Ping An Insurance Queen Ye Yunyan said: the most important thing in customer development is the ultimate service, the ultimate service is divided into three systems, the first system is to meet customer expectations, such as: policy monitoring, annual physical examination, holiday blessings, regular greetings and contacts, the wonderful moments of the photographs of the souvenirs, birthday and various anniversaries of the blessings of the warmth of the visit to the sick, etc.; the second system is to go beyond the expectations of the customer, such as: Various kinds of forums, regular gift of books, movie reception, outdoor fellowship, being the bride of customers, organizing customers' travel and tourism, special gifts from time to time, solving customers' difficult problems in life, and public welfare activities. The third system is to make customers moved, such as: training for customers' enterprises, health management for customers, well-prepared swallow family feast, charity in the name of customers, using the circle of friends to help customers promote, planning for customers' company's products, free make-up artist services, free yacht services, sharing all their resources, free lawyers, doctors consulting services. No matter which platform you use, one of the most important principles of online attraction is that content is king! If you are specialized enough in insurance expertise, have their own views, can continue to produce content, online attraction of customers a very good way. For example, now more typical deep blue insurance, through continuous product comparison, to help customers buy low-priced products; small division chat financial management, through the popularization of financial knowledge, to attract the second and third-tier cities of financial enthusiasts known as fans, and then converted into insurance customers; I know a called: insurance gossip female public number of the media, is to continue to review the company's products, to attract customers to pay attention to their own. Whether it is that way, the online attraction of customers follow three steps: the first step: with continued expertise, a large number of attract fans; the second step: through free courses, free benefits, free advice and other forms of fans into their own WeChat community; the third step: through the operation of the community, the conversion of the complete policy.
Both online and offline, we can find a lot of interest associations, these associations, the crowd is relatively fixed, there are high-frequency activities, it is the best channel for us to expand contacts and develop customers. CITIC Prudential Yang Hongli director in sharing her high-end customer development experience has said, in order to know more high-end customers, she will spend high tuition to enroll in some training courses, but also will find opportunities to join some high-end clubs. For most of our partners, there is no need to spend money to enter some interest clubs. For example, running groups, travel groups, photography groups, parent-child groups, square dance groups, shopping groups, car clubs, alumni associations and so on.