In order to determine the success of an event, you are usually asked to develop an event program beforehand, which is a written plan for a particular event. So what kind of activity program is good? Here is my help to organize the foot spa opening event marketing plan, welcome to read and collect.
Foot spa opening activities marketing plan Part 1Foot bath store around the market research: according to the foot bath store around the business district to analyze the characteristics of the consumer population and economic development to do a simple analysis, combined with the positioning of the foot bath store to choose a reasonable publicity strategy and approach. Reference samples such as: Wulidian pro Wuhuang Road, the direction of the Jinke Garden, Jinke Liyuan, opposite to the innovative green homes, and then to the Huangnibei direction of Chang'an Huadu, Chang'an Huadu from my store walking about 15 minutes by car about 3 minutes, the other from my store walking about 3 - 8 minutes, Jinke Garden is next to word Jinko Garden is next to Zi Shui Middle School, and its back road is next to Kantian Wanfeng Garden. I store across the street for the red maple court neighborhood, currently the occupancy rate of the above neighborhoods are good, picking up Jianxin East Road has Wing Fai Supermarket, Oriental Lighting Plaza, Xiangjiang Homes, Chang'an Hospital, Chang'an Group, and so on. The market relies on is not bad, but the publicity may be at a disadvantage, because the surrounding area is a garden district, and my store signboards and so on are in the center of the market vacuum, the location of the road traffic and the flow of people are not very good, how to brighten up our signboards out of the guests so that guests come in is particularly important, so in the way of publicity and the way to be carefully considered.
In view of the store's special location and time reasons, the store's opening program should be mainly focused on product features and store location to show, coupled with the corresponding promotional activities, to achieve the opening of the warm atmosphere and lively popularity of the atmosphere, to achieve the expansion of brand awareness and the sustainable development of business. Its program content mainly includes the following:
A, opening time:
February 8, 11:58 am
Second, the activity time :
February 3 - February 28
Third, the activities of the planning:
1, the first stage: trial operation publicity
A, February 3 - February 7 in the store foot bath 20% discount;
B, in the foot bath store and the community outside the prominence of the banner hanging trial operation activities;
C, from January 28 onwards Started in the store where the neighborhood and the neighborhood near the distribution of leaflets,*** counting 20,000 copies;
D, please adjacent units and business units.
E, the internal output, service, environment, the image of the store outside the comprehensive adjustment and layout to ensure that the intended operational status.
2, the second phase: opening publicity and activities
(1) Activities:
A, February 3 - February 7, the daily distribution of footbath store opening leaflets, a total of 10,000 copies;
B, February 8 - February 10, the implementation of foot care consumption 7.8 percent off. Consumption of full amount of coupons;
C, February 11 - February 28, 8% discount; 20 coupons per table (dark);
D, March 1 - March 31, according to the situation, continue to give coupons (dark);
E, March 1 -April 20 to use the voucher.
Footbath store promotional forms can be discounted rechargeable send to be vouchers, depending on the choice of the business. The above only reference, but must grasp the rhythm of activities to achieve the best results.
(2) publicity channels:
A, opening ceremony: only for the scene and the main channel around the inflatable arches, flower baskets and other arrangements.
B, No. 7, No. 8 in the relevant newspapers issued 20,000 copies of newspaper folders;
C, the opening day of the "mobile promotional vehicle" in the store within the business circle mobile distribution of promotional gifts, flyers, paper towels, etc.;
D, February 3, 4, 5, 6, 7 in the store around the area. Distribute paper towels with opening flyers inside.
F, outside the store and the main channel of the district hanging the opening content of the banner:
G, during the event, in the store around the district and commercial streets, stations to distribute leaflets;
3, the third stage: the later activities
A, along with the opening activities issued by the vouchers, starting from March 1 to start using the validity period until April 20 end.
B, according to the effect of the opening activities, on March 20 to start planning the second phase of the marketing plan, focusing on the May Day of the selling point of the corresponding planning.
