In order to ensure the smooth development of work or things, it is often necessary to make plans in advance, which is a kind of planning tool. So what problems should we pay attention to when making a plan? The following are six marketing plans I have carefully arranged, hoping to help everyone.
Marketing planning scheme 1 1. planning purpose:
1. Let more students know about Acer's products and services;
2. Let more college students become Acer's (purchase awareness) potential customers and (purchase) behavior consumers;
3. Improve the popularity, reputation and loyalty of Acer brand, and establish a good corporate image;
4. Increase the sales of Acer's notebook computers, so that its market share has been significantly improved.
Second, the campus environment analysis:
1. Distribution of campus people flow:
Note: White is the student dormitory, and blue is the road with heavy traffic.
2. Location selection
Hongyu (500): Specific location: between the first and second teaching buildings.
Advantages: 1 The main road for students to enter and leave the school has a very large flow of people.
It is convenient to use electricity.
Disadvantages: 1 The surrounding space is small, which is not conducive to the large-scale display of the booth.
There are teaching buildings around, and the school doesn't allow it to play on Thursday and Friday.
Music noisy activities, the atmosphere of the event site is easily affected.
Huang Yu (700): Location: On the square in front of No.0 teaching building.
Advantages: 1 The location is relatively open, facing the school gate, and students can easily find it.
In the past, large-scale activities were held here.
Disadvantages: 1 There are teaching buildings around, and music is not allowed in the school on Thursday and Friday.
Happy and noisy activities, the atmosphere at the event site is easily affected.
2. It is inconvenient to use electricity.
Jet (500): Specific location: North of the third student restaurant.
Advantages: 1 It is beneficial to attract students who eat in the third restaurant.
2. It is conducive to attracting students living in the East District.
3. Away from the teaching area, you can carry out better publicity.
Disadvantages: 1 It is impossible to form effective publicity for students in the West District.
2. It is inconvenient to use electricity.
Luyu (300): Location: East of the Third Student Restaurant.
Advantages: 1 The location is relatively open and there is a relatively perfect platform.
2. Suitable for large-scale activities at night.
Disadvantages: 1 It is impossible to form effective publicity for students in the West District. 2. Power users
Noodles are inconvenient.
Third, the student group analysis:
1 freshman:
When I first came to college to start a new life, most students didn't buy computers yet, but most of them will buy them in the future, so they will take the initiative to understand. Some students linger in Internet cafes, online games, chatting, games and so on, but for various reasons, they will have the idea of buying by themselves.
2 Sophomore:
I will buy a computer because of the need of study and the influence of my classmates around me.
Three big three big four:
Few people will buy it.
Summary: The period of relatively high computer purchase rate is concentrated in freshmen and sophomores. We should regard this group as the main target group of marketing.
Four. Sponsorship:
The Computer Association of Henan Institute of Science and Technology is the only comprehensive large-scale society in the computer field of our school. Computer Association was founded in 1998, and now it has more than 3000 members. The Computer Association is affiliated to the School of Information Engineering of our school. The Computer Association is an independent learning group. Under the guidance of the Youth League Committee, students in our school organize themselves and participate voluntarily according to their hobbies.
With the goal of "popularizing computer knowledge and improving computer level", the Computer Association has developed rapidly and gained a good momentum under the correct leadership of the Youth League Committee and the Students' Union, following the style of "seeking truth from facts" and the spirit of "being rigorous and pragmatic". In recent years, the association has held various computer-related activities, covering computer grade examination, e-sports, computer maintenance, computer knowledge dissemination and so on. The Computer Association has just won the honorary title of "Excellent Student Association" this year. Computer Association has now developed into the largest, most active, most comprehensive, most authoritative and influential student association in the computer field of our school.
In the case of using the reputation and credibility of the Computer Association for sales, it is necessary to pay the sponsorship fee of 500 yuan.
