White Night Chase is a deservedly phenomenal online drama, with a total broadcast volume of nearly 3.5 billion times and a Douban rating of 9 . 1 points. A few days ago, the creators of "White Night Chaser" discussed with students and faculty at Peking University Guanghua School of Management about the making of the explosive online drama, the relationship between capital and art, and how to develop a new business model to cultivate cultural "unicorn" products and other related issues.
As a crime drama, "White Night Chase" has a somewhat sensitive subject matter and can't be done in the same way as a big IP. "We are in the specifications and level of American drama to require their own production, I hope to do some attempts and breakthroughs, to lead the national drama production, narrative ability to progress, people no longer only want to watch American drama, Korean drama, but to watch Chinese drama in the future.
The Chinese government has been working on the development of the country's economy for a long time," said Yuan Yumei, chief producer of White Night Chase.
Yuan Yumei had been the producer of "Wan Wan Yi", and "White Night Chase" are the same explosive, but the type of subject matter is very different, in the opinion of Yuan Yumei, all the explosive need to be in the right place and right time and people and. First of all, the script is very good, at the same time to have a reliable team. "White Night Chase" is not the same as the general crime drama, is the heart of the drama", Yuan Yumei said. Precisely because of the heart, Pan Yueming's explosive acting became the first explosive point in the network spread. "So much so that when people see him now, they always think he still has a scar missing from his face," Yuan Yumei said. "Yuan Yumei said. This shows that Pan has portrayed a character so y rooted in people's hearts. White Night Chase has taken a step forward in genreization and has led the way for the industry. However, "Pop-ups are hard to come by. At that time, I was afraid that Pan Yueming would not act, because in the industry, everyone's first choice is movies, followed by TV dramas, and finally web series, which are 'third world' , One of the main actors of White Night Chase was snatched by a TV drama precisely before signing the contract. "Yuan Yumei said that later, she saw Pan Yueming's performance on "King of Cross-border Singing" and contacted him to ask him to perform.
While Pan's acting has been in the spotlight again for "White Night Chase," he doesn't think there's much difference between online dramas and TV dramas for actors. "As an actor, I definitely hope to meet a good script, and when I meet a good script, I definitely want to act. Nowadays, people's viewing time is more fragmented, and dramas are actually watched in fragmented time. Except for dramas, which take up the audience's entire time, there is not much difference between dramas and Netflix dramas. "I don't know," Pan said.
"White Night Chaser" director Wang Wei called himself a director of the Netflix generation, " After "White Night Chaser" aired, many producers from traditional media came to me, including those from first-tier satellite TV. The mainstream audience now is the group of viewers born after the reform and opening up, and they actually don't match the dramas broadcast on TV now. We grew up watching Hong Kong dramas and Korean, American, British and Japanese dramas, and our viewing habits have become tricky and ahead of their time. Through contact with traditional producers and scriptwriters, I realized that there is a generation gap between us. The people who danced at the disco twenty years ago are the same as the people who dance in the square now; the people haven't changed, but the times have changed. The way actors perform, the form of directing, the narrative are all different. However, the net drama does not mean that the quality is low and crude, especially net drama and TV series began to integrate, from the production level to the scale of investment in the two are getting closer and closer, such as broadcasting platforms on the drama collectively called drama, will not be separated from the call TV series, net drama. "
Zhao Longkai, a professor at Peking University's Guanghua School of Management, believes that the explosion of cultural products, "unicorns" is very fortuitous. Cultural products can only be known as breakout hits after the fact, especially since individual cases are not replicable. But capital can nurture business models. "TV dramas need advertisers to sponsor them, and they need to catch people's eyes quickly. But the way of Youku, the broadcasting platform of "White Night Chase", is to fill up the membership. It is precisely this way that enables people who are likely to create good works to be quiet and create good works, or works that fit the positioning of high-net-worth viewers. Talent is a scarce resource, and the business model is designed to be able to give talent opportunities. The shift from TV dramas relying on advertisement fees to the business model of online platforms recharging members is actually similar to the shift from cable TV to pay TV like HBO in the United States. But the problem with platforms like Youku is how to mass produce products that meet the needs of members. For example, some members may spend money just to watch "White Night Chase", but other products do not meet their needs. I hope to change the whole business structure in this way, more fully utilize the role of talent, and provide direction for a healthy capital market. "