I. Time:
March 5, XX at 9:00 a.m.
Second, the place:
XX front plaza
Third, participants:
Fourth, the purpose of the event:The purpose of the event:
To promote the theme, spread the energy of the hospital.
Fifth, the guiding unit:
County Propaganda Department, Spiritual Civilization Office, the Committee on Aging, the Youth League County Committee, the County Women's Federation, the Bureau of Education, the Bureau of Culture and Sports, the Bureau of Health, the Bureau of Civil Affairs, the Tourism Commission
Sixth, the organizer:
Kangleami Pension Association, the Youth Activity Center
VII, co-sponsored by:
County Hospital, Hospital of Traditional Chinese Medicine, Museum of Culture, Cultural Development Corporation, Library, Federation of Literary Arts, Music Association, Association of Composers
VIII, support sponsors:
Fangyuan Company, Department Store Electrical City, Parkview Supermarket, The Pok Oi Hospital, Xinchang Park Hotel, the blue old man leisure Palace
Nine, media support:
Fresh Graduates Network
Ten, the content of the activities, the agenda:
1, the organizers of the speech (Kanglemei Zhang Daming, president of the 5, the young center Wu Junxiu Director 5 points)
2, the guidance unit on behalf of the Secretary of the Youth League County Committee speech 5 points
3, the sponsor on behalf of the Department Store Electrical City, Mr. Zhang speech 5 points
4, the public welfare activities to start the 90 points
Activity 1: free medical care, 5 parties: Kanglemei party to organize the 10 medical experts; the county hospital, the Chinese Hospital, the Pok Oi Hospital, the hospital out of the Zhongshan 1 parties : 1 ambulance, 5 doctors, 5 nurses; free diagnosis and treatment, physical examination, blood pressure test. The 50-member expert group will make a large-scale free medical consultation;
Activity 2: Delivery of medicines: Pharmaceutical stores will set up stalls to deliver medicines to the elderly and send advertisements
Activity 3: Speech: "The Creation of Elderly in Other Places--Kang Lemei"; together with the distribution of flyers and magazines;
Activity 4: Benefit performance: The art troupe of the Kang Lemei Elderly Association will present "The Song of Kang Lemei"; a 100-people chorus, instrumental ensembles, and a small ensemble, etc., and 5 programs for 30 minutes;
Activity 5: The performance will be held in the hospitals of the Chinese Medicine Hospital, Boai Hospital and Zhongshan Hospital.
Activity 5: Benefit performance: "Learning from Lei Feng good example", Youth Activity Center 30-minute program;
Activity 6: Merchants to give gifts (promotional activities) Department Store Electrical City, Parkway, Telecom, Unicom, mobile, Gome, Song Li, Tianshi, Perfect, Jin Lu Aloe, studios, pre-check No. 1, days of insurance to get music;
Activity 7: Banking, insurance, preferential card;
Activity 7: Banks, insurance, convenience, preferential card;
Activity 8: The first time in the world to be a member of the National Association of Banks and Insurance companies. Convenience, preferential card;
Activity 8: Tourism offers (Tourism Commission, travel agencies, scenic areas to run their own);
Activity 9: local specialties on display (Qiaotou rice, Fushan coffee, Ruixi dumplings and other specialties stalls);
Activity 10: hotels, hotel discounts to the site to publicize;
Activity 11: beauty salon in the field of operation, free of charge or preferential;
Activity 11: beauty salon in the field of operation, free of charge or preferential;
Activity 11: beauty salon in the field of operation, free of charge or preferential;
Activity XII: real estate promotions (various real estate developers);
Activity XIII: building materials, decoration company promotions;
Activity XIV: street dance, square dance, tai chi, fan, sword performances;
Activity XV: jitterbug show.
