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Company introduction
Taikang Life Insurance Co., Ltd. is a nationwide, joint-stock life insurance company approved by the People's Bank of China Head Office on August 22, 1996, with its corporate headquarters in Beijing. The company is headquartered in Beijing. Taikang Life is founded by 16 large and medium-sized state-owned enterprises, including China National Foreign Trade Transportation (Group) Corporation, Sinopec Group Beijing Yanshan Petrochemical Company Limited and China Guardian International Auction Co.
In November 2000, Taikang Life fully completed the foreign share offerings agreed by the State Council and approved by the CIRC. The foreign shareholders include famous international financial enterprises such as Fonterra Life Insurance Company of Switzerland, Zurich Loyal Bank, New Deal TEDA Investment Co.
In 2004, Taikang Life successfully issued 1.3 billion yuan of subordinated bonds, which provided capital guarantee for high-speed and sustainable development, and effectively enhanced Taikang Life's capital strength and solvency.
Under the leadership of a professional and internationalized management team led by Chairman and CEO Chen Dongsheng, Taikang Life has developed rapidly. It has set up 29 branches in Beijing, Shanghai, Hubei, Shandong and Guangdong, and 160 central branch companies, successfully completing the construction of a nationwide operating network.
By the end of 2005, the total assets of Taikang Life amounted to 55.6 billion yuan, with a premium income of 17.8 billion yuan in the same year, and the market share increased steadily year by year.On March 23, 2006, Taikang Life Asset Management Co. was formally established, and the rate of return on the utilization of funds of Taikang Life has been among the top in the past few years, with the rate of return on the utilization of funds of more than 5% in 2005, which is among the top in the industry.
The development goal of Taikang Life:
To build Taikang Life into a financial and insurance group of international standard with the best service, the best brand, the most affinity, and the most favored in the market
Taikang Life's brand positioning:
To represent the modern outlook on life, modern consumption and family values of the growing salaried and white-collar people
Taikang Life's market positioning:
Integrate itself into the 21st century public life and provide high-quality life insurance services for the rising working white-collar population
Pursue the development strategy of "specialization, standardization and internationalization"
Adhereby adhering to the business philosophy of steady operation and innovation
Taikang Life emphasizes the importance of preventive measures against the risk of accidents, and the need to protect the company against the risk of accidents.
Taikang Life attaches importance to the prevention of financial risks, and takes the lead in adopting the international practice of credit rating, with a credit rating of AAA-grade, which means "very strong solvency and minimal risk", and there has not been a single bad or doubtful debt since the establishment of the company.
Taikang Life has taken the lead in adopting international standardized management, and became the first national financial institution in China's financial industry to be fully certified by ISO9001:2000 in 2004, indicating that the company's entire management process, from design, sales to service, meets the requirements of international standard quality management.
Taikang Life creatively put forward:
"Buying a car, buying a house, and buying insurance - the new three pieces of modern life"
In 2002, Taikang Life advocated the modern concept of life, modern consumption, and family values, which are youthful, healthy, fashionable, and happy and fulfilling. As an attitude and lifestyle, life insurance will gradually become a necessity in people's lives, and like housing and automobiles, it will become the "new three things" in people's lives.
In 2005, Taikang Life and the Economic Observer jointly organized the "Quality Life - 2005 Middle Class in China" tour salon, which was held in Shanghai, Shenzhen and Beijing. The event drew great attention to the quality of life of the middle class in China, and the concept of "insurance is the symbol of quality of life for the middle class" was widely recognized. As a result of this event, "Buying a car, buying a house, buying insurance has become a new consumer fashion" was honored by the Financial Times as one of the "Ten Major Events in China's Insurance Industry in 2005".
Taikang Life focuses on building a comprehensive and clear business system to fully meet the public's demand for life insurance products
Taikang Life focuses on building a comprehensive and clear business system, and has formed a relatively complete business situation with individual marketing as the core, and the simultaneous development of group insurance, bancassurance, health insurance and renewals, with its products covering children's, women's, healthcare, pension, major diseases, accidents, participating insurance, investment-linked, universal insurance and other aspects of the insurance industry, investment-linked and universal insurance, etc., which can fully satisfy the public's all-round and multi-level demand for life insurance services.
