Campus marketing activities personal summary

Fourth, the specific implementation

(a) the preparation before the event

1, grouping: first, the teacher did a grouping of 58 people in our class, an average of every 19 people are responsible for a communication, grouping: first, the people did a grouping of operators. In this way, everyone has a goal. I happen to belong to the Unicom group, operator. That way, everyone had a goal. I happen to belong to the Unicom group, so to make a detailed understanding of the various types of packages of the Unicom campus card.

2, group discussion: After the grouping is completed, our Unicom group held several consecutive meetings to study the deployment, group discussion: After the grouping is completed, our Unicom group held several consecutive meetings to study the activities of the specific work, which basically made it to the time when everyone has a target to basically make it to the time when everyone has a target to make it to the time when everyone has a target to make it to the time when everyone has a target to make it to the time when everyone has a target to make it to the activity of the specific work. The work, so that basically to do when each person has a target, will not panic, encountered difficult problems to timely communication and timely treatment, will panic, encountered difficult problems to timely communication and timely treatment, to establish a good image of the Unicom campus card sales team.

(B) activities in the situation

In the actual marketing practice activities, when in the actual marketing practice activities, practice activities we have encountered the situation is diverse and extremely complex, we have encountered the situation is diverse and extremely complex, however, which has both the fun side and distressing embarrassing side.

Because we do not have a formal volunteer sign issued by the school, put the formal volunteer sign, so our activities were closely monitored by the school guards and some of the freshmen boycott, which added a lot of difficulties to our work, which added a lot of difficulties to our work, but we have met before to discuss these situations, so when these problems arise, we have been effectively resolved. When these problems arose, the situation was effectively resolved, so when these problems arose, the situation was effectively resolved, so when these problems arose, the situation was effectively resolved, so when these problems arose, the situation was effectively resolved, so when these problems arose, the situation was effectively resolved, so when these problems arose, the situation was effectively resolved, mainly by relying on the relationship of acquaintances, and opening up a passageway in orientation. Because of the Unicom card itself does have quite a favorable price, relations, in the welcome to open a channel. As the Unicom card itself does have considerable price concessions, so a significant portion of the new students on the Unicom card is still particularly favorable, so a significant portion of the new students on the Unicom card is still particularly favorable, so a significant portion of the new students on the Unicom card is still particularly favorable, so a significant portion of the new students on the Unicom card is still particularly favorable, and this has also brought some convenience to our work.

In the exchange and communication with freshmen, also let us make some new friends, in the exchange and communication with freshmen, also let us make some new friends, also understand some of the freshmen's ideas, how they want to spend their three years of college.

The idea of a freshman, how they want to spend their three years of college. Suddenly thought of their own admission to the elder to pick us up the moment, as if vividly remembered ah, and now we have been three, the elder to pick us up the moment, as if vividly remembered ah, and now we have been three, is about to leave this familiar campus.

(C) the end of the activities

Just two days, the training activities will be over, our group held a meeting, just two days, the training activities will be over, our group held a meeting, summarized the whole process of the activities of the excellent places and shortcomings. Overall, our group basically accomplished the task, the good and the shortcomings. Overall, our group basically accomplished the task, and everyone worked very hard.

V. Analysis of the results of the activities

Overall the results of the campus card sales are not ideal, overall the results of the campus card sales are not ideal, we compared the three major communications operators of the campus card also found some problems. Students buy Unicom cards basically because of the price concessions price concessions, after, also found some problems. Students buy Unicom cards basically because of the price `offer, but also because of the freebies are also more, and do not buy because the signal of the Unicom card is too poor.

The signal of Unicom card is very good and everyone is used to fixed thinking. So we need to publicize more on the signal issue in the future as well.

Six, activity summary

1, this marketing training simulation activity is a microcosm of our junior students to participate in marketing work in the community, but also a prelude to a prelude, which allows us to realize that the theory must be combined with practice in order to play it the greatest effectiveness; at the same time, this practical activities also told us that Learning knowledge to live, at the same time this practical activities also told us that the effectiveness at the same time this practical activities also told us that learning knowledge to live, can not learn are dead knowledge.

