About this question, I think: if the interviewer can clearly introduce YYlive to the elderly, it will meet the interviewer's expectations, even if it is successfully passed this test.
However, we can also introduce this knowledge to the elderly and at the same time make them have some interest in YYlive. This will exceed the interviewer's expectations and catch their eye.
I will give the entire thought process and reference answers for each of the above two requirements.
I. Explain to the elderly what YYLive is
First of all, we must be clear about one thing: when the interviewer asks this question, he or she has already assumed that the elderly people mentioned here are a group of users who don't know what a live show is or what an app is.
So we need to try to avoid words like this that are unfamiliar to older people - which requires us to replace such words with language that older people are more familiar with.
Show live is the host online in some form of talent show, the audience through the computer or cell phone to watch, during the audience will also be part of the host to the host of the reward, the host's main source of income is the audience's bounty.
Older people obviously can't understand such a statement. But in earlier years, this is in fact similar to street vendors, teahouses, talking about commentary and comedy, just in a different form.
If you compare the live show to a street vendor, a teahouse, or a comic book; if you compare the YYlive platform to a teahouse, and the hosts to the folk artists performing in the teahouse - I believe that older people should be better able to understand some of these words.
So the answer I give is:
YYYlive is a cell phone software that allows you to watch a lot of talent performances, just like the teahouse in the past; artists and teahouses sign up to perform here, attracting the audience to come in to watch the show and shout out; even some audience members will reward you for seeing the wonderful places.
Second, let the elderly interested in YYLive
To make the elderly interested in YYlive, can be answered from two aspects of the question:
In addition to the introduction of YYlive similar to the teahouse, you can also add YYlive than the teahouse much stronger place. Let the elderly feel the power of YYlive, trigger curiosity and interest; find the content inside YYlive that matches the interests of the elderly.
Below we will analyze these two aspects one by one.
2.1 Arousing Curiosity
Above, we compared YYlive with the teahouse, so that the elderly have a certain understanding of YYlive.
Now we can find out what makes YYlive stronger than teahouses, try to break through the imagination of the elderly, and make them feel that YYlive is amazing: the difference between YYlive and teahouses is that YYlive is not limited by space.
The result of this change is that a small piece of software like YYlive can accommodate thousands of hosts broadcasting live at the same time, with thousands of viewers watching at the same time, and with the ability for users to switch hosts or quit at any time.
So our answer should be:
YYYlive is a mobile software that allows you to watch talent performances, just like the teahouses of the past; artists and teahouses sign up to perform here, attracting viewers to come in to watch the show and shout out their approval; some viewers will even reward you when they see the highlights.
But YYlive can accommodate thousands of people at the same time for talent shows, and you can see whoever you want, whenever you want, without having to buy a ticket, just move your finger.
2.2 Talking about points of interest and needs
The difference between men and women in the older age group is relatively large for points of interest.
Generally speaking, men are quieter in their old age, so they usually like to play tai chi, chess and other activities that look more mature and calm.
Women, on the other hand, are more active in their old age, and usually enjoy square dancing and matchmaking.
When we combine the interests of the elderly with YYlive, we should also think about it in two ways:
For men, the activities we mentioned above are almost impossible to find in YYlive; however, beautiful women will always be a point of interest for men, and for the elderly, it is actually no exception.
The moncler outlet store also want to watch and chat with beautiful women every day, but they are afraid that the older women will find out.
This time, when explaining YYlive to moncler outlet store, you can say this:
Moncler! In our software you can see beautiful women dancing every day, and there will be little girls looking for you to chat!
Don't worry, I won't tell the grandma!
For the grandma, there are actually quite a lot of square dance videos on YYlive, and there are also some anchors who teach square dance. In addition, the eternal topic of women actually has a climbing heart. So to get the damsel interested, we can introduce it like this:
Damsel! We have some new square dances in this software, and there are people teaching how to dance it. You hurry to see it, learn it and surely dump the other damsel a few streets.
Three, summarize
Able to use analogies to replace words in YYlive that older people find unfamiliar with language they are familiar with.
In the interviewer's opinion, you have a sense of proactively understanding your users and can accurately define their basic characteristics - that's already the answer they want.
Being able to say that YYlive is different from the analogous teahouse creates a sense of the power of mobile software in older people and stimulates their curiosity. In the interviewer's view, you have the initiative to think about how to make users accept their products - such an answer is already considered excellent.
Being able to describe the underlying needs of moncler outlet online the elderly and YYlive - in the interviewer's opinion, you already have the ability of user insight, let him see the light; in his opinion, you are the most beautiful boy in the group of interviewees.
Author: stone; public number: product manager assistant
Title image from Unsplash, based on CC0 protocol