XI, the organizers of the division of responsibilities:
(a), the Youth Activity Center:
1, the implementation of the venue (set up a podium, arrange chairs, audio, background, banners, slogans)
2, invite the Ministry of Publicity, the Bureau of Culture, Sports, the Bureau of Education, the Bureau of Health, the Youth League County Commission, the Women's Federation, the TV station, Information Office, Library, Literature Association
3, learning Lei Feng good example of 30 minutes of student performances
4, with the county party committee to organize 50 young volunteers responsible for the venue security, maintenance of order, help the elderly
5, with the county party committee, the Bureau of Education to convene 2,000 young people, children to the field to receive the spirit of education of the Lei Feng
hospital public service activities planning 2First, the activities of the preamble
With the rapid development of today's society, in the education level continues to improve at the same time, gradually emerged a group of rich sense of social responsibility and public welfare moral heart of the students. They rethink the meaning of life and redefine the corporate mission. They are guided by their civic responsibility and motivated by love to participate in the self-governance of the society, so as to revitalize and deepen the tradition of civic welfare. They have also been able to achieve a win-win situation in terms of academic performance and charisma by practicing what they preach, which is a human-centered approach that takes into account both righteousness and profitability.
The background of the activity
Under the high quality training of the medical school, a group of college students with high quality and enthusiasm for dedication with a solid foundation in medicine have emerged. Our hospital responded positively to the slogan of the country to build a harmonious society, and actively promote the college classmates to get along harmoniously, and continue to consolidate the basic knowledge of medicine, specially organized this activity.
Third, the theme of the activity:
Push the light of the warm sun, take the hand of love
Fourth, the activity of the time and place
Time: the first semester of the year xxxx
Location: 12 building A classroom
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Warm Sun Public Welfare Volunteers
Six, organized by:
Organizer: *** Youth League Guangzhou Medical College Committee
Undertaker: Foundation College Youth League Committee
VII. Pre-planning
(a), daily training
1, the activities of the pre-publicity: ppt, video ---- publicity members
2, publicity materials: ppt production, flyer production ---- publicity members
3, registration form production, volunteer list collection, sign-in sheet production ---- deputy secretary assistant
< p> 4, venue application: multimedia --- organization committee5, activity material preparation: acupuncture kit --- assistant deputy secretary
(2), trainee arrangement (also to publicize)
1, contact the trainee unit trainee in charge of the trainee unit, apply for the total number of trainees
2, collect the list of trainees
3, assign trainees to the
4, the training of trainees, detailed notes
eight, the activities of the middle
(a), the daily training
(b), trainees
nine, the activities of the late
1, the collection of photographs
2. Activity data collection
3. Staff meeting to summarize the merits and shortcomings of the activities
X. Work arrangements
(a), daily training
1. Pre-activity publicity: ppt
2. Publicity materials: ppt production, leaflet Production
3. Volunteer list collection, sign-in sheet production
4. Venue application: multimedia
5. Preparation of activity materials: acupuncture kits
(C), trainee arrangements
1. Contact the trainee leader of the trainee units, apply for the total number of trainees
2. Collect the list of trainees
3. Allocate the trainees to the trainee unit
4. Train the trainees, detail the precautions
XI, the budget (to be determined)
XII, contingency plan
1, if the weather is slippery, even if it is to contact the person in charge of the hospital and communicate in a timely manner.
2.
2, if the section is temporarily occupied, send a message to reschedule.
Hospital public welfare activities planning 3
I. Project background analysis
(a) SWOT analysis (Strengths / Weaknesses, Opportunities / Threats)
Strengths:
1, Mercy Hospital is the only trauma surgery hospital in the Huaihai Economic Zone;
2, Mercy Hospital's medical equipment is advanced, perfect, strong team of doctors, concentrated in the hospital.
3, Mercy Hospital's amputation and reimplantation medical technology and level of Xuzhou and even the Huaihai Economic Zone have a high reputation;
4, Mercy Hospital spent a huge amount of money, invested in the construction of the hospital's equipment and medical team, so that the hospital gradually to the specialty-based, comprehensive as a supplement, the modernized garden-type, tertiary A-class general hospital direction. The direction of development of the general hospital.
Weaknesses:
1, Mercy Hospital is located in the Jinshanqiao Economic Development Zone, but the landscape repair, but far away from the city, around the formation of a mature community, the hospital's business volume is obviously affected;
2, although the hospital in the community to form a certain impact, but only purely departments or medical projects, general hospital brand image has not yet been truly established;
3, the hospital spent huge sums of money invested in the hospital equipment and medical team construction, making the hospital gradually to the specialty-based complementary, modern garden-style tertiary general hospital direction. p>
3, the hospital's work to carry out, basically is still in a gradually established and gradually improve the period, in this period, the hospital's overall competitiveness tends to be weak;
4, Mercy Hospital's competitive position is not very satisfactory.
