In order to ensure the safety and smooth progress of activities, it is often necessary to make an activity plan in advance, which is a written plan that defines the time, place, purpose, expected effect, budget and method of activities. So do you understand the activity plan? The following is the theme plan of marketing activities prepared by Bank 2022 for everyone. Welcome to read the collection.
2022 Bank's Small Year Marketing Program 1 The annual Small Year is coming, and the consumption summit will be about ten days before the year. All manufacturers are actively responding, striving to achieve good results in the next year and make a good start for 20 years of sales. But how to seize the big market of off-year? At the same time, Chaohui Department Store also celebrated its fifth anniversary. To this end, we can be one. However, according to the original date 13, the time seems to be a bit too hasty. At the same time, the date of 13 is Tuesday, which has not yet reached the peak period of fully mobilizing customers to prepare for the new year's goods. Therefore, the planning department specially arranged the date of the next activity from 17 to January 26.
Activity theme:
Five years of glory, gratitude and feedback
Subtitle:
Happy new year, anniversary, surprise for the couple!
Activity time:
20 years x month 17-x month 26
Surprise 1: New Year's Eve dinner, red envelopes and 20 yuan red envelopes are waiting for you!
Activity content: From now on -X month, X day, all customers who buy more than 18 yuan at one time in this mall will get a raffle ticket, and when they are in 36 yuan, they will get one, and so on. If they buy more, they will get more, and put the vice tickets into the raffle box. Our mall will hold a lucky draw at Chaohui Grand Stage at 7: 30 pm on X, and 20 yuan red envelope is waiting for you to pick it up. Award setting:
Best prize in the Year of the Ox: 1 Prize: Chaohui Department Store 20 yuan Big Red Packet!
Year of the Ox Award: 2 prizes, 888 yuan big red envelope for Chaohui Department Store!
Year of the Ox: 3 prizes, Chaohui Department Store 168 yuan Big Red Packet!
Year of the Ox Award: 88 prizes, 8 yuan small red envelope of Chaohui Department Store!
Note: The above red envelopes are all cash coupons, which can be used as cash in the supermarket area of this mall.
Surprise 2, the fifth anniversary of glory, buy and send!
On June 17, anyone who has made a one-time shopping trip to 28 yuan in this mall can get a "355ml" coke can free of charge at the service desk on the first floor with the computer receipt, and only one can can be sent with the receipt, and you can also participate in the color TV lottery with the receipt! Cost estimate: 350 cans/day 1. 8 yuan =630 yuan
Surprise 3. You can grab candy during the Spring Festival.
Activity time: x month x day to x month x day (***8 days)
65438+ Every morning from 00: 00 to 20: 00.
Activity content: Customers who shop all over 28 yuan in the supermarket area of this mall can "grab a handful of candy for free" at the activity site at the entrance of this mall with their computer receipts.
Activity details:
1, limited to the participation of shoppers in the supermarket area, and the counter is invalid;
2, a single computer ticket can be caught up to three times; The computer receipt is valid on the same day, and the receipt amount cannot be accumulated;
You can only grab candy with one hand, and it is invalid to grab it with two hands.
Purchasing department: responsible for preparing bulk candy, biscuits and jelly or contacting suppliers for sponsorship.
Planning department: responsible for the publicity and supervision of activities and the budget of quantity.
Operation department: responsible for the allocation and distribution of active commodities.
Loss prevention department: responsible for maintaining order at the event site.
Budget: It is estimated that one day needs 120 Jin of candy, and eight days needs 960 Jin of candy.
4 yuan is about 960 Jin per Jin = about 3840 yuan.
Surprise 4: Go out to congratulate you on getting rich and get lucky.
Activity time: 26th, X year (that is, New Year's Day)
Activity content: All the first batch of 168 customers who come to our store will receive a "good luck" letter from our store. On the first day of New Year's Day, nine etiquette ladies stood on both sides of the entrance of the shopping mall to welcome guests, saluted before opening the door and showed auspicious details.
The door bonus is paid by the store manager or other senior leaders in person.
Planning department: responsible for the publicity and supervision of activities and the budget of quantity.
Finance Department: responsible for cash transfer in advance, and put the cash into the income statement, each 2 yuan;
Loss prevention department: responsible for maintaining order at the event site and firing salutes.
Budget: 168 "good luck" red envelope, originally only available in the planning department.
