During the NBA lockout season, Guo Jiayuan, who is still studying at Xiamen University, and the other five girls, took to the basketball court in Austin on the afternoon of December 18th, US local time, and brought a "Chinese-style" passionate feast. After a three-minute performance, Guo Jiayuan said, "Even though my English is not fluent, the cheerleading dance has become a second language for me to communicate with the American audience, and I can see that they not only understand it, but also like it."
In the two years that followed, Guo Jiayuan, with the title of China's No. 1 cheerleader, recorded programs on major TV networks. Many of the members of the cheerleading team selected by the competition over the years have gone back to their hometowns, gotten married and had children, and changed careers. However, although Guo Jiayuan has not graduated, she has been recording programs all over the world, including Hunan TV's "Everyday Up", Jiangsu TV's "Very Good", and Anhui TV's "Super Speaker"....... Guo even jokingly referred to Guo Jiayuan as "Guo Jia Cai". After graduation, in 2014, the agency even want to sign Guo Jiayuan, opened a 10-year acting contract.
At this point, there is another option in front of Guo Jiayuan, which is to go to Shenzhen to start a business, with the ultimate goal of becoming a professional cheerleader. The self-proclaimed "don't want to be controlled by others" Guo Jiayuan, then did not hesitate, very determined, dragged the box to Shenzhen, to start their own business.
"Not really a struggle, think very clearly. Decide quickly, not much thought. No hesitation. I was at that age to sign a brokerage contract, consider 10 years later in his 30s, it is very difficult to become famous, did not reach the goal, if you come out of the waste. The agency wouldn't touch a lot. I'm used to being free and don't want to be controlled by others. There are also a lot of rumors in the acting circle, according to my character, I can't live." Guo Jiayuan told Jianbo at her company's office in Nanshan.
The choice to continue as a cheerleader was partly because Guo Jiayuan had been doing it before, but more importantly, a satellite TV New Year's Eve gala sparked Guo Jiayuan's vow to become strong enough on her own. That New Year's Eve party, held in Macau, China, Guo Jiayuan was also invited as a guest of honor in the form of most of the guests were singers, and there were only two groups of dancers, one of which was the winner chosen by her own show. Guo Jiayuan is the other group. The choreographer takes Guo Jiayuan to the dressing room and explains the situation to the makeup teacher. The makeup teacher asks who she is and then says you're a dancer? We don't do makeup for dancers. It was a very awkward situation, but of course, I've been through a lot of situations like this before.
The makeup artist still did it, but halfway through, basically a yin-yang face, a singer walked in, the dressing room was full, and the makeup artist called over. He told Guo Jiayuan that there was no time to make up for her, so she had to do it herself. There were a lot of people in the dressing room, but it was very quiet and there were a lot of celebrities. Guo Jiayuan rushed to the toilet and cried, as if she had removed her makeup. She had to reapply the makeup herself. At that time, Guo Jiayuan was clear that dancers were not respected and could only become stronger on their own. "I grew up very strong, too hung up on the fact that there were places I wanted to get into. Dancers are not respected."
With the dream of changing the status of dancers, Guo Jiayuan came to Shenzhen to start her own business in April 2014, and set up the Dazzle Dance Troupe, just in time for the "southern weather", which rained a lot. ... very difficult."
But the pressure of entrepreneurship does not allow her to think too much about the environment. The company had just been established, there was no foundation, no office, and she didn't know anyone. At the beginning of the dance show, only Guo Jiayuan one person, the first single is a CCTV event, but also a city of Guangdong Province, a promotional activity, dancers in high demand. Guo Jiayuan rented a car in bad condition and drove all over Guangdong Province, slowly looking for students. She once drove six hours to Zhanjiang in a car that was not in good condition. She used a book to record how the dancers practiced, testing them one by one. Now this book is still kept, she also in will tell these stories to the current company, hoping to encourage people to expand the team.
Despite the pain and fatigue, Guo Jiayuan felt very happy at that time. However, sitting in a rental house to do EXCEL forms, she can do to cry, that time will think, why do these things. Previously, recording the program is very bright, later there are conditions to talk about, you can bring an assistant, there is for the little girl is not bad notice fee.