Five, Acer notebook analysis:
leave out
6. Some suggestions for Acer:
In today's huge IT consumer market, young people have undoubtedly become the main consumers in this market. There is no doubt that the university campus carries such a group of most energetic young people and is a potential consumer market. Computers have become one of the necessary equipment for college students, and brand-name computers are the first choice. However, because the campus market is relatively not fully opened, the market prospect is broad. College students' knowledge and understanding of brand machines is relatively insufficient, which is conducive to the development of the later market. Facing the campus market, the association has its own natural advantages. With the cooperation of enterprises and associations, it will definitely open the student market and profoundly affect students' consumption behavior!
Cooperation mode:
Acer computer manufacturers helped the computer association set up the Acer computer enthusiasts club. Club members are mainly Acer computer buyers. Clubs mainly distribute coupons or gifts to members, regularly distribute the latest information of new products (different from the scattered distribution forms in the past, with a certain scale and concentration), and distribute daily necessities printed with the brand of this product, such as scratch pads, stationery and life tips that students prefer. Long-term follow-up service for students who have bought Acer computers will make buyers form a strong sense of identity with Acer brand. Through the word-of-mouth of buyers, we will establish a good word-of-mouth for Acer Computer, so as to realize lasting and effective promotion of product brands, and form a fixed buying group and a large number of word-of-mouth marketing propagandists, campus advertising communicators and event organizers. When students have formed a good reputation and a good reputation, the sales of computers will inevitably increase substantially!
Marketing planning scheme 21. Activity theme:
Autumn festival combustion
From August 28th, all kinds of exquisite moon cakes, tobacco and alcohol, health care products and other gifts will be exhibited in the lobby on the first floor, with favorable prices and exquisite gifts to express your deep friendship!
Second, promotional activities.
Activity: Looking for the moon from the sea.
Activity time: September 15 to1October 6 10. Every time you buy moon cakes or gifts, it will cost 39 yuan. Customers in 80 yuan (except special mooncakes and complimentary gift combinations) can get the scratch prize.
The first prize is a 29-inch color TV, and the corresponding picture reads: Happy Mid-Autumn Festival birthday.
The second prize is a beautiful vcd, and the corresponding picture reads: The moon sends acacia.
The third prize is a small household appliance, corresponding to the picture: the Goddess Chang'e flying to the moon.
The general prize is a moon cake or the corresponding ordering picture: Times Department Store logo.
Two color TV sets 1500 yuan/TV.
6 sets of Vcd6 120 yuan/set.
Small household appliances 12 60 yuan/unit or so.
8000 moon cakes, 1 yuan/piece.
Make xx0 prize lists.
Give mooncakes in the Mid-Autumn Festival, and try them first:
From September 15 to 10/6 10, customers who come to our store to shop all over 49 yuan will receive one moon cake and two from 89 yuan. How's it going? Try it yourself first. One ticket is limited to two.
(Note: The purchasing department will strive for certain resources to be distributed by the store as gifts. )
Family reunion:
The 65438+ Mid-Autumn Festival performance will be jointly held by "mooncake suppliers" on the evening of1October 5th or 6th. Before that, please pay close attention to all the information about moon cakes in Time Department Store, watch the wonderful ceremony at that time, and get a moon cake gift award worth 268 yuan by answering questions on the spot. What are you waiting for? Hurry up and act!
(Note: The Planning Department will contact the most famous performance company in Huizhou to perform, and work with suppliers to design some questions that are conducive to brand promotion and moon cake sales, so that customers can answer questions on the spot to deepen their impressions, stimulate their desire to buy, and make major publicity for moon cakes. The Purchasing Department will strive for moon cake suppliers to do several promotional performances of literary goods. Time Department Store will provide the following support:
1, giving priority to the stacking position of the first-level magnetic points of the commodity display.