Opportunities:
1, since the establishment of the hospital, has done a lot of advertising media publicity, in the masses has accumulated a certain publicity effect, but these publicity effects are not equal to the hospital's brand image, it is only to a certain extent to promote the establishment of the hospital's brand image;
2, the government for the people difficult to see a doctor has issued a number of corresponding management methods and constraints, these management methods and constraints. More than 400 charitable hospitals and medical sites, in line with the "elderly, young people, education, help the poor" principle, in the province began to implement six "funding thousands of people" project;
4, December 3 is the International Day of Persons with Disabilities, is the whole society *** with care, love and concern for the disabled, the disabled, the disabled, the disabled, the disabled, the disabled, the disabled, the disabled, the disabled, the disabled, the disabled, the disabled, the disabled, the disabled, the disabled, the disabled, the disabled and the disabled. **The first time I saw this, I was able to see that the whole world was in a state of flux, and I was able to see that the whole world was in a state of flux.
Threats:
1, in the minds of consumers, Xuzhou more advanced medical institutions are Xuzhou Central Hospital, Xuzhou Medical College Hospital, Xuzhou First People's Hospital, Xuzhou Third People's Hospital and Xuzhou Hospital of Traditional Chinese Medicine, etc., many of the above hospitals are stepping up their own pace of improvement and development;
2, the relationship between doctors and patients has always been the more medical institutions. headache, Renji Hospital is facing the same doctor-patient relationship to deal with the problem;
3, the news media continue to report on hospitals, doctors and patients between the abnormal and irregular behavior, so that the patient's trust in the hospital to reduce the emergence of a guarded mentality, the development of a serious hostility, boycott and refusal;
4, new hospitals, faced with the image of the dilemma of enhancing and expanding the number of doctors The new hospital, facing the dilemma of upgrading its image and expanding its investment, will not be able to go up in terms of the volume of medical treatment, which means that it will not be able to go up in terms of income, and the investment in expanding its image will be very difficult to guarantee.
(B) Project details analysis
Mercy Hospital, from the literal meaning of the award, encompassing the meaning of "love, benevolence, love, charity", itself has a certain sense of social responsibility. Therefore, to participate in public welfare and charitable activities to create Xuzhou's most benevolent and charitable modern hospital to reflect the social value of Mercy Hospital;
Due to the increase in a variety of disease-causing factors and the population base continues to grow, China's annual number of newborns with birth defects is also increasing; according to incomplete statistics, the country's annual number of newborns about 16 million, the rate of birth defects of about 4% (heart disease), 0.8%, foot, foot, foot, foot and foot defects, and so on. 0.8%, clubfoot 0.27%, cleft lip and palate 0.19%), the new birth defects population of about 640,000 people. With the development of modern medical technology, more and more birth defects can be recovered through treatment. However, in the real world, there are many families who are unable to pay for the surgical rehabilitation of these children due to poverty. Poor parents and poor children are helplessly hoping for a miracle, but what they see before them is often a child's long-term suffering or even premature death. It also aims to increase the sense of fulfillment that people with disabilities gain when they are included in all aspects of political, social, economic and cultural life. The theme of the International Day of Persons with Disabilities is based on the goal of enabling persons with disabilities to fully and equally enjoy their human rights and to participate in society;
From the National Day of Persons with Disabilities in May to the International Day of Persons with Disabilities, the whole society and even the whole world are paying full attention to persons with disabilities and contributing to their survival and life. The public charity activities aiming at helping the disabled are getting more and more attention from the society and the media.
(C) Initial objectives of the project
Through the activities of the 12.3 International Day of Persons with Disabilities, to attract the close attention of the social media, to attract the attention of the social audience, through the activities of the whole society to participate in the Mercy Hospital's "care for life, attention to people with disabilities" in the charitable cause, and gradually convey the "benevolent charity" of the Mercy Hospital, and the "benevolent charity" of the Mercy Hospital. Hospital's "love and charity" social image;
Through the media's publicity effect, coupled with the later follow-up series of service activities carried out by Mercy Hospital, and gradually set up in the minds of consumers Mercy Hospital is "Xuzhou's most merciful and charitable modern hospitals The brand image of "Xuzhou's most modern hospital".
