Business plan template (1)
After three years of hard work, "Harmony and Beautiful Land" finally stood out in front of Zhenjiang citizens with its impressive potential. A noble humanistic community and an ecologically harmonious environment are fully reflected in Yosemite. In the marketing and series of sales activities in recent years, "Herong Yosemite" has gradually gained the trust of the people of the city after experiencing the baptism of the market and the review of customers, and at the same time gathered a group of sincere supporters. , also attracting a wide range of potential customers. Preface The fiery year of 2009 has ended, and 2010 is spreading new wings and starting a new mileage. In order to thank all the people who love "Yosemite" and all the people who look forward to a better future for "Yosemite", Zhenjiang Herong Real Estate Development Co., Ltd. will face all the love and affection with a sincere heart. rely.
The theme of the Lantern Festival in the first movement
The purpose of the activities in the first chapter
The time and place of the activities in the second chapter
The third Invitations to chapter activities
Contents of the Lantern Festival activities in the second movement
Structure of the Lantern Festival activities in the first chapter
Chapter Two Lantern Festival joyfully Celebrate the Lantern Festival sweetly
The layout and arrangement of the Lantern Festival activities in the third movement
The activity process and cost budget of the fourth movement
Lantern Festival February 28, 20XX On the 15th day of the first lunar month, commonly known as the Lantern Festival, also known as the Lantern Festival, Xiaonian Festival, etc., it is a traditional festival for Chinese people. Chinese people usually pray in the form of entertainment to have a new and good start in the new year. Traditional customs mainly include watching lanterns, guessing lantern riddles, playing dragon lanterns, walking on stilts, lion dancing, rowing land boats, sending lanterns, etc. The traditional food custom is eating Yuanxiao.
Chapter One Theme of the Lantern Festival Activities
The theme of the Lantern Festival Activities is "Having a Lantern Festival Garden Party on the 15th day of the first lunar month in Harmony and Yosemite", with the theme of "I am for everyone, everyone "People are for us, first create a harmonious community of Youshanmeidi" as the breakthrough point of publicity, invite the first and second phase owners, the prospective owners of the third phase contract customers and many intended customers as the main activities. Through the project site, the actual scene of the real estate and the superiority of quality of life will be demonstrated to the event participants, and multiple activities in different regions will be carried out in conjunction to enhance the richness and hierarchy of the activities.
Chapter 2 Purpose of the Activity
A series of activities centered around the "Lantern Festival Garden", with a small investment, using the timing of the event and the word-of-mouth of target customers to further cultivate potential Customer market, seeking to achieve project sales and then achieve revenue growth. Give back to customers with the "Lantern Festival Garden Party", enhance emotional communication with customers, let customers feel the VIP treatment, and build a community social platform to harmonize the relationship between neighbors in the future.
Chapter 3 Event Time and Location
Event time: February 28, 20XX (Lantern Festival) morning: 10:08-11:08 afternoon: 15:08- 16:38 Event Location: The on-site sales center of the Yosemite real estate project, the roads surrounding the center, and both sides of the swimming pool are event venues, with multiple areas set up.
Chapter 4 Event Invitation Targets
○Representatives of Phase I and Phase II owners
○Representatives of prospective owners of Phase III contract customers
○Other intended customers
○News media reporters
The content of the Lantern Festival activity in the second movement
Overview of the activity content
Held a customer The purpose of the association is to provide a platform for new and old customers to understand project development progress, experience a happy and healthy community culture, and exchange issues of common concern.
Through this platform, the Yosemite project can fully demonstrate the charm of the project, make old customers feel a sense of ownership, enhance their sense of pride, and consciously or unconsciously spread the value of the project; enhance the purchasing confidence of intended customers, and ultimately promote sales Improvement. The entire activity is divided into four parts, namely: self-service garden and temple fair activities, song and dance performances, lottery draws, and exchanges and interactions. These four parts are intertwined with each other to jointly create community culture, convey project information, and strengthen information Communication density to deepen customers’ understanding of the project. We want our customers to experience the richest festival dances and the warmest festival enthusiasm at the event site.
Chapter 1 General structure of the event
Chapter 2 Celebrating the Lantern Festival happily
Chapter 3 Celebrating the Lantern Festival sweetlyPart I Part 2 Part 3 Part 4 artists perform traditional performances, interactive activities, stage performance, sugar painting dance, lion guessing lantern riddles, face-changing performance, candied haws walking on stilts, squeezing balloons, ventriloquism performance, big-headed doll sucking table tennis, Pingju opera performance, marshmallow glutinous rice balls, prizes, Q&A, land boat, glutinous rice balls, big test, Chinese knot folk song, diabolo shaking, photography
Chapter 2 The Purpose and Significance of the Joyful Lantern Festival Activities
Invite Zhenjiang folk artists to make on-site handicrafts. The handicrafts made on-site can be given to participating customers. It also adds to the artistry of the activity; activity methods: Build different scenery and have folk artists wear traditional costumes. The following items are available for selection, subject to actual invitation. Activities: paper cutting, kneading dough figures, braiding Chinese knots, candied haws, sugar paintings, marshmallows, lantern making, etc.
