First, the background of the contest
Dance is an art of body expression, a gesture, an attitude and a silent music. ...
Dancers, following the rhythm of the times, dance out the popular culture and fashion trends of an era.
Hip-hop is sought after and loved by more and more young people because of its relaxed, free and dynamic, cool and infinite. It has become a symbol of young people's "enjoying life, enjoying life" and has been endowed with cultural connotations such as "vitality, optimism, positivity and progress".
With the theme of "Dynamic Youth, Vibrant Stage", this year's Street Dance Competition is committed to creating a free space for young people to show their individuality and vitality, to show their infinite charm of youth, to enrich the cultural life of citizens, to advocate a positive attitude towards life, and to help Dongguan build a cultural city.
The contest will take ×× net as the national promotion platform, leverage the brand effect of × net and the advantages of × net as the communication platform, and create a grand literary and artistic event with a huge momentum and radiating the whole country. At that time, the contest will unite authoritative media and institutions to present a cultural feast for Dongguan citizens.
Second, the main points of the competition.
1, mainstream high-end-carry forward mainstream culture, advocate healthy living and guide fashion trends;
2. Unlimited sports-highlighting the characteristics of young people's infinite vitality, enthusiasm and vigor;
3. Fashion trend-integrating the most fashionable cultural trend factors and conforming to the cultural characteristics of young people;
4, positive-advocate a positive attitude towards life, away from negative depression, but also avoid playing with things.
Third, organization
Organizer:
Co-organizer:
Organizer:
Media support: ××
Competition official website:
Four. Overview of competition
1, contest theme: dynamic youth, unlimited vitality.
2. Competition time: 2065 438+02 65438+ 10-2065438+02March (draft).
1) Registration stage: 20121-February.
2) Sea election stage: from early February to March, 20 12.
3) preliminaries: 2065438+early March 2002
4) rematch: 20 12 mid-March
5) Final: 2065438+end of March 2002
3. Competition scope: 32 towns and streets in Dongguan
Entry conditions of verbs (abbreviation of verb)
All hip-hop lovers can participate.
VI. Competition events
1, street dance series;
1) collective (3- 10 people, regardless of gender);
2) individuals
2. Break dancing (street dance with difficulty and skill as the main form);
3. Fighting (Fighting Dance)
1) individual fighting dance challenge;
2) Group dance challenge.
Seven. Award settings
1, three champions, two runners-up and three runners-up in each group;
2. There will be the coolest and brightest award, the best combination award, the best image award, the highest skill award and the best performance award (not limited to any group).
Eight, award setting
1, and the total prize money of the contest is not less than 65,438+ten thousand yuan;
2. Winners will be awarded trophies and certificates;
Nine. Registration method
1, contest official website: Participants can register in official website;
2. Fixed-point registration: The contest will set up registration points in 32 towns and streets;
3. Cooperation website: Participants can register on the cooperation website of the contest;
4. E-mail: Participants can send personal or group information to the designated mailbox of the contest.
5. On-site registration: On-site registration will be accepted during the contest (only in the sea election stage).
X. valuation method
1, there will be two groups of judges in the competition: professional group and amateur group (the professional group is composed of five professional dance teachers and the amateur group is composed of three cultural workers, media people or sponsors);
2. Remove the highest and lowest scores of the two groups respectively, and after averaging, the final score is the weighted calculation of the comprehensive online voting results (professional group: 50%, amateur group: 30%, online voting: 20%).
XI。 evaluation criteria
1, overall feeling: understand and master hip-hop style and coordinate actions;
2. Action: Whether the action is completed in place and whether the team dance is neat and coordinated, 2 points will be deducted for each failed action;
3. Music: music is used reasonably and coordinated with dance;
4. Clothing: the team's clothing is neat and innovative, and the clothing style conforms to the dance style;
5. Image: The image is sunny and healthy.
(Specific assessment rules to be determined)
Twelve. Competitive process
1, the organizing committee of the contest was established;
2. The competition investment is completed;
Including general title, co-organizer, in-kind sponsorship, etc.
3.XXX。 Com to open a special page of the contest;
4. Press conference
1), key points:
Pay attention to the intensity and frequency of each publicity stage, so as to impress the audience without causing visual fatigue to the audience. Make full use of and rationally allocate various media resources, with complementary advantages.