Second, the project planning ideas
1, "charity" as the theme, to carry out a series of public welfare and charitable activities, so that Mercy Hospital as the initiator of the charitable activities developed into a charitable movement.
2, according to the specific circumstances of the project, the cycle of activities can be divided into the following three phases: pre-news hype period - the culmination of activities and 12.3 International Day of Persons with Disabilities large-scale public welfare and charity charity show activities - late image maintenance period.
3, the division of the three phases
□ News hype period (November 5 - November 26)
The main goal: the use of the news media publicity effect, to cause the public to pay close attention to the public, to attract more people to pay attention to the development of the hospital, the establishment of the hospital in the community in the public, "charity charity" social image. "The main measure is to create a social image of Mercy Hospital in the public.
The main measures: the use of 12.3 International Day of Persons with Disabilities, the opportunity to hit the Mercy Hospital's charitable image, the main operational measures are: care, care, care, attention.
Care in Mercy: carry out "tomorrow's plan", actively cooperate with the Jiangsu Provincial Charity Federation's six "subsidies for thousands of people" project, set up in the hospital in poor families with sick and disabled children's relief fund, set up a special management department, set up a "Mercy - Tomorrow's Plan", the "Mercy - Tomorrow's Plan", and set up a special management department. "Mercy - Tomorrow Plan" Foundation, in 12.3 large-scale activities, invited the relevant personnel for the establishment of the Foundation to cut the ribbon;
Care in Mercy: concern for the rehabilitation of patients with disabilities project, invited the leaders of Xuzhou Disabled Persons' Federation and the Federation of Disabled Persons' Federation of the districts in the main person in charge of the visit to Mercy Hospital medical facilities, and hospitals, attending doctors, hospital leaders in the wards. The attending doctors and hospital leaders went down to the wards and districts to visit the patients and give them souvenirs.
Care in Renci: hospital leaders condolences Xuzhou disabled self-help groups, such as disabled people's art troupe, the edge of the heart of the volunteer service center, the establishment of suitable for disabled people in the hospital to help disabled people love disabled positions.
Concern in Renci: apply to Jiangsu Charity Federation to become Xuzhou Charity Hospital, and invite Zheng Fusheng, head of Jiangsu Charity Federation, Jiangsu Disabled Persons Federation, Xuzhou Disabled Persons Federation, Xuzhou Heart's Edge Volunteer Service Center, to inscribe an inscription for the Renci Hospital, and call and appeal for the establishment of Xuzhou Disabled Persons and Rescue Disabled Persons Foundation.
Through the pre-publicity of the news, the formation of a certain social "love and dedication" atmosphere for the 12.3 International Day of Persons with Disabilities, a large-scale public welfare activities to make preparations.
Activity climax period (November 27 - December 4)
The main goal: through the pre-preparation work, this stage is mainly to publicize the large-scale public welfare activities, the whole charity movement to the climax.
Main Measures:
Make appropriate publicity for the 12.3 Charity Benefit Performance Activity;
Invite Xuzhou Disabled People's Art Troupe, Xuzhou Special Education Center, Xuzhou Deaf and Mute School's performance groups to perform on the spot for the citizens of Xuzhou;
Invite the head of Xuzhou Disabled People's Federation, the heads of the federations of disabled people of various districts, and the head of the Xuzhou Heart's Desire Volunteer Service Center to attend the event, and for the Mercy Hospital's "Mercy - Tomorrow Plan" Foundation ribbon-cutting;
On-site arrangements for mobile or fixed donation boxes, so that the audience have the love of the scene for the disabled to contribute to a charitable heart, where the donors have gifts;
On-site advocacy for the establishment of the Xuzhou Help the disabled to save the disabled love foundation as well as love post.
Image maintenance period (after the end of the event)
The main goal: to continue to disseminate the image of Mercy Hospital's "charity", a series of love activities within the hospital.
The main measures:
Discover the hospital touching details of the story, news dissemination;
Organize a series of love activities;
Continue to pay attention to charity activities, selective participation in some public welfare activities.