Fourth, the activities of the material:
1, banner size to be determined 6 700 yuan
2, the waterboard content to be determined 2 700 yuan
3, leaflet content to be determined 50,000 (including the cost of folder newspaper) 6,000 yuan
4, vouchers / red packets of 20 yuan face value of 10 boxes / 500 yuan
4, vouchers / red packets of 20 yuan face value of 10 boxes / 500 300 yuan
5, playing cards 200 250 yuan
6, matches and other small gifts Quantity to be determined 250 yuan
7, publicity tissue 3000 packages of 600 yuan
8, the opening gift mobile distribution of promotional vehicles (including the cost of approval of the city management) 800 yuan
9, the opening ceremony materials, arch 1
10, other coordination fees 500 yuan
V: arches, air columns and other content reference:
Arch: Warm congratulations on the grand opening of the xx
Air columns: xx foot health
VI. strong>
1, material costs: about xx yuan
2, media publicity costs: about xx yuan
Total about xx yuan.
The above is for reference only, and the costs involved are only estimates.
After the end of the activity, summarize and analyze the shortcomings, so that the next marketing activities to do better.
Activity planning purpose and significance
On the occasion of the opening ceremony of the xx, to create a full range of footbath services for consumers will be a grand opening, adhering to the supreme concept of service to open up the xx market, followed by the realization of the xx brand awareness in the industry, to open up a new world in the industry, footbath, footbath, footbath, footbath, footbath, foot massage, foot massage, foot massage, foot massage, foot massage, foot massage and foot massage, foot massage, foot massage, foot massage and foot massage. In the industry's new world, foot bath place opening planning program.
Second, the time and place of the activity
Activity time: December 20xxxx
Activity location: xxx
Third, the object of the activity and the scale of
The object of this activity is mainly aimed at the middle and high-end consumer groups, and the activity process has the opening experience of the foot bath.
This activity is aimed at the middle and high end consumer groups, and the consumers will become members of the club and potential consumer groups in the process of the activities of the opening of the experiential consumers.
In order to show the qualifications of the enterprise, the venue scale will be atmospheric, visual impact. The form will be novel and varied, endless.
Fourth, the activities of the publicity
1, the pre-media publicity
The opening of the activities of the pre-media through the xxxx ceremonial culture communication limited company - the "Golden Page xx", to do a period of one month for its free publicity. A period of one month for its free publicity, graphic details of the beauty salon's geographic location, service environment and supporting facilities, so as to achieve a wide range of publicity in the foot bath industry.
2, late on-site promotion
Through the celebration of the invitation letter issued before the media friends, customers and business friends, during the event, the arrival of these people for the store's wider scope of the promotion played a very good effect, this time coupled with the site of the performing arts activities, attracting a large number of people, during this period of time on the issuance of coupons for the opening of the discount card to attract traffic, which also played a role in the promotion. The company's business is also a good example of how it can be used.
V. Activity organization and content
1, the participating departments and personnel
Department of Security: responsible for the site of parking, maintenance of order, and the handling of emergencies.
Performance Department: according to the order of the pre-customized program list for the performance, responsible for the smooth and orderly performance.
Liturgy Department: responsible for the guide of the guests and the ribbon-cutting service work.
Dance Department: responsible for sound and other equipment debugging, to ensure the smooth progress of the performance.
Logistics Department: the site staff, responsible for supervising the work of various departments and coordination.
2, the activity site construction and decoration
Off-site: air balloons with banners in the air; mascot enthusiastic to wave to you; outside the building to play the "good luck" wake up goals and preferential items of the banner, as well as suppliers and congratulations on the unit's banner; the entrance to the door surrounded by a beautiful flower cluster of the doorway and columns in front of the door by the beautiful flowers. Doorway and the door in front of the column by the beautiful flower cluster vine and up, followed by the setting of a high-precision spray-painted store notice board; Miss etiquette issued by the company store souvenirs; the overall presentation of a joyful atmosphere. Create a simple and tasteful festive atmosphere, consumers from the door of a pass, will be attracted by this atmosphere.
