Why is eating rice cakes so popular on Douyin?

Internet celebrity effect.

The video of eating rice cakes on Douyin uses the shooting skills and editing techniques of food photographers to render the process of eating rice cakes with great visual impact, while adding funny and exaggerated expressions and sound effects. Added entertainment and fun.

In addition, the recommendation algorithm of the Douyin platform also makes these videos easy to be discovered and shared by users, thus triggering heated discussions and spread.