There is such an entrepreneur, others are trying to make more money, but he thinks his business is too "big"; others are teaching their subordinates to work well, but he asks his employees to live happily. He is not highly educated, but he can always come up with amazing words; round-necked T-shirt + square shoes, showing the frank style, he is the "ghost genius" Yu Donglai.
"In fact, I just want to manage a good store" As the chairman of the Xuchang Fat Donglai Trade Group, Yu Donglai does not seem to have much "ambition", when others are trying to find ways to make the enterprise bigger and stronger, Yu Donglai is too much of his own business. "Big". Talking about this matter Yu Donglai full of concern, he said, "I never thought about how big the business, my most fundamental idea is to manage a good store. But it is in this inadvertent, his business is doing more and more big.
In March 1995, laid-off workers Yu Donglai and his four partners started from scratch, opened a 40 square meters of sugar, tobacco and liquor store, named "Wang Yue Lou fat store". In the lack of integrity, counterfeit goods inundated market environment, Yu Donglai "with real products, for real" commitment to win the recognition of consumers. In the ensuing ten years, "Wang Yue Lou Fatty Store" has made rapid development, and has become a comprehensive trading company with more than 30 stores, more than 8,000 employees, involving Xuchang, Xinxiang and other places.
Xuchang Fat Donglai Life Plaza may be the store that Yu Donglai "just wants to manage". In the eyes of professionals, life plaza is simply a grocery store, from children's clothing to medicines ubiquitous; in the placement and display of goods, and greatly challenge the traditional business thinking: it is "original" to set up the supermarket in the life of the square on the second floor, a large area of the first floor is used to operate children's clothing.
Coming to Fat Donglai Life Square is like entering a labyrinth, which is chaotic and has an inner order. But a closer look will find some of the ingenious details of its merchandise display is very full, in the endless flow of customers under the auspices of the more stimulating consumer desire to buy; it's fresh commodities colorful, with a special water spraying device to fruits and vegetables automatically humidified. It is these details, this more than 20,000 square meters of the store, sales of up to 500 million yuan a year, to Fat Donglai brought at least 30 million yuan in profits.
This is typical of Donglai's style -- eclectic and original. "Why display the goods in this way? According to customary practice, the supermarket is set on the first floor to facilitate customer shopping ah!" The question was thrown to Yu Donglai. Yu Donglai smiled slightly, a little helpless, said: "into this property, the first floor location has been occupied by others, we had to open the supermarket on the second floor. Later, we bought the entire property, try to operate some small department stores in the first floor, I did not expect the effect is also quite good." Crooked, creating a good performance of the store.
"You give him an extra 10,000 yuan a month, I don't believe he will jump ship" Yu Donglai talk about management, it's easy to "pull" very far, will put everything up to the height of human nature. In a human resources seminar in the industry, some bosses on talent recruitment, retention of talent and other aspects of their woes. Sitting on the stage, Yu Donglai couldn't stand the "grumbling" on these issues, and said: "You give him 10,000 yuan a month, I don't believe he will jump ship?" Yu Donglai believes that anything is operated by people, as long as the people to perform, it is necessary to solve the problem of human thought.
In Yu Donglai's eyes, what "KPI indicators", "performance appraisal" are superficial, only "human nature" is the most fundamental. His interpretation of "human nature" is also very simple: when you are sincerely good to employees, employees will also sincerely return to you. Therefore, when other bosses try to advocate employees to work hard, Yu Donglai asked his employees to live happily.
Fat Donglai company circulated this booklet, it is Yu Donglai to the staff of the "planning manual". This booklet, which consists of several important parts such as "life planning", "work standards" and "living standards", reflects the subtlety of this reckless hero. For example, in the "Life Plan", it describes in detail the skill requirements and supporting living benefits for grassroots employees to top managers. Taking housing as an example, according to Yu Donglai's plan, the housing conditions for basic level employees are two or three people sharing a two-bedroom room; section chief level employees can have a 60-80 square meter house of their own; and the division chief can have a 100 square meter house, well-decorated, with all home appliances, and with European, rustic, or modern styles to choose from. Correspondingly, the "life plan" also plans the time and skills needed for a salesperson to grow into a store manager. According to the plan, the time for a salesperson to grow into a store manager is six years. In other words, a new Fat Donglai employees, as long as the good work, down-to-earth, six years later, you can enjoy the 120 square meters of luxury housing.
