very dedicated, as early as two years ago, the king of the big devil has had a fight, see, but the user experience this matter, not a lawsuit has a win-win situation, we all feel that this activity is deceptive, you want to tell the user "who told you to be stupid"!
In the face of such public opinion, law enforcement rather than public relations, responding to the attitude.
From a legal perspective, Pinduoduo may not lose.
Activity instructions are clearly written in black and white (although 99.99% of users do not see), the promotional material has never promised 100% can be free of charge, but why the online public opinion on the one hand?
Is Poundland pretending to be confused, or does it really feel aggrieved?
The big devil also participated in the activities of this Poundland free cut, the process feel special meaning, and share with you.
Up is the lucky mode, only difference 299.9 yuan, only difference 0.1 yuan can withdraw cash.
A number of friends invited, smooth to 299.99 dollars, victory is at hand.
Hmm? How to become gold coins ......10 gold coins for 0.01 yuan.
For the sake of money, and some friends to help each other, smooth to 9 gold coins.
...... How did it become 0.1 gold coins again.
Daemon King see here, basically already understand the set of Poundland, timely stop loss uninstalled.
As expected, looked at the netizen's post.
0.01 gold coins after 0.1 gold coins.
0.01 gold coins is followed by a withdraw charm.
As for the 4 cash-out charms, it has to depend on Poundland's mood if you want to collect them all.
You can't swear, it was supposed to be XXXXXXX.
If you've read any of the early articles from Daemon, you'll see that Daemon has always been complimentary of Pinduoduo, except for selling fake goods.
Although Huang Zheng studied in the U.S. and was educated in the Western business model, he is the best businessman to implement Chairman Mao's strategic thinking of "surrounded by cities in the countryside" and "a single spark can start a prairie fire".
Pinduoduo's success depends not on the petty middle class, nor the elite white-collar, but on the consumers in the third and fourth tier cities and towns.
Previous comments about e-commerce saturation, Daemon played a metaphor.
People think the saturation is in Shanghai Huaihai Road, is in Beijing Wangfujing.
And the edge of the wheat field at the end of the village is still endless, enough for a few thousand people to dance together in the square.
Whether it's Pinduoduo or Racer, it's all about seizing this wave of sinking traffic and thus achieving success.
There are a lot of people in the world who are willing to buy a 4,000 yuan rice cooker, but there are more people who are willing to buy a 20 dollar rice cooker.
Starbucks won't sell a $4 bowl of hot dry noodles, and the breakfast stand will never serve fried foie gras or Kobe steak.
People can't be categorized.
But users can be divided into one, two, three, four, five lines.
Businesses also have differences in what they need to serve different users.
If millet is to rely on "losers" to get rich, Pinduoduo is to rely on the most ordinary ordinary people to establish a business.
But the two are very different.
Xiaomi has been climbing to the top of the demand for respect, from cost-effective to high-end brand transformation, but the loser customers still maintain the respect and love, because a sentence of "get losers get the world" may cause the rice fans unhappy, and decisively withdrew from the delusional executives.
Pinduoduo, on the other hand, has the facts on its side and is still engaged in sophistry.
Is it because traffic comes so easily?
Over the past few days, there have also been questions in the group about why Pinduoduo did this event.
We should know that users also have the bottom line of patience, many have been cutting prices, but still did not get a free netizen, it is likely to be angry directly uninstalled Pinduoduo, so it is not more than worth the loss?
Pinduoduo's math, playing the world without its right.
Users who are not willing to pay the time and effort are less likely to obsess over the price of one or two cents of goods, and may value the shopping experience more.
In other words, if you are not much of a bargain hunter, it means that you, as well as these types of people, were not intended customers of Poundland in the first place, and even if you don't uninstall, you may not become a real user of the order.
On the contrary through this campaign, before uninstalling the app, you have given Poundland a promotional campaign that reaches at least a few dozen people.
It's enough to squeeze the maximum value out of every user, even if you never shop on it.
As far as the campaign is concerned, Daemon chose to partially believe Pinduoduo's claim of 7.09 million free products - after all, Pinduoduo is so wealthy that hundreds of millions of dollars aren't too much to pay out.
But the whole process of the activity is everywhere visible sets and deception, are full of fooling the customer and disrespect, which is what makes people feel very angry.
To put it in Wuhanese: Pinduoduo, you're treating people like pots and pans na?
Since you chose to be cheap, you have to have the mentality of willing to gamble and accept defeat.
But what drives people crazy is that Pinduoduo can grip you, but you can't grip it.
It can turn 10 gold coins behind 1 cent, and 0.1 gold coins behind 1 gold coin, and the rules of the game are in my hands.
But when you try to master the rules of the game once, to buck the trend once, to grip the wool of Poundland once ......
Sorry, you broke the law.
The following is a real case, 2019 Pinduoduo broke out a member registration bug, as long as the registration of Pinduoduo members can get a 100 yuan no threshold to use the coupon.
So on a dark and windy night, netizens came to a national carnival of woolgathering.
It is rumored that the next morning more than nine o'clock (feverishly gripping the night no one found) Poundland found the data anomaly, has been gripped more than 2 billion.
Just when everyone was celebrating that they had finally taken advantage of Poundland, Poundland called the police.
The police!
The reason is hacking, involving black and gray production.
Of course, in the end, it was said that the amount of money involved was not so high, probably ten million dollars, and in the case of Pinduoduo intentionally low-profile handling, it gradually disappeared.
On the contrary, the netizens who were woolgathering at that time, most of them fell to steal the chicken not to etch the rice.
For example, this netizen spent 141 yuan to charge 150 Q coins, and as a result, because of the use of 100 yuan Poundland coupons, the recharged Q coins were directly frozen.
Not only the 100 yuan coupon is invalid, but also with their own loss into the 41 dollars ......
So in front of Pinduoduo this set of masters, all beings are floating clouds.
I just wonder if Pinduoduo will send a message to the Shanghai lawyer who sued it: You'll have to invite 100 new lawyers to sue me.
Pinduoduo, if you really want to go to glory, Da Mo Wang sincerely advise you: first of all, be kind.
PS: When it comes to kindness, Pinduoduo is just a deep set, but a certain Internet company is really not kind enough.