2, this practice activities also let me realize that their ability to communicate with others still need to be improved, this practice activities also let me realize that their ability to communicate with others still need to be improved, meet a stranger, how do you let him in a short period of time to accept you to trust you as well as to buy your products and buy your products? A stranger, how do you make him accept you trust you in a short time and thus buy your products? Effective communication is the key, in the future in more practice to strengthen the communication ability to improve.

After nearly a month of hard work, the competition has finally come to a successful conclusion, although the process of a variety of small hiccups, but there is no doubt that we do grow a lot in this activity. From the initial planning, competition publicity registration, venue layout, financial management have paid a great deal of effort!

When we first wrote the plan for this event, we encountered some problems! For the first time to organize such a large-scale school-level activities, and its own marketing road to the concept is also vague, we have to write a both inherit the excellent tradition of the college and innovative planning is a great challenge! In the end, we looked for a lot of information on the Internet for reference, combined with the actual situation of our college, and finally got the plan done.

We also put a lot of effort into publicizing the event before the competition! During the registration period, we set up points near the cafeteria as well as the teaching building to register. In all parts of the school to send flyers, and printed banners posted to all parts of the school crowded places, posters also posted a lot, just to let more people know that we have this activity, so that more people to participate in this activity to us.

On the day of the event, I got up early and was very excited to go to the venue to help set up and transport things. The lecture we invited to the famous micro-commerce experts, "China's first WeChat marketing," Mr. Zhang Huicheng, Mr. Zhang Huicheng's worthy of the "first speaker", his precise positioning, incisive exposition, unique insights for the teachers and students present at the meeting. He brought an in-depth lecture to the teachers and students present with his precise positioning, incisive exposition and unique insights. Especially when he talked about the development of micro-business in China, everyone was very excited, Mr. Zhang not only conveyed knowledge for us, but also a kind of positive energy, and also made us broaden our horizons on the Internet. The whole process of the students are very passionate, active interaction and communication through the microblogging wall, especially when it comes to Jack Ma's entrepreneurial journey, we are all thrilled inside, born by Mr. Zhang's lectures convinced.

After the lecture, we hurriedly ate lunch and came back to the venue. The teacher taught us many sales techniques and cheered us on. Finally, the exciting competition session was about to start. We were divided into six groups and took a bus to the vicinity of the railway station. After picking up the designated sales items, we started the intense and fierce sales activities.

Our group *** five members, the sales items are pure swallow bird's nest, car aromatherapy, mineral water, in order to exercise our communication and sales ability, the price of goods are higher than the market price, which brings us a lot of challenges in sales. We started to discuss the plan on the bus, and finally decided that one team member and I would be responsible for selling the bird's nest, two team members would sell mineral water, and one team member would sell the car aromatherapy. In this way, we got off the bus and started to plan, my partner and I analyzed the plan in the first place, because bird's nest belongs to the luxury goods, it can't be sold to target the common people, so we planned to go to Shanghia Mingcheng district to sell it, but considering the However, considering the time problem, we both abandoned this idea and chose the owner of the clothing market, so we went to the clothing market, the result was not smooth, the whole process hit the wall again and again. However, the two of us did not retreat for this, but to rise to the challenge, and constantly improve our "lines", and constantly summarize, and constantly try to endure the pain of the feet, and endure being rejected after the loss of heart, continue to try, continue to fail, continue to try. Although we didn't sell any of them at the end of the day, we were able to improve our inner strength and our ability to socialize with strangers. Later, my partner and I discussed the countermeasures, decided to sell mineral water, so we received mineral water after the two came to the train station in the hot pot city, to the people around the sale, the effect was not good at first, and then we changed the idea, decided to play the "sympathy card", this move really works, less than half an hour, we sold a good to the mineral water. In less than half an hour, we had sold a lot of mineral water, and the mood of the people who had just been hit suddenly brightened up a lot. In the end, the end of the game time came, we sold about a box of mineral water, and then dragged the heavy body squeeze on the bus, all the way back to the station.