"I not only teach my employees how to work, but also how to experience life and enjoy happiness," said Yu Donglai, who is trying to build such a business nation, hoping that every one of his employees will be able to get into a car and afford his own house, and working hard to do so. Although Fat Donglai is located in Xuchang, Xinxiang and other second-tier cities in Henan Province, the wages of its employees are the highest in the retail industry in Henan Province. In Fat Donglai, employees are least worried about their wages, the average employee nearly 2,000 yuan per month. According to the annual salary, assistant section chief is 40,000 yuan, section chief is 60,000 yuan, assistant store manager 350,000 yuan, store manager 500,000 yuan, regional manager 1 million yuan ...... Looking at the national retail industry, I'm afraid there are not many such high wages. It is said that every time Yu Donglai goes to Xinxiang to hold a meeting, the wages of the Xinxiang Fat Donglai store will rise once.
Yu Donglai not only likes to give his own staff to raise wages, but also likes to give the four sides of the United States to pick up the wages of employees of other enterprises. It is said that once, Donglai did not tell anyone to Luoyang Dazhang volume store, see Dazhang staff said: "Mr. Zhang entrusted me to give you a wage increase." He raised the wages of his employees, who earned less than 1,000 yuan a month, by a few hundred yuan, without the knowledge of Zhang Guoxian, the old president of Dazhang. The department manager heard the news and immediately called Zhang Guoxian to report. Zhang Guoxian will smile: "East to say what, you do it on the line." The fact proves that Zhang Guoxian did not lose money, the end of the year, the performance of the accounts, but also improved by 40%.
It can be said that Yu Donglai's business thinking is a dialectic of "sparse" and "meticulous". He is an active thinker, always able to step out of the circle of the world, from another point of view to observe the problem. Therefore, he is easier to approach success than ordinary people. Yu Donglai's education is not high, he went out to work after graduating from junior high school, but he can speak with a clear mind, and his words are amazing every time. He uses the most straightforward language from his heart to touch every listener, and these simple and sensational words have a powerful appeal. Yu Donglai often went to several other enterprises of "Sifang Union Procurement" to give lectures. The employees of these enterprises welcomed Yu Donglai. It is said that there was once an enterprise employees hear "Donglai brother" to come, they immediately like a different person as if, more vigorously into the work to go.
"Genius" and "frankness" are often linked together. Yu Donglai's frankness, some time also inevitably "a hundred close a slip". Fat Donglai stationed in Xinxiang when recruiting a group of employees. Yu Donglai could not bear to send them home, they funded the establishment of a sportswear store in downtown Xuchang, to accommodate these employees. Due to the location, positioning and other reasons, this store can not bring much profit to Fat Donglai, monthly profit of only 50,000 yuan or so. Yu Donglai waved his hand, said the 50,000 yuan do not turn over, divided into stores brothers.
"Our love for others is often required in return, this is not 'true love', 'true love' is unconditional" Yu Donglai's rhetoric, there are two words are repeatedly mentioned, that is, "true love". In Yu Donglai's thesaurus, there are two words that have been mentioned repeatedly: "true love" and "happiness". According to Yu Donglai, if you want to be happy, you must learn how to love. Underneath his big-hearted appearance, Yu Donglai hides a delicate and sensitive heart. Therefore, he is always able to face the weaknesses of human nature and realize the many imperfections and unhappiness in life. Yu Donglai often refers to "happiness", but he believes that he is actually a person who is often unhappy. Because of this, he advocates happiness, seeks happiness, and hopes that others will be happy.
Earlier in his life, Yu Donglai was in deep pain because of his relationship problems, and he went around looking for relief, once trying to commit suicide. In retrospect, he said that he was "walking in sadness". With the growth of experience, Yu Donglai found a thing to help him free, that is, "true love". He reflected that the love he used to show to others was often conditional and solicitous, not "true love" from the bottom of his heart. His realization has made him love his family, his friends, his employees, and even everyone else in the world. ......
In a way, Yu Donglai is not a "qualified" boss. In the context of traditional Chinese culture, "boss" is an inscrutable word. He has to change his role from time to time between majesty and kindness, so that his employees are both afraid and respectful, and keep their distance. But Yu Donglai is not like that. In front of his employees, he does not regard himself as a "boss" at all, and he mingles with his employees, treating them as his brothers and sisters. He loves them, a kind of "true love" from the bottom of his heart. Because of this, Yu Donglai will "disregard the status" in front of the staff to tell some "dirty jokes", and the staff can also accept them openly, they understand him. Once, Yu Donglai asked his store manager, "How many times a week do you make out with your wife? The store manager replied honestly that it was only once or twice. Yu Donglai then criticized him, you can't do this, make out with your wife are passionate, not to mention the work, in the future to improve ah.