PRAT 1 During the folk artist performance temple fair, some folk artists will be organized to perform on-site. The organizer will issue an appropriate amount of tokens for tourists to purchase the finished products made by the artists. Activity method: Set up different sets, and folk artists wear traditional costumes
PART 2 Traditional performances will enliven the atmosphere. There will be a lion dance performance, a big-headed doll performance and a stilt performance. They will be interspersed among the tourists, which can be said to be a beautiful scenery in Zhenjiang during the festival.
Third The purpose and significance of Zhang Sweet Lantern Festival activity: set up multiple fitness and health interactive mini-games, and send gifts through this activity to fully mobilize customers' enthusiasm for participation.
Activity methods:
1. Guess lantern riddles
2. Squeeze balloons
3. Suck table tennis balls
4. Tangyuan test
Business plan template (2)
Time: 20XX-4-05——4-08
Location:
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1. Haiyan Xintiandi Plaza
2. On-site sales office
Purpose of the activity:
Gather the opening popularity, strike hard, and win in the shortest time During the publicity period, it stimulated the public, created the best reputation and launched the brand of Haiyan's first small high-rise high-end residential community.
Activity methods: on-site lottery, activities to add fun, and lucky draws to reward guests.
Activity arrangement:
1. Preliminary advertising
3.30-4.05 focuses on information release, mainly the lottery participation method, location, time, etc. Information notification. Distribution channels include newspapers, light boxes, and cross-street banners.
Promotional theme: A model of urban living in the future, Haiyan’s first phase of luxury and high-grade residential buildings is about to be sold.
Leading urban fashion and sitting on the coast of Jinshi.
Jinshi Coast will broadcast its true feelings on April 5th, and luxury residences will appear in Haiyan.
Because it is rare, it is precious.
Jinshi has great gifts at the opening, and surprise prizes are waiting for you.
2. Lottery site layout
1. Lottery method: Open to the public on site, you can choose immediately. There will be 2 specific lottery registration offices tentatively.
(To determine the purchase qualifications for small high-rise buildings, it is recommended that the total number of lottery numbers be 30% more than the actual number of households)
2. Location selection: Haiyan Xintiandi Plaza
(a , A certain activity venue is required b. The venue has experience in organizing events c. There is a precedent for gathering popularity)
3. Soft environment layout:
4 high-altitude balloons; 1 large air arch ; One stage of about 30 square meters.
1 set of real estate performance display boards; 4 advertising roll-ups; 1,000 promotional leaflets.
20 sets of cross-street banners and light boxes were distributed throughout the week.
4. Employees should dress uniformly
3. Activity process (April 5)
1. Officially started at 14:00 pm (13:50—— 14:00 salute, prize display)
2. 14:00-14:30
Host 5 minutes, leader 5 minutes, 2 guests *** 10 minutes, The event will be narrated for 8 minutes and the notary will speak for 2 minutes.
3. Simultaneous registration summary when the lottery starts (14:30-15:00)
4. Lottery draw (15:00-16:00)
< p> Prizes are divided into 1st, 2nd and 3rd prizes and commemorative prizes (100 copies)5. On-site thank you performance and small entertainment activities (16:00-17:00) staff rest
6. Announcement of lottery and lottery results (17:10-17:30)
7. Winners receive prizes (17:30-17:50)
4. Lottery method
1. The total number of sales households in the first phase is 140 units. The tentative total number of people in the lottery and the actual number of sales households is 5:1, and the number of participants is uncertain.
2. The lottery adopts a real-name registration system, and no substitutions or multiple draws are allowed. The maximum number of registrations for each apartment type is 5 people.
3. All registered prospective house buyers are required to pay a deposit of 1,000 yuan at the same time of registration. If the registrant wins the lottery on the day of lottery and is qualified to purchase a house, the deposit will be included in the house payment. If unsuccessful, the deposit will be included in the original payment. On the basis of the refund, 200 yuan will be added as a thank you fee.
4. The lottery registration period is from 20XX.4.05 to 4.10, lasting for 5 days.
5. Registration location: Qinshan Real Estate Company Sales Office
6. The lottery tool uses public lottery equipment to make lottery decisions. (The ratio of medium-sized people is 5:1)
7. Regarding the solution for the absence of medium-sized people. All presented as souvenirs. And log in to the second phase opening house purchase file.
5. Division of staff
Qinshan Real Estate Company staff are responsible for etiquette, security and other maintenance work; Jiuzhou Advertising is responsible for event monitoring and media liaison work.
6. Media Release
Invite reporters from well-known local media: Haiyan TV, Hangzhou Voice of Traffic Radio, China Post Express, Qianjiang Evening News, Sohu Network and other reporters to participate in the event , and provide on-site reports.
VII. Budget
1. Environmental layout
4 high-altitude balloons? 400 yuan/4 pieces
1 large air arch Each? 500 yuan
One stage of about 30 square meters costs 1,000 yuan
One set of real estate effect display boards? 1,200 yuan/10 sheets
Advertising roll-up banners 4 pieces? 600 yuan/4 pieces
3,000 promotional leaflets? 7,500 yuan
20 sets of cross-street banners and light boxes
2. Venue rental 2,000 yuan
3. Notary invitation fee? 1,000 yuan
4. Media invitation fee 2,000 yuan
5. Equipment rental fee 5,000 yuan
6. Management fee 1,000 yuan
7. Host 1,000 yuan
8. Actor performance fee? 5,000 yuan
9. On-site emergency fee? 2,000 yuan
Total price 30,000 yuan