Back to the school is already 6:00 p.m., we in the teacher's organization of today's game summary, each team went up to the stage to exchange their experience and experience. Through the exchange of ideas, we found that each team encountered a variety of setbacks in the course of the game, but each team's solution is different, which is what we need to explore and learn. Although our team is not the most sold, but I believe that in this competition, each member of our team has gained a lot of ways to deal with people in the world, and the heart has become stronger, although we are not the best, but we must be the most growth.

The end of the exchange was already after 7 o'clock, but the enthusiasm of the students was still very high. We learned a lot during the exchange.

The next day's award ceremony, our team got the honorary certificate and prize money that we got with our efforts, and we know that the biggest gain in this activity does not lie in the honor, but in the leap of our own quality.

Looking back on this marketing competition, it is sour, sweet, bitter and spicy! Although the process is painful, but the harvest is also very rich. I enjoy the feeling of a team together, working together towards a goal, and then achieving victory, which is what many of our college students lack. This activity greatly cultivated our teamwork and ability to deal with others, and we gained a lot of things that we can never learn in the classroom. I really hope that the school can organize more activities like this in the future, and I look forward to the next competition.

Campus marketing activities personal summary 4

I. Introduction to the activities

Marketing Association in the school committee, instructors, and the school student union association department, the Department of the Society of the strong support and help, and has gone through an extraordinary period of history. Association in line with: "gathering marketing essence, casting business elite" responsibility and service concept, in the association to inject new blood, improve the internal structure of the association on the basis of this year, a *** planning and organization of new members into the ceremony, the quality of the River Plaza to expand the association's marketing knowledge training, marketing star contest, the Association Cup Basketball Match, Christmas Eve Christmas fruit marketing and other seven organizational activities, so that many students made a large number of friends with *** with the interest, *** with the ideal, and exercise their courage, improve their ability.

Second, the activities described

1, the Marketing Association initiation ceremony

In order to make the new members further deeper understanding of the Marketing Association, so that new members of the heart of the Marketing Association to the degree of importance, so that they fully feel the sense of ownership and responsible attitude. As well as the marketing association full of confidence, feel the warmth of the marketing association family! After our x session of all the executive committee's unanimous decision, our association in the w109 classroom held a grand x session of new members into the ceremony.

Time: October 29th Place: w109

Number of participants: 80 people

Members all dressed in school uniforms, to participate in this initiation ceremony.

The representative of the new students spoke about their expectations and suggestions for the association.

The initiation ceremony was a great success with the efforts of all members.

2, the River Plaza quality development:

In November this year, my association, together with the Elocution Association, the E-commerce Association, led the members to the River Plaza for quality development of large outdoor outdoor activities. In the happy and entertaining activities to increase communication between members, invariably cultivate members of the teamwork ability, in addition to expanding the members of the network, know more friends, not only to enjoy the physical and mental, but also further enhance the feelings between members, so that the association of this warm family more warm and harmonious!

Time: November 6, xx

Location: Dahe Square, Huiji District, Zhengzhou

Number of participants: 120 people

Quality development, learning team spirit!

Mind communication activities, so that we understand each other better!

New members, stay in the picture, to commemorate!

3, the association of marketing knowledge training

In order to participate in the upcoming marketing star competition, our association on Friday at 2:00 p.m. invited the headquarters of Renhe Xintiandi Investment Management Group trainer in the multimedia classroom at the University of Central States to explain to our members about sales, warehousing, as well as management of the relevant knowledge, so that the majority of members to increase the insights of the professional knowledge.

Location: Zhongzhou University multimedia classroom Time: November 19, xx

Number of participants: 130 people

With the purpose of "active academic thinking, rich practical experience, improve the ability to do hands-on, and prosperous after-school life", to "marketing self, planning life".

In these years, we closely around the school league committee and the Department of Business Administration of the work of the deployment and member of the growth of the demand, and constantly strengthen our system construction, humanities construction and construction of special activities, etc., and actively serve the majority of students.

First, people-oriented, to strengthen the humanities construction of the Association

Unified thinking is the premise of unified action, is to gather people's hearts and unite the strength of the foundation of the work. The association fully recognized the importance of humanities construction, and actively build the association culture with the characteristics of the association, but also to make their own contribution to the college.

