4s store Dragon Boat Festival activity planning program

1, "Dragon Boat Festival" as an opportunity, through the planning of a series of activities, to further publicize the overall image of the enterprise, to enhance the visibility of the enterprise and reputation;

2, through the Dragon Boat Festival 3-day holiday, maximize the flow of people, enhance the popularity, expand the store's sales performance;

Second, the theme of the event:

Dumpling Dragon Boat Festival xx send nine gifts

Third, the activity time:

May 29, 20xx - June 20, 20xx

Four, the design of promotional activities:

1, a gift: into the store free gift

No need to shop, into the store on the gift. Activity period all customers with a single page into the store registration can receive a free gift. Promotional Note: The number of gifts issued during the event is limited to the first 30 consumers in the store (expected to be 10 days 300). Merchants can choose their own, it is recommended that merchants in the Dragon Boat Festival before the available moon cakes instead of gifts.

2, the second gift: Dragon Boat Festival special gift

surprise price, xx Youyue models xx yuan / car, xx200 models xx yuan / car (the launch of two special car, not involved in other gifts and services), limited to 10 per day. This quantity is for reference only, merchants can apply themselves according to their own situation.

3, triple gift: Dragon Boat Festival reunion gift (except special cars)

Zongzi is the Chinese Dragon Boat Festival indispensable symbol of reunion gift, xx merchants and some supermarkets and stores to negotiate the purchase of a car with zongzi as a gift sent to the end of the activities and then checkout. Can also be by the merchants themselves depending on the situation. Mooncake grade can not be too low, in the profit range try to keep the grade of the mooncake, according to the store inside the low-profit models to send dumplings.

4, four gifts: the purchase of luxury gifts (except special cars)

According to the different price segments of the models set up different gifts, the higher the selling price of the relatively larger profits. For the purchase of high-end models of customers, within the scope of the guaranteed profit, to send a luxury gift package. Gift packages can be beach chairs, shopping blue, pumps, anti-theft locks, helmets, induction cookers (merchants buy their own) and other free combinations into a number of different gift packages.

(1) high-end price models (such as Princess Horse eight generations, xx Lucky, chasing the wind horse, Jin Yue, xx Hongyun, etc.) to give a luxury gift package! Gift suggestions: beach chairs, shopping blue, pumps, anti-theft locks, helmets, induction cookers;

(2) high-end price models (such as xx Dream Chaser, xx Jinyun, Princess Horse V, Double Happiness Horse, xx Fengrui, xx300, xx700 and so on) of a gift package! Gift suggestions: beach chairs, shopping blue, pumps, anti-theft locks, helmets;

(3) the mid-range price models (such as xx Windward, xx A Dream, Sunshine Horse III, Good Luck Horse II, Golden Eagle Horse, etc.) gift suggestions: shopping blue, pumps, anti-theft locks, helmets;

(4) low-end price models of the gift suggestions: pumps, anti-theft locks, helmets.

5, five gifts: Dragon Boat Festival red packet gift (vouchers attached)

All the activities during the period of every day at 10:00 a.m. and 16:00 p.m. on time to send the Dragon Boat Festival red packet gift, red packet gift 50 to 200 yuan, red packet distribution from the face value of 200 yuan to 50 yuan, first-come-first-served.

6, six gifts: Dragon Boat Festival cash gift (except for special cars)

During the activity period, where the purchase of regular-priced models of consumers with purchase invoices or receipts can participate in the grab cash once. Catch the cash bill is valid on the day, the customer has caught the cash bill by the person in charge of catching the prize to indicate that "has caught the prize, this single is invalid" words.

Note:

It is recommended that this activity can also be used in the normal sale of cars. First, the cash payment is not much, second, easy to establish a reputation.

7, seven gifts: depreciation of thousands of dollars gift (except for special cars)

All car users (whether or not for xx car users), in the activity period with ID cards and old car purchase invoices to the store to enjoy the old for the new preferential: the old car, the old motorcycle can be discounted into the price of a certain amount of offset for the purchase of a car costs, the highest discounts can be no difference in the direct exchange of a car! （The maximum discount can be exchanged directly for a car without any difference (specified models). In the profit range, you can also give them some beautiful gifts.

Note: Consumers to provide the source of the old car for the formal channels, otherwise do not enjoy the trade-in preferential activities

8, eight gifts: lottery surprise gift

The company applied for the organization of the "xx car flying over the Yellow River Hukou Falls," a large-scale tourism and cultural activities. On July 30, 20xx got the approval of the xx authorities, but also for the majority of consumers over the years on the xx car love and support, specially in the Dragon Boat Festival held on the occasion of the large-scale purchase of the car lottery.

