Mouthing the words "not in line with business logic" is not important, the important thing is how to do it, the important thing is the customer experience. It's clear that Parisian House didn't do a very good job with this PR.
If you are not at the scene, not clear about the ins and outs of the matter, then you should consult with the store staff at the time, or call the monitoring to see the cause of the matter through the results, and then write a formal announcement, rather than saying that things are quickly dealt with, saying that things are not very clear, and that this PR needs to be properly educated to be able to do so.
If it is indeed discrimination, but want to cover up, then also at least a whole speech earnest, wording touching article, published in the official channels, in order to eliminate the negative effects of the Internet, negative impact, in order to level the anger of the Asian people, in order to level the anger of the Chinese people. Of course, I believe they won't do that because it hasn't gotten to that point yet.
It feels like, this PR is living in their own country, looking at China as if it is very backward. After hearing someone say that it was all over Weibo, they were actually curious and said, "Does China have an internet like this?" I don't know. Come on, China is at least the second largest economy in the world, is it that technologically backward? Can't China have their own FB, can't they have their own IS. arguably, this is just too retarded.
Anyway, I think the handling of the Parisian house is really poor. Whether it was the maintenance of order at the scene, or the PR handling afterward, it was all too trashy. As a shopping mall, it's important to maintain order and prevent such things from happening when customers are in conflict, but Balenciaga just let it happen. And after the incident, did not make timely treatment, making the incident almost spread all over the network, and the negative impact.