The new cultural concept of the Association is "to promote my industry and commerce, the glory of my financial college, the pursuit of excellence, the Association for the family". The concept of "family" has been introduced into the daily management of the association.

(a) From life, study, work and other aspects of care for members, so that outside the study we feel the warmth of home. Our birthday to send blessings activities have been continued, we also promise to always do this work. In the marketing association this big family, everyone has the master's consciousness and status.

(B) to strengthen the "cIs" identification system, the appropriate introduction of enterprise management concepts.

Theory and practice, we fully utilize the knowledge we have learned, the year in the association to introduce "cIs recognition system". In each of our activities, we emphasize our own purpose and logo, forming a certain identification system. Internally, the members reached a unified consciousness, a sense of belonging and pride, and then stimulate the passion of the members to enhance the sense of ownership; externally, through the visual impact of the association to enhance the image of the association, the association's information and culture conveyed to the public, so that it is easy to identify.

(C) Expand the platform of communication, so that every member becomes the real master of the Association.

According to the data of China Internet Network Information Center, the Internet access rate of college students is 84%. Our schools are also gradually realizing the network management. The association also keep pace with the times, in last year's statistics of each member of the QQ number, the establishment of their own QQ group, we have a public *** mailboxes and mailboxes, so that members have a very good communication platform. Council members also from time to time in the QQ group and everyone to exchange the association's management experience, humbly accept the criticism of the members, and actively adopt the views of the members, so that every member to join the construction and management of the association.

In addition, our directors also established a QQ group dedicated to communication, the Association decided to establish its own website next year, out of their own work newsletter, the Association's communication in further strengthening.

Two, accurate market positioning, and actively go out

We are actively in the understanding of the market demand, the development of the school at the same time also actively expanding outside. First of all, with other schools of marketing associations to do a good job of exchanges and communication, the organization of members to participate in the "Hunan Province, the first sector of the Marketing Skills Competition", 0% of the participants to get a senior marketer from the qualification certificate, but also the Minister of the Department of Planning, Wu Yiwen students in the finals of the automotive industry to get the gold medal in the intermediate marketer practitioner qualification certificate. Our association to participate in the Changsha City, organized in the Shibaixian x session of the exchange of college and university associations, *** more than 30 associations, more than 400 people to participate in this exchange, Hunan Education Television and many other media to report on this. The second is to cooperate with enterprises and institutions, the association in the founding years has been committed to the members of the practical ability to improve, and the sun people, the morning sun, the new Meade market research, the provincial Bureau of Statistics, Master Kong, unified, Coca-Cola and so on companies to maintain long-term cooperation, to provide members of the long-term part-time or full-time opportunities.

Based on the development of our school space at the same time, we actively go out and actively looking for space for development. We really do combine theory and practice well to achieve a third classroom quality improvement.

Third, improve the system, carry out the work of the executive in an orderly manner

No rules, we continue to improve the association's system, keep pace with the times, according to the association's current stage of the actual situation of the association's bylaws, financial system, the meeting system, the establishment of a monitoring system and member evaluation system. Each department divides up the work and *** with efforts to operate our home. In particular, we have also established and implemented a letter system in this semester, strengthening the contact between members and directors, but also to ensure that the effective demands of members can be reasonable and timely to reach our director layer.

Four, the activities have characteristics, cultivate their own community culture

20xx Association and Zhejiang Dongbang apparel cooperation, in the Golden Maple Hotel, held the theme of "funding for poor college students," Dongbang apparel charity sales activities, the year of graduation of students, 60% of the suits to seek knowledge. 60% of the graduating students in search of knowledge of the suit all from this activity, the amount of money paid to the Student Affairs Center for Work-Study.

20xx year last semester, Lepai's company co-organized the xth Pulse Campus Challenge "and achieved a successful outcome.

In 20xx, our association participated in the "Master Kong" Cup Hunan University Union Marketing Competition on behalf of the financial college and achieved excellent results.

20xx last semester responded positively to participate in the Hunan Finance College, the first club activities style month, planning and organizing the super bidding activities, in the whole activity has had a positive impact on the school teachers and students of the unanimous praise.

