For the third consecutive year since December 31, 2011, the Sino-American Friendship Association has hosted the opening ceremony of the New Year's Eve Countdown Celebration in New York City's Times Square, incorporating Chinese elements and featuring representatives from the Beijing Municipal Government, the China National Tourism Administration (CNTA) and Shandong Province, as well as guests such as Ambassador Sun Guoxiang and First Deputy Mayor Cas Holloway of New York City. Representatives from Beijing, China National Tourism Administration and Shandong Province, as well as the Chinese Consulate General in New York, Ambassador Sun Guoxiang and First Deputy Mayor of New York City Cas Holloway were invited to participate in the opening ceremony***, incorporating Chinese elements into this centuries-old New Year's Eve event. For the third consecutive year, the Times Square New Year's Eve Countdown Opening Celebration not only showcases the rich tourism resources of Beijing, Shandong Province, and all of China to a worldwide audience, but also brings the fascinating charm of traditional Chinese culture to the stage of the world's most popular celebration.
2012 Times Square Countdown Opening Ceremony
On the evening of December 31, 2011, the U.S.-China Friendship Association (USCA), together with the Beijing Municipal Commission of Tourism Development (BMCTD), and the Times Square New Year's Eve Committee, held a New Year's Eve Countdown Opening Ceremony in New York's Times Square. This is also the first time since the opening of the Times Square Crystal Ball Countdown Celebration in 1904 that Chinese elements have been incorporated and the event was kicked off with the eye-dotting ceremony of the waking lions, a symbol of good luck, in a form that is characterized by strong traditional Chinese culture. During the opening ceremony, hosts Li Li, Executive Vice President of the U.S.-China Friendship Association, and Wang Yue, Deputy Director of the Beijing Municipal Commission of Tourism Development, expressed their wishes and greetings from Beijing, and the sound of blessings resounded throughout the plaza the moment the crystal ball was raised.
2013 Times Square Countdown Ceremony
On December 31, 2012, the U.S.-China Friendship Association (USCA) once again joined with the New York Times Square Committee, and with the support of the China National Tourism Administration (CNTA), to host the opening ceremony of the 2013 New York Times Square New Year's Eve Crystal Ball Countdown Ceremony. The blessing from China "Visit China Like Never Before" and "Peace" were one of the themes of the New Year's Eve celebration in Times Square. Zhang Jinping, President of the U.S.-China Friendship Association, along with Ambassador Sun Guoxiang, New York City Deputy Mayor Holloway, Director Xue Yaping, representative of the China National Tourism Administration (CNTA), Representative of the Times Square New Year's Eve Committee, Mr. Tompkins, and Mr. Li Guosheng, an outstanding Chinese entrepreneur from Zhejiang Province***, opened the ceremony.
2014 Times Square Countdown Celebration Opening Ceremony
On the evening of December 31, 2013, the U.S.-China Friendship Association, together with the Shandong Provincial Tourism Bureau, displayed the Shandong Qilu charm in front of the world audience at the opening ceremony of 2014 Times Square New Year's Countdown Celebration. On New Year's Eve, the magnificent scenery of Shandong Qilu and the Confucian concept of "Harmony and Difference" were spread to the world through the Times Square celebration stage. Zhang Jinping, President of the U.S.-China Friendship Association (USCA), special guest Ambassador Sun Guoxiang, U.S. Congresswoman Meng Zhaowen, New York Mayor's Representative Ms. Burtis, Shandong Provincial Tourism Bureau Representative Wang Rongguo, and New York New Year's Eve Countdown Celebration Committee Representative Tompkins were present at the evening's festivities. The opening ceremony was co-hosted by Li Li, Executive Vice President of the U.S.-China Friendship Association, and Allison Hagendorf***, renowned host of the New York Times Square Celebration Committee. July 26, 2011 afternoon news, Xinhua News Agency has rented a billboard in Times Square, New York, U.S.A., and will start officially releasing advertisements next week. The giant LED billboard is located on a building north of Times Square in New York. The billboard location has been rented by HSBC for the past ten years. The billboard features Prudential at the top and advertisements for Samsung, Coca-Cola and Hyundai at the bottom.
