Big data show that middle-aged and elderly people are actively embracing the new life of mobile Internet through smartphones; over the past nine months, middle-aged and elderly people over 50 years old purchased 44 items online per capita, with a per capita consumption of 5,000 yuan.
The data shows that the categories that mom and dad like to consume most are cell phones, mobile rechargeable cards, dresses, T-shirts, low-top shoes, pants, bathroom supplies, air conditioners and so on. In the payment method, many elderly people also with the times, in WeChat red packets, transfers, face-to-face receipts, the use of Alipay recharge, transfers, life payment and other functions are also played in style.
It's worth noting that not only are moms and dads good at Taobao, but they're also very familiar with Alipay. Mom and Dad on the balance of the treasure is even more favorable, more than 50 years old people in the balance of the treasure in the average deposit of nearly 7,000 yuan, while the balance of the treasure per capita amount of more than 4,000 yuan. Not only that, middle-aged and elderly balance treasure users are still growing, as of September 30th data show that compared with the same period last year, the balance treasure users over the age of 50 years has increased by nearly 40%.