Gradually, the dazzle dance troupe small fame, the amount of activity is also relatively large, using resources they also perform for the AFC Champions League. And early one morning, Guo Jiayuan received a phone call from Lu Jun, who was still working for the CBA team New Century Men's Basketball in Dalang, Dongguan, asking if he would like to dance for New Century. Guo Jiayuan was very excited, "It's a big breakthrough to be able to go to the CBA", after all, the basketball arena is the best arena for cheerleaders to present themselves. The Dazzling Dance Troupe has been the official cheerleading team of the New Century, and the team moved to Shenzhen in 2015 in search of greater development, and Guo Jiayuan did her last performance at the Shenzhen team's home arena on November 1, 2015, playing the role of the mascot.
She has always been grateful for the help New Century has given the Dazzlers, and has always reminded her players. "People have to be grateful, and the Dazzling Dance Troupe's performance at New Century was the first call from Mr. Lu." Guo Jiayuan told Jianbo, "It helps with branding, and the professional cheerleaders are still convincing in basketball. New Century is like family."
Now, in Guo Jiayuan's Shenzhen Dazzle Dance Group Sports Entertainment and Culture Company, her work has changed qualitatively, she is the president of the 90-year-old beauty, Shenzhen headquarters plus Guangzhou and Beijing branches, there are now 50 or 60 people. "First, supervise the entire team, after all, this is a platform belonging to the professional cheerleaders girls this piece, I'm in the main grasp. Not detailed to each activity, but still overall control." Guo Jiayuan said, "Of course, there are more external, equipped with two vice presidents, three directors, talk about business, find resources, talk about cooperation. Girls talk about things have an advantage."
The company also has a marketing department, a new media department, a planning and creative department, and a college group (in charge of the College Dazzle Dance Group Alliance). The short video group, of course, is a department she puts more energy into as well, and she sees the uniqueness of the Dazzle Dance Group. "The short video group, there are copywriters, choreographers, filmmakers, editors and operators, and this is mainly responsible for outputting quality content, content that is integrated with the tournament. For us, the tournament is firstly a brand promotion position, and secondly also a source of content. All good content comes out through the tournament scene. There are a lot of dancing girls, a lot of jitterbugs, a lot of big traffic, everyone dances, and your advantage is that you have a sports event scene, which people don't have. There are a lot of fans, a lot of them are fans." Guo Jiayuan said, "Through the short video operation, in the attraction of traffic, do our own fan base, add up to a few million. Products related to us, professional class professional cheerleaders peripheral, such as young people's consumer products, and these associations."
As of press time, Guo Jiayuan's "Guo Boss" jittery voice number has 1.55 million fans, 2.99 million likes. And the Dazzling Dance Group's main goddess cheerleaders have 1.96 million fans and 4.56 million likes, and one of the core members, Song Xiaoyue, also has 1.12 million fans and 1.88 million likes.
Guo Jiayuan often appears in forums and travels to colleges to share her experience of "making a career out of love". Last week, she took three girls from the Goddess Cheerleaders and flew to Beijing to visit the chat rooms of major websites that she has worked with for many years, and the Goddess Cheerleaders, which is the next focus of her work.
In the early days of the business, she found the hardest thing was management, and now she often looks for all kinds of opportunities to chat and make friends with the girls. "The most difficult thing in the early stage of the business is not to suffer, not to stay up all night, after all, those who study dance and practice sports, it is normal to suffer. The most difficult thing is the management. I belong to the arts
art students, after participating in competitions everywhere to record the program, no work experience, the study of the profession and the field is not management, management is a headache. We manage girls who are in very good condition and have a lot of options and space."
Dazzle Dance Troupe 5 anniversary, Guo Jiayuan feel that they have changed, seems to look down a lot, she even joked that "they may be older". "The way of thinking and pattern is not the same, the idea is different, the first two years thought about how he died, must be angry, can not sleep a night, angry, bad temper. Long, long time no anger, everything can be solved. Look down."
Changes, may be the people around you know best, such as her current partner Wang Qun. "Her mantra before she started her business was, I don't know ah. Northeastern girl, a student, with little experience, not interested in anything." Wang Qun said, "After starting to take on the role of president, a lot of things had to go to her own thinking. Constant practice, constant communication, constant collision, grow very quickly. She has grown a lot in terms of professionalism and management of her work, as well as in terms of her experience in dealing with people and society. She became independent to take on the role of president, put a lot of effort."
For example, this article was written at 1:00 a.m. on June 11, the 90-year-old beauty president Guo Jiayuan, still online ......