2021 is indeed a fantastic year for the internal entertainment. Zheng Shuang event poked a hole, within the entertainment talent show also stepped into a turning point, but the flow is still king, the game entertainment is still higher than everything.R1SE has long been broken up, and the red Korean boy band INTO1 has accelerated forward, the major TV, platforms have also held a conference, the official announcement of this year's film and television production, variety show slips, for investment and cooperation to prepare.
Henan Satellite TV "kill crazy"Inside entertainment industry development has long been gradually become the scale of operation, assets to promote the entertainment industry in full swing, but when Henan Satellite TV cattle CCTV Spring Festival Gala popularity out of the circle, but let everyone see the field of culture and the arts is very unique, a group of girls, Tang dress Tang makeup, led a tour of Henan Province, the local ancient city, which made everyone shocked. The ancient city of Henan Province, which is shocking to everyone, has become the focus of strong reaction.
Cultural creative program is obviously the opposite of today's game entertainment entertainment, "Tang Palace Night Banquet" does not have all the big names, and even is not considered to be any luxury production, because everything is nothing more than the use of resources, and finally but popular out of the circle.
Then to nowadays Dragon Boat Festival marvelous tour, "Luoshen Water Fugue" again popular out of the circle, Henan TV strong on the hot search,from Xinhua News Agency to the People's Daily and then to the foreign spokesperson Hua Chunying tweeted, are in full support of the praise, for Henan TV call, for the Dragon Boat Festival marvelous tour call.
This is for nowadays All service platforms, satellite TV station programs, or very few, not to mention these frankly entertainment variety shows. Once talked about, it's all about the accusations.
The same scheduling of the Zhejiang TV station there is a big starlight ceremony evening program, and Hunan station broadcast video with well-known variety shows, this first-line TV in this Dragon Boat Festival are silent, netizens shouted face, Henan TV once again curved beyond.
What did it actually do right?In fact Whether it is the director of the Dragon Boat Festival marvelous tour, or a variety of news media evaluation, have long been the cause.
"Dragon Boat Festival" director Chen Jia said, the team is rooted in the deep culture of Henan, combined with the traditional customs of the Dragon Boat Festival and then create, out of the circle is the charm of cultural self-confidence, and the other did not think so much about it, just want to do a good job of the program.
Xinhua News Agency commented: the hard work of the dance shooting has not been let down! The "Luoshen Water Fugue" is absolutely beautiful out of the circle! With such a spirit, why not worry about success?
People's Daily commented: the program with heart, the audience naturally heart. "The rules of the ancients, open their own face", to keep the original heart, continue to new, there is a continuous "out of the circle" of fine products, there is the Pei Ran unquenchable cultural self-confidence.
Each party from a different perspective out of Henan TV bend beyond the cause, specifically with the help of rich cultural resources, carried out the heart of the writing, invested in hard work and diligence, and finally attracted millions of viewers.
A cursory look, as if nothing unique, but do not have to ignore the long history of culture and art, the cultural strength of all of us, which is considered to be the root of the pressure, so that a program, evoking the self-confidence of their own culture and art, pride, and its sense of trust, we were surprised at the program's brilliant aesthetic mood, which behind the presentation of culture and art style.
Henan Satellite TV does not spell flow spell quality, does not spell capital spell culture, does not spell gorgeous spell value.In today's major satellite TV, service platforms one after another in pursuit of the perfect business service profit maximization, the fight is in the end who invited to the big name stars, who can attract to the fans more, commercialization far beyond the essence of the expression, just a program advertising propaganda overflowing, and sometimes people are not in the program, just looking at the advertising propaganda. It is one of them.
In addition, many popular variety show programs are all foreign goods, and not our own original, many of them are consuming a lot of money to buy overseas copyright, and then rewrite, invite a number of first-tier stars, and began production. After a few episodes of production, it will quietly fade away, because once the mystery is over, viewers will find that it does not have all the intrinsic value and practical significance, and it becomes more and more tasteless and boring, of course, it can not last long.
Every major holiday, the major TV stations will be held in the evening program starlight extravaganza, especially in the New Year's Eve concert the most prevalent, but frankly, the New Year's Eve concert last spell or who invited to the big-name celebrities to more than, and not the content of the program itself.
There are also more and more service platforms gradually and satellite TV station collaboration, to create a variety of shopping carnival, the last is still with the assets spliced together evening program, the last or revert to the big name stars, is still not much to see.
In short, everything is driven by the big names, and they need to be the biggest ones. That's their total traffic log-in code.
And now Henan TV obviously changed that way, from the CCTV Spring Festival Gala to the current Dragon Boat Festival strange tour, basically nothing advertising, no stars, and even the vast majority of all the general general, but it has created a hot search list topic discussion, by all kinds of official media to share concerns about the praise, and even also be led to the overseas, which is the program's own style belongs to.
These are the first time that a program has been used in the world, and it's been used to create total traffic with a truly outstanding program, not with assets that have been piled up.
And this also has the inheritance, has a huge use value and practical significance, not only a simple program, the improvement is not only the cultural strength of the country, but also to bring a sense of honor, pride, but also to the world to confirm the cultural and artistic elegance of the people.
It is not that the pursuit of perfection by the first-line satellite TV does not have all the value and practical significance, just not enough simple and heart, and even once also order is not differentiated, thoroughly is the assets as a representative of the supremacy of entertainment, the flow of the king.
Henan Satellite TV's bend beyond the obvious is not unintentional, just decades as one day to adhere to the original heart, and constantly updated, and finally have the current popularity out of the circle, but also a huge publicity plan for all of us thick and far from the traditional culture of China, but also rekindled a sense of identity and self-confidence in the hearts of everyone.