2. Free pop support inside and outside the venue.
3. The live broadcast will be rolled all day.
4. Nomination for on-site inkjet advertising production.
5. The stage background design should indicate the brand name.
6. Advertising layout with special atmosphere in the venue.
At the same time, it is suggested that all moon cake suppliers do some gift group purchase promotion accordingly, such as: 15% discount on the purchase of moon cake gift boxes above xx yuan, and a box of Mid-Autumn Festival gifts worth 388 yuan above 5,000 yuan. And the purchasing department of Times Department Store will negotiate with alcohol and tobacco, jointly sell some gifts, expand the display space on dm to do activities, and increase the sales of Mid-Autumn moon cakes.
Good gifts for relatives, Mid-Autumn Festival gift exhibition:
September1May-June 16, the exquisite Mid-Autumn Festival ceremony and gourmet moon cake exhibition on the first floor of Times Department Store are ideal for you to buy gifts in the Mid-Autumn Festival.
(Note: The purchasing department will strive for suppliers, and the store will display Mid-Autumn moon cakes and gifts in advance to strengthen the festive atmosphere, and plans to make the atmosphere in the store more attractive. )
The third chapter of marketing planning plan, besides investigating the market first, the most important thing is to refine the core communication concept. The core concept of communication needs to be instilled unremittingly and persistently, so that ordinary people can change from strangeness to acceptance to purchase desire, then this concept can be considered successful.
If you don't really understand the "concept", you will often shoot yourself in the foot. Because the concept has different meanings in different people's eyes, if used well, it will get twice the result with half the effort. If the application is not good, you will still be confused if you fail.
In the marketing planning industry, the concept refers to the core point of communication, that is, what core content are you spreading to the buyers of products?
In sales and marketing, always give buyers an idea, that is, what is the reason to buy your product? Why do ordinary people buy your products?
The concept of communication can be divided into many kinds: functional, psychological suggestive, threatening and promising. Here are some examples for reference:
For example, in the early stage, Haoxixing did not directly compete with other electronic dictionaries, but locked the concept of communication in "English words". Dashan said that learning English is like building a building. If you want to build it high, you need more bricks and tiles. Words are like bricks. English is compared to a building, and words are compared to bricks, which are easy for ordinary people to understand. This concept of communication is a typical concept of functional communication.
The core communication concept of Naobaijin is not to play its function, but to lock in the "gift". From listing to now, the concept of communication has always been "receiving gifts is only for the brain." It seems vulgar, but it firmly grasps the buyer's psychology and belongs to the concept of "hint" communication.
There are three major hazards of kitchen lampblack (the hazards of lampblack are very thorough). frying a dish is equivalent to smoking half a pack of cigarettes, and my wife is a range hood, which is the most direct threat. Send three old people, wife, mother and mother-in-law, which means "gifts". If you don't send it, your wife will buy it herself, which makes her very scared. Le Wuyan pot threatened first and then hinted that it sold 400,000 pots in three months, each pot was 400-600 yuan.
Memorizing an English textbook in six days is amazing, and many parents don't believe it. In fact, in the eyes of memory masters, these are very simple, because people rely on this ability to eat. Plus, if you can't recite it, you will get a refund, so there is no worries. A typical concept of commitment communication, this concept completed the registration of 1 100 in Guangzhou in 20xx, with a price of 7,800 yuan per person.
Extracting a good core communication concept means that the product is half successful. Of course, we also need to spread the concept of support, that is, the "mechanism of action" of products.
Chapter IV of Marketing Plan 1. Wine Market Survey
1, current market and consumption trends
The concentration and benefit of China wine industry are constantly improving, and the production, consumption and market of wine are constantly expanding. China wine market continues to maintain an active trend. The wine industry and market environment are developing rationally, blind investment is curbed, low-price competition is improved, and production and operation are orderly. In particular, the high-end market has developed rapidly, and the consumption of wine in urban and rural areas has continued to grow. In the next few years, with the improvement of per capita income in China, the consumption of wine will show a rapid growth trend.