Brian Turner, president of Sherwood Outdoor, the billboard's operator, is understood to have said that Xinhua signed a long-term lease "for more than six years."
The Chinese government has also used six mega-screens in New York's Times Square to promote the country's image. China's State Council Information Office by the preparation of the "China's national image film - people" 17 in the United States in New York Times Square, a large electronic display screen, China's outstanding representatives in various fields and ordinary people in the film appeared one by one, so that U.S. viewers to understand a more intuitive and more three-dimensional image of China's new national.
Previously, there have been Chinese brands that have rented billboards in New York's Times Square, for example, in the mid-1990s, China's Sanjiu Pharmaceuticals erected spray paintings on the 7th Avenue building in New York. Notice. Also, Le Qian landed in New York's Times Square in 2014 to spread the voice of Chinese Internet finance to the world. At 5:53 a.m. on August 1, 2011, New York ushered in a new round of sunrise, and a large LCD "China Screen" in Times Square lit up immediately. Since August 2011, the "China Screen" in Times Square has featured the image films of Guilin, Zhangjiajie, Jinggangshan, Qingdao, Lijiang and other tourist destinations, as well as more than 30 provinces and municipalities such as Beijing, Shanghai, Jiangsu and Fujian.
This large advertising screen, rented by Xinhua News Agency's wholly-owned subsidiary Xinhua Gallery (Beijing) Cultural Communication Limited Liability Company, is located in Building 2 of Times Square, and is the first time that a Chinese company has rented a large outdoor LCD screen for a long period of time in New York City's Times Square, which is known as the "Crossroads of the World".
The display is about 19 meters high and 12 meters wide, directly above the advertising screens of Samsung Electronics, Coca-Cola and Hyundai. At the top of the screen, the words "Xinhua News Agency" stood out, and the words "Xinhua Gallery" were printed on both sides of the screen. The advertisement screen scrolls the promotional videos of Xinhua News Agency and its subordinate Xinhua Net (CEC), "Xinhua 08" financial information service platform (CFC), China Xinhua News and Television Network (CNC), China International Cultural Imaging Company (CIC), etc., as well as the image films of the cities of Shanghai and Chengdu, which attracted pedestrians to stop and watch on the colorful screen. The colorful screens attracted pedestrians to stop and watch.
Deng Li, a Chinese tourist visiting New York from Beijing, looked up at the big screen and said with emotion: "I really didn't expect to witness this historic moment today. In Times Square, where brand logos of Coca-Cola, Hyundai, Toshiba, etc. are erected, I can see such a 'China screen', which makes me feel friendly and proud, and New York Times Square will have our Chinese voices from now on."
Shao Xiaomei, president of the U.S.-Canada Chinese Youth Friendship and Cultural Exchange Association, told Xinhua, "We overseas Chinese are really proud of our motherland. This advertisement screen in Times Square opens a window for the ancient Chinese nation to communicate with the world, and it expresses the good wishes of the Chinese people to learn and communicate with the world's people and join hands to create a harmonious world."
Dong Xiaojun, Acting Consul General of the Chinese Consulate in New York, also came to the scene to watch the trial run of the screen. He said: "Today's lighting of the screen is very meaningful, this 'China screen' has opened a new window for the American people and the world to understand China. This screen shows all aspects of China and plays a huge role in promoting the world's people's understanding of China, and I hope that the 'China Screen' will have a more positive impact in the future." Chengdu City
Du Fu Cao Tang, Three Sacred Flowers, Chengdu Old Teahouse, Chunxi Road ...... On the morning of August 1, EST, with "Typical China, Panda's Hometown" as the theme of Chengdu City's city image promo landed on Times Square in New York City, USA. The video, which was released on the electronic screen of the Times Square in New York City, illustrates to the world the image of a Chinese city with a perfect blend of cultural heritage and fashionable flavor.
In January 2011, the Chengdu city image movie was already broadcast on CNN, BBC and other western mainstream media. This time, Chengdu through this area of nearly 240 square meters of "China screen", but also to the world to show the image, highlighting the self-confidence.
