1. Mid-Autumn Festival Activity Planning Program 2021
I. Activity Organizing Committee
1, responsible for: members of the Board of Directors, General Manager's Office, the Planning Department
2, members: the heads of the various departments
II. p>
Third, the purpose of the campaign
With the traditional Chinese festival "Mid-Autumn Festival", the second national holiday "National Day" to create the second peak of consumption in the restaurant, as well as for the long vacation after the lukewarm market to target, slow down and reduce consumption. Downward trend.
Fourth, the theme of the event
Celebrate the Mid-Autumn Festival, welcome the National Day, give great gifts!
V. Activity slogan
Strategy
VI. Scene layout
(a), off-site layout
The main door couplet: reunion of families to welcome the Mid-Autumn Festival, the four seas celebrating the National Day, the horizontal couplet: celebrating the festive season.
Hang a huge banner on the outer wall: width: height = 10-13M, publicize the content of the event.
Above the door hanging red lanterns x.
(two).
(B), the field layout
1, respectively, in the first, second, third, fourth floor elevator hanging at both ends of the publicity signage.
2, set up a large mooncake in the first floor lobby (negotiated by the procurement department).
3, set up a plaque at the entrance on the first floor, display a moon cake street at the back of the cash register, hang a hanging sign at the upper end of the moon cake street to emphasize the atmosphere of the moon cake street.
4, in the main corridor of each floor, elevator entrance, mooncake pile of head end hanging the corresponding palace lanterns; palace lanterns xxx.
5, in the main channel of each floor hang the Mid-Autumn Festival, National Day hanging flag (each one); hanging flag xxx.
6, the staircase parapet is surrounded by golden yellow velvet, while strengthening the arrangement of the elevator entrance.
7, in the center of the hall hanging a large (2, 5 meters wide) lantern (made of KT board), in the large lantern below the hanging of the square inscription "Happy Mid-Autumn Festival", in addition to other decorations from.
Seven, publicity strategy
1, DM poster publicity.
2, TV media publicity.
A, publicity content: moon cakes on the market, group purchase, bulk purchase of moon cakes and related activities.
B. Activity time: x month x day x.
2. Mid-Autumn Festival Activity Planning Program 2021
I. Activity Theme
Fascinated by the Mid-Autumn Festival Moon - Large-scale riddle activity
II.
20xx year x month x day
Third, the activity place
shopping mall on the first floor of the hall
Fourth, the activities
activities
During the period of time, where the shopping mall one-time purchase of more than xx yuan (including more than 50 yuan) can participate in the guessing riddles activities, guessing those who will receive an exquisite gift; every day, limited to xxx gifts, first-come, first-come, first-served basis, while stocks last! The gifts are limited to xxx per day on a first-come-first-served basis, while stocks last.
(a), the details of the activities
1, the activity period, where in the shopping mall a single ticket amount of xx yuan (including xx yuan or more), you can participate in the riddle activities; guessing the mall can be given an exquisite gift, a small ticket is limited to a prize.
2, the daily delivery of prizes xxx, a limited number, while stocks last.
3, the customer with a valid sales ticket to the first floor of the hall to verify the eligibility to participate in activities, and then to the riddle hanging riddle selection.
4, each riddle number (x to xxx number), the customer to remember the riddle number or remove the riddle, to the center hall prize redemption, to the staff reported the riddle number and the answer, up to a maximum of three guesses, and those who can not guess will be canceled the qualification for prizes; such as guessing the correct answer to those who signed the registration form to confirm that you can receive a beautiful gift.
5, the guesser in the prize, the staff will be back up riddles to replace the original riddles, so that the back of the customer guessing riddles. (Take this way to increase the fun and participation in activities, but also to reduce the workload of staff)
6, the Ministry of Operations to arrange for x staff members specifically responsible for prize redemption work, check whether the customer's ticket is in line with the conditions of guessing riddles, the customer guessed, fill out the "gifts to receive the registration form", please sign the customer before issuing prizes; and in the case of the customer guessed, fill out the "gifts to receive the registration form", ask the customer to sign the form, then the customer will be given a gift of the gift. Only then can the prize be issued; and in the customer's sales tickets and computerized tickets stamped on the activities of the special seal, to avoid duplication of prizes.
(B), the activities with
1, the Operations Department: arrangements for prize redemption staff 3, of which the designated team leader x, and is responsible for the activities of the field during the emergencies.
2, loss prevention department: activities on-site order maintenance and prizes, goods anti-theft.
3, Planning Department: activity program and related manuscript writing, guidance in the hall layout and activities to create an atmosphere, riddle data collection, prize preparation, activities throughout the tracking.
4, the physical management department: the hall and the activities of the site layout.