2) Time: to be determined
3) Location: to be determined
4) Main contents: Introduce the progress of the preparations for the competition (investment invitation, competition organization and competition schedule), and thank the main sponsors of the competition, sponsors of the preliminary competition area and news media units from all walks of life for their attention and support;
5) Invite two professional street dance teams to perform live.
5, into the campus, cultural square series of activities
1) Purpose: to enhance the influence of the contest and recruit more contestants;
2) Time: to be determined
3) Location: Vocational schools and cultural squares in 32 towns and streets;
4) Main contents: contest promotion, street dance performance, etc.
6, sea election stage:
1). After the contestants register, the organizing committee will inform them to participate in the sea election by SMS or telephone;
2) Stadium: cultural square or campus in towns and streets;
3) Select 150 players from each group, and 50 teams will participate in the preliminary competition;
7. Initial stage:
1), location: to be determined (15 meeting place);
2) Choose 5 players and 3 teams from each division;
8, the rematch stage:
1) Stadium: to be determined (4 sub-courts);
2) Five players and three teams are selected from each division to advance to the final;
9. Finals and Awards Ceremony
1) Location: to be determined
2) The contest will produce winners and teams, and issue certificates and trophies.
XIII. Competition Promotion (Trilogy)
1, pre-competition activities:
1), network: the main propaganda carrier is ×× network, and the main forms are: banners, soft articles, special pages, etc. In addition: links will be set up in online media such as Sunshine Network and Time Network;
2) Newspapers-
Carrier: ×× Daily, Dongguan Daily, Dongguan Times, etc.
Content: Publish contest information (including time, place, registration method, etc. ).
3) Column advertisements-
Content: Publish contest information (including time, place, registration method, etc. ).
4), publicity posters
Content: Publish contest information (including time, place, registration method, etc. ).
Remarks: Distribute it in places with heavy traffic and post it on campus and cultural square;
5) On-site publicity: Select several campuses and cultural squares for on-site publicity and street dance performances.
2. Publicity during the competition
1) video (information)-
Carrier: ×× Net, ××;
Content: competition process, competition results, competition site, audience interview, player interview, etc.
2) Video (short film)
Make the contestants' dances into short films, show them on XX. com and XX (official website Competition), and initiate online voting;
3) Graphics-
Carrier: ×× Net and ×× Net.
Content: Wonderful moments of the contest, close-ups of players, interviews with players, interviews with sponsors, etc.
4) Special pages-
Carrier: XXX net, XXX (official website);
Section: competition introduction, competition dynamics, players' style, online voting, competition tidbits, street dance knowledge, sponsors, etc.
3. Follow-up publicity of the contest
1) competition highlights
Select the wonderful moments of the contest, edit the finished products and publish them on websites such as XX. Com and XX. Burn it into a CD and distribute it to sponsors, players and other partners;
2) Competition documentary
Make promotional videos of professional competition records and distribute them to sponsors and winners as promotional materials for the next competition.
Summary: introduction of the contest, wonderful moments, comments of players, future prospects, etc.
Fourteen Sponsored investment promotion
(1) General title of the competition
The total sponsorship amount is 500,000 yuan.
Return:
General naming rights;
XXX Cup Dongguan First Street Dance Competition
Naming right of trophies and prizes:
XXX Cup and XXX Award in Dongguan First Street Dance Competition
Rights and interests of advertisers (sponsors)
1. Enjoy the honorary title of strategic partner of the first street dance competition in Dongguan, and get the honorary plaque of "Partner of the first street dance competition in Dongguan" issued by the organizing committee;
2. Invite the senior representative of the main sponsor to be the deputy director of the Organizing Committee of Dongguan Street Dance Competition to participate in the operation of this competition;
3. Enjoy the exclusive advertising rights of the event, and enterprises can independently promote the partnership qualification of Dongguan Street Dance Competition;
4. The naming rights of all trophies, bonuses and prizes;
5. The corporate Logo and the event Logo*** are jointly produced to synthesize the "Dongguan First Street Dance Competition" logo;
6. Get the right to use all audio-visual and audio-visual materials in this contest for one year, which can be used for corporate promotion and enhance brand value;
7. According to the requirements of the enterprise, the two sides can negotiate to determine other activities that are conducive to the promotion of the enterprise's business;
press conference
1, the conference focused on introducing and thanking the main sponsors for their support to this competition;
2. Background version of the conference, focusing on the sponsor's name and logo.
Venue advertisement
1, background advertisement (1), inflatable arch (2), colorful flag (10), rostrum (background version), referee table (background version), player candidate area (background version), banner (20);
2. On-site promotion activities of the contest: banners (3 at a time), street dance performance costumes, and propagandist costumes.