*** 1682 yuan =336 yuan
Theme scheme of 2022 Bank's off-year marketing activities II. Theme of the activities:
"off-year community tour is wonderful and ingenious"
As a newly opened branch located in a high-end community, Binhai Sub-branch of xx Bank, with the help of the festive atmosphere between the two festivals, focused on personal business products and services, actively entered the community publicity sub-branch, publicized the development of Pudong, vigorously promoted personal financial services, and gradually expanded its customer base.
Second, the activity time:
20xx65438+1October 5th,12nd,19th, 26th.
February 16, 23rd, March 1, 8th.
* * * 8 times
III. Forms and contents of activities:
(1) Community activities
For the communities around the sub-branch, all employees of the sub-branch plan to spend eight weekends around the off-year period:
(1) Enter the adjacent key communities such as Window of the Seaside, Sunny Bay, Longines Island and West Coast Garden, set up our marketing booths, conduct on-site explanation and publicity (or open an account on site), introduce our products to customers, define our specific location, identify community target customers in combination with activities and promotions, actively expand relevant business volume, effectively improve community marketing performance, and attract customers to handle personal business with our bank.
② For some relatively distant key communities, such as C? te d 'Azur, China Merchants Serene, Tianjiao Hua Ting, Pearl of the Coast, etc. With products such as through trains for new shares, fund boutique houses and bank cards as the leading factor, the Bank will publish information in all directions by posting community bulletin boards, mailing and sending short messages, gradually establish the service image of the Bank's community banks, strengthen various contacts with target communities, and steadily promote community marketing.
(2) Urban activities
Mainly rely on nearby office buildings, supermarkets, entertainment venues and other publicity.
(1) Put the opening leaflet of our bank at the checkout counters of nearby large supermarkets such as Rainbow, Suibao, Carrefour, Jusco, etc., and set up relevant booths at rented venues to introduce our credit card preferential feedback policy and the powerful functions of easy financial management card, so as to attract customers to know about Shanghai Pudong Development Bank.
② Design booths in high-end office buildings such as Tian Li Square and Coastal City nearby or high-end entertainment places such as Poly International Theatre, and launch relevant preferential promotion activities to attract customers to open accounts in our bank.
③ Visit the shops and shops of surrounding real estate companies, focusing on the personal credit products and preferential policies of banks.
Four. moving target
Through this series of activities, the Bank's personal banking business strives to achieve the following objectives:
(1) Let the surrounding potential customers clearly know the location of the bank, understand the advantages and characteristics of Shanghai Pudong Development Bank and related products, and gradually come to the bank to conduct business.
(2) Promote products, seize the opportunity of year-end deposit return and seize market share.
(3) Strive for the balance of savings deposits to exceed 20 million yuan by the end of February; The market value of assets deposited by the three parties exceeds 20 million yuan; The amount of personal loans issued exceeds 20 million yuan; The signing amount of the new stock through train exceeds 6 million yuan; Lay a foundation for the bank to carry out personal gold business in the future.
Verb (abbreviation of verb) activity cost
(1) venue rental fee: average 600 yuan/time X8 times = 4,800 yuan.
(2) Publicity and production cost: about 3,600 yuan.
(3) promotional gifts purchase fee:18,000 yuan.
(4) Lunch drinking water cost: average 150 yuan/time X8 times = 1200 yuan.
(5) SMS publishing fee: about 6000 yuan.
(6) Data delivery fee: about 3,000 yuan. The above six items add up to about 36,600 yuan.
Recently, the sub-branch issued the Guidelines for Outdoor Community Marketing and Publicity Activities of Binhai Sub-branch (see annex), which put forward preliminary standards and requirements for the organization and implementation of this activity. On June 5438+1October 5, the first event was successfully held in Nanmen Square, Window of the Seaside Community. The staff of the whole bank were enthusiastic and the atmosphere was warm. On the spot, four customers and the account manager went to the branch to open an account, and the IPO through train was signed, which had a bright future.
In view of the fact that the branch has just opened, and there is no accumulation of funds and resources, the members of the branch planning team raised 16600 yuan, which will be gradually digested in the future; It is hoped that the competent departments of branches will assist in allocating 20,000 yuan of special expenses to support the implementation of the above marketing plan of the Bank.
The above situation is now reported, and hope for approval.