Taking the lead in launching and continuously upgrading the Taikang Family Protection Plan,
Taikang Life realized "one policy to protect the whole family"
In 2002, Taikang Life took the lead in realizing "one policy to protect the whole family"
By integrating the latest international technology, Taikang Life was the first to realize "one policy to protect the whole family" in the insurance industry. In 2002, by integrating the latest international technology, Taikang Life took the lead in the insurance industry in realizing "one policy to cover the whole family", which transformed from one-to-one individual marketing to modern sales to the whole family, satisfying the pursuit of family value of the working white-collar population. After two comprehensive upgrades, in April 2005, Taikang Life launched "Love Family Promise 2005". The upgraded product added new types of insurance, expanded the payment period, increased flexibility, strengthened the protection function, and realized the upgrade process of the product form from insurance package - insurance buffet - insurance supermarket. 2006, the upgraded product form from insurance buffet - insurance supermarket. In 2006, "Taikang Love Family Financial Insurance Plan" was launched, which for the first time organically bundled traditional protection products with universal life insurance products, and the family protection supermarket added the value-added service of "customer financial management" on top of perfecting the protection function.
The creation of the four-in-one interactive comprehensive service system combining reality and virtual reality-"Taikang New Life Plaza"
In 2002, "Taikang New Life Plaza", which embodied Taikang Life's brand-new service concept, was launched in all branches nationwide.
In 2002, "Taikang New Life Square", which embodies the new service concept of Taikang Life, was launched in all branches nationwide, forming an interactive comprehensive service system combining reality and virtualization in four places. Here, customers will have access to Taikang Life's "New Life Plaza Stores", "New Life Plaza Phone--95522", "New Life Plaza Network--" and "New Life Plaza". Plaza," "New Life Plaza Phone - 95522," "New Life Plaza Network" and "energetic, healthy, professional and honest staff," customers will be able to enjoy more personalized, friendly, comprehensive and all-weather financial services. On June 6, 2004, Taikang Life launched the "New Life Club", and in 2006, the New Life VIP Club was upgraded. The New Life VIP Club continues Taikang's "four-in-one" service system, integrates various kinds of value-added services of Taikang Life, and builds a platform to provide customers with value-added services in a standardized and orderly manner.
The Achievements of Taikang Life
In 2005, Mr. Chen Dongsheng, Chairman and CEO of Taikang Life, was elected as "2004 Chinese Businessman of the Year" by Fortune (Chinese Edition) and became the cover figure of Fortune (Chinese Edition).
In 2004 and 2005, Taikang Life was consecutively honored as one of the top 500 Chinese enterprises.
Because of its remarkable achievements in informationization, Taikang Life was selected as one of the "Top 500 Chinese Enterprises in Informatization" by the National Informatization Evaluation Center and Internet Weekly in 2003, 2004 and 2005.
In 2004 and 2005, Taikang Life was honored as "China's Most Trustworthy Life Insurance Company 2004" and "China's Top 10 Most Admired Insurance Companies" in the annual awards of the World Financial Laboratory.
In 2005, Taikang Life's "Toward a New Life in Taikang" F1 integrated marketing campaign won the "Best Innovation Award" in the Third China Outstanding Marketing Awards, making it the only financial company among all the winners.
In November 2005, Taikang New Life Plaza, Taikang Life's four-in-one service system, was awarded the honorary title of "2005 Top 80 Chinese Corporate Customer Care".
In December 2004, Taikang Life became a national financial enterprise that has fully passed the ISO9001:2000 international standard (UKAS) quality system certification.
Taikang Life took the lead in the insurance industry in adopting international practices for credit rating, and jumped from AA to AAA-credit rating within three years.
In October 2004, Taikang Life was awarded the 2004 Corporate Culture Excellence Award, the only insurance enterprise to receive this honor, out of more than 150 declared enterprises, for its noteworthy achievements in corporate culture construction.
In 2004, in the ranking of life insurance brands in the "Successful Marketing-New Generation 2003 Most Competitive Brands Survey" jointly organized by Successful Marketing and New Generation Market Monitor, Taikang Life became the "Most Powerful Life Insurance Brand" with a growth index of 130.79. Life Insurance Brand" with a growth index of 130.79.
In 2003, in the Third China Trademark Competition organized by the State Administration for Industry and Commerce, China Trademark Association and China Central Television, Taikang Life was awarded the "2002 China's Top Ten Public Favorite Trademarks".
In November 2000, Taikang Life completed its foreign capital raising, which was approved by the State Council and the CIRC.
In August 2000, the head office of Taikang Life was settled in Taikang Life Tower located on Chang'an Street, the First Street of China, in Beijing.