Activity Theme
"Under the same blue sky, the love of foreign workers," large-scale public welfare activities
Second, the activity time
May
The first time I saw a woman's face, I saw a woman's face, I saw a woman's face, I saw a woman's face, I saw a woman's face.
Third, the location of the event
community squares
Fourth, the main content of the event
1, China Boai world - Foshan Zhongshan Hospital "under the same blue sky, love for migrant workers "The main purpose of the event is to promote the development of the public welfare system and to promote the development of the public welfare system in Foshan.
2. "Under the same blue sky, love for migrant workers" of caring for migrant workers. Including expert clinic, maintenance team, legal counseling, consumer rights and other.
3, "under the same blue sky, love for migrant workers" of the helping action. Visiting poor families in Chancheng District door-to-door, delivering goods and medicines, sending condolence money, 10% discount health card.
4. "Under the same blue sky, the love of migrant workers" of migrant workers' children study program. (1) provide free medical checkups for children of migrant workers in difficulty; (2) use the donations and books obtained from the program for children of migrant workers to subsidize female students in difficulty.
5, the establishment of Zhongshan Hospital "migrant workers assistance fund". During the activity period, if you donate a dime to the Migrant Workers Assistance Fund, Sun Yat-sen Hospital will offer a 10% discount card for a lifetime of medical treatment.
6, China Boai world - Foshan Zhongshan Hospital, "with the blue sky, love for migrant workers" large-scale public welfare activities to summarize the General Assembly.
V. Specific operational details
The first part of the launch ceremony
1 time: May 20, 16:00 pm to start
2 location: children's clothing city square
3 guests: Chancheng District Youth League Committee Secretary, Chancheng District Charity Federation, Chancheng District Education Bureau, Foshan City, Foshan City, the next generation of care work committee representative, the city of Foshan City. Concern for the next generation of representatives of the Working Committee, the person in charge of Boai world, the director of Foshan Zhongshan Hospital, the news media (specific to be determined)
4 activities process
1, the scene play soft music, to be seated guests, the media in place;
2, the host announced the beginning of the launch ceremony, and introduced the "together under the blue sky, the love of migrant workers "The main content of the large-scale public welfare activities;
3, Chancheng District Youth League Committee Secretary speech;
4, Foshan City, Zhongshan Hospital Director speech;
5, Foshan City, Foshan City, the military sub-district representative speech;
7, Boai world responsible for the speech;
8, Foshan City, Foshan military sub-district representative of the director of the hospital with the unveiling of Zhongshan Foreign Workers Fund.
9, Chancheng District Youth League Committee Secretary of the "love for migrant workers, love and warmth of Foshan" large-scale charitable activities flag awarded to Boai world, Foshan Zhongshan Hospital;
10, the host announced the end of the launch ceremony.
Additional items for the opening ceremony:
Additional items for the opening ceremony, that is, the first public welfare painting and calligraphy exhibition, all paintings and calligraphy provided by the Foshan City Youth Painters and Calligraphers Association, paintings and calligraphy in the whole process of the activities of the traveling exhibition, after the activities of the sale, the proceeds of the costs donated to the poor children, the launch of the ceremony after the community service projects will be fully invested.
The second part, under the same blue sky, the love of migrant workers of the care of migrant workers activities
1, the activities of the arrangement
Time and place of the occasion
The first May 20, children's clothing city square (opening ceremony)
The second May 27 Lanshi Square
2 activities
The on-site health advice, the gift of commonly used drugs for families, legal advice, the first time the community service project will be put into full swing after the launch ceremony. Family medicine gift, legal advice, consumer rights, electrical repair, on-site organization of gardening activities.
On-site arrangement of public welfare painting and calligraphy exhibition
The third part of the same under the blue sky, the love of migrant workers of the helping action
First, the time of the event: May 26, June 2
Second, the content of the event: door-to-door visits to the 30 Chancheng District, poor families, delivery of goods and medicines, send condolence money, free medical checkup coupons
Third, the organization
2 by Bo Ai, the first time to visit the Chancheng District, the second time to visit the Chancheng District.