With the improvement of China's per capita income level, especially the development of the middle class, the consumption of wine will show a rapid growth trend, and the proportion of wine consumption will also increase. In 20xx, the wine industry economy in China maintained rapid development. The total output of wine reached 434,300 kiloliters, up 25.40% year-on-year, the profit was 65.438+25.6 million yuan, up 58.78% year-on-year, and the tax paid was 65.438+20.7 million yuan, up 30.2 1% year-on-year. 20xx65438+10-July, the wine output of domestic wine enterprises above designated size was 256,300 kiloliters, up by 20.20% year-on-year; The total assets were 654.38+03.749 billion yuan, a year-on-year increase of 9.60%; The main business income was 76,543.8+0.7 billion yuan, up 27.82% year-on-year; The profit was 8 1 1 100 million yuan, up 12. 12% year-on-year. The concentration and benefit of China wine industry are constantly improving, and the production, consumption and market of wine are constantly expanding. China wine market continues to maintain an active trend. The wine industry and market environment are developing rationally, blind investment is curbed, low-price competition is improved, and production and operation are orderly. In particular, the high-end market has developed rapidly, and the consumption of wine in urban and rural areas has continued to grow. Wine market will be an attractive "grape" in 2008.
The current situation of low consumer penetration and consumption has become a major obstacle that the wine industry must break through. As far as consumers' drinking habits are concerned, the wine industry still lacks habitual drinkers like liquor and beer. With the improvement of China's per capita income level, especially the development of the middle class, China's wine consumption has also shown a rapid growth trend, and its proportion in wine consumption has been increasing.
With the increase of domestic consumers' understanding of imported wine, new sales channels such as wine specialty stores and chain liquor specialty stores are rising day by day, and they are beginning to impact the old pattern with traditional terminals such as supermarkets and restaurants as the main body.
Second, the market target
2. Brand expansion
The varieties of wine will tend to be diversified. Consumers' habit of buying wine, tasting wine and recognizing brands in high-end consumer shopping places has gradually formed, and other brands will gradually be eliminated. The brand of brewing industry not only reflects the advantages of brewing enterprises in the current market competition situation, but also reflects the unparalleled advantages of its historical and cultural precipitation, which has super protection ability for enterprises. Several major domestic wine brands will still maintain a rapid growth rate, and several major brands will occupy most of the domestic wine market, and their concentration will be further improved. This trend will continue in the near future.
At present, the consumption of wine in China is mainly concentrated in the eastern region, large and medium-sized cities and young, highly educated and high-income people, but from the trend, the consumption areas and people have a tendency to extend outward, and will continue to do so.
At the same time, second-tier brands and wineries began to look for a breakthrough. Second-tier brand enterprises and newly emerging wineries make great efforts to highlight the characteristics of their products and find specific consumption areas and people. Under the background that various capitals are optimistic about the development of wine industry, such enterprises are expected to grow and promote the development of the industry.
Selling red wine in the storefront is not only selling red wine, but also selling culture. You must have some knowledge of wine culture before. First, distinguish whether wine comes from the new world or the old world. What kind of grapes are used for brewing?
First, use the health knowledge of red wine to guide consumers to buy.
1. Tell young girls that red wine has a very good effect on skin beauty, which is one of the reasons why French women maintain it so well. In addition, red wine is popular in foreign countries for body massage. Do you want to buy a bottle and try it at home first?
2. Tell middle-aged and elderly people that red wine has a good health care effect on cardiovascular diseases. Drinking a small glass every night can prevent cardiovascular disease. This is why the number of cardiovascular patients in France is only 75% of that in the United States. Would you like to buy a bottle to try first?
3. Tell young people that drinking white wine is easy to hurt the liver, while drinking red wine has a health care effect on the body. How many people do you think drink white wine instead of red wine? How about selling the bottle back and trying it?