20xx year month of the fifth Campus Culture and Arts Festival activities of the image of the promotional contest organized by the Association, breaking the conventional indoor stage form using the outdoor stage performances, coupled with a week of promotional skills competition, and once again, the marketing theory used in practice.

The evening of the month of 20xx, sponsored by the school league committee, the Student Affairs Department, the Department of Business Administration, organized by the Gold Digger Marketing Association, co-organized by the two sections of the activities - advertising design competition in the warm applause drew to a close. This activity is divided into four steps: collection of works, preliminary review, public review, on-site review, lasted more than a month **** received more than 40 pieces of entries, in the campus set off an advertising boom

20xx month of this Association and Pepsi's Seven Happiness company together in the school publicity and held Seven Happiness I screwed you activities, by the majority of students' praise and won the school's vast attention.

20xx month this association and the vaner clothing company cooperation organized by the financial college of the xth for the fresh graduates of the Miss Manners competition, for the whole school teachers and students to carry out the etiquette knowledge training, in the school set off a "storm of etiquette.

20xx month this association in the club style month to meet the Olympic Games to carry out the x - domain cup "Olympic theme series" activities, through the activities, let the students understand "we are more important than me" team spirit, and carry out "we are more important than me" team spirit, and "we are more important than me" team spirit. Through the activities, students understand the "we are more important than me" team spirit, and carried out a "one world, one dream" large-scale signature activities, feel the Olympic atmosphere in advance.

In 20xx, the Association cooperated with the Department of Foreign Languages to organize the "Christmas Party" sponsored by the Cha Cha Food Company, which was also a party for us to thank our members. We insist on the principle of "members first".

We closely around the characteristics of marketing, and strive to develop our activities into an irreplaceable activities with their own characteristics. In addition, we start from the smallest thing like not being late to the event, and cultivate a community culture with the characteristics of the Marketing Association.

V. Looking to the future, we will be more exciting tomorrow

In the new phase, under the leadership of the Federation of Students and Social Clubs, the Department of Business Administration and the relevant departments, we will continue to hold high the "prosperity of my industry and commerce, the glory of my finance" banner, along the association's traditions, and insist on the construction of the association's characteristics of humanistic associations. We will continue to carry on the tradition of the association, insist on the construction of humanities with the characteristics of the association, insist on the characteristics and diversification of activities, insist on everything from the members, and at the same time, strengthen the association's weak links, and make efforts to improve constantly. We believe that the association's tomorrow will be better.

In order to spread the marketing concept, enrich campus cultural life, strengthen students' marketing planning and production ability, and guide the positive university life, the second campus marketing competition started from xx, xx, 20xx, and came to an end on xx, xx, 20xx. Now the competition is summarized as follows:

First, the theme of the competition is "exciting youth, marketing entrepreneurship", the purpose is to provide a platform for the majority of students to carry out practical business operations. With this platform, the formation of their own team, the actual sales planning, sales operations, to overcome the difficulties encountered in the actual marketing process, exercise marketing planning capabilities and crisis management capabilities, and cultivate the division of labor and collaboration and mutual **** into the team consciousness.

Second, in the publicity stage of the competition, the organizing committee of the competition **** received 20 team registration, in the preliminary stage of the competition **** received 10 team marketing plan, after handsome selection, in the resumption stage, there are 5 teams for sales, the last 5 teams entered the final, the teams show their talents, through PPT display and speech.

Third, after the preliminary, rematch, final, and finally decided the first prize is the 10 social management 301 district team of the enticement of goods extraordinary team, the second prize is the 10 letter management 301 district team of the hundred changes of the warrior team, the third prize is the 11 economic management 301 district team of the unity is the strength of the team.

Fourth, the competition results: the campus marketing competition lasted nearly two months, the form of innovation, positive content, close to student life, in line with the college students to experience the actual business operations, improve the requirements of the social practice ability, in the enrichment of students' extracurricular life at the same time, the more students to provide a realization of self-exercise opportunities, won the majority of students recognition and praise. The program has won the recognition and praise of the majority of students.

Overall, Hunan Judicial Police Vocational College, "the second campus marketing competition" was a complete success, the college leadership and teachers praise, we express our heartfelt thanks!