Inside the venue: waiters dressed neatly, smiling, enthusiastic; reception services carefully and patiently; the ground can be seen; tables and chairs are spotless; the company's various promotional materials readily available; music, such as mountains and rivers; green bonsai pleasing to the eye; customers from the moment of store, that is, you can enjoy a first-class service and the sight, sound, touch and smell of the full range of sensory enjoyment. After eating, you can also participate in the lottery and give souvenirs. Let the customer from beginning to end to enjoy xx first-class service, leaving a good memory.
3, (1) flag-raising ceremony
(2) grand opening ceremony toast (guests and units present, the relevant leadership toast).
(3) the opening ceremony officially began, the relevant leaders to cut (Miss Manners in elegant dresses to assist the leaders in place).
(4) Along with the ribbon-cutting ceremony, the band began to play a beautiful welcome song.
(5) Cutting the end of the beginning of the fireworks release ceremony.
Six, the performance process arrangement
9:30 all staff to the scene (Party A and the celebration company).
9:40 on-site gongs and drums team to play the welcome song. The reception team receives the guests and is responsible for distributing corsages, and plays cheerful music between the performances.
9:55 female singer (open door)
10:00 host opening remarks
10:03 leadership speech. (Self-arranged)
10:06 Leader's speech. (self-arranged)
10:09 Leader's speech. (self-arranged)
10:12 Leader's speech. (Self-arranged)
10:15 The host invites the leaders to the stage to cut the ribbon.
10:18 host to invite the leadership on stage to announce the official start of the opening ceremony, the leadership cut the ribbon (at the same time, the band sounded firecrackers, fireworks to the sky)
10:20 male singers sing
10:25 Indian dance performance
10:30 duo show
10:45 hosts and the audience to interact with the audience
10:55 female singers sing
10:45 hosts and the audience interaction
10:45 hosts and the audience interaction
10:55 Female singer singing11:00 Ethnic dance
11:05 Male singer-dance performance
11:10 Host and audience interaction
11:20 Modern dance performance
11:25 Two-man show
11:40 Male singer singing
11:45 Host announces the opening of xx business
11:45 Host announces the opening of xx business
11:45 Host announces the opening of xx business
11:45 Host announces the opening of xx business
11:40 Host announces the opening of xx business
Discount card
That is, you spend a certain amount of money, and then you can get a discount. This I do not know you all read my blog on the introduction, is next to this caster coffee case. That is, he sells discount cards very, very cleverly, he lets you buy the coffee first, you buy a $34, $36 cup of coffee, and then when you take the money out and pay for it again, he says, "You know what, sir? You can get this $36 dollar cup of coffee for free today. So how do you get it?
He said it is very simple, 88 dollars to buy a discount card Costa Coffee in China all valid, and at any time to enjoy 10% discount, and this coffee is still free. You said you can, line.
I find that 70% of people buy it, but once you buy it, I know there was a long time when Starbucks was my favorite coffee, and I drank Starbucks all the time in the U.S., but from the time I bought that card, I haven't been to Starbucks for at least a year.
Points Card
Starbucks has since come out with a new kind of card, where Starbucks says, not only is this cup free for you, but I'm giving you a free cup. But I'm not a discount card, I'm a points card. So you have to accumulate to a certain level and you can have another free cup of coffee.
In fact, he still earns, because he does not discount. So the design here is very clever, so from the discount card into a points card, generally these cards will be in the front end need to give him a great attraction, the value of the gift is very important.
In fact, you know, when it comes to chasing marketing, you should study China Telecom, China Telecom is the master of chasing and locking marketing. All of China Telecom's marketing, its purpose is to lock in, lock out.
For example, China Telecom is very clever with this stuff, he'll give you 100 minutes, he'll give you 200 minutes, but he'll never say discount. It doesn't make sense to give away 200 minutes that way, if you give away 50 bucks you feel good about giving away 200 minutes.
So there are all kinds of ways to lock up this China Telecom. Including from the initial first transaction he lock sale, you promise to spend how much money each year, today this phone is free, this is his most marketing strategy. So now many of China Telecom's customers are getting their phones for free.
Then in the middle of the year he gives you 1500 bucks for charging 1000. But that 1500 bucks he makes you spend over 12 months. So he has many, many ways to do that, and then charging 400 bucks and giving you 400 bucks worth of frying oil, you think it's pretty lucrative, spending 400 bucks and getting 400 bucks.