In May of this year, the day after the Wenchuan earthquake, Yu Donglai took more than 100 employees to form an earthquake relief volunteer team to go into the disaster area. In the following week, this group of selfless volunteers devoted their "true love". They donated relief materials worth 500,000 RMB to the volunteer team of An County government in the disaster area, and immediately went to relief work in Xiaoba Township of An County: 15 survivors were dug out of the collapsed houses; more than 300 tents were set up for the affected victims, and more than 5,000 victims were evacuated from the mountains of Xiaoba Township and Chaping Township as well as those who had retreated from Beichuan; temporary generators were installed, and the bodies of the victims were buried; after returning to Xuchang, an additional donation of 10 million RMB was made. After returning to Xuchang, an additional 10 million yuan donation ...... earthquake rescue, as the commander-in-chief of the Yu Donglai, not at all "resting on his laurels", always at the forefront. In retrospect, Yu Donglai always felt that he had not done enough. He saw an old beggar on the Internet donated all his savings, which moved. "I think I'm not even as good as that beggar," Yu Donglai said with a humorous shrug, "at least I didn't donate my entire fortune.
Yu Donglai has an estate on the outskirts of Xuchang that is his "happy" place. He spent more than 4 million yuan on his estate to build a villa, paved the lawn, built a dance hall and basketball court, the rest of the place planted a variety of trees, a winding path to connect these facilities. Yu Donglai often takes a walk on the tree-covered path, thinking about life and enjoying himself. For many entrepreneurs, the district of 4 million yuan is not a problem, but think that spending 4 million yuan to establish such a place may not be worthwhile, and many entrepreneurs in the business world, it is rare to have this mood. But Yu Donglai does not think so, he believes that life is just a few dozen years, happiness is the most fundamental, in order to money and give up happiness is not worth it.
Yu Donglai also likes cars, hobby collection of various famous cars. He has land rover, Mercedes-Benz S600, Porsche Cayenne and many other famous cars in the bag, but not "full". He said that in the future, after earning money, and then go to buy a car, buy back to the company has made great contributions to the staff.
In the era of money overrides everything, Yu Donglai, he is not willing to be a slave to money, this is the "ghost" Yu Donglai.
Reporter's note: I have heard of Yu Donglai's amazing words and touching deeds, but I have never thought of them, feeling that Yu Donglai is a poorly educated "reckless man" in people's mouths. It was not until I attended the HR strategy seminar organized by IGA China in Xuchang in July that I really felt the uniqueness of this "reckless man" from the Central Plains. Especially when I saw the "life plan" that Yu Donglai had painstakingly designed for his employees, I was touched by his subtlety.
In Xuchang, people are talking about Yu Donglai, and I heard this story: an old lady shopping at Fat Donglai wanted to go to the toilet, and because she was handicapped, Fat Donglai's staff took it upon themselves to take the old lady to the toilet, even taking off her pants and wiping her buttocks for her.
During the HR strategy seminar in July, Yu Donglai assigned a doctor to follow the delegates. Whenever someone felt unwell, the doctor would immediately provide treatment. Since the doctor didn't wear a white coat, and the medicine box was replaced by an ordinary bag, we never noticed. This was discovered by Ms. Sun Xiaoping, the detail-oriented General Manager of IGA China, who told us about it later. Ms. Sun was so touched by Yu Donglai's thoughtfulness and delicacy that her eyes became a little moist when she talked about it.
Among the many retail entrepreneurs, Yu Donglai is not the richest, but the most "willing"; Yu Donglai's business is not the biggest, but the one who knows how to live the most. We can even say this: Yu Donglai's achievements in the sense of life and the pursuit of life are far greater than his achievements in business.
In a sense, Yu Donglai's success is the success of "non-business thinking". He sees "human nature" as the essence of management, so he is able to simplify complex things. For him, management is how to better mobilize the enthusiasm of employees. Therefore, when he is "out of his heart" to the staff good, this "human" power to give him great feedback. Undeniably, this kind of simple and even primitive ideas more let him close to success. Ding Youjiang, chairman of Zibo Dongtai Group, believes that Fat Donglai culture is the same lineage with the culture of the Central Plains, which is extremely similar to the former "red billion yuan village," Henan Nanjie Village.
For many years, we have been advocating Western management thinking. The "rule of two or eight", "six sigma theorem", these products of Western industrial civilization, the pursuit of efficiency and profit above all else, thus ignoring the "human nature" of things; and Yu Donglai is the opposite. Yu Donglai, on the other hand, is going in the opposite direction, starting from "human nature" management, advocating truth, goodness and beauty. This "human nature"-driven management philosophy is a useful reference for other Chinese retail enterprises. When enterprises are worried about "not being able to recruit employees" or "not being able to retain talents", perhaps they can think back to Yu Donglai's words: "If you give him 10,000 yuan more a month, I don't believe he will jump ship! "I don't believe he will jump ship. This sentence seems to be simple and casual words, but it is really worth pondering.
Self-assessment: unintentionally searching for Xuchang to see, I used to hear people say Xuchang people will do business, read this article is more Xuchang people admire, can only say a word like this, there is such a boss is really good ...... work hard to find a boss like this