"Cloud Dad" operations director Mr. Li told Yangzi Evening News Ziniu News reporter, live with the uncles to join, clothing sales doubled several times, "If we can see their own father's shadow from the live broadcast, can give their father to make a phone call, send a microblogging, to add a new paragraph! clothes, we feel it is still quite meaningful."
8 uncle multi-talented
Square dance, morning exercise stage moved to the live room
"Cloud father" live room as if the middle-aged and old people's talent stage, accompanied by dynamic background music, "skillful" 8 uncle
The "Cloud Dad" live broadcast seems to be a big stage for middle-aged and old people, accompanied by dynamic background music, "with the best skills" of the eight uncles lined up in a row, one by one, "fancy" display of talent, active atmosphere of the live broadcast room, kicking, splitting, Za Ma Bu, awkward dance ...... The exaggerated and hilarious actions of the uncles are actually to show the quality of the clothing, such as the horse stance to check whether the crotch of the pants will easily collapse. Netizens said, "Is this selling clothes or practicing martial arts?"
"Dad group" in the live room to show talent
8 uncle's age ranges from 47 to 63 years old, engaged in the live broadcast industry before they have different occupations: war veterans, photographers, second-hand real estate agents, truck drivers
"Cloud dads "Mr. Li, director of operations, told the Yangzi Evening News Ziniu News reporter, the uncles are not professional clothing models, the company is not equipped with a professional dance teacher or martial arts instructor, the uncles usually go to the park to dance, play ball, chess, tea, morning exercise, they put the square dance, the stage of the morning exercise," moved "They have moved the stage of square dance and morning practice to the live broadcasting room, where everyone has a point of light. Unlike some stereotypical monotonous live, "cloud father" in the live process a lot of things are random, there is no fixed script, there are times when the older men will laugh to speak.
"Stage pillar uncle" "raised eyebrows uncle" "Jin Xi uncle" ...... Fans gave the uncles a lot of nicknames. 2021 May, "cloud father" in the online platform released the first video, the style is still in the middle of the middle-aged and elderly image, and even sent a number of videos are rarely more than a hundred likes. "Uncle Taizhuizi" is the first to participate in the live model, but also the owner's father, no contact with the live he initially very stereotypical explanation of clothing fabrics and workmanship, but later found that such an introduction can not attract young people. A month later, its release of short videos began to appear talent show, playing hulusi, accompanied by vivid expressions and dance steps, the number of likes jumped a lot.
The "daijizi uncle" plays hulusi
The middle-aged and elderly uncles have become "young people's mentality" and are willing to accept as well as learn from both traditional and modern things. "We brothers together, the more we dance, the happier we are, and we can also exercise." "Uncle Taizhuizi, who was previously self-employed and owned a snack bar, enjoys listening to opera, playing hulusi, morning jogging and traditional martial arts. After the live broadcast, he put his own these specialties are played out, in a good mood, twisting a rice-planting song, to see the fans in a higher mood, on a "one-horse".
"The pillar uncle" performance of martial arts
Home in Harbin, "Yunlong uncle" although more than 60 years old, but still adhere to the winter swimming, and participated in the marathon when he was young, physical fitness is very good, live never feel tired. "Yunlong uncle" to the live room before, his partner at home will always pick his faults, "Now my partner every day and I will discuss the content of the live broadcast, such as who dance is more interesting."
Mr. Li said, the uncles are currently full-time, everyone's relationship is also relatively cordial, usually live after the walk together, go out to eat a meal together, most of them are introduced to each other to apply for modeling.
"Dad group" get along very well
Father's Day live popularity is very hot
Clothing sales doubled
Mr. Li told ZiNiu News reporter, this year's Father's Day, the live broadcast of the heat than usual to be a lot higher than the uncles are very exuberant, the rhythm of the rhythm of the very fast, according to normal! Live process, three hours should be off the air, the results of the day modeling uncles do not want to go off the air, lasted nearly five hours, more than the usual broadcast of two hours, the day clothing sales than the usual several times.
The reporter learned that the uncles are very much in love with the live broadcast, "many friends will think that uncle hard, but not the same as the outside world, the uncles in fact do not want to take a break, middle-aged and elderly people have nothing to do in the live broadcast room jumping, in contrast, feel very comfortable. In order to ensure the health of the uncle, we sometimes forced them to rest." Mr. Li said.
Uncles are very like live
Recently, "over 20 years old, do not dress like a child" set off a parody of the wind, as well as netizens scrambling to imitate the joint shooting "pick up the chemical hair" video, so that "cloud Dad" burst into flames again. However, the life of the uncles are very low-key, "We are very grateful, can make everyone happy on the line. Regardless of which star, Netflix co-star, we will not take the opportunity to sell products, will not let everyone feel happy deterioration." Mr. Li said.
It is reported that the company's founders had previously been doing middle-aged and old-aged clothing, because the online platform for business support, the company tried a live broadcast. "Our starting point is to do big silver hair industry, through live broadcast can be more intuitive, more three-dimensional, people watch the uncles show talent will have a relaxed and cheerful shopping mood." Mr. Li, head of operations, said.
Why is the live room called "cloud father"? Mr. Li, head of operations, told reporters that the first model "pillar uncle" in the name of a cloud word, the live room sells old and middle-aged men's clothing, and a few years ago, the concept of "cloud" mentioned more. "If you can see the shadow of the father from our live room or remind you of your father, exit the live room directly to the father to make a phone call, send a micro-letter, we feel it is also quite meaningful, so set the 'cloud father' this name, so that we have **** Ming. " Mr. Li said.
"Our clothing prices are generally not high, everyone can afford to consume, we want to do a pro-brand." Mr. Li said that clothing sales and the contribution of the uncle is inseparable, "Before there is no uncle team, our live in the clothing category does not exist at all, a month down only 10,000 single, good times can be about 20,000 to 30,000 single, but now the sales doubled several times a month of about 100,000 single, uncle modeling monthly income of about 10,000 yuan. "
"Sociopathic uncle" live after becoming cheerful and confident
Plan to let more uncles to participate in
Mr. Li said that the children of the uncles are more supportive of their fathers to do live broadcasts, "cut a knife" uncle is a daughter brought over, his daughter works in Changshu, often watch the "cloud father" live, optimistic daughter feel very happy live room, asked his father would like to try. "Chopping a knife" uncle when more than ten years of soldiers, usually more serious, not too much to say, just came to the live room when the smile does not come out, the action can not be released, fans named him "social security uncle". But now live, he will also be like other uncle to make a variety of interesting and funny action, personality slowly become cheerful.
"Social terrorism uncle"
Mr. Li said: "We want to let everyone see the middle-aged and elderly uncle is also passionate, the father's enthusiasm may be more than the young people are also sufficient, we want to pass on positive energy to everyone." Many netizens have asked if the live broadcast is still recruiting, and hope to send their own dads over as well. The reporter learned that the "cloud dad" team plans to let more uncles to participate in, for the recruitment conditions, Mr. Li said: "There is no hard and fast requirements, but the requirements of physical quality to be good, because I do not want to live in the process of lack of fatigue, physical discomfort, in addition, the character should be cheerful. " Uncle said: "filial piety before it's too late, to care more about the elderly in the family, but also welcome more middle-aged and elderly friends like us, jump up, exercise, cheerful and healthy."
ZiNiu News Reporter｜Zhang BiRong
Intern｜Zhou MingXian
Editor｜Wan Huijuan
Editor｜Wan Huijuan
Editor-in-Chief｜Chen Dichen
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