4. Tell the giver: It is popular to give gifts for health now, and red wine has the health care function of beautifying and preventing cardiovascular diseases. Why not buy some bottles of red wine to give them a healthy gift?
Second, train sales staff to read and tell. Usually guests come in. Look into his eyes first. Ask him what kind of red wine he is interested in in in the shortest sentence. (Because many consumers don't know much about wine, they usually ask questions. In addition, be careful not to find fault with customers, try to keep the service low-key, and try to make customers not only develop their desire to buy things, but also make them feel comfortable.
As a salesperson, first of all, you should have meticulous insight, judge the level of guests from their clothes (not teach you to judge people by their appearances), take the initiative to chat up guests and ask their needs (for example, Mr./Ms.: Hello! what can I do for you? Are you buying gift wine or ...) Be sincere, have a soft tone, and look at each other sincerely, giving people a feeling of being trustworthy. Talk about family (especially women) and praise (such as your beautiful clothes, etc.) with guests appropriately. ). Be familiar with the introduction of red wine and give the guests the feeling that you are an expert.
1, ask the customer's purpose clearly, and don't do anything, although people just come to see it this time. If you break into the customer's heart with the best first impression and make him feel warm, comfortable and satisfied, then it is likely that he will bring you a lot of customers even if he doesn't come next time. Because each of us will definitely encounter the quality of service and service attitude in our life, similarly, each of us will make an invisible psychological comparison between the two, scoff at those bad ones, strive for good business out of self-psychological comfort, belittle the bad ones and then raise ourselves. Therefore, the first is psychological warfare. Let your image be deeply rooted in the good impression of the guests.
2. Secondly, we should pay attention to the display of wine on the shelf and maximize it as much as possible. The cultural background and introduction of wine should be placed in a conspicuous place.
Third, the price tag should be clear. Don't make people want to buy it for a long time, but in the end, your little details delay the business, even cause customer dissatisfaction and lose a group of repeat customers. Details determine success or failure.
If it is high-grade red wine, there should be a freezer and it should be sold in the freezer. This will give customers the impression that you are a professional wine seller and a big brand.
5. When selling wine, it is best to attach some appropriate gifts that match the wine, such as wine utensils and high-grade screwdrivers.
Chapter 5 Summary of Marketing Planning Scheme:
2 1 century, marketing talents have become one of the three talents in the market, and the corresponding requirements for the professional quality of marketing talents are getting higher and higher. This paper expounds the importance of cultivating the professional quality of marketing major in secondary vocational schools, briefly describes the basic professional quality that marketing major students should have, and puts forward the strategies of cultivating the professional quality from three aspects: curriculum setting, teaching reform and teacher team construction.
Key words:
Secondary vocational schools; Marketing major; Vocational quality training
As we all know, vocational and technical education is to cultivate practical talents with professional skills for the society, while marketing majors are often skilled talents of non-economics majors. Many schools tend to neglect the quality training of students majoring in marketing. The students majoring in marketing in secondary vocational schools are in a critical period of forming their personal values. As teachers, they should help students to strengthen their professional quality and improve their employment competitiveness.
1 the importance of cultivating the quality of marketing major in secondary vocational schools
The orientation of secondary vocational education is "morality is the soul, ability is the foundation, and position is the first". Therefore, the goal and mode of talent training in secondary vocational schools are different from those in higher vocational colleges and undergraduate colleges, which emphasize students' skills and practical work ability. After graduation, students may directly take part in the work and face all kinds of social competition, so the requirements for students' professional quality training are higher than those of colleges and universities [1]. Compared with other majors, the marketing major in secondary vocational schools has very distinctive characteristics and requires students to have very high internal and external qualities. Students are required to develop morally, intellectually, physically and aesthetically in an all-round way. They should not only have rich marketing theories, but also have very rich practical experience in sales. Only people with good professional qualities can adapt to social needs. Therefore, it is of great practical significance to strengthen the professional quality training of students majoring in marketing in secondary vocational schools.