But 400 dollars this call of this thing is relative, worth how much he said, depending on its pricing, he is not discounted now, it means that he was with the canola oil before with the company that sells the oil, because he purchased in large quantities, so it is very cheap. That's his marketing.
China Telecom is a very good example, and I think you should study how they market'. Every marketing they do is actually to lock up customers, which of course is a characteristic of their industry, because customers running from China Mobile to China Unicom is a very big loss for them, so all their strategies are basically based on locking up sales. There are often new tricks, all kinds of tricks, right?
Vouchers
What is the concept of a voucher? That is, you come to spend, spend may be a lot, the restaurant to send you 40 dollars, 30 dollars of vouchers, this voucher you come to basically come, this case to give him a certain period of validity, 30 days of validity is very good.
Then I tell you, Fujian has a Japanese this barbecue restaurant I endless times in his place to eat, is because I always have a voucher in hand. I ate once he sent me once, I ate once always have in hand. I called my friend and said, "Come over and I'll buy you a yakiniku," and he said, "Why do you want to buy me a yakiniku? I said because I have vouchers.
So every time you eat, that is to say, you spend on 300, he will send you 80 vouchers, spend on 300, he will send 80, so you always have in hand. Of course a certain percentage of people really do, I've gone to eat endless times because I have this voucher in my hand.
Sometimes it's not that you care about the money, sometimes people's thinking is like this, you think it's a waste of money if you don't go, so you go.
So vouchers are very powerful, your cost is zero, right? Come one you'll make money, but there are a lot of restaurant owners who are dumber. I once coached an owner who said this voucher can only be used on weekends, and I said why? Because you don't have people on weekends.
I said then you are usually full? He said no, it's not full on weekdays either, but it's relatively crowded on weekdays, and I don't want him to come, and I said you don't want him to come, but don't turn them down. For example, let's say they come with a $30 voucher and he eats $100, or they give you $70, right?
So by not allowing him to come, you're denying that 70 bucks. So vouchers unless you have a very valid reason, don't limit them to when they must be. If you say you can't use half the space of this voucher in whatever situation, people must have thrown it all away. It's just the more freedom the better.
Discount coupons
Discount coupons is that you take this coupon next time you can discount. Emergency lockout, emergency lockout is the club this is more fierce, is a grab money to lockout, is also possible. Selling membership is possible, some people come in and then buy a membership is possible. But usually there is a certain degree of difficulty.
Beauty salons I usually give them advice, come in first do not push your 50,000, they used to come in directly. Let's say he has a catch potential proposition combined with a neighborhood store, right? Normally a haircut is 78 bucks, but if you work hours it's only 28 bucks and then some people come in, right?
And when they come, you push like they're pushing a $50,000 recharge, and I said you said this can't possibly work, right? I said he came, you can push a recharge of say 1,000 dollars to them, and then this 28 is also given to him free, so that it is easy for him to carry out. It would have been 1000 bucks, and then two more times when, and then to him to chase the sale of 2000 bucks, so it is easier.
The timing of this recovery is very important, sometimes this member recharge is like we buy magazines. For example, if we pay for a magazine subscription, we are very excited to read it. But in reality we might read the first issue, the second issue, and end up not reading the rest at all, I do know that, right?
We had a bunch of these magazines sitting in our house, what with The Economist, what with Vogue, and then Time Out New York, and then what with Architecture, and simply this bunch of them didn't get read, and then we had to end up throwing them away. In fact, people start to read magazines, but then they don't read them. So you chase sales of the best time is in the first two issues, not to the back, because the timing of this chase sales is very important.