(1) activities during the purchase of any car consumers can participate in a lottery;

(2) rules of the lottery:

will be numbered 1 to 6 ping pong balls in an opaque box, after a number, and then the number of the ball into the box and then pumped, pumped full of 6 for a group, that is, a lottery is completed; each person is limited to pumping; customer lottery may not watch the box, otherwise invalid, will not be exchanged;

(1) the number of ping pong balls, and the number of balls, the number of ping pong balls and the number of balls, the number of balls and the number of balls. Otherwise invalid, not redeemable;

(3) the raffle *** set six levels of awards, the specific settings are shown in the table below.

Prize Setting Table

Prize Level Winning Conditions Prize Places Prizes

Grand Prize 6 61/day **** 3 places a free car (designated models)

First Prize 6 1, 6 2, 6 3, 6 4, 6 53/day **** 9 places 75% of the purchase price of the car back

Second Prize 5 The same number of 5 / day *** 15 places to return 60% of the purchase price of the car

Third Prize 4 the same number of 10 / day *** 30 places to return 40% of the purchase price of the car

Fourth Prize 3 the same number of unlimited quota of beach chairs

Fifth Prize 2 the same number of unlimited quota of shopping blue one

9, the ninth gift: Sunshine Service Gift (

Nine gifts: Sunshine Service Gift ( After-sales preferential service card attached)

All xx car new and old users, in the "Double Festival" promotional activities can come to the store to enjoy free cleaning, waxing and other maintenance services. And you can receive 50 yuan worth of xx after-sales maintenance service card.

During the event, consumers who purchased a car can enjoy: within one month of purchase, there is any non-man-made problem, the merchant unconditionally refunded 10% of the purchase price. Merchants are required to register the date of purchase, amount, model, expiration date, and so on.

It is recommended that merchants also do other services as needed. If you buy a car during the event, you can change the headlight for free, free to change the brake line for life in the riding process is not easy to damage the parts of the service activities, to accumulate popularity and build up the image.

Fifth, the specific pre-publicity program:

1, the distribution of color pages can be issued from 6 to 7 days before the event has been extended to the end of the event.

First determine the distribution staff, the necessary training, so that they can correctly understand the activities of the various matters. This includes information about the time, place, theme, special offers, and how the promotional gifts will be distributed. In order to make their promotional coverage wide, the message should be conveyed accurately and effectively. Conditions can enter the neighborhood, community distribution publicity.

2, posters: 7 to 8 days before the event, in the relatively large flow of people in the square, the street, next to the community paste posters. Poster content includes time, location and can attract consumers to go to the promotional gifts and activities.

3, the rolling subtitles of the television media preview, 6 to 7 days before the event began to publicize to the end of the event. This publicity is temporary and centralized, and should be done in the local mainstream TV stations and TV stations with high ratings of mobile subtitles to ensure the widest range of information conveyed.

4. Newspaper softcover also has a wide audience everywhere. Should be about 7 days in advance to start publicity, while the need for strong continuity, at least in a week every other day release three - four times. From this side can also be very good delivery of information, but also has a high degree of credibility, trusted by some consumers.

5, during the event, the conditions can be roadshow, invite the performing arts company during the event in front of the store to organize cultural and artistic performances to attract popularity. You can also organize your own show.

6, TV advertising: 6 to 7 days before the event began to publicize to the end of the event, for merchants who have the conditions can choose. It has a wide audience, a large impact, the dissemination channel has the advantage of influence, but also easy to elaborate the content of the event.

7, SMS publicity: through the mobile company, SMS as a platform to publicize the activities; for the old customers to send the Dragon Boat Festival, Dragon Boat Festival related activities, free of charge during the event to the old customers to maintain the car, while tapping into potential consumers.

8, combined with the actual situation of the local area, you can also take other proven methods to publicize. For example, during the event you can play open-air movies, invite the drum team, drum team, cartoon mannequin parade, car parade publicity, as long as you can bake the eleventh, Dragon Boat Festival festive atmosphere and achieve the purpose of the broader message can be.

Six, the terminal layout recommendations:

1, arches, flags, carpets, hanging flags, balloons, easy to pull the treasure, flower baskets and other traditional ways can be used. The momentum must be big, such as more than one arch, lined up, etc., to be able to really make the atmosphere. At the same time, the placement of gifts should also have the momentum, the pile should be large, giving people the feeling that many gifts, very valuable. Such as drum teams, open-air movies and other forms of purpose of a customer to attract the attention of the visit, to be able to accurately find the location; but also the atmosphere of the scene is also a complementary.

(1) the surrounding neighborhoods: neighboring streets and downtown main road signage publicity. Hanging flags, banners and other design and production to the traditional festival "Dragon Boat Festival Festival" and Dragon Boat Festival as the theme, to create a festive atmosphere.