2 Marketing students need to have the basic professional qualities
For students majoring in marketing, they should have the following basic professional qualities: First, professional awareness. Professional consciousness is one of the basic professional qualities that all employees should have. For marketing talents, professional awareness mainly refers to the comprehensive understanding, evaluation and emotional cognition of their own positions, including the correct understanding and evaluation of other positions in the marketing industry, which requires practitioners to improve their work enthusiasm and establish a sense of competition. Second, professional ethics. The basic professional ethics that marketing talents should possess should include basic qualities such as politeness, honesty, dedication, law-abiding and strong sense of responsibility. Third, professional psychology. Marketers should have basic professional psychological qualities such as perseverance, continuous progress, fear of failure, courage to take responsibility and pursuit of success [2]. Fourth, professional ability. In addition to professional marketing skills, marketers also need good social etiquette, business negotiation, market analysis and other comprehensive abilities. Fifth, professional habits. Marketers should develop good professional habits in their daily work and life, which mainly include good manners, proper dress, rigorous work attitude and meticulous way of thinking. Only by adhering to these can we become a qualified marketing talent.
3 secondary vocational marketing students' professional quality training strategy
3. 1 The construction of curriculum system should attach importance to the cultivation of students' professional quality: To cultivate the professional quality of marketing students in secondary vocational schools, the first step is to reform the construction of curriculum system and integrate the relevant contents of professional quality cultivation into the curriculum system based on the ability required by marketing positions. First of all, we should integrate existing courses, cultivate students' comprehensive ability and broaden their knowledge. For example, marketing skills, business negotiation, business etiquette and other related courses can be directly integrated into Business Negotiation and Marketing Skills in Actual Combat. Secondly, we should actively integrate school-based curriculum. For example, in the integration of business etiquette and social etiquette, music appreciation, ballroom dancing, oil painting appreciation, historical knowledge and table manners can be integrated into one course to comprehensively improve students' comprehensive quality. Thirdly, we should pay attention to setting up practical links and offering courses such as social practice and training week. Finally, to establish and improve the course assessment system, we should not only examine students' theoretical mastery, but also assess their comprehensive qualities such as practical operation ability and theoretical application ability, focusing on students' marketing planning and marketing case analysis.
3.2 Measures to strengthen the teaching reform of marketing and optimize the training of professional quality: First, clarify the vocational training objectives of marketing in secondary vocational schools. Marketing course is different from other subjects, and it pays more attention to the application of theory and students' practical ability. Therefore, the vocational training goal of marketing major in secondary vocational schools should be compound talents with practical skills. In the teaching process, we should pay attention to strengthening the training of marketing skills to help students achieve all-round promotion of professional knowledge, marketing skills and comprehensive literacy. Secondly, advanced teaching methods should be adopted in the teaching process. The development of information technology provides diversified technical means for teaching. In the process of marketing teaching, teachers should learn to use multimedia to show their teaching and broaden students' knowledge. Using multimedia teaching can not only strengthen students' theoretical conversion rate, but also stimulate students' interest in learning and improve teaching quality. Finally, a variety of teaching methods should be adopted. The first is the case teaching method. In the teaching process, teachers should tell students marketing skills and precautions through real marketing cases to stimulate students' enthusiasm and initiative; The second is situational teaching method. In the process of marketing teaching, we should often carry out activities such as scenario simulation and let students play roles, which can not only improve students' interest in learning, but also cultivate students' adaptability. In addition, simulation experiments and skill competitions should be widely used to improve students' comprehensive quality.