A foot massage store opening activities marketing plan Part 4 First, "today she buys single" Time: 3.8-3.12 (Sunday) Content: Where the lady to buy a single, all the services to play 20% off (6 to 10% off). discount (6~9% off). Publicity: 1, in front of the store to do spray paint or real billboards. 2, in the meal (guests) before the event, the promotional materials in restaurants, downtown, bars, neighborhoods and other places to distribute. 3. All advertisements must have the theme of "She's Buying Today" and state the content, time and place of the event, as well as the phone number. Second, "flowers to her" Time: 3.8-3.10 Content: Where the woman to the store consumption of men, you can choose a beautiful flowers flowers, dedicated to her day and night work. Publicity: 1, in front of the store to do spray-painted or real billboards, placed a large bouquet of flowers. 2, the promotional page in the 3.4 mail consumer groups. 3, all publicity leaves must have "flowers to her" theme, and write the content of the activities, time and place and telephone, Third, a consumption, twice to enjoy time: 3.8 -3.12 Content: Anyone who comes to the store to consume ladies, can be given a free card of foot massage. Publicity: 1, in front of the store to do spray-painted or real billboards, the card picture attached. 2, in the newspaper advertisement or in front of the supermarket to send out promotional pages. 3, all promotional leaves must have the theme of "one consumption, two enjoyment", and write the content of the activities, time and place and telephone. Four, and famous restaurants, clothing stores and joint promotions Note: 1, the activities of the store, must be explained in detail to the staff in advance. 2, before the event, the staff must be given to do service etiquette and technology to strengthen. 3, the distribution of information to be led by the manager, select the appropriate crowd distribution. 4, the activities of employees are not allowed to take leave. 5. Evaluate the effect of the activity and summarize the experience and faults of the activity. The foot massage store opening activities marketing plan Part 5 Foreword Foot bath center good ah, the market prospects, I also want to open a, but unfortunately there is no start-up capital, now will be my original design combined with the actual situation of your disguise to sell to you. My personal knowledge of foot bath should belong to the category of traditional Chinese medicine health care, in addition to acupuncture and qigong, the soles of the feet of the acupoints are very concentrated almost contains the body's vital organs. The soles of the feet, like the plates of the hands, are an important part of traditional Chinese medicine massage and health care. With the rapid development of society, scientific and technological progress, the material world is rich. Traditional Chinese medicine has been gradually replaced by Western medicine, really a pity ah! The more the level of life of the crowd, the more attention to body maintenance, this is a not really true, otherwise why those health care products are sold so well. But often a large part of the population in the maintenance of the problem are ambiguous, here listen to people say point, where the book to see point, are not a clear idea. Foot bath is actually a very good way of health care, is a medicine three poisons, foot massage that can enjoy the process to stimulate the whole body acupuncture points in the way of health care, and do not have to take drugs, in full compliance with the theory of traditional Chinese medicine, that point is not good. Focus The crap said more than useless, say focus! One, the store location is not necessary to say, has been set, said more useless. Second, decoration 1, lighting, hall lighting must be bright (to give people the feeling is not into the black store), the aisle and the private room lighting to use warm colors (bath foot is a kind of leisure and relaxation, the warm colors to give a person a relaxed and comfortable feeling), 2, decorating style, I suggest that China's ancient style. Ancient style, appropriate with a little Western elements, remember not to feed the pursuit of opulence. (Foot massage is originally the health care category of Chinese medicine in ancient China, with the characteristics of ancient Chinese architecture to give people the feeling of a bit of Chinese medicine flavor and from the outside near to suddenly an ancient style to give people a deep impression, people are more likely to remember, the next bath feet will think of your store at the first time) Halls, aisles, private rooms, more than the whole point of Chinese medicine health care common sense, publicity images and so on, acupuncture point The copper can also put a (elevated to the level of Chinese medicine health care) Third, the personnel 1, the coach, must find a professional masseur, it is best to know the point, even if it is to hang a name in the store also line. (This will reflect the effect of foot massage, the next time people will come back) 2, massage staff, it is recommended to young women mainly appropriate a few male on the line, and do not too ugly, too ugly some customers do not say on the mouth, but the heart annoyed so that the next time they will not come (men who want to see ugly well, the mood is not there. The man is willing to let a man touch a woman to touch the bottom of the well, the rest of the single women can not like the ugly man in their own body to touch it.) 3, personnel mobility, from scratch to train a massage personnel is not easy to do this line of mobility, this point should be paid special attention to, the hard work to train a did not do a long time on the way out, is also a problem. (Wage to open a higher point, since it is to do high-end on the price to book a higher point, the wage to open a higher point, rich people as long as the enjoyment, will not care about a little more money. Employee rest as little overtime as possible, rest is not good, the work is certainly not good, the work is not good, there is no one to spend. Accommodation conditions must not be too bad, most of the dry this is not local people, live too poorly is also easy to lose employees. If you have the conditions to organize regular staff travel or something, can also reduce the loss.