(2) Outside the store: large red lanterns hanging above the entrance. Design and production of Dragon Boat Festival Festival and Dragon Boat Festival Festival theme window advertising, increase the festive atmosphere;

(3) Outside the door display labeled corporate LOGO knife flag, set up a large archway outside the door, set up in front of the store a large theme of the exhibition plate, release the theme of the event or posters, the doorway with balloons and bouquets of flowers to decorate. Poster design templates provided by the Planning Department, business activities in their own organization to fill out and post.

(4) careful store environment, activities during the flow of people is relatively large, should be adjusted accordingly for the event, neat and spacious is appropriate. Especially the counter must be eye-catching, clean, generous and decent layout.

(5) store:

The entrance to set up a clearly marked xxLOGO reception, conditions allow the establishment of the welcome and shopping guide Miss. Set up a guide system, set up a clearly marked corporate LOGO signage.

During the Dragon Boat Festival, the flow of people is large, the relevant areas of the store should be set up to rest, equipped with service personnel and the distribution of gifts and promotional items. The relevant location in the store to set up a business promotion desk, set up related gifts, promotional items on display, and provide consulting services.

2, specific details

(1) the gift distribution place to put a good layout of printed forms and pens, registration of some of the personal data of the purchasing customer (name, work unit, home address, contact number (after receiving the gift to invite customers to fill out), to facilitate return visits.

(2) xx car promotional materials, the activities of the content of the leaflet and other related information to be well prepared.

(3) The staff asked for a uniform dress, to avoid larger crowds can not find their own people, causing inconvenience.

(4) The store is recommended to be equipped with speaker facilities, but the sound should not be too loud to avoid noise.

Seven, publicity cost budget

1, the advertising cost of television: yuan.

2, banner design and production costs: yuan.

3, hanging flag and poster printing costs: yuan.

4, promotional flyer printing costs: yuan.

5, the cost of promotional gifts: yuan.

4s store Dragon Boat Festival activity planning program 4

1 "Dragon Boat Festival grain and rice fragrance" car appreciation

The best way to organize this kind of activity can be in advance, the time can continue for a few days. The general car 4s store will prepare their own brand of dumplings, for example, in the packaging on the store's advertising, contact information. Also will take the opportunity to engage in gift and other promotions.

For example: xx4S store from now until the 16th held "Dragon Boat Festival Valley rice fragrance" car will be appreciated, to the store customers, whether to see the car, book a car, buy a car, test-drive, will get a gift box of rice dumplings.

2, Dragon Boat Festival driving tour

Dragon Boat Festival driving tour is suitable for short-distance travel, because the Dragon Boat Festival is a water festival, the rain is not suitable for cooperation in the long-distance suburban tour. Just need to do a neat fleet tour in the city, suburbs.

Case: June 15, 20xx, xx4S store, the organization of 6 Rain Bird, 6 antelope driving fleet to the "xx natural underground gallery" driving tour! 4S store to ask a tour guide to bear the scenic spot tickets, parking fees, lunch arrangements for the meal, the afternoon to the 4S store to communicate and talk about the distribution of brown words,** ** with the welcome to celebrate the Dragon Boat Festival! *The same with the welcome to celebrate the Dragon Boat Festival!

3, 4s store Dragon Boat Festival lottery

All customers can participate in the lottery. For this type of activity, to inform in advance, do a good job of publicity. If you can participate in a group, more favorable.

Case:

1, where in May 28 to the store customers complimentary dumplings. Gift test drive have the opportunity to obtain exquisite gifts, ordering vehicles customers can not only enjoy the vehicle discount prices, but also participate in my company's lottery to get the second prize.

2, in the activity period to the store maintenance customers can taste the dumplings!

3, to the store customers can be added to the fun quiz to get gifts. --The XX car XX4S store - look forward to your visit!

4, package dumplings activities

car 4s store to organize such activities is mainly to publicize the corporate culture, closer to the distance and customers, and through such activities to dig out potential customers, to promote the transaction. This type of activity is more suitable for customers who have formed a family, you can bring children and other family members to participate in the activities.

flowers bloom half-summer, Dragon Boat Festival, Dragon Boat Festival to enjoy the "price" of the day, xx car 4S store will be held on June 20, 20xx - June 22, 20xx "rich rice dumplings, '兹'享人生", "'享人生", "'享人生", "'"享生活". The company's newest product is a new product that is designed to be used in a wide variety of applications, such as the newest and most advanced automotive products and services, and the newest and most advanced automotive products!

1, intention gold: registration customers need to pay 100 yuan intention gold

2, the presence of gift: where the day of the event to the scene to participate in the booking of the car, you can receive a delicious rice dumplings

3, Dragon Boat Festival Thanksgiving great price, the scene to reveal the group purchase low price in one step

4, on-site orders for each more than a single order, the customer car price can be ordered to fall by $ 50

5, on-site orders for each more than one single, the customer car price can fall by $ 50

5, on-site booking customers have the opportunity to get 1000 yuan deposit doubled

6, booking customers can participate in the cycle of lucky draw