From the beer king, to the non-woven king, and then to the southern cherry king, it can be said that Li Dahong, the richest man in Jingmen, has been starting a business all his life.
In Jingmen, Hubei, as a local beer brand, Jinlongquan beer has been deeply rooted in people's hearts, just as Tsingtao beer exists in Shandong;
After making Jinlongquan Beer the first China brand in Hubei, Li Dahong resigned from Jinlongquan Shuaiyin, started a second business, and finally built the first high-end bathroom material enterprise in China.
Ten years later, he planted another big cherry. Unfortunately, he was full of confidence, but unexpectedly he fell on a small operating table. After 90 days of brain death, he died with controversy. ...
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65438+1October 1 1. According to the media, Li Dahong, the "richest man in Jingmen" in Hubei and known as the "king of beer", died on June 65438+1October 9.
According to the website, in September 2020, Li Dahong underwent cochlear implantation in Boao Super Hospital in Hainan, but he remained in a deep coma after the operation. June165438+1October 10 declared brain death.
It is reported that the medical dispute between Hainan Qionghai Li Dahong and Boao Super Hospital is still being coordinated.
The name Li Dahong may not be familiar to many people, but I believe that people in Central China must have heard of and even drunk Golden Longquan Beer and Golden Lion Beer, right? In fact, both brands of beer were founded by Li Dahong.
Li Dahong, a native of Jingmen, Hubei Province, was originally a township postman, but later became a cadre of the Light Industry Bureau because of his diligence and sureness.
There is a Xiangshan Mountain in the west of Jingmen City and a Longquan at the foot of the mountain, which is the "land of Longxing" of Jinlongquan beer.
In the 1980s, Li Dahong, who was nearly 30 years old, was entrusted with a heavy responsibility and was sent to a small local winery as the main person in charge of fire fighting, hoping that he could bring this small winery on the verge of bankruptcy to Guangming Avenue.
Brewery used to make liquor, and 1978 changed to beer. The size of the brewery is less than 1000 tons. Moreover, beer was still a rarity at that time, and the domestic market had not been fully opened. How can a small brand make thousands of local people intoxicated and nostalgic?
I have to say that Li Dahong seems to have a good business talent and doesn't know much about the beer industry. After a period of investigation, he decided to start with a local brand that is close to the people and change its name. Inspired by a legend in Jingmen history, "Golden Longquan" brand beer came into being!
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After more than 20 years of operation, a layman has developed a small factory with less than 100 employees, less than one million assets and less than 1,000 tons of output into a large enterprise group with annual profits and taxes exceeding 100 million yuan-Hubei Jinlongquan Group. "Golden Longquan" became the first famous brand in China, and Li Dahong's title of "Beer King" came from it.
After Li Dahong joined in, he began to formulate a new policy of setting up a factory. After technical transformation, the beer output increased to 15000 tons.
1988, Li Dahong seized the opportunity of reorganization. In three months, he closed more than 10 small breweries with only 3 million yuan, which increased the output of Jinlongquan by 300,000 tons in one fell swoop and stabilized the position of the leading beer industry in Hubei.
It is true that Li Dahong's wealth has also risen, becoming the new "richest man in Jingmen". It is said that the first Mercedes-Benz S320 in Jingmen belongs to Li Dahong.
Li Dahong, who tasted the sweetness of starting a business, gradually fell in love with this feeling of starting from scratch and turning decay into magic. When Jinlongquan Beer became the pride of Hubei people, he chose to retreat from the torrent and start a business again!
Watching the "children" grow sturdily, Li Dahong retired. In June, 2004, Li Dahong resigned as the chairman of Jin Longquan, and started his second venture in a perfect life. This time, he chose to enter the high-end bathroom material track.
At that time, the international market of high-grade nonwovens was very hot, but there were few mature nonwovens enterprises in China, let alone high-grade nonwovens production lines.
He resolutely decided to set up a joint venture with AVGOL, the world nonwoven giant, and registered Jinlong Faye Wong Weaving Company in Jingmen.
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Therefore, Li Dahong decided to establish Hubei Jinlong Nonwovens Co., Ltd. in cooperation with the Israeli Nonwovens giant. ..
Although the track is different, Li Dahong, who is familiar with business operation, quickly made nonwoven bigger and stronger, not only built the first high-end SMS nonwoven project in China, but also became the core raw material supplier of many well-known enterprises around the world.