2 by the Boai world to contact the Chancheng District street office, the street office statistics of poor families in various districts;
3 Foshan Zhongshan Hospital and the Boai world organization of condolence team door-to-door condolences;
Fourth, the preparation of goods
1 commonly used medicines
2 10% discount health card
3 small medicine box
4 free health checkups Coupon
The fourth part, under the same blue sky, love foreign workers of foreign workers' children free medical checkup program
Activity time: June 3
Activity place: Foshan Zhongshan Hospital
Activity process:
(1) June 3, 8:00 am
(2) The first batch of people enjoy the medical checkup. Take pictures for reporting.
40 children of migrant workers to Zhongshan Hospital for free medical examination organized by Boai World.
Preparation of goods:
(1) Ribbon cutting props
(2) 1 banner
(3) Activity display board
(4) Social donations, medical examination process display board
Fifth part of the same in the blue sky, the love of the migrant workers to sum up the General Assembly
1 time: June 10, 9:00 am to start
2 place: Foshan City, the city of Foshan, the first batch of children of migrant workers.
2 Location: Foshan Science Museum (to be determined)
3 Participating guests: Secretary of Chancheng District Youth League Committee, Chancheng District Charity Federation representatives, Foshan City, the Working Committee for the Care of the Next Generation, the person in charge of the world of fraternity, Foshan City, the President of Zhongshan Hospital, 30 sponsored students, the news media
4 Flow of the event
1, the scene play soft music, to be seated, and the guest of honor. Media in place;
2, the host announced the beginning of the summary conference;
3, Chancheng District Youth League Committee Secretary speech;
4, Foshan City, Zhongshan Hospital Director speech;
5, Boai world responsible for the speech;
6, by the guests of honor will be books, aid money awarded to the 30 students;
7, the guests of honor, Students holding up the "China Boai world under the blue sky, love migrant workers large-scale public welfare activities" banner to take a group photo;
8, the host announced the end of the summary meeting.
6, the results of the activities of the photo exhibition in June in the hospital
Attachment: square activities project arrangements
Content: convenient activities, public welfare calligraphy and painting exhibition, garden activities, cultural and artistic performances
The activities of the district arrangements and preparations:
a convenient activities:
*** team 5, respectively, home appliance repair group, psychological counseling group, medical services group, legal, medical services group, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police, the police and the police. Counseling group, medical services group, legal counseling group, common medicine distribution, volunteer teaching counseling group, labor consulting group.
Each group of personnel control in 5 to 8
Second, the public welfare calligraphy and painting exhibition
The scene arranged by the Foshan City Youth Calligraphy and Painting Association to provide the calligraphy and painting, *** counting 60, and arranged for a calligraphy and painting on the calligraphy and painting necessary to explain.
Third, the garden activities
*** set up a fun game planning team of 10 groups, each 3 people. The game types, game names and game requirements are arranged by each planning group. 10 planning groups, must be in the evening of the 10th group design games summarized to the College's YMCA office.
Once the game project is passed, on the night of the 11th, each group must prepare the props needed for the game, and the game props will be prepared by each planning group. Each group must write the rules of the game clearly on cardboard and post it in their own game area to minimize questions from the participants.
Game requirements: fun, simple rules easy to understand, can be used ladder reward mode.
Participants in the game, if you can successfully pass the game, you can get a prize paper or a few, with the number of sheets of prize paper, you can receive different prizes.
Fourth, the cultural and artistic exhibition area
It is envisioned that the college's various characteristics of the clubs to show their talents to the community to see. It is envisioned to set up three display points.
1) Philatelic Association display area: Philatelic Association can organize a variety of stamps display.
2) Recreation area: Chess Association is responsible for inviting the public to participate in the discussion of chess and have fun.
3) Arts and Culture Demonstration Area: Art associations such as art troupes, drama troupes, guitar associations, pipe bands, flute associations, modeling teams, etc., can be organized to perform in the demonstration, and visitors can be flexibly invited to participate in the art demonstration.
V. Service Area
Consisting of 10 volunteers, it is responsible for the coordination and management of the whole activity place. Control the movement of the event at any time and accept questions from event participants.
Purpose of the event:
According to the hospital and the poor state of the medical advertising environment, the hard medical advertising investment is huge and many restrictions, the cost-effective is not high. Therefore, we can consider targeting the middle and low-end consumer market, and cooperate with social charitable organizations to carry out public assistance activities that are really beneficial to the people.