5, service desk: good customer consultation.
6, other departments: to help write riddles and activities related to the preparation of materials.
(C), the site materials and personnel division of labor
Work content to complete the completion of the department to complete the time
Activity program and related manuscript writing, guidance in the hall layout and activities to create an atmosphere, riddle data collection, prize preparation, the whole process of tracking the activities of the entire planning activities
prize redemption team personnel arrangements and training, the field of emergencies to deal with the whole process of operational activities
The center of the hall, the riddle collection, the prize preparation, the entire process of tracking and planning the activities
The exchange of prizes group personnel arrangements and training, the field of emergency handling operations
Layout of the center hall and activity site and placement of prize redemption table by 20:00 on September 21st
Maintenance of order at the activity site and prevention of theft and loss of prizes and goods before and during the activity
Assistance in writing riddles and preparation of related materials for the activity, and administration and other activities throughout the whole process
V. Overall Costs
Serial No. Number of Items Item Description Total Price xx (yuan)
1. West gate activity spray painting xx
2. prize redemption table xx
3. staff chairs xx
4. colorful paper xxx
5. lanterns xxx
6. microphone pens xx black
7. prizes xxx
8. unforeseen costs < /p>
6.
3. Mid-Autumn Festival Activity Planning Program 2021
I. Activity Theme
Kindred xx company people - with you tomorrow.
Second, the purpose of the activity
1, so that employees can fully express themselves, in the process of activities cognizant of self and the atmosphere of the corporate family.
2, to realize the leadership and staff interaction, so that all levels of workers in the enterprise in **** the same platform for communication.
3, the effective use of the process of activities and its publicity strategy, to differentiate from the previous operation, so that everyone can feel the development and progress of xx company. At the same time packaging company, promote its external image and internal culture of the formation of the planning program.
4, through the xx company life show so that xx company people cognitive and discovery of self, for the future bi behavioral identification system to improve a certain pavement.
Third, the activity time
Mid-Autumn Festival day.
Fourth, the activity location
xx company headquarters cafeteria.
V. Organizer
xx Company.
VI. Activities
(a) program collection:
1, headquarters departments, each department at least one program; subsidiaries not less than x programs.
2, this week x night x point before the completion of the program declaration.
3, this week x rehearsal.
4, program declarant please bring your own accompaniment instrument or audio CD.
(2) 20xx Mid-Autumn Festival Gala site
1, the main time allocation.
(1) Folk Music Mid-Autumn Festival promo.
(2) Another short promo as the beginning of the party.
2. Leader's speech.
By the host of the scene to introduce the guests to invite Mr. xx to xx company employees to give a speech, and invite everyone *** with a toast.
3, the performance of the activities selected by the various departments (specific arrangements to be ordered).
4, xx company life show.
Description: This activity is designed to let the xx company people recognize themselves, in the process of the performance to recognize the importance of attention to the instrumentation and grooming. Today employees represent a department, the future represents the image of the entire xx company, so that the viewers also benefit from. The activity is highly participatory and ornamental.
There are each department elected x employees as their department's image representative, by the individual to prepare 3 sets of life clothing, a set of summer clothing, a set of casual clothing, a set of work clothing, a set of clothing designed by the department to match. Come to participate in this xx company people's life show. At the end of the show, we will invite the audience to the stage to comment.
5, the game: the same song.
Invite leaders and employees*** to work together on the same song, invite the number of leaders x, the number of employees x.
4. Mid-Autumn Festival Activity Planning Program 2021
I. Mid-Autumn Festival Garden Tour and Moon Festival
Classes of students in the Mid-Autumn Festival of the full moon night, together in company to play, talking about the university interesting things, eating The class issued mooncakes, appreciate the beautiful moon, cozy, cozy ah.
Second, the moon dance
In the lively campus square, a group of passionate young people dancing in the moonlight, how harmonious scene! Maybe some people will have an unexpected "harvest".
Third, the Mid-Autumn Festival riddles activities
Imagine such a scene: in a variety of brilliant college students handmade lanterns, students seriously thinking about the lantern riddles on the lanterns, and from time to time some people out of the crowd, rushed to the students crowded airtight prize redemption office. The staff at the prize redemption office were very busy. Because of the guess and the joy of the students are holding their own small gifts: some hands with a quill, some with a moon cake, some with jelly, Chinese knot ......
In the lantern riddle activity is mainly to get the right answer to the sense of achievement and the joy of getting the prizes, although a little bit of small prizes are insignificant, but everyone will always be obtained The main purpose of the riddle activity is to get a sense of achievement when answering the riddles correctly and the joy of getting the prize. Whether the riddles are difficult or not, learning to think is the only way to get happy!