3.3 Building a high-level team of marketing teachers: The professional quality of marketing students in secondary vocational schools is not only related to the curriculum and teaching methods, but also influenced by the professional skills and knowledge structure of teaching teachers. Judging from the current secondary vocational education in China, many teachers are relatively lacking in their own literacy and professional ability, which directly affects the learning effect of students. Therefore, secondary vocational schools should strengthen the construction of marketing teachers, organize marketing teachers to improve their professional awareness and skills through enterprise training and on-the-job training, and pay attention to introducing excellent "double-qualified" talents to continuously improve the level of teachers. In a word, secondary vocational schools should attach importance to the cultivation of the professional quality of students majoring in marketing, and improve the professional quality of students majoring in marketing in secondary vocational schools by optimizing curriculum, innovating teaching methods and building a high-level team of marketing teachers, so as to cultivate more outstanding talents for the society.
refer to
[1] Liu Qiaolan. How to integrate the cultivation of students' professional quality into professional core courses —— Taking the marketing practice course as an example [J]. Financial Theory and Teaching, 20 13, (04): 83-85.
[2] Zhao Linjiang. On the professional quality of students majoring in marketing in secondary vocational schools [J]. Modern Business, 20 12, (1 1): 277.
Chapter VI of Marketing Planning Scheme I. Purpose of Activities The Spring Festival is a traditional festival of the Chinese nation, symbolizing the farewell of the old and the welcome of the new, and being happy and auspicious.
The traditional custom of China people is to buy new year's goods, get together with family members and visit relatives and friends. Retail, catering and other industries are bound to usher in the peak period of consumption, but also the peak period of promotional activities. It is also the best time for us to carry out industrial sales and display brand promotion through the Spring Festival promotion activities.
Second, the theme of the event won in the spring, conveying people's hearts, and there were countless surprises.
Three. Scope of activities and product introduction activities:
Product introduction of all goods (except accessories) in the store:
Mason's fabrics are dense and light in texture, smooth and soft in hand, soft in luster, good in strength, good in wear resistance, free from moth and mildew. Gorgeous colors, youthful breath, fashionable design, reasonable tailoring, people-friendly prices and many other characteristics.
Fourth, activity planning.
(1) Activity time: 20xx.02.10 —— 20xx.02.25.
(2) Location: Mason Fengjie Store
(3) Purpose of the activity: The purpose of this promotion activity is to digest the company's current overstocked inventory, help end customers sell Samma clothing quickly, improve consumers' awareness of Samma clothing brand and their goodwill and loyalty to Samma brand, and make preliminary preparations for the upcoming Samma clothing new products.
(4) Main activities and processes:
From now on, customers who come to Mason Store can enjoy 10% discount for 200 yuan, 8.5% discount for 300 yuan, 20% discount for 500 yuan, 7.5% discount for 700 yuan, 6.5% discount for more than 888 yuan or Mason VIP card (be careful not to discount or send cards), and 6.5% discount can be added when shopping over 1000 yuan.
In addition, customers who purchase more than 499 yuan can also participate in a lucky draw. 100% winning rate, surprises are waiting for you.
Prizes:
Grand prize: a 999 yuan shopping voucher (1) First prize: 499 yuan shopping voucher (5) Second prize: 399 yuan shopping voucher (8) Third prize: 299 yuan shopping voucher (10) Fourth prize: 199 yuan shopping voucher. Performed by temporary workers and local radio and television bureau.
During the activity, the sales staff of each specialty store will promote the sales.
Verb (abbreviation for verb) activity budget:
Basic expenses: advertising expenses, leaflet printing, various publicity expenses, temporary workers' wages and overtime pay, prizes, etc. It is estimated that the expenses during this month's promotion period will be around 40,000 yuan, and all kinds of emergency expenses will be 1 10,000 yuan, a * * * 50,000 yuan.
The effect of intransitive verbs is estimated. Through this promotion, the sales output and market share have been improved this month. It is estimated that the monthly sales will reach 65,438+0.40% of the average monthly sales, and the influence of Mason brand will be greatly enhanced, so that more consumers can trust Mason.
Real estate advertising planning scheme, store celebration planning scheme, real estate marketing planning scheme
;