Four, service
Employee service quality, not necessarily the customer to enter the door to the Mandarin "welcome to the view", a door to be startled, the Japanese only do so, we do not come to this set of China, talking about the affinity. We don't do this in China, it's all about affinity. Inside the door, there are people to receive, lead the way, understand the customer needs on the line.
But the staff business process must be skilled, this depends on how you train the day after tomorrow, as long as the staff is stable, spend a lot of money to increase training is necessary.
In terms of cleaning must be clean, the best to be spotless, especially the bathroom and private rooms to clean up in a timely manner (the details are the key to success or failure)
Finally, the staff uniform uniforms, uniforms on the name of the store this is very important (invisible to the customer to deepen the impression of the store)
V, publicity and promotion
The following are a few ways to promote, but the ultimate goal is to play the effect of people to people.
1, membership card recharge, once a day, 30 times a month, the monthly fee is slightly lower than each consumption. This can not only stabilize the customers, but also accumulate a lot of cash. (Banks, finance are not so engaged in it, huh!)
Why customers want to do membership card consumption, this point in front of the decoration style on the role,
A little more Chinese medicine health care publicity, so that customers in the consciousness of a new understanding, coupled with a burst of staff to explain that this is not only in the foot bath is in the health care of the body, (the coach should be invited to ask a good, to teach the real thing to have the effect) as long as the awareness of the people, but also afraid of him not to do the card to consume.
Foot massage that health care and do not need to take medication to vigorously publicize the characteristics, than to eat health care products (still do not know if there are no side effects), go to the gym (a long time do not go to the rebound) easy, a little stronger it!
2, the organization
If the previous steps to go well, customers come to your point of consumption figure is a comfortable environment, health effects. Then at the end of the quarter or the end of the organization of customers to participate in outdoor activities, (outdoor activities is also a way to strengthen the key to the body, more walking to remote mountain areas to get close to nature, to relieve stress, the body is naturally good, three meals a day, spend no money). That is, to pull into the relationship with customers, but also can make customers and customers have an exchange between (are almost the same level, may also talk about a few big business, that does not thank you yo).
3, joint
In the neighborhood there is a KTV and hot pot restaurant are your friends, which is very good, can be mutually beneficial!
Here are a few suggestions:
① Consolidation of consumption, in the name of the three printed *** with the assumption of the system of consumption coupons, the amount can be divided into several grades, the three general. (Issued to the shopping malls, media, etc.. The purpose is to attract customers at least to understand your products, expand awareness. Of course, this is (the most lose is KTV, see how you think)
② joint consumption, first of all, in the hot pot store consumption to send KTV vouchers (eat a meal on the entertainment is very normal), in the KTV consumption to send foot bath sets (play out of the tired, relief is very normal), foot bath consumption to send the hot pot store vouchers (the end of the day, and tomorrow, then come to it), the voucher amount or other The first thing that you need to do is to make sure that you have a good idea of what you want to do, and that you have a good idea of what you want to do.
Suggestions
Bath foot this line of market prospects are really good, the market is very chaotic, and the nature of this line is not clear. But there will always be a day of standardization, the front will be the leading brother.
Greatly promote the awareness of Chinese medicine health care (upgraded to the category of Chinese medicine culture), that is, health care and do not take drugs, to determine the goal of standardizing the market. And then chain, one day will be bigger and stronger. Massage personnel can sign a long-term employment cooperation with massage training institutions, to solve the massage employment, training institutions are very willing to cooperate with you.
As long as your store is done well, you can also recruit students, collect training tuition, graduated students can be prioritized for hiring, so the cycle is also a channel.
Finally, I wish you a prosperous business and promote our Chinese medicine culture. Don't forget to invite me to enjoy it then haha, hehe~~