Activity implementation policy:
Hand in hand with the public welfare of conscience and South China Morning Post, in the name of the public welfare of conscience to raise 500,000 yuan, the establishment of the "conscience of public welfare medical aid fund", designated Wangzhou Hospital as the only medical technical support unit, will be "conscience of public welfare of medical aid fund" to create the "conscience of public welfare of medical aid fund" to the hospital, the hospital will be the only medical technical support unit. The "Conscience Public Welfare Medical Relief Fund" was established in the name of Wangzhou Hospital, and Wangzhou Hospital was designated as the only medical technical support unit, so as to make "Conscience Public Welfare Medical Relief Fund" a sustainable public welfare brand of Wangzhou Hospital. The first activity is to provide gynecological disease diagnosis and treatment assistance to women within the jurisdiction of Nanning City, and for those with very poor families, they can be given full free assistance, and the South China Morning Post will follow up and report on the typical cases.
Theme:
Discovering the inner conscience and caring for women's health (TBD)
Contents:
1) Free medical checkups for gynecological diseases.
2, cervicitis (disease category tentative, need to discuss with experts) patients with 40% reduction in the cost of treatment, 50 family patients with special needs full free assistance (including medicine).
Activity object: all women in Nanning
Activity time: from August XX, 20xx to December 31, 20xx
Activity implementation:
1. Wangzhou Hospital promises to spend 500,000 RMB to the Conscience Public Welfare as "Conscience Public Welfare Medical Aid Fund". As a cooperative support, Wangzhou Hospital adopts 10 children from poor areas (120 RMB per person per month, ****14,400 RMB), and donates 5,000 RMB school supplies for elementary school students to Conscience Public Welfare.
2, held a small press conference, by the conscience of the public welfare to Wangzhou Hospital license - "conscience of the public welfare of the medical aid fund the only designated medical institutions", and announced that some of the assistance activities were officially launched, the South China Morning Post on the press conference to report live. The news conference was reported by South China Morning Post.
3, the community advertisement spread, the volunteer team into the social rounds, and distribution of activity leaflets, on the rounds found that the suspected patients sent to the hospital for free detailed examination. Referral channels at the same time to inform the message of the campaign.
4, in the hospital set up an organizing committee for the activities of the patients to participate in this activity, the customer service department to receive, fill out the application form, and issue a "conscience public welfare medical assistance fund assistance card".
5. All the patients will participate in the activity with the "assistance card", which is valid during the activity period.
6, the South China Morning Post free aid for poor patients as a typical case for reporting, cases provided by the hospital, in principle, four reports per month, each report requires no less than 500 words, and contains the name of Wangzhou Hospital.
7, during the activity, the customer service department to do a good job of return visits, at the end of the activity, select the patient representatives with good treatment results to participate in the press conference, summarize the results of the activity, and reported by the South China Morning Post, to give the community an account of the public welfare to do real public welfare, public welfare fund transparency.
Publicity channels:
Newspapers, networks, community bulletin boards, community building induction light box advertising, on-site leaflets.
Budget:
The estimated effect of the activity:
1, through the adoption of 10 poor children and the formation of cooperation with the public welfare of conscience, is conducive to the establishment of the hospital's charitable image, and at the same time, in the long run, the children can be adopted for the hospital's public welfare hype later to provide material.
2, South China Morning Post has a circulation of more than 400,000 copies, usually, a newspaper circulated 5 to 10 people, can affect about 2-4 million people.
3, building light box advertising directly affect the community, which is a complementary and extension of the South China Morning Post. At the same time, through cooperation with advertisers, we can use their community network to lay the foundation for our community clinic tour.
4, the early rounds of 50 communities, according to each community to develop 5 to 8 patients to estimate, it can develop 250 to 400 patients. In addition to the exemption part, according to the calculation of 1400 yuan per capita, can create 35-56 million yuan of performance.
5, through the impact of relief activities, can still quickly drive the referral market start, if the pre-referral network to build a successful 30 points, according to each point of referral of three people to participate in the activities of the waiver, per capita of 1,400 yuan, can create 13 million yuan or so of performance.
6, in addition to the above estimated benefits directly generated by the charitable activities, through the free medical examination screening of other diseases, can also be reasonable development, bring the outpatient volume and performance improvement.