Distribution of Taikang Life Branches
Taikang Life Tower, No. 156 Fuxingmennei Street, Beijing, China 010-66429988
Beijing Branch Taikang Life Tower, No. 156 Fuxingmennei Street, Beijing, China 010-66428866
Hubei Branch Taikang Life Tower, No. 156 Fuxingmennei Street, Wuhan, China 027-85510202, 21st Floor, Taihe Plaza, Wuhan, Hubei Province. 027-85510990
Guangdong Branch, 18th Floor, Chengjian Mansion, No. 189 West Tiyu Road, Tianhe District, Guangzhou City, Guangdong Province, China 020-38799200
Sichuan Branch, Taikang Life Tower, No. 24 Jinxianqiao Road, Chengdu City, Sichuan Province 028-87662888
Shanghai Branch, 26th Floor, China Merchants Plaza, No. 333 Chengdu Road North, Jing'an District, Shanghai, China No.333 North Chengdu Road, Jing'an District, Shanghai 021-52981818
Liaoning Branch, No.205 Zhongshan Road, Heping District, Shenyang, Liaoning Province 024-22877000
Jiangsu Branch, No.323 Longbanshong Road, Baixia District, Nanjing, Jiangsu Province 025-84470666
Zhejiang Branch, No.96 Fengqi Road, Hangzhou, Zhejiang Province No.96 Fengqi Road, Hangzhou, Zhejiang Province, China 0571-85802112
Shandong Branch, West Building, Industrial and Commercial Bank of Shandong Province, No.310, Jingsi Road, Jinan City, Shandong Province 0531-87920666
Henan Branch, 11th Floor, Future Mansion, No.69, Future Avenue, Zhengzhou City, Henan Province, China 0371-65610022
Tianjin Tianjin Branch Junyue Mansion, No. 18 Guizhou Road, Heping District, Tianjin 022-27827666
Shaanxi Branch Kaicheng Mansion, No. 39 Chang'an North Road, Xi'an 029-85218111
Chongqing Branch 9th Floor, Everbright Bank Building, No. 168 Minzu Road, Yuzhong District, Chongqing 023-63722333
Fujian Branch 23/F, Surekam Center, No.1 Wuyi South Road, Fuzhou City, Fujian Province 0591-83202888
Xiamen Branch, 10/F, Post and Telecom Guangtong Building, No.11 Hubin East Road, Xiamen, China 0592-5883888
Hunan Branch, 19/F, Hunan International Finance Building, No.593 Furong Middle Road, Changsha, Hunan Province 0731-4448666
Shenzhen Branch, Shenzhen Branch, 4/F, Commercial Bank Building, No. 1099 Shennan Middle Road, Futian District, Shenzhen, P.O. Box 01, 4/F, Commercial Bank Building, No. 1099 Shennan Middle Road, Futian District, Shenzhen, P.O. Box 0755-25190098
Anhui Branch, Anhui Branch, Chang'an Mansion, No. 419, Yangtze River Middle Road, Hefei City, Anhui Province, P.R.C. 0551-2821122
Dalian Branch, Dalian Branch, No. 61, Jixing Street, Zhongshan District, Dalian City, Liaoning Province, P.R.C. 0411- 82813222
Qingdao Branch 11/F, Yuyuan Mansion, No. 77 Hongkong West Road, Qingdao, Shandong Province 0532-83895522
Ningbo Branch 16/F, Bund Building, No. 132 Renmin Road, Jiangbei District, Ningbo, Zhejiang Province 0574-87036688
Hebei Branch 8-9th Floor, Shifang Mansion, No. 209 Xinhua East Road, Shijiazhuang City, Hebei Province 0311-39th Floor, Shifang Building Floor 8-9, Shifang Building, No. 209 Xinhua East Road, Shijiazhuang City, Hebei Province 0311-87600333
Heilongjiang Branch Taikang Life Tower, No. 176 Shangzhi Street, Daoli District, Harbin City, Heilongjiang Province 0451-84694288
Yunnan Branch, 17th and 18th Floor, Guangye Mansion, No. 2-4 Guguo Road, Kunming City, Yunnan Province 0871-3116351
Jilin Branch 7F Zhongji Mansion, No.1562 Jiefang Road, Changchun City, Jilin Province 0431-5616280
Guangxi Branch, Guangxi Province, Nanning City, Guangxi Province, No.109 Minzu Avenue, Investment Building, 2F 0771-5539911
Shanxi Branch, Shanxi Province, No.6, North Taoyuan Road, Yingze District, Taiyuan City, Shanxi Province, 0351-8268886
Xinjiang Branch, Xinjiang Province 6F, China Development Bank Building, No.86 Zhongshan Road, Urumqi 0991-2351213
Jiangxi Branch, Jiangxi Province, Nanchang City, Jiangxi Province, No.15 Yongshu Road, 18-19th Floor, Cinda Building 0791-6387150