Li Dahong's eyes are always unique, and there are always eyes that others don't have.
Non-woven fabrics, in fact, can't be said to be cloth, but they just look like cloth. The raw material of this cloth is polypropylene, similar to polyethylene, commonly known as plastic. It should be clear that we don't use textiles because they are plastic and can stick together.
Polypropylene softens when heated and has a high viscosity. They stick together. This product is mainly used for diapers, sanitary napkins, etc. It is a disposable product, easy to degrade, and can be decomposed in 90 days outdoors. Therefore, this kind of cloth belongs to disposable environmental protection cloth, which is a green cause advocated by the state.
In 2007, Jinlong Faye Wong Weaving Company paid a tax of 60 million yuan, but later it had to sell most of its shares to Israeli giant AVGOL because it needed funds for radical investment.
It is worth mentioning that after leaving Jinlong Quan Beer, Li Dahong founded a number of companies such as Golden Lion Beer, Chu Jun Liquor Industry and Wang Jinlong Investment, among which Hubei Jinlong Nonwovens Company became one of the domestic nonwovens giants. For this reason, Li Dahong was repeatedly rated as a national model worker and was elected as a deputy to the National People's Congress.
On the banks of the Zhanghe River, the breeze is blowing gently, birds are singing and flowers are fragrant, and Li Dahong's cherry orchard is just above a hill.
In 20 13, Li Dahong, who was over 60 years old, started his third venture. This time, he set his sights on the vast countryside and planted European cherries on the 300-mu barren slope of Jinghe Village in Zhanghe New District, Jingmen.
You know, this kind of high-quality fruit has only been successfully planted in northern areas such as Shaanxi and Shandong before, and it is very difficult to plant it.
In order to solve the planting problem, Li Dahong wandered around the fields all day, asking experts to prescribe "prescriptions", dig drainage ditches, build greenhouses and pull shade cloth to solve the problem of heavy rain and high temperature. After several twists and turns, in 20 18, the European big cherry in Jinghe village finally ushered in a bumper harvest, and more than 10,000 Jin of big cherry was snapped up at the price of 60 yuan per Jin.
spend freely
Confident, he originally planned to expand the planting area around 2020, making cherry orchard the only European cherry planting base in the south.
However, after an ordinary operation, he never got down to the hospital bed.
Li Dahong's right ear was deaf for a long time. After examination in the hospital, it was found to be acoustic neuroma of the right ear. In September 2020, Li Dahong was introduced to Boao Super Hospital in Hainan Province for surgery.
I don't want to be transferred to another hospital in Hainan soon after the operation. On June 1 10, Li Dahong was declared brain dead.
In this way, Li Dahong, the founder of "Golden Longquan Beer", fell on the operating table of Hainan Boao Super Hospital. According to Li Dahong's family, Li Dahong's last words when he was briefly awake after the operation were: "I was cheated again, cheated!"
Li Dahong has been doing business all his life. It can be said that he is extremely clever and has been read by countless people. It's a pity that he just left in the end. Perhaps at first, Li Dahong himself thought it was a very small and common operation. After being cured, he was discharged from the hospital and continued to fight for his career, but it led to tragedy.
To sum up, Li Dahong did three great things in his life. First, the golden Longquan beer was created. Second, start with a non-woven fabric. Third, big cherry.
The enterprise search APP shows that Li Dahong has 1 1 affiliated enterprises and is the legal representative of 10 enterprises with a registered capital of nearly 50 million yuan. Most of these companies are foreign joint ventures.
However, its legal representatives, Hubei Chu Jun Liquor Co., Ltd. and Jingmen Jinhua Liquor Co., Ltd., have been cancelled or revoked. At present, only Hubei Youbo Metal Products Co., Ltd. and Jingzhou Golden Lion Beer Co., Ltd. exist.
References:
Voice of Hubei "Jingmen three entrepreneurs" beer king "Li Dahong",
The life of Li Dahong, the "beer king" in Hunan and Jiangxi: he started his business three times and died in a foreign country.
Chutian Metropolis Daily "The former chairman of Jingmen famous enterprise is critically ill! Multi-departments are assisting in the full treatment.
Li Dahong, the founder of "Golden Longquan Beer" in Hubei liquor industry, died of brain surgery: the hospital "Starlight Glimmer", and his family claimed more than 20 million yuan.