website
1, xx. com will open a special page of "Dongguan First Street Dance Competition" to make a comprehensive follow-up report on the event, reflecting the sponsors' names, corporate Logo and other contents to the maximum extent;
2. In this Dongguan Street Dance Competition, official website will set up a sponsor column to introduce the basic situation of the sponsors in detail and release an exclusive news interview with the main sponsors;
Public relations activities and commercial publicity
1. Sponsors have the right to use the pictures, audio-visual and written materials of the Games for commercial publicity;
2. Title sponsors have the right to hold awards and various forms of public relations activities;
3. Sponsors can invite players to participate in various forms of commercial activities;
Printed materials
1. Print sponsor advertisements on event posters;
2. Provide 2P in the competition order book, and print the advertisement of sponsor Logo;
3. Ensure that the 1P page is provided to the sponsors in the printed materials related to the Games, and publicize advertisements;
Mark the right to use
Enterprises can use the logo of the first street dance competition in Dongguan for one-year product packaging, marketing, advertising and other purposes;
other
1. If the Organizing Committee determines a new promotion method during the preparation of the event, it will provide publicity for the sponsoring enterprises free of charge;
2. The Organizing Committee can effectively communicate with the sponsoring enterprises on the formulation and implementation of other forms of publicity means, which shall be decided by both parties through consultation;
(2) the title of the preparatory work
The total amount of sponsorship is 654.38 million yuan.
Return:
Forms of naming rights:
XXX Division of Dongguan First Street Dance Competition
Rights and interests of advertisers (sponsors)
1, with the honorary title of partner of the 1st XX Cup Street Dance Competition in Dongguan, and the honorary plaque of "Partner of the 1st XX Cup Street Dance Competition in Dongguan" issued by the Organizing Committee;
2. Get the right to use all the audio-visual and audio-visual materials of this contest for one year, which can be used for corporate publicity;
Venue advertisement (preparation)
Banner advertisements on the podium, the referee's desk, and the candidate area for players; Balloon banner
website
1, XXX. com will open a special page of "The First National Street Dance Competition" to make a comprehensive follow-up report on the event, reflecting the sponsors' names, corporate Logo and other contents to the maximum extent;
2. In this street dance competition, official website will specially set up a sponsor column to introduce the basic situation of sponsors in detail;
Public relations activities and commercial publicity
1. Sponsors have the right to use the pictures, audio-visual and written materials of the preliminaries for commercial publicity, and with the permission of the Organizing Committee, they can use the pictures, audio-visual and written materials of the finals for commercial publicity;
2. Title sponsors have the right to hold awards and various forms of public relations activities.
Printed materials
1. Print the sponsor's name on the event poster;
2. Provide 1P advertisement with sponsor's name and Logo in the competition order book;
(3) Sponsorship, in-kind sponsorship, support and cooperation:
In addition to "naming", there are many ways for merchants to refer to sponsorship, which are divided into grades ranging from 1 0,000 yuan to 50,000 yuan, giving different amounts of returns. These products will be promoted and sold to the majority of young people at the sports meeting and will be awarded as competition prizes. Sponsors will be listed on the background board of the press conference, put on the desktop of the press conference, and displayed in the form of documentary.
The following terms are briefly listed for reference only:
1, becoming a "special acknowledgment" or "co-organizer" unit.
2. A number of media broadcast the news and soft-text propaganda of enterprises in the sports meeting.
Advertisements will be published on all publicity pages and commemorative books of the sports meeting.
4. Invite business leaders to be judges of the contest;
5. The name of the enterprise appears in all official letters, documents, media reports, billboards at press conferences, background boards, performance sites and billboards at the Olympic Games.
6. At the Olympic Games, employees can be invited to wear company clothes to participate in public relations promotion activities.
7. During the Games, the products will be named as "designated products", "recommended products", "recommended products" and "only recognized products in the industry".
8. During the Games-time and for a period of time after the Games, the products of the enterprise can be printed with "Products Designated by the Games".