Wudang Mountain image film broadcast
Hubei Wudang Mountain image display film on the 11th in the United States known as the "crossroads of the world" in New York Times Square broadcast. This is Wudang Mountain as a world cultural heritage, national 5A scenic spot, China's Taoist holy land and the hometown of martial arts, to further expand the North American market, promote Wudang culture, show China's charm of the latest initiatives.
According to the Tourism Bureau of Wudang Mountain Tourism Special Economic Zone in Hubei Province, the Wudang Mountain image film will, scroll on a large outdoor screen in New York's Times Square throughout the day. The front of this 19.5 meters high, 12.2 meters wide screen is the second from the south side of New York's Times Square Building 2, a wholly owned subsidiary of the Xinhua News Agency, Xinhua Gallery (Beijing) Cultural Communication Limited Liability Company long-term lease, and therefore known as the "Chinese screen.
In the 15-second Wudang Mountain image film, sunrise, the sea of clouds, the highest peak of Wudang Mountain and its Taoist architectural complex composed of the "Heavenly Xuanwu" spectacle, friends from various countries to practice taijiquan, taiji lake rafting, Wudang Mountain peaks and forests stooped and nodded toward the main peak of the "72 peaks toward the top! "The panoramic view of Wudang Mountain is presented successively, which fully demonstrates the natural scenery and humanistic characteristics of Wudang Mountain.
Ningbo
On July 13, 2013, Ningbo was unveiled in New York's Times Square, known as the "Crossroads of the World". The image was created based on the creative principle of direct culture to the hearts of the people, and Ningbo's most well-known local snack soup dumplings, which symbolize "homesickness and reunion", were used as the main line, looking for circular elements such as stone pounding mortars, round moon gates, rattles, umbrellas, lanterns, etc., which are unique to China, and connecting Ningbo's folklore, humanities, and architecture, and conveying the message of "Ningbo soup dumplings" to the audience through the image. The Ningbo dumplings bring the audience's taste imagination. With the flavor of life, it interprets the "spirit of harmony" of people living in harmony with each other; with the flavor of culture, it promotes to the world that Ningbo is a special "city with flavor". In the smooth and atmospheric images, Chinese characteristics and Ningbo elements are reflected, which fit the aesthetic interests of audiences in both Western and Chinese countries.
Jiujiang City
August 1, 2014, New York Times Square, the United States, in the eye-catching "China screen", Jiujiang City image propaganda video scrolling broadcast. Here, Jiujiang has opened up to the outside world and the beautiful ecological image of the city, to the world to show.
Jiujiang city publicity video, green as the main tone, to the perfect integration of economic development and environmental protection as the theme of the busy Jiujiang Yangtze River port, the beautiful scenery of Mount Lushan, the beautiful ecological environment of Poyang Lake, Jiangxi, "Thousand Island Lake" Lushan West China Sea scenery, the birthplace of Buddhism Pure Land Buddhism Donglin Temple of the Buddha and so on a magnificent picture in front of the world. A magnificent picture is shown in front of the world. "China Jiujiang" large-size Chinese and English subtitles throughout the short film.
Henan Province
The video shows that a number of iconic elements of Henan appear in the promotional film on the big screen: Shaolin Temple, Longmen Grottoes, chow mein, and other representative humanistic symbols of the Central Plains, as well as corn, airports, and other modernization of the central cities of the development of the era mark. February 12, 2015, the United States, New York Times Square, a large outdoor display screen, happy and boisterous China Central Television Spring Festival Gala footage attracted the attention of the crowd to and from the local people and tourists around the world to touch the cultural atmosphere of the traditional Chinese festivals that come to the forefront.
The "Spring Festival Gala" promotional video, which debuted in Times Square, is divided into two parts, each three minutes long, and will be aired around the time of the Spring Festival of the Year of the Goat.
The first part will be shown on February 12, with a review of the classic programs of the Spring Festival Gala of the past years, and the second part, with clips from the Spring Festival Gala of 2015, will be broadcast on February 19.
The promotional video, which aired on February 12, showed the unique charm of traditional Chinese festivals and culture. The promotional video broadcast on the 12th not only shows the unique charm of traditional Chinese festival culture, but also demonstrates the rapid economic development of contemporary China, the people's pursuit of happiness and harmony of the reality of the style.