Fourth, the Mid-Autumn Festival blessing card (wish card)
Still in the campus students, in the Mid-Autumn Festival night there is no not miss their loved ones at home, a small blessing of the card, can be passionate about the heart of the infinite warm current.
On the night of the Mid-Autumn Festival, their thoughts and wishes for their families are written on a special card, which is mailed home by the class committee or an association, bringing their families more than just comfort ......
V. Mid-Autumn Story Contest
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The moon is a symbol of national and family happiness. Since ancient times, the Mid-Autumn Festival is not only a day of small family reunion, but also a time of national celebration. From the seasonal point of view, the Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin, our country in ancient times, there is a spring festival of the sun, autumn moon rituals, the Mid-Autumn Festival is also known as the "Moon Festival". The custom of moon festival began in Wei and Jin dynasties, flourished in Tang and Song dynasties, and was even designated as a national festival, which greatly enriched the Mid-Autumn Festival activities, such as burning incense, releasing sky lanterns, walking on the moon, and dancing with fire dragons ...... . A nation to the cosmic and celestial phenomenon of the most perfect moment and agricultural skillfully combined, the full moon as a national festival, making the original pure natural phenomenon has a rich humanistic allegory.
I. Purpose of the activity
The moon is a symbol of national and family happiness. Since ancient times, the Mid-Autumn Festival is not only a day of small family reunion, but also a time of national celebration. From the seasonal point of view, the Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin, our country in ancient times, there is a spring festival of the sun, autumn moon rituals, the Mid-Autumn Festival is also known as the "Moon Festival". The custom of moon festival began in Wei and Jin dynasties, flourished in Tang and Song dynasties, and was even designated as a national festival, which greatly enriched the Mid-Autumn Festival activities, such as burning incense, releasing sky lanterns, walking on the moon, and dancing with fire dragons ...... . A nation to the cosmic and celestial phenomenon of the most perfect moment and farming skillfully combined, the full moon as a national festival, making the original pure natural phenomenon has a rich humanistic allegory.
Around the "Mid-Autumn Festival" the main line of activity, to highlight the Mid-Autumn Festival's "reunion", "love", "gifts" three major holiday features, using the "Mid-Autumn Festival" as an example, and the "Mid-Autumn Festival" as an example. "Three major holiday characteristics, the use of very humane activities to impress consumers. Through the Mid-Autumn Festival series of merchandise promotional activities, we will strive to both the peak sales of goods, but also to win personalized word of mouth, price word of mouth, commercial beauty and thus really do deep do thorough our holiday market.
Second, the activity time
2021 × month × - 2021 × month ×
Third, the theme of the activity
"flowers and moon people reunion, Mid-Autumn gift joy again and again".
Fourth, the content of the event
"Happy Mid-Autumn Festival, the love is thick".
1. 2021 Mid-Autumn Food Festival - Mooncake Exhibition.
Combined with the food festival held "famous moon to celebrate the Mid-Autumn Festival - moon cake exhibition", focusing on the launch of the moon cake manufacturers of different characteristics, flavors of the new moon cake.
2, "Hualian sent love, Mid-Autumn Gift".
Anyone who buys mooncakes or tonic in this supermarket for 200 yuan, will be given an exquisite gift. (Gifts recommended for red wine, lighters and other fashion items)
3, "Happy Lucky Song".
Lucky carousel turn non-stop, big gifts to send! Where the supermarket shopping full of 66 yuan or more customers have the opportunity to turn the lucky carousel once, 132 yuan twice, and so on! Can get the pointer in the corresponding prizes.
4, "happy affordable ode".
Mid-Autumn Festival holiday, every day to launch a super-explosive price. Holiday decorations so that customers can feel the real benefits.
5, "Ode to Joyful Membership".
The introduction of hundreds of member goods, so that members can feel that there is a substantial difference between taking a membership card and not taking a membership card. Let customers who are not members see the benefits of membership and want to become our members. To make Hualian's membership card into one of the items that must be carried.
6. "Ode to Joyful Fashion".
Fashion home textiles and gifts, happy coupons to send non-stop! Where home textile shopping full of 100 yuan, you can get 20 yuan of home textile shopping coupon. Shopping 200 yuan can get two, and so on! (Suggestions: home textiles can also be for the National Day wedding high tide, in the form of packages to stimulate the newlyweds to buy sets.)
V. Activities with
Purchasing Department: Negotiate with the supplier activities, gifts related to the appropriate.
Operation Department: Provide the venue and ground pile.
The Planning Department: the layout of the venue, the production and distribution of dm, and the supervision and implementation of activities.
Planning Department: the layout of the venue, the production and distribution